Baby Fruit Puree Market

Baby Fruit Puree Market Analysis, By Raw material (Banana, Apple, Others), By Age Group (Beginner, 6 months Others), By Distribution Channel (Direct, Indirect), By Packaging (Bottled, Canned) & By Region Forecast - Global Market Insights 2023 to 2033

Analysis of Baby Fruit Puree Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Baby Fruit Puree Market Outlook (2023 to 2033)

High nutritional food intake is important in babies as it improves their growth and fulfills overall nutritional demands. Today even mothers are looking for a quick yet complete meal option for feeding their babies. Baby fruit pastes are rich sources of vitamin B1, iron, and phosphorous.

They contain an additional amount of unsaturated fats that make them a valuable addition to a baby’s diet. These aid in the generation of new blood cells and improves eyesight in children. Being rich in essential nutrients it builds a baby’s immune response and further assists in bone development.

The global baby food market is gaining considerable attention due to the busy lifestyle of women and the improper nutrition of babies, which is creating the need for some natural products to fulfill the nutritional demand of babies. In the global market, demand is very high owing to the transition of babies to solid food from milk.

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What are the drivers of demand in the market?

The health benefits of this product and the awareness of parents towards the health of their baby are crucial factors that are anticipated to bring swift uptake in the market during the forecast period.

With the rise in economic developments, increased level of education, and penetration of principles of gender equality women’s employment rates have seen progress in the last few decades. The growing workforce participation of women also indicatively impacting on their motherhood and lifestyle decisions. Most urban families today have both parents working and women don’t get enough time to feed their babies properly. This is a major reason driving them to hunt ready-made nutritious meal options for their child.

As a result of the fast-paced life consumption of fast food is increased. Alongside the stress is also increasing among young people which impacts in a rise in infertility. Further, there is enough surge in the adoption of orphan babies by such couples is likely to increase demand for the baby food market in the forecast period.

Manufacturers are fortifying the baby fruit puree with essential nutrients for providing better nutrition to babies. In addition, companies are also offering clean-label food products and also providing detailed information about products for health-conscious parents.

Providing information and all-natural ingredients has made it easy for customers to opt for baby fruit puree for their babies. Companies are also focusing on the organic packaging of baby food purees, which will also gain the attention in near future.

What are opportunities in this market awaiting manufacturers?

Baby food puree is also recommended by paediatricians for the healthy development of the baby and the transition to solid food. The recommendation of baby fruit puree from the pediatrician is also making the parents go for it. Various promotion methods by different companies are attributed to the increase in awareness among the population for baby fruit paste. The market is expected to rise in the Asia Pacific Regions due to malnutrition in babies and fast urbanization.

Companies can explore with insertion of fruit extracts and offer more flavors in order to acquire a large consumer base. Informing parents about the nutritional value and ingredients under the product essentially creates a market differentiator for brands as this will increase transparency and generates a wide consumer base.

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Region Wise Insights

North America is the highest producer of baby food, and companies like The Perfect Puree of Napa Valley, Encore Fruit Marketing, Inc., are situated where it can be anticipated that the growth of the product will increase in the forecast period. In Europe, it is expected to have robust growth due to an increase in the import of fruits and their increasing awareness about this product. With increasing per capita spending on food and beverage products, Asia Pacific is anticipated to witness the highest growth rate over the forecast period in the market.

Key players

In the global market, companies are also focusing on new product development in terms of flavors, nutritional content, and taste to meet the increasing demand.

The key players are -

  • Gerber
  • Asc Co. Ltd.
  • The Perfect Puree of Napa Valley
  • Encore Fruit Marketing, Inc.
  • Heinz
  • Plum Organics
  • Milne
  • Earth's Best
  • Amara Baby Food, Nature Land
  • Rhodes Food Group

Segment Wise Insights

On the basis of the distribution channels, the market is dominated by super stores owing to the availability of wide niche-specific products and the availability of store executives having the knowledge to guide parents. Many of the well-known brands are also available in the other superstores targeting the regular supermall-going mothers.

Many brands have to tie up with pediatricians where they sell products on the basis of their recommendations. However online segment sales are expected to grow in the forecast period owing to an increase in doorstep delivery options and services.

On the basis of storage, the canned form of packaging is mainly used due to ease of storage. However, companies recently started to offer tetra packs that make it easy to carry during traveling and increase the shelf life of products. Sustainability is another factor that drives companies towards biodegradable packaging.

Segmentation of Baby Fruit Puree Industry Research

  • By Raw Material Used :

    • Banana
    • Apple
    • Pears
    • Raspberry
    • Pomegranate
  • By Age Group of the Baby :

    • Beginner
    • 6 months
    • 8 months
    • Above 1 year
  • By Distribution Channel :

    • Direct
    • Indirect
      • Hypermarket
      • Supermarket
      • Specialty stores
      • Retailers
  • By Packaging :

    • Bottled
    • Canned
    • Pouches
  • By Regions :

    • North America
      • U.S.
      • Canada
    • Latin America
      • Mexico
      • Brazil
    • Western Europe
      • Germany
      • Italy
      • France
      • U.K
      • Spain
    • Eastern Europe
      • Poland
      • Russia
    • Asia Pacific
      • China
      • India
      • ASEAN
      • Australia & New Zealand
    • Japan
    • Middle East and Africa
      • GCC
      • S. Africa
      • N. Africa

- FAQs -

The health benefits of this product and the awareness of parents towards the health of their baby are crucial factors that are anticipated to bring swift uptake in the market.

In Europe, it is expected to have robust growth due to an increase in the import of fruits and their increasing awareness about this product.

The majority of products in this market are sold in superstores.

Baby Fruit Puree Market

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