Digital Marketing Software Market

Digital Marketing Software Market Study by Campaign Management, Content Management, Email Marketing, Search Marketing, Marketing Automation, Social Media, and CRM Software from 2024 to 2034

Analysis of Digital Marketing Software Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Digital Marketing Software Market Outlook (2024 to 2034)

Expanding at a CAGR of 17.5%, the global digital marketing software market is projected to increase from a valuation of US$ 89.7 billion in 2024 to US$ 450.2 billion by 2034.

Digital marketing software solutions are gaining traction in the modern business world. Digital marketing tools are advanced applications that include email marketing tools, customer relationship management tools, social media marketing tools, and more. The integration of artificial intelligence in various applications is boosting the demand for privacy and data protection software solutions.

Digital marketing is opening ample opportunities for organizations to boost their presence across the globe by just using one-click options. Digital marketing software applications are nowadays widely used by the majority of organizations.

The deepening penetration of advanced technologies across multiple industries is prompting enterprises to invest in digital marketing platforms to extend their demographic outreach. During the recent COVID-19 pandemic, a paradigm shift in business models towards remote working led to an even broader scope for digital marketing software providers.

Mandatory social distancing protocols enforced to curb the spread of the novel coronavirus prompted corporations to encourage work-from-home practices, compelling them to invest in virtual marketing platforms. Also, several organizations relied on digital marketing solutions to increase their sales. As a result, companies were strongly able to increase their presence in the competitive landscape.

Nowadays, enterprises are leveraging numerous categories of digital marketing software platforms, capable of performing multiple operations, ranging from designing marketing campaigns to conducting exhaustive market research.

  • The East Asian digital marketing software market size is projected to reach US$ 117 billion by 2034.
  • North America is estimated to hold 33% of the global digital marketing software market share in 2024.
Report Attributes Details
Digital Marketing Software Market Size (2024E) US$ 89.7 Billion
Forecasted Market Value (2034F) US$ 450.2 Billion
Global Market Growth Rate (2024 to 2034) 17.5% CAGR
South Korea Market Value (2024E) US$ 4.7 Billion
Demand Growth for Managed Services (2024 to 2034) 18.1% CAGR
Key Companies Profiled
  • Google LLC
  • Salesforce.com Inc.
  • IBM Corporation
  • Microsoft Corporation
  • Adobe Inc.
  • Oracle Corporation
  • SAP
  • HubSpot Inc.
  • SAS
  • Hewlett Packard Enterprise
  • Marketo Inc.

Don't Need a Global Report?

save 40%! on Country & Region specific reports

Which Key Factors are Uplifting Adoption of Digital Marketing Software?

“Increasing Use of Smartphones Driving Adoption of Mobile-focused Digital Marketing Software Solutions”

The increasing penetration of smartphones is enhancing the consumption of digital media and is encouraging organizations to advertise more online ads on digital platforms and social media for better reachability. The ongoing digitization is transforming organizations’ operations by providing companies with an efficient tool to connect with several stakeholders in the industry through various channels and social networking.

The rapid proliferation of Big Data Analytics in digital marketing and the growing convenience of purchasing by eradicating location constraints are likely to offer significant opportunities for market players during the forecast period.

The increasing use of smartphones for various purposes is generating opportunities for digital marketing software developers. By analyzing this trend various organizations across the globe are making wide use of mobile-based marketing approaches. The increase in shopping patterns through smartphones is also helping companies expand their business and reach a target audience by using digital marketing solutions with enhanced features.

Which Aspects Should Digital Marketing Software Producers Work On?

“Data Security Concerns Hampering Adoption of Digital Marketing Software Applications”

Concerns associated with privacy protection and data security are expected to hinder the growth of the digital marketing software market during the coming decade. As the number of IoT-powered digital platforms is increasing security-related issues are likely to rise. Phishing attacks, the use of insecure APIs, malware injections, and social engineering attacks are some of the major issues hindering the adoption of digital marketing software applications.

Any kind of security breach in the data repository of companies, which comprises valuable business and consumer data could cause major losses to the organizations. Such data security breaches could result in identity theft, and data theft, and lead to huge losses for the company.

More Insights, Lesser Cost (-50% off)

Insights on import/export production,
pricing analysis, and more – Only @ Fact.MR

How Can New Digital Marketing Software Developers Achieve a Strong Market Position?

“User-Centric Design and Continuous Product Upgrades Will Attract Larger User Base”

New producers of digital marketing software should focus on developing a user-friendly and seamless application. Digital marketing software that is intuitive, easy to navigate, and requires minimal training is expected to appeal to a broader audience, including businesses with varying levels of technical expertise

Regularly updating and improving the digital marketing software based on customer feedback and evolving industry trends is set to increase its popularity among users.

Country-wise Analysis

Which North American Country is Generating Profitable Opportunities for Digital Marketing Software Providers?

“Strong Competitive Landscape Leading to Digital Transformation in United States”

Attribute United States
Market Value (2024E) US$ 13.2 Billion
Growth Rate (2024 to 2034) 17.2% CAGR
Projected Value (2034F) US$ 64.7 Billion

The United States is the most profitable marketplace for digital marketing software producers. Industries in the United States are widely using digital marketing approaches to reach a wider consumer base.

  • According to the United States Census Bureau, e-commerce sales are valued at US$ 1118.7 billion in 2023-end.

How is the Market for Digital Marketing Software Evolving in Germany?

“Export-Oriented Business Activities Driving Adoption of Advanced Digital Marketing Technologies”

Germany's export-oriented economy necessitates sophisticated marketing strategies to reach global markets. Digital marketing software aids businesses in creating targeted international campaigns, localizing languages, and adapting marketing messages to diverse audiences. This is a significant digital marketing software market trend driving overall sales growth.

Which Market Dynamics are Boosting Sales of Digital Marketing Software in Japan?

“e-Commerce and Digitalization in Traditional Industries Increasing Popularity of Advanced Digital Marketing Solutions”

Attribute Japan
Market Value (2024E) US$ 6.1 Billion
Growth Rate (2024 to 2034) 18.9% CAGR
Projected Value (2034F) US$ 34.4 Billion

Japan's traditional industries are undergoing a digital transformation, fostering the adoption of digital marketing software solutions. Companies in sectors including manufacturing and finance are integrating digital strategies, creating a demand for advanced marketing tools.

The country is also experiencing growth in its e-commerce landscape. Japanese businesses to optimize online sales, enhance customer experiences, and remain competitive in the rapidly evolving digital marketplace are utilizing advanced digital marketing software systems.

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Category-wise Analysis

Which Service Type is Widely Demanded in This Market?

“Unique Requirements of Each Business Leading to Customized Digital Marketing Software Solutions”

Attribute Professional Services
Segment Value (2024E) US$ 57.4 Billion
Growth Rate (2024 to 2034) 17.1% CAGR
Projected Value (2034F) US$ 279.1 Billion

As per the analysis by Fact.MR, a market research and competitive intelligence provider the demand for professional services is expected to secure the major market share of 62% by 2034.

Some of the digital marketing software solutions may be complex to understand and use. To use such advanced marketing tools in day-to-day digital marketing activities there is a need for deep knowledge of that software. Furthermore, digital marketing is leading to the generation of huge information or data files which subsequently boosts the demand for professional services.

Each business has unique requirements and objectives when it comes to digital marketing. Professional services providers offer customization and tailoring of digital marketing software to align with specific business needs. This includes adapting features, workflows, and functionalities to optimize performance and meet individual goals.

Why are Cloud-Based Digital Marketing Software Solutions Gaining Traction?

“Cloud-Based Digital Marketing Software Applications Cost-Effective and Easy to Implement”

Attribute Cloud-Based Digital Marketing Software
Segment Value (2024E) US$ 50.3 Billion
Growth Rate (2024–2034) 16.9% CAGR
Projected Value (2034F) US$ 238.6 Billion

Cloud-based digital marketing software solutions offer various benefits such as arranging several aspects of digital marketing and setting up a control center to monitor them. Cloud-based digital marketing software eliminates the need for significant upfront investments in hardware and infrastructure. Instead, businesses can access the software through a subscription model, paying for the services they use. This cost-efficient approach makes advanced digital marketing tools accessible to a broader range of organizations, including smaller businesses with budget constraints.

These solutions typically have quicker implementation times compared to on-premises alternatives. The absence of complex hardware setups and the ability to access software through web browsers streamline the implementation process, allowing businesses to start using digital marketing tools more rapidly.

Competitive Landscape

Key players in the global digital marketing software industry are adopting various strategies to enhance their dominance. Acquisitions, partnerships, and collaborations are some of the strategic approaches employed by them to strengthen their market presence.

  • In April 2021, HubSpot progressed by expanding its suite of tools by launching ‘Operations Hub’. This CRM platform is boosting the role of operations professionals throughout businesses by maintaining a clean database with ease and automating a host of time-consuming tasks.
  • In 2021, Adobe Inc. announced a partnership with FedEx to boost e-commerce innovation.

Key Segments of Digital Marketing Software Market Research

  • By Service :

    • Managed
    • Professional
  • By Solution :

    • Campaign Management
    • Content Management
    • Email Marketing
    • Search Marketing
    • Marketing Automation
    • Social Media
    • CRM Software
    • Others
  • By Enterprise Size :

    • Small & Medium Enterprises (SMEs)
    • Large Enterprises
  • By End Use :

    • Healthcare
    • Automotive
    • Media & Entertainment
    • Education
    • Government
    • BFSI
    • Manufacturing
    • Others
  • By Region :

    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia & Oceania
    • Middle East & Africa

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Summary of Statistics

    1.3. Key Market Characteristics & Attributes

    1.4. Fact.MR Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Risks and Trends Assessment

    3.1. Risk Assessment

        3.1.1. COVID-19 Crisis and Impact on Demand

        3.1.2. COVID-19 Impact Benchmark with Previous Crisis

        3.1.3. Impact on Market Value (US$ Mn)

        3.1.4. Assessment by Key Countries

        3.1.5. Assessment by Key Market Segments

        3.1.6. Action Points and Recommendation for Suppliers

    3.2. Key Trends Impacting the Market

    3.3. Formulation and Product Development Trends

4. Market Background

    4.1. Market, by Key Countries

    4.2. Market Opportunity Assessment (US$ Mn)

        4.2.1. Total Available Market

        4.2.2. Serviceable Addressable Market

        4.2.3. Serviceable Obtainable Market

    4.3. Market Scenario Forecast

        4.3.1. Demand in optimistic Scenario

        4.3.2. Demand in Likely Scenario

        4.3.3. Demand in Conservative Scenario

    4.4. Investment Feasibility Analysis

        4.4.1. Investment in Established Markets

            4.4.1.1. In Short Term

            4.4.1.2. In Long Term

        4.4.2. Investment in Emerging Markets

            4.4.2.1. In Short Term

            4.4.2.2. In Long Term

    4.5. Forecast Factors - Relevance & Impact

        4.5.1. Top Companies Historical Growth

        4.5.2. Growth in Automation, By Country

        4.5.3. Adoption Rate, By Country

    4.6. Market Dynamics

        4.6.1. Market Driving Factors and Impact Assessment

        4.6.2. Prominent Market Challenges and Impact Assessment

        4.6.3. Market Opportunities

        4.6.4. Prominent Trends in the Global Market & Their Impact Assessment

5. Key Success Factors

    5.1. Manufacturers’ Focus on Low Penetration High Growth Markets

    5.2. Banking on with Segments High Incremental Opportunity

    5.3. Peer Benchmarking

6. Global Market Demand Analysis 2019-2023 and Forecast, 2024-2034

    6.1. Historical Market Analysis, 2019-2023

    6.2. Current and Future Market Projections, 2024-2034

    6.3. Y-o-Y Growth Trend Analysis

7. Global Market Value Analysis 2019-2023 and Forecast, 2024-2034

    7.1. Historical Market Value (US$ Mn) Analysis, 2019-2023

    7.2. Current and Future Market Value (US$ Mn) Projections, 2024-2034

        7.2.1. Y-o-Y Growth Trend Analysis

        7.2.2. Absolute $ Opportunity Analysis

8. Global Market Analysis 2019-2023 and Forecast 2024-2034, By Solution

    8.1. Introduction / Key Findings

    8.2. Historical Market Value (US$ Mn) and Analysis By Solution, 2019-2023

    8.3. Current and Future Market Value (US$ Mn) and Analysis and Forecast By Solution, 2024-2034

        8.3.1. CRM Software

        8.3.2. Email Marketing

        8.3.3. Social Media

        8.3.4. Search Marketing

        8.3.5. Content Management

        8.3.6. Marketing Automation

        8.3.7. Campaign Management

        8.3.8. Others

    8.4. Market Attractiveness Analysis By Solution

9. Global Market Analysis 2019-2023 and Forecast 2024-2034, By Service

    9.1. Introduction / Key Findings

    9.2. Historical Market Value (US$ Mn) and Analysis By Service, 2019-2023

    9.3. Current and Future Market Value (US$ Mn) and Analysis and Forecast By Service, 2024-2034

        9.3.1. Professional Services

        9.3.2. Managed Services

    9.4. Market Attractiveness Analysis By Service

10. Global Market Analysis 2019-2023 and Forecast 2024-2034, By Deployment

    10.1. Introduction / Key Findings

    10.2. Historical Market Value (US$ Mn) and Analysis By Deployment, 2019-2023

    10.3. Current and Future Market Value (US$ Mn) and Analysis and Forecast By Deployment, 2024-2034

        10.3.1. Cloud

        10.3.2. On-premise

    10.4. Market Attractiveness Analysis By Deployment

11. Global Market Analysis 2019-2023 and Forecast 2024-2034, By Enterprise Size

    11.1. Introduction / Key Findings

    11.2. Historical Market Value (US$ Mn) and Analysis By Enterprise Size, 2019-2023

    11.3. Current and Future Market Value (US$ Mn) and Analysis and Forecast By Enterprise Size, 2024-2034

        11.3.1. Large Enterprises

        11.3.2. Small & Medium Enterprises (SMEs)

    11.4. Market Attractiveness Analysis By Enterprise Size

12. Global Market Analysis 2019-2023 and Forecast 2024-2034, By End-use

    12.1. Introduction / Key Findings

    12.2. Historical Market Value (US$ Mn) and Analysis By End-use, 2019-2023

    12.3. Current and Future Market Value (US$ Mn) and Analysis and Forecast By End-use, 2024-2034

        12.3.1. Automotive

        12.3.2. BFSI

        12.3.3. Education

        12.3.4. Government

        12.3.5. Healthcare

        12.3.6. Manufacturing

        12.3.7. Media & Entertainment

        12.3.8. Others

    12.4. Market Attractiveness Analysis By End-use

13. Global Market Analysis 2019-2023 and Forecast 2024-2034, By Region

    13.1. Introduction

    13.2. Historical Market Value (US$ Mn) and Analysis By Region, 2019-2023

    13.3. Current Market Size (US$ Mn) & Analysis and Forecast By Region, 2024-2034

        13.3.1. North America

        13.3.2. Latin America

        13.3.3. Europe

        13.3.4. Asia Pacific

        13.3.5. Middle East and Africa (MEA)

    13.4. Market Attractiveness Analysis By Region

14. North America Market Analysis 2019-2023 and Forecast 2024-2034

    14.1. Introduction

    14.2. Pricing Analysis

    14.3. Historical Market Value (US$ Mn) and Trend Analysis By Market Taxonomy, 2019-2023

    14.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2024-2034

        14.4.1. By Country

            14.4.1.1. U.S.

            14.4.1.2. Canada

            14.4.1.3. Rest of North America

        14.4.2. By Deployment

        14.4.3. By Solution

        14.4.4. By Service

        14.4.5. By Enterprise Size

        14.4.6. By End-use

    14.5. Market Attractiveness Analysis

        14.5.1. By Country

        14.5.2. By Deployment

        14.5.3. By Solution

        14.5.4. By Service

        14.5.5. By Enterprise Size

        14.5.6. By End-use

15. Latin America Market Analysis 2019-2023 and Forecast 2024-2034

    15.1. Introduction

    15.2. Pricing Analysis

    15.3. Historical Market Value (US$ Mn) and Trend Analysis By Market Taxonomy, 2019-2023

    15.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2024-2034

        15.4.1. By Country

            15.4.1.1. Brazil

            15.4.1.2. Mexico

            15.4.1.3. Rest of Latin America

        15.4.2. By Deployment

        15.4.3. By Solution

        15.4.4. By Service

        15.4.5. By Enterprise Size

        15.4.6. By End-use

    15.5. Market Attractiveness Analysis

        15.5.1. By Country

        15.5.2. By Deployment

        15.5.3. By Solution

        15.5.4. By Service

        15.5.5. By Enterprise Size

        15.5.6. By End-use

16. Europe Market Analysis 2019-2023 and Forecast 2024-2034

    16.1. Introduction

    16.2. Pricing Analysis

    16.3. Historical Market Value (US$ Mn) and Trend Analysis By Market Taxonomy, 2019-2023

    16.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2024-2034

        16.4.1. By Country

            16.4.1.1. Germany

            16.4.1.2. France

            16.4.1.3. U.K.

            16.4.1.4. Italy

            16.4.1.5. Russia

            16.4.1.6. Rest of Europe

        16.4.2. By Deployment

        16.4.3. By Solution

        16.4.4. By Service

        16.4.5. By Enterprise Size

        16.4.6. By End-use

    16.5. Market Attractiveness Analysis

        16.5.1. By Country

        16.5.2. By Deployment

        16.5.3. By Solution

        16.5.4. By Service

        16.5.5. By Enterprise Size

        16.5.6. By End-use

17. Asia Pacific Market Analysis 2019-2023 and Forecast 2024-2034

    17.1. Introduction

    17.2. Pricing Analysis

    17.3. Historical Market Value (US$ Mn) and Trend Analysis By Market Taxonomy, 2019-2023

    17.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2024-2034

        17.4.1. By Country

            17.4.1.1. China

            17.4.1.2. Japan

            17.4.1.3. South Korea

            17.4.1.4. Rest of Asia Pacific

        17.4.2. By Deployment

        17.4.3. By Solution

        17.4.4. By Service

        17.4.5. By Enterprise Size

        17.4.6. By End-use

    17.5. Market Attractiveness Analysis

        17.5.1. By Country

        17.5.2. By Deployment

        17.5.3. By Solution

        17.5.4. By Service

        17.5.5. By Enterprise Size

        17.5.6. By End-use

18. Middle East and Africa Market Analysis 2019-2023 and Forecast 2024-2034

    18.1. Introduction

    18.2. Pricing Analysis

    18.3. Historical Market Value (US$ Mn) and Trend Analysis By Market Taxonomy, 2019-2023

    18.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2024-2034

        18.4.1. By Country

            18.4.1.1. GCC Countries

            18.4.1.2. South Africa

            18.4.1.3. Turkey

            18.4.1.4. Rest of Middle East and Africa

        18.4.2. By Deployment

        18.4.3. By Solution

        18.4.4. By Service

        18.4.5. By Enterprise Size

        18.4.6. By End-use

    18.5. Market Attractiveness Analysis

        18.5.1. By Country

        18.5.2. By Deployment

        18.5.3. By Solution

        18.5.4. By Service

        18.5.5. By Enterprise Size

        18.5.6. By End-use

19. Key Countries Market Analysis 2019-2023 and Forecast 2024-2034

    19.1. Introduction

        19.1.1. Market Value Proportion Analysis, By Key Countries

        19.1.2. Global Vs. Country Growth Comparison

    19.2. US Market Analysis

        19.2.1. Value Proportion Analysis by Market Taxonomy

        19.2.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            19.2.2.1. By Deployment

            19.2.2.2. By Solution

            19.2.2.3. By Service

            19.2.2.4. By Enterprise Size

            19.2.2.5. By End-use

    19.3. Canada Market Analysis

        19.3.1. Value Proportion Analysis by Market Taxonomy

        19.3.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            19.3.2.1. By Deployment

            19.3.2.2. By Solution

            19.3.2.3. By Service

            19.3.2.4. By Enterprise Size

            19.3.2.5. By End-use

    19.4. Mexico Market Analysis

        19.4.1. Value Proportion Analysis by Market Taxonomy

        19.4.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            19.4.2.1. By Deployment

            19.4.2.2. By Solution

            19.4.2.3. By Service

            19.4.2.4. By Enterprise Size

            19.4.2.5. By End-use

    19.5. Brazil Market Analysis

        19.5.1. Value Proportion Analysis by Market Taxonomy

        19.5.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            19.5.2.1. By Deployment

            19.5.2.2. By Solution

            19.5.2.3. By Service

            19.5.2.4. By Enterprise Size

            19.5.2.5. By End-use

    19.6. Germany Market Analysis

        19.6.1. Value Proportion Analysis by Market Taxonomy

        19.6.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            19.6.2.1. By Deployment

            19.6.2.2. By Solution

            19.6.2.3. By Service

            19.6.2.4. By Enterprise Size

            19.6.2.5. By End-use

    19.7. France Market Analysis

        19.7.1. Value Proportion Analysis by Market Taxonomy

        19.7.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            19.7.2.1. By Deployment

            19.7.2.2. By Solution

            19.7.2.3. By Service

            19.7.2.4. By Enterprise Size

            19.7.2.5. By End-use

    19.8. Italy Market Analysis

        19.8.1. Value Proportion Analysis by Market Taxonomy

        19.8.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            19.8.2.1. By Deployment

            19.8.2.2. By Solution

            19.8.2.3. By Service

            19.8.2.4. By Enterprise Size

            19.8.2.5. By End-use

    19.9. Russia Market Analysis

        19.9.1. Value Proportion Analysis by Market Taxonomy

        19.9.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            19.9.2.1. By Deployment

            19.9.2.2. By Solution

            19.9.2.3. By Service

            19.9.2.4. By Enterprise Size

            19.9.2.5. By End-use

    19.10. UK Market Analysis

        19.10.1. Value Proportion Analysis by Market Taxonomy

        19.10.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            19.10.2.1. By Deployment

            19.10.2.2. By Solution

            19.10.2.3. By Service

            19.10.2.4. By Enterprise Size

            19.10.2.5. By End-use

    19.11. China Market Analysis

        19.11.1. Value Proportion Analysis by Market Taxonomy

        19.11.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            19.11.2.1. By Deployment

            19.11.2.2. By Solution

            19.11.2.3. By Service

            19.11.2.4. By Enterprise Size

            19.11.2.5. By End-use

    19.12. Japan Market Analysis

        19.12.1. Value Proportion Analysis by Market Taxonomy

        19.12.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            19.12.2.1. By Deployment

            19.12.2.2. By Solution

            19.12.2.3. By Service

            19.12.2.4. By Enterprise Size

            19.12.2.5. By End-use

    19.13. South Korea Market Analysis

        19.13.1. Value Proportion Analysis by Market Taxonomy

        19.13.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            19.13.2.1. By Deployment

            19.13.2.2. By Solution

            19.13.2.3. By Service

            19.13.2.4. By Enterprise Size

            19.13.2.5. By End-use

    19.14. GCC Countries Market Analysis

        19.14.1. Value Proportion Analysis by Market Taxonomy

        19.14.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            19.14.2.1. By Deployment

            19.14.2.2. By Solution

            19.14.2.3. By Service

            19.14.2.4. By Enterprise Size

            19.14.2.5. By End-use

    19.15. South Africa Market Analysis

        19.15.1. Value Proportion Analysis by Market Taxonomy

        19.15.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            19.15.2.1. By Deployment

            19.15.2.2. By Solution

            19.15.2.3. By Service

            19.15.2.4. By Enterprise Size

            19.15.2.5. By End-use

    19.16. Turkey Market Analysis

        19.16.1. Value Proportion Analysis by Market Taxonomy

        19.16.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032

            19.16.2.1. By Deployment

            19.16.2.2. By Solution

            19.16.2.3. By Service

            19.16.2.4. By Enterprise Size

            19.16.2.5. By End-use

        19.16.3. Competition Landscape and Player Concentration in the Country

20. Market Structure Analysis

    20.1. Market Analysis by Tier of Companies

    20.2. Market Concentration

    20.3. Market Share Analysis of Top Players

    20.4. Market Presence Analysis

        20.4.1. By Regional footprint of Players

        20.4.2. Product footprint by Players

21. Competition Analysis

    21.1. Competition Dashboard

    21.2. Competition Benchmarking

    21.3. Competition Deep Dive

        21.3.1. Adobe, Inc.

            21.3.1.1. Overview

            21.3.1.2. Product Portfolio

            21.3.1.3. Sales Footprint

            21.3.1.4. Strategy Overview

        21.3.2. Hewlett Packard Enterprise Company

            21.3.2.1. Overview

            21.3.2.2. Product Portfolio

            21.3.2.3. Sales Footprint

            21.3.2.4. Strategy Overview

        21.3.3. Hubspot, Inc.

            21.3.3.1. Overview

            21.3.3.2. Product Portfolio

            21.3.3.3. Sales Footprint

            21.3.3.4. Strategy Overview

        21.3.4. International Business Machines Corporation

            21.3.4.1. Overview

            21.3.4.2. Product Portfolio

            21.3.4.3. Sales Footprint

            21.3.4.4. Strategy Overview

        21.3.5. Marketo, Inc.

            21.3.5.1. Overview

            21.3.5.2. Product Portfolio

            21.3.5.3. Sales Footprint

            21.3.5.4. Strategy Overview

        21.3.6. Microsoft Corporation

            21.3.6.1. Overview

            21.3.6.2. Product Portfolio

            21.3.6.3. Sales Footprint

            21.3.6.4. Strategy Overview

        21.3.7. Oracle Corporation

            21.3.7.1. Overview

            21.3.7.2. Product Portfolio

            21.3.7.3. Sales Footprint

            21.3.7.4. Strategy Overview

        21.3.8. Salesforce

            21.3.8.1. Overview

            21.3.8.2. Product Portfolio

            21.3.8.3. Sales Footprint

            21.3.8.4. Strategy Overview

        21.3.9. SAP

            21.3.9.1. Overview

            21.3.9.2. Product Portfolio

            21.3.9.3. Sales Footprint

            21.3.9.4. Strategy Overview

        21.3.10. SAS

            21.3.10.1. Overview

            21.3.10.2. Product Portfolio

            21.3.10.3. Sales Footprint

            21.3.10.4. Strategy Overview

22. Assumptions and Acronyms Used

23. Research Methodology

Don't Need a Global Report?

save 40%! on Country & Region specific reports

List Of Table

Table 01: Global Market Value (US$ Mn), By Deployment, 2019-2023

Table 02: Global Market Value (US$ Mn), By Deployment, 2024-2034

Table 03: Global Market Value (US$ Mn), By Solution, 2019-2023

Table 04: Global Market Value (US$ Mn), By Solution, 2024-2034

Table 05: Global Market Value (US$ Mn), By Service, 2019-2023

Table 06: Global Market Value (US$ Mn), By Service, 2024-2034

Table 07: Global Market Value (US$ Mn), By End-use, 2019-2023

Table 08: Global Market Value (US$ Mn), By End-use, 2024-2034

Table 09: Global Market Value (US$ Mn), By Enterprise Size, 2019-2023

Table 10: Global Market Value (US$ Mn), By Enterprise Size, 2024-2034

Table 11: Global Market, By Region, 2019-2023

Table 12: Global Market, By Region, 2024-2034

Table 13: North America Market Value (US$ Mn), By Deployment, 2019-2023

Table 14: North America Market Value (US$ Mn), By Deployment, 2024-2034

Table 15: North America Market Value (US$ Mn), By Solution, 2019-2023

Table 16: North America Market Value (US$ Mn), By Solution, 2024-2034

Table 17: North America Market Value (US$ Mn), By Service, 2019-2023

Table 18: North America Market Value (US$ Mn), By Service, 2024-2034

Table 19: North America Market Value (US$ Mn), By End-use, 2019-2023

Table 20: North America Market Value (US$ Mn), By End-use, 2024-2034

Table 21: North America Market Value (US$ Mn), By Enterprise Size, 2019-2023

Table 22: North America Market Value (US$ Mn), By Enterprise Size, 2024-2034

Table 23: North America Market, By Country, 2019-2023

Table 24: North America Market, By Country, 2024-2034

Table 25: Latin America Market Value (US$ Mn), By Deployment, 2019-2023

Table 26: Latin America Market Value (US$ Mn), By Deployment, 2024-2034

Table 27: Latin America Market Value (US$ Mn), By Solution, 2019-2023

Table 28: Latin America Market Value (US$ Mn), By Solution, 2024-2034

Table 29: Latin America Market Value (US$ Mn), By Service, 2019-2023

Table 30: Latin America Market Value (US$ Mn), By Service, 2024-2034

Table 31: Latin America Market Value (US$ Mn), By End-use, 2019-2023

Table 32: Latin America Market Value (US$ Mn), By End-use, 2024-2034

Table 33: Latin America Market Value (US$ Mn), By Enterprise Size, 2019-2023

Table 34: Latin America Market Value (US$ Mn), By Enterprise Size, 2024-2034

Table 35: Latin America Market, By Country, 2019-2023

Table 36: Latin America Market, By Country, 2024-2034

Table 37: Europe Market Value (US$ Mn), By Deployment, 2019-2023

Table 38: Europe Market Value (US$ Mn), By Deployment, 2024-2034

Table 39: Europe Market Value (US$ Mn), By Solution, 2019-2023

Table 40: Europe Market Value (US$ Mn), By Solution, 2024-2034

Table 41: Europe Market Value (US$ Mn), By Service, 2019-2023

Table 42: Europe Market Value (US$ Mn), By Service, 2024-2034

Table 43: Europe Market Value (US$ Mn), By End-use, 2019-2023

Table 44: Europe Market Value (US$ Mn), By End-use, 2024-2034

Table 45: Europe Market Value (US$ Mn), By Enterprise Size, 2019-2023

Table 46: Europe Market Value (US$ Mn), By Enterprise Size, 2024-2034

Table 47: Europe Market, By Country, 2019-2023

Table 48: Europe Market, By Country, 2024-2034

Table 49: Asia Pacific Market Value (US$ Mn), By Deployment, 2019-2023

Table 50: Asia Pacific Market Value (US$ Mn), By Deployment, 2024-2034

Table 51: Asia Pacific Market Value (US$ Mn), By Solution, 2019-2023

Table 52: Asia Pacific Market Value (US$ Mn), By Solution, 2024-2034

Table 53: Asia Pacific Market Value (US$ Mn), By Service, 2019-2023

Table 54: Asia Pacific Market Value (US$ Mn), By Service, 2024-2034

Table 55: Asia Pacific Market Value (US$ Mn), By End-use, 2019-2023

Table 56: Asia Pacific Market Value (US$ Mn), By End-use, 2024-2034

Table 57: Asia Pacific Market Value (US$ Mn), By Enterprise Size, 2019-2023

Table 58: Asia Pacific Market Value (US$ Mn), By Enterprise Size, 2024-2034

Table 59: Asia Pacific Market, By Country, 2019-2023

Table 60: Asia Pacific Market, By Country, 2024-2034

Table 61: MEA Market Value (US$ Mn), By Deployment, 2019-2023

Table 62: MEA Market Value (US$ Mn), By Deployment, 2024-2034

Table 63: MEA Market Value (US$ Mn), By Solution, 2019-2023

Table 64: MEA Market Value (US$ Mn), By Solution, 2024-2034

Table 65: MEA Market Value (US$ Mn), By Service, 2019-2023

Table 66: MEA Market Value (US$ Mn), By Service, 2024-2034

Table 67: MEA Market Value (US$ Mn), By End-use, 2019-2023

Table 68: MEA Market Value (US$ Mn), By End-use, 2024-2034

Table 69: MEA Market Value (US$ Mn), By Enterprise Size, 2019-2023

Table 70: MEA Market Value (US$ Mn), By Enterprise Size, 2024-2034

Table 71: MEA Market, By Country, 2019-2023

Table 72: MEA Market, By Country, 2024-2034

More Insights, Lesser Cost (-50% off)

Insights on import/export production,
pricing analysis, and more – Only @ Fact.MR

List Of Figures

Figure 01: Global Market Value (US$ Mn) and Year-on-Year Growth, 2019-2034

Figure 02: Global Market Absolute $ Historical Gain (2019-2023) and Opportunity (2024-2034), US$ Mn

Figure 03: Global Market Share,By Deployment, 2024 & 2034

Figure 04: Global Market Y-o-Y Growth Projections,By Deployment – 2024-2034

Figure 05: Global Market Attractiveness Index,By Deployment – 2024-2034

Figure 06: Global Market Share, By Solution, 2024 & 2034

Figure 07: Global Market Y-o-Y Growth Projections, By Solution – 2024-2034

Figure 08: Global Market Attractiveness Index, By Solution – 2024-2034

Figure 09: Global Market Share, By End-use, 2024 & 2034

Figure 10: Global Market Y-o-Y Growth Projections, By End-use – 2024-2034

Figure 11: Global Market Attractiveness Index, By End-use – 2024-2034

Figure 12: Global Market Share, By Service, 2024 & 2034

Figure 13: Global Market Y-o-Y Growth Projections, By Service – 2024-2034

Figure 14: Global Market Attractiveness Index, By Service – 2024-2034

Figure 15: Global Market Share, By Enterprise Size, 2024 & 2034

Figure 16: Global Market Y-o-Y Growth Projections, By Enterprise Size – 2024-2034

Figure 17: Global Market Attractiveness Index, By Enterprise Size – 2024-2034

Figure 18: Global Market Share, By Region, 2024 & 2034

Figure 19: Global Market Y-o-Y Growth Projections, By Region – 2024-2034

Figure 20: Global Market Attractiveness Index, By Region – 2024-2034

Figure 21: North America Market Value (US$ Mn) and Year-on-Year Growth, 2019-2034

Figure 22: North America Market Absolute $ Historical Gain (2019-2023) and Opportunity (2024-2034), US$ Mn

Figure 23: North America Market Share,By Deployment, 2024 & 2034

Figure 24: North America Market Y-o-Y Growth Projections,By Deployment – 2024-2034

Figure 25: North America Market Attractiveness Index,By Deployment – 2024-2034

Figure 26: North America Market Share, By Solution, 2024 & 2034

Figure 27: North America Market Y-o-Y Growth Projections, By Solution – 2024-2034

Figure 28: North America Market Attractiveness Index, By Solution – 2024-2034

Figure 29: North America Market Share, By End-use, 2024 & 2034

Figure 30: North America Market Y-o-Y Growth Projections, By End-use – 2024-2034

Figure 31: North America Market Attractiveness Index, By End-use – 2024-2034

Figure 32: North America Market Share, By Service, 2024 & 2034

Figure 33: North America Market Y-o-Y Growth Projections, By Service – 2024-2034

Figure 34: North America Market Attractiveness Index, By Service – 2024-2034

Figure 35: North America Market Share, By Enterprise Size, 2024 & 2034

Figure 36: North America Market Y-o-Y Growth Projections, By Enterprise Size – 2024-2034

Figure 37: North America Market Attractiveness Index, By Enterprise Size – 2024-2034

Figure 38: North America Market Share, By Country, 2024 & 2034

Figure 39: North America Market Y-o-Y Growth Projections, By Country – 2024-2034

Figure 40: North America Market Attractiveness Index, By Country – 2024-2034

Figure 41: Latin America Market Value (US$ Mn) and Year-on-Year Growth, 2019-2034

Figure 42: Latin America Market Absolute $ Historical Gain (2019-2023) and Opportunity (2024-2034), US$ Mn

Figure 43: Latin America Market Share,By Deployment, 2024 & 2034

Figure 44: Latin America Market Y-o-Y Growth Projections,By Deployment – 2024-2034

Figure 45: Latin America Market Attractiveness Index,By Deployment – 2024-2034

Figure 46: Latin America Market Share, By Solution, 2024 & 2034

Figure 47: Latin America Market Y-o-Y Growth Projections, By Solution – 2024-2034

Figure 48: Latin America Market Attractiveness Index, By Solution – 2024-2034

Figure 49: Latin America Market Share, By End-use, 2024 & 2034

Figure 50: Latin America Market Y-o-Y Growth Projections, By End-use – 2024-2034

Figure 51: Latin America Market Attractiveness Index, By End-use – 2024-2034

Figure 52: Latin America Market Share, By Service, 2024 & 2034

Figure 53: Latin America Market Y-o-Y Growth Projections, By Service – 2024-2034

Figure 54: Latin America Market Attractiveness Index, By Service – 2024-2034

Figure 55: Latin America Market Share, By Enterprise Size, 2024 & 2034

Figure 56: Latin America Market Y-o-Y Growth Projections, By Enterprise Size – 2024-2034

Figure 57: Latin America Market Attractiveness Index, By Enterprise Size – 2024-2034

Figure 58: Latin America Market Share, By Country, 2024 & 2034

Figure 59: Latin America Market Y-o-Y Growth Projections, By Country – 2024-2034

Figure 60: Latin America Market Attractiveness Index, By Country – 2024-2034

Figure 61: Europe Market Value (US$ Mn) and Year-on-Year Growth, 2019-2034

Figure 62: Europe Market Absolute $ Historical Gain (2019-2023) and Opportunity (2024-2034), US$ Mn

Figure 63: Europe Market Share, By Deployment, 2024 & 2034

Figure 64: Europe Market Y-o-Y Growth Projections, By Deployment – 2024-2034

Figure 65: Europe Market Attractiveness Index, By Deployment – 2024-2034

Figure 66: Europe Market Share, By Solution, 2024 & 2034

Figure 67: Europe Market Y-o-Y Growth Projections, By Solution – 2024-2034

Figure 68: Europe Market Attractiveness Index, By Solution – 2024-2034

Figure 69: Europe Market Share, By End-use, 2024 & 2034

Figure 70: Europe Market Y-o-Y Growth Projections, By End-use – 2024-2034

Figure 71: Europe Market Attractiveness Index, By End-use – 2024-2034

Figure 72: Europe Market Share, By Service, 2024 & 2034

Figure 73: Europe Market Y-o-Y Growth Projections, By Service – 2024-2034

Figure 74: Europe Market Attractiveness Index, By Service – 2024-2034

Figure 75: Europe Market Share, By Enterprise Size, 2024 & 2034

Figure 76: Europe Market Y-o-Y Growth Projections, By Enterprise Size – 2024-2034

Figure 77: Europe Market Attractiveness Index, By Enterprise Size – 2024-2034

Figure 78: Europe Market Share, By Country, 2024 & 2034

Figure 79: Europe Market Y-o-Y Growth Projections, By Country – 2024-2034

Figure 80: Europe Market Attractiveness Index, By Country – 2024-2034

Figure 81: Asia Pacific Market Value (US$ Mn) and Year-on-Year Growth, 2019-2034

Figure 82: Asia Pacific Market Absolute $ Historical Gain (2019-2023) and Opportunity (2024-2034), US$ Mn

Figure 83: Asia Pacific Market Share, By Deployment, 2024 & 2034

Figure 84: Asia Pacific Market Y-o-Y Growth Projections, By Deployment – 2024-2034

Figure 85: Asia Pacific Market Attractiveness Index, By Deployment – 2024-2034

Figure 86: Asia Pacific Market Share, By Solution, 2024 & 2034

Figure 87: Asia Pacific Market Y-o-Y Growth Projections, By Solution – 2024-2034

Figure 88: Asia Pacific Market Attractiveness Index, By Solution – 2024-2034

Figure 89: Asia Pacific Market Share, By End-use, 2024 & 2034

Figure 90: Asia Pacific Market Y-o-Y Growth Projections, By End-use – 2024-2034

Figure 91: Asia Pacific Market Attractiveness Index, By End-use – 2024-2034

Figure 92: Asia Pacific Market Share, By Service, 2024 & 2034

Figure 93: Asia Pacific Market Y-o-Y Growth Projections, By Service – 2024-2034

Figure 94: Asia Pacific Market Attractiveness Index, By Service – 2024-2034

Figure 95: Asia Pacific Market Share, By Enterprise Size, 2024 & 2034

Figure 96: Asia Pacific Market Y-o-Y Growth Projections, By Enterprise Size – 2024-2034

Figure 97: Asia Pacific Market Attractiveness Index, By Enterprise Size – 2024-2034

Figure 98: Asia Pacific Market Share, By Country, 2024 & 2034

Figure 99: Asia Pacific Market Y-o-Y Growth Projections, By Country – 2024-2034

Figure 100: Asia Pacific Market Attractiveness Index, By Country – 2024-2034

Figure 101: MEA Market Value (US$ Mn) and Year-on-Year Growth, 2019-2034

Figure 102: MEA Market Absolute $ Historical Gain (2019-2023) and Opportunity (2024-2034), US$ Mn

Figure 103: MEA Market Share, By Deployment, 2024 & 2034

Figure 104: MEA Market Y-o-Y Growth Projections, By Deployment – 2024-2034

Figure 105: MEA Market Attractiveness Index, By Deployment – 2024-2034

Figure 106: MEA Market Share, By Solution, 2024 & 2034

Figure 107: MEA Market Y-o-Y Growth Projections, By Solution – 2024-2034

Figure 108: MEA Market Attractiveness Index, By Solution – 2024-2034

Figure 109: MEA Market Share, By End-use, 2024 & 2034

Figure 110: MEA Market Y-o-Y Growth Projections, By End-use – 2024-2034

Figure 111: MEA Market Attractiveness Index, By End-use – 2024-2034

Figure 112: MEA Market Share, By Service, 2024 & 2034

Figure 113: MEA Market Y-o-Y Growth Projections, By Service – 2024-2034

Figure 114: MEA Market Attractiveness Index, By Service – 2024-2034

Figure 115: MEA Market Share, By Enterprise Size, 2024 & 2034

Figure 116: MEA Market Y-o-Y Growth Projections, By Enterprise Size – 2024-2034

Figure 117: MEA Market Attractiveness Index, By Enterprise Size – 2024-2034

Figure 118: MEA Market Share, By Country, 2024 & 2034

Figure 119: MEA Market Y-o-Y Growth Projections, By Country – 2024-2034

Figure 120: MEA Market Attractiveness Index, By Country – 2024-2034

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

- FAQs -

What is the market size for digital marketing software in 2024?

The global digital marketing software market is evaluated at US$ 89.7 billion in 2024.

How big is the digital marketing software market growth rate?

Sales of digital marketing software are forecasted to increase at a CAGR of 17.5% from 2024 to 2034.

What valuation is the digital marketing software market expected to reach by 2034?

Digital marketing software demand is forecasted to reach a market value of US$ 450.2 billion by 2034.

Which type of digital marketing services is widely preferred?

Professional service sales are projected to reach US$ 279.1 billion by 2034.

Which East Asian country is expected to exhibit increasing demand for digital marketing software solutions?

The South Korea market is foreseen to register a CAGR of 19.2% through 2034.

Who are the well-known producers of digital marketing software?

Some of the leading software providers are Google LLC, Salesforce.com Inc., and Adobe Inc.

- Also of Interest -

Marketing Automation Market

Marketing Automation Market Study by Campaign Management, Email Marketing, Lead Nurturing & Lead Scoring, Social Media Marketing, Inbound Marketing, and Analytics & Reporting from 2024 to 2034

Digital Marketing Market

Digital Marketing Market Analysis, By Service (SEO, Social Media Marketing, Content Marketing, Email Marketing, SEM, Link Building Services, Affiliate Marketing, PPC), By End-use Industry (BFSI, Retail, & Consumer Goods, Business & Consumer Services), By Region - Forecast 2022 to 2032

Customer Relationship Management Market

Customer Relationship Management Market Study by CRM Analytics, Social Media Monitoring, Marketing Automation, Customer Experience, Salesforce Automation, and Customer Services from 2024 to 2034

Data Protection Software Market

Data Protection Software Market Study by Backup & Recovery, Disaster Recovery, Data Security & Compliance for IT & Telecom, Healthcare, BFSI, Retail, Manufacturing, and Education from 2024 to 2034

Digital Marketing Software Market

Schedule a Call