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Marketing Operations Management Market

Marketing Operations Management Market

Marketing Operations Management Market Analysis by Component (Software, Professional Services), by Functionality (Inventory Management, Labor Management, Manufacturing Execution Systems, Quality Process Management), by Enterprise Size, by Industry, by Region - Global Forecast 2022-2032

Marketing Operations Management Market
FACT7291MR
  • Apr-2022
  • List of Tables : 36
  • List of Figures : 121
  • 170 Pages
  • Technology

Marketing Operations Management Market Outlook

The global marketing operations management market is poised to increase at a steady CAGR of 7.9%, reaching US$ 22.6 Bn by 2032 from US$ 9.6 Bn in 2021.

Attributes

Details

Marketing Operations Management Market Size (2022)

US$ 10.5 Bn

Marketing Operations Management Market Estimated Value (2026)

US$ 15.5 Bn

Marketing Operations Management Market Projected Value (2032)

US$ 22.6 Bn

Global Marketing Operations Management Market Growth Rate (2022-2032)

7.9% CAGR

Marketing Operations Management Market Share of Top 5 Countries

46.9%

Marketing Operations Management Market Key Players

  • ABB Ltd.
  • Aegis Software
  • AspenTech
  • Camstar
  • Critical Manufacturing

“Demand for marketing operations management solutions is rising as retailers go online to avoid the COVID-19 lockout.”

Because of the growing demand for marketing operations management to recoup sales losses in COVID-19 lockdowns, the accelerated speed of digitalization across organisations of all sizes, and the introduction of cutting-edge technologies such as AI and ML, the marketing operations management industry will continue to grow post-COVID-19.

What is the COVID-19 Impact on Marketing Operations Management Market?

Organizations all across the world are changing the way they buy and sell products and services as a result of the COVID 19 outbreak. During and after the COVID-19 lockout, several research and survey companies, including major corporations and SMEs, raised their marketing spending.

Merkle, for example, has launched the Customer Engagement Report COVID-19 Special Edition, which is one of the top performance marketing firms. In a changing climate, the research reveals how the worldwide COVID-19 epidemic is hurting marketers and emphasises the significance of putting consumers first. The COVID-19 epidemic has also increased sales of marketing operations management, according to the research.

During the epidemic, marketers reported significant losses in terms of revenues, earnings, and client acquisitions, and organisations' budgets also suffered. According to Merkle's Consumer Engagement Report, 52% of marketers across various sectors boosted budgets, and 74% adjusted their approach to customer content to cope with last year's losses.

Increased sales of marketing operations management in recent months have enabled marketers to roll out new content, tactics, and technology that will help customers at this difficult time. Consumer retention and brand loyalty will be boosted if these ideas are continued and expanded in the future.

According to the research, areas such as healthcare and life sciences, banking and financial services, and retail and consumer goods had the most expenditure growth. The effect of COVID-19 on marketing spending across several industry verticals is seen in the graph below.

Interested to Procure The Data

Sales Analysis of the Marketing Operations Management Growth

“Benefits of modular suites with integrated solutions and third-party integrations are the primary drivers.”

Companies must create strong systems due to the shifting market landscape and the necessity to adequately educate customers about brands and goods. According to the Brandworkz Brand Management Survey 2019, over 48% of those polled say that inconsistent usage of the brand offers the biggest danger of devaluing the brand, while roughly 24% believe that a lack of internal brand education is a significant concern.

This implies that staff in the marketing operations team must not only follow the brand rules while dealing with consumers, but also collaborate on content in real-time to minimise duplication, repetition, and brand devaluation.

Demand for marketing operations management solutions aid in the management of brands by ensuring adherence to brand and corporate design rules, as well as content localization in accordance with local laws. Sales of marketing operations management systems with advanced PIM capabilities assist in appropriately informing stakeholders about goods and brands, as well as ensuring compliance with product-related legislation.

For example, the censhare platform combines marketing operations management and PIM capabilities to provide a single source of truth for goods and brands, resulting in improved customer experience and increased brand value.

What are the Limits to the Marketing Operations Management Market?

“The number of cyber-attacks and security concerns continues to rise.”

Organizations have generated a large amount of data as a result of digital transformation. Business procedures and data flow have become increasingly important in enterprises as a result of globalisation.

Companies are cautious about exchanging sensitive business information, which is on the rise in the market. Malware, hacker assaults, and data theft are all big dangers to the efficient execution of marketing business activities.

Industries where marketing operations management system is applicable, such as social media and healthcare, have been impacted. This information depicts the current impediments to marketing operations management adoption, particularly in the sectors described above.

How are Emerging Trends Supporting The Marketing Operations Management Market Growth?

“Increased usage of hybrid cloud services as an opportunity.”

Marketing operations management solutions become smarter by incorporating Artificial Intelligence (AI) technology, which allows them to digitalize, formalise, optimise, and automate a wide range of tasks currently performed by skilled human experts. Machine Learning (ML) allows marketing operations management solutions to continuously evaluate data to predict the future and suggest data-driven improvements to improve marketing performance.

Sales of marketing operations management are also experimenting with sophisticated marketing technologies to create tailored experiences using AI. According to QueryClick, a performance-driven digital marketing business, 66% of UK CMOs of significant retail companies aim to engage in machine learning to improve their digital marketing strategy.

ML-enabled systems may also detect client preferences and provide an appropriate approach for triggering their behaviour. By initiating tailored consumer encounters, these tools can also enhance workflow.

Rather than offering standard material to all consumers, AI-driven demand for marketing operations management systems may assist in the delivery of curated content, which is content tailored to the preferences and devices of the customer.

This not only helps firms create continuous and seamless interaction but also helps them expand their income. According to a Harvard Business Review research, multichannel clients are more valuable than single-channel customers, spending 10% more online.

Comparative View of Adjacent Marketing Operations Management Market

Attributes

Marketing Operations Management Market

Management Decision Market

Content Marketing Software Market

CAGR

(2022-2032)

7.9%

12.8%

17.2%

Market Value

(2026)

US$ 15.5 Bn

US$ 9 Bn

US$ 14 Bn

Growth Factor

Modular suites with integrated solutions and third-party interfaces provide several advantages.

There is a growing desire to improve decision quality and increase company agility and effectiveness.

In terms of revenue, North America is predicted to dominate the content marketing software industry.

Opportunity

The dilemma of selecting the best, most complete platform

Automation and intelligent decisions are on the rise.

During the predicted period, the major businesses segment is likely to dominate.

Key Trends

During the forecast period, the solutions segment will contribute more to the growth of the marketing resource management market.

During the projected period, North America will have the largest market share.

The rising focus on improving customer experience by businesses is a significant market driver.

During COVID 19, increased demand for cloud-based solutions and services, a rise in the number of small businesses, market expansion, growing investments in cutting-edge technologies, and a faster pace of digital transformation are just a few of the factors driving the growth in the sales of marketing operations management solutions and services.

The planning and budgeting solution aids in the establishment of marketing targets and the alignment of investments with plans. The solutions enable marketers to measure the effectiveness of marketing programmes and maximise ROI while allowing them to manage budgets, marketing spending, and vendors.

Companies are increasingly investing in technologies that allow them to grow their marketing while also providing a real-time picture of the whole marketing budget. Demand for marketing operations management solutions also allows customers to plan and manage financial resources as well as set up an organised approval procedure.

They are capable of preparing and managing budget requests at all levels of the demand for marketing operations management, including the organisation, plan, brands or product lines, industry, and location. It also helps customers monitor predicted, committed, and real marketing expenditures at any budgeting level by tracking granular line-item spending and creating purchase orders and invoices.

Users can guarantee that all marketing programmes and budget requests are vetted by the proper individuals. Users may disseminate, assess, and approve critical marketing items, such as suggested marketing plans and approaches, budget requests, and marketing content, using these solutions.

Sales of marketing operations management submit things for evaluation, receive feedback, and accept or refuse requests. North America is one of the world's most technologically sophisticated areas. It consists of the United States and Canada, and it holds the greatest share of the worldwide marketing operations management market due to the US markets' early adoption of the.

The presence of major key players investing heavily in R&D to develop advanced solutions to manage various marketing-related operations and resources, early adoption of technology, organisations focusing on marketing campaigns and activities to promote increased market reach, and the presence of a large number in the sales of marketing operations management and are all contributing to the region's global marketing operations management market growth.

An Adaptive Approach to Modern-day Research Needs

Which Segment has the Maximum Growth Potential in the Marketing Operations Management Market by Component?

Marketing operations management systems are modularized and integrated software as the market-leading segment by component at a strong CAGR of 7.3% by 2032 that tackles essential business challenges such as marketing budgets, marketing calendars, and digital assets management.

Such solutions are available from market vendors as an integrated platform, a capability, independent solutions, or unique yet interconnected packaged solutions. Sales of marketing operations management solutions allow businesses to produce, update, and maintain content in order to improve the content and assure faster time-to-market, raise brand recognition, generate internet traffic and sales, and improve customer experience and satisfaction.

Emerging technologies, such as artificial intelligence (AI), and marketing operations management systems integration capabilities with multiple business platforms, such as ERP, CRM, and marketing platforms, have made it easier to simplify marketing processes and better manage resources.

Which is the Preferred Segment in the Marketing Operations Management Market by Functionality?

The manufacturing execution systems aid in the establishment of marketing targets and the alignment of investments with plans. The manufacturing execution systems enable marketers to measure the effectiveness of marketing programmes and maximise ROI while allowing them to manage budgets, marketing spending, and vendors.

Companies are increasingly investing in technologies that allow them to grow their marketing while also providing a real-time picture of the whole marketing budget. Demand for marketing operations management solutions also allows customers to plan and manage financial resources as well as set up an organised approval procedure.

They are capable of preparing and managing budget requests at all levels of the marketing hierarchy, including the organisation, plan, brands or product lines, industry, and location. It also helps customers monitor predicted, committed, and real marketing expenditures at any budgeting level by tracking granular line-item spending and creating purchase orders and invoices.

Manufacturing execution systems lead the market by functionality segment with a strong and increasing CAGR of 7.2% by 2032. Users can guarantee that all marketing programmes and budget requests are vetted by the proper individuals.

Sales of marketing operations management may disseminate, assess, and approve critical marketing items, such as suggested marketing plans and approaches, budget requests, and marketing content, using these solutions. Marketing managers may quickly submit things for evaluation, receive feedback, and accept or refuse requests.

What is the Regional Demand Analysis in the Marketing Operations Management Market?

Region

CAGR

United States

7.3%

United Kingdom

9.1%

China

7.7%

Japan

7.8%

India

9.6%

The APAC area is one of the world's digital centres. The benefits of tech-enabled marketing solutions as a facilitator of digital transformation have been quickly recognised by businesses in this region. High consumer spending and internet penetration, rising number in the sales of marketing operations management, springing startups with limited IT budgets, and increasing adoption of cloud technologies are all factors contributing to the marketing operations management market growth in APAC.

Furthermore, due to the region's low-cost benefits and high availability of the workforce, various global demand for marketing operations management solution providers, such as Oracle, IBM, SAP, and HCL Technologies, have established businesses in the region, with marketing operations management solution adoption expected to increase rapidly in the future across the region.

The government has increased its support for the expansion of SMEs in the region, and there is a developing retail and e-commerce industry, which supports the demand for marketing operations management solutions. Furthermore, the region's industry is being boosted by the use of cloud-based solutions and services.

Moreover, throughout the projection period, the increased number of startups concentrating on building sales of marketing operations management solutions for businesses across multiple sectors is likely to fuel regional market growth.

How Intense is the Competition in the Marketing Operations Management Market?

To expand their market offers, management decision suppliers have employed a variety of organic and inorganic development methods, including new product releases, product upgrades, partnerships and agreements, company expansions, and mergers and acquisitions.

Recent Developments in the Marketing Operations Management Market:

  • Aprimo announced a new marketing calendar in June 2021, expanding the features and capabilities of its content operations platform. The Aprimo Marketing Calendar extends its work management system with an actionable, customizable layer that gives marketers a single, complete view of all projects.
  • IBM announced changes to the IBM Cloud Pak for Business Automation version 21.0.3 in October 2021. On December 17, 2021, this release will be made generally available (GA). This early announcement emphasises zLinux support for fundamental business automation features, as well as long-term support for the 21.0.3 release as a Long-Term Support Release (LTSR). This release will also include capabilities such as ODM and automation decision services.
  • FICO teamed with Neurotech, a business specialising in advanced AI, machine learning, and big data solutions, in April 2021 with the goal of leading the national market for credit risk management solutions.

Key Segments

  • By Component

    • Software
      • On-Premise
      • Cloud-Based
    • Professional Services
  • By Functionality

    • Inventory Management
    • Labor Management
    • Manufacturing Execution Systems
    • Process and Production Intelligence
    • Quality Process Management
    • Others
  • By Enterprise Size

    • Small and Medium Enterprises
    • Large Enterprises
  • By Industry

    • Automotive
    • Chemical
    • Healthcare and pharmaceuticals
    • Food and Beverages
    • Consumer Goods
    • Aerospace and Defense
    • Industrial Equipment
    • Others
  • By Region

    • North America
    • Europe
    • Asia Pacific
    • Middle East and Africa
    • South America

- FAQs -

The marketing operations management market is expected to rise at a steady CAGR of 7.9% during the projected period.
The global marketing operations management market was valued at US$ 9.6 Bn in 2021.
The global marketing operations management market is anticipated to be worth nearly US$ 22.6 Bn by 2032.
North America is a leading region in the marketing operations management market.
Software is the leading segment by component and is expected to expand at a strong CAGR of 7.3% by 2032.

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