Global baby fruit puree market is gaining considerable attention due to a busy lifestyle of women and improper nutrition of babies, which is creating the need for some natural products to fulfill the nutritional demand of babies. In the global baby food market, demand for baby fruit puree is very high owing to the transition of babies to solid food from milk. Baby fruit puree helps the baby to attain their nutritional requirements for their overall development. There is a substantial increase in demand for baby fruit puree in recent years attributing to contain fruits in crushed and smooth liquidized form which is nutritious and easy to feed babies. Baby fruit puree contains essential vitamins and minerals that helps in the overall development of the baby. Due to its increase in demand of baby fruit puree market, it would be anticipated that there would be higher returns for the investors on baby fruit puree in the future.
Growing Demands for Baby Fruit Puree in the baby food industry:-
Increasing urbanization leads to the significant increase in the number of working women. Due to the busy schedules, women are not able to feed their baby properly and this leads to poor growth in the infants. Adoption rates among infertile parents have led to an increase in adoption of orphan babies, which is also one of the key factor driving the demand for baby fruit puree to fulfill the need of adopted babies. Many companies are offering baby fruit puree in their product portfolio to fulfill the demand of the customers. They offer wide range of baby fruit puree as mixtures of different fruits to add great flavor and essential nutrients. Manufacturers are fortifying the baby fruit puree with essential nutrients for providing better nutrition to babies. In addition, companies are also offering clean label products and also providing detailed information about the baby fruit puree product for health-conscious parents. Providing information and all natural ingredients has made easy for the customers to opt for baby fruit puree for their babies. Companies are also focusing on the organic packaging of the baby fruit purees, which will also gain the attention in near future.
Global Baby Fruit Puree: Market Segmentation
Baby fruit puree market can be segmented on the basis of raw material used:
Baby fruit puree market can be segmented on the basis of age group of the baby:
- 6 months
- 8 months
- Above 1 year
Baby fruit puree market can be segmented on the basis of the distribution channel:
- Specialty stores
Baby fruit puree market can be segmented on the basis of packaging:
Global Baby Fruit Puree: key players
Some of the key players operating in the global baby fruit puree market are Gerber, Asc Co., Ltd., The Perfect Puree of Napa Valley, Encore Fruit Marketing, Inc., Heinz, Plum Organics, Milne, Earth's Best, EH-LIFE, Amara Baby Food, Nature Land, Rhodes Food Group etc. In the global baby fruit puree market, companies are also focusing on new product development in terms of flavors, nutritional content, and taste to meet the increasing demand for baby fruit puree.
Opportunities for market participants:-
Baby fruit puree is also recommended by the pediatricians for the healthy development of the baby and transition to solid food. Recommendation of baby fruit puree from pediatrician is also making the parents go for the baby fruit puree. Due to various promotion methods by different companies for baby fruit puree is attributing for the increase in awareness among the population for baby fruit puree. Baby fruit puree market is expected to rise in the Asia Pacific Regions due to malnutrition in babies and fast urbanization.
Global Baby Fruit Puree: A Regional Outlook:-
North America is the highest producer of baby food, and companies like The Perfect Puree of Napa Valley, Encore Fruit Marketing, Inc., are situated where it can be anticipated that the growth of the baby fruit puree will increase in the forecast period. In Europe, it is expected to have robust growth due to an increase in the import of fruits and their increasing awareness about the baby fruit purees. With increasing per capita spending over food and beverage products, Asia Pacific is anticipated to witness the highest growth rate over the forecast period in baby fruit puree market.
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