Fruit Snacks Market

Fruit Snacks Market Outlook (2023 to 2033)

Currently, worldwide fruit snack consumption amounts to a market valuation of US$ 5.9 billion and is projected to increase at 7.8% CAGR from 2023 to 2033. The global fruit snacks market is forecasted to reach a value of US$ 12.5 billion by the end of 2033.

The advent of chronic diseases and rising mortality rates due to these diseases have resulted in the rising adoption of healthy lifestyle choices that promote the consumption of healthy foods and snacks. Fruits have always been seen as a healthy choice as the good old quote states, “An apple a day, keeps the doctor away”. Snack food providers are trying to capitalize on the healthy nature of fruits by creating snacks that utilize fruits for their production and fulfil the demand for healthy snack foods.

Increasing awareness regarding the benefits associated with the consumption of vitamins, minerals, and proteins in a healthy diet is a prime factor that is projected to bolster demand for fruit snacks across the forecast period. The increasing popularity of preventive healthcare and rising recognition of the role of immunity in disease prevention are other aspects that could uplift the shipments of fruit snacks over the next ten years.

Growing food and beverages industry, changing consumer preferences, rapid urbanization and globalization, high incidence of chronic diseases, rising awareness regarding ill effects associated with artificial food ingredients, and willingness of consumers to spend extra on healthier food products are other prospects that could potentially boost fruit snacks sales in the future. Dried apple slices, fruit strips, coconut chips, dried mango slices, crispy fruit snacks, fruit jerky, and pure fruit bars, are expected to witness a notable hike in demand going forward.

The high prevalence of lifestyle disorders such as diabetes and obesity is also expected to have a positive impact on the overall market development throughout the forecast period. Adoption of a sedentary lifestyle and low physical activity are also expected to promote fruit snack consumption through 2033.

On the contrary, misconceptions regarding the consumption of processed fruit and food items are anticipated to have a restraining effect on the overall market evolution over the next ten years. Several initiatives promoting healthy eating habits and the incorporation of fruits in consumer diets are being launched by governments and non-profit organizations, which are also expected to open up new opportunities for fruit snack vendors in the long run.

More insights regarding factors such as supply chain management, global demand, pricing trends, and product standards have been discussed extensively in this recently published fruit snacks market research report by Fact.MR, a market research and competitive intelligence provider.

Report Attributes	Details
Fruit Snacks Market Size (2023)	US$ 5.9 Billion
Projected Market Value (2033F)	US$ 12.5 Billion
Global Market Growth Rate (2023 to 2033)	7.8% CAGR
North America Market Share (2022)	34%
Online Stores Segment Growth Rate (2023 to 2033)	11% CAGR
Market Share of Sweets & Savories (2022)	~41%
Key Companies Profiled	Welch Foods Inc. The Whitewave Foods Company SunOpta Kellogg Co. Flaper S.A. Chaucer Foods Ltd. General Mills Inc. Crispy Green Sunkist Growers Nutty Goodness LLC Crunchies Food Company Mount Franklin Foods LLC PepsiCo

How are New Market Entrants Altering Fruit Snacking Trends?

“Start-up Companies Launching Innovative Products and Raising Funding to Advance Business”

New fruit snack companies are raising new capital to support their expansion endeavors and grow their business to the fullest of potential while competing with established market players.

• In August 2022, Farmley, a dry fruit start-up announced that it had raised US$ 6 million in a Series A funding round that was co-led by DSG Consumer Partners and Alkemi Ventures along with existing investors. The company had plans to use this capital to expand its team and business operations to generate more revenue.
• In June 2021, RIND Snacks, a new company that produces upcycled dried fruit snacks announced that it had raised US$ 6.1 million in a Series A capital raise led by Valor Siren Ventures along with participation from Melitas Ventures. The company had plans to expand its production capacity with the new capital.

New fruit snack vendors are focusing on capitalizing on the guilt-free snacking trends and growing demand for healthy snacks to maximize their business potential.

• In May 2022, a Singapore-based local start-up called Hey! Chips announced the launch of corn kernel chips to its line of guilt-free snack range. The company offers mango, onion, pineapple, jackfruit, banana, okra, jackfruit, and other varieties of guilt-free snack chips with natural fruit flavors.

More new developments by start-ups and their impact on supply chain management have been mentioned in this newly revised Fact.MR research analysis.

Country-wise Insights

Will Japan & Korea be Opportune Markets for Fruit Snack Suppliers?

“Rising Disposable Income and Adoption of Healthy Lifestyle Choices Offering Lucrative Business Potential”

Globalization and urbanization have influentially changed lifestyle choices and dietary preferences in Asian countries such as Japan, Korea, India, and China. The aforementioned factor is anticipated to play a crucial role in augmenting fruit snack consumption in Japan, India, Korea, and other Asian countries over the coming years.

Growing disposable income, development of retail infrastructure, adoption of healthy eating habits, and rising per capita consumption of fruit are other aspects that could alter fruit snack sales in the aforementioned countries going forward. An increasing number of new product launches and the flourishing food and beverages industry are also anticipated to have a positive impact on the overall market growth in the future.

How Will Fruit Snack Sales Fare in European Countries?

“Growing Food & Beverage Industry Opening Up New Avenues for Fruit Snack Suppliers”

Demand for organic food products has been rapidly increasing in European countries and this trend is expected to have an influential impact on fruit snacks consumption in Europe over the next ten years. The food and beverages industry in this region is continually expanding to accommodate the changing consumer preferences and is projected to offer a highly remunerative business scope for fruit snack manufacturers in Europe through 2033.

Increasing popularity of organic food products, changing consumer preferences, growing awareness of health and fitness, adoption of healthy lifestyle choices, and the growing number of new product launches are other aspects that could bolster market growth in countries such as Italy, France, Germany, and the United Kingdom.

Which Country Should Fruit Snack Vendors Invest in the North American Region?

“United States to Offer Remunerative Business Scope”

Growing focus on health and fitness has led to a high demand for nutritious snacks and healthy foods in the United States in recent years and this is projected to uplift fruit snacks sales in the country over the coming years. The high prevalence of obesity, growing demand for healthy snacks, the presence of key snack food manufacturers, and rising investments in research and development of new nutritious snack foods are other aspects that could bolster fruit snack demand in the United States going forward.

Changing consumer preferences and growing awareness regarding the benefits of fruit consumption are predicted to supplement sales of products such as dried fruits, fruit strips, fruit jerky, and other fruit snacks across the forecast period.

Category-wise Insights

Which Type of Fruit Snack Will Be Popular Going Forward?

“Organic Fruit Snacks to Be Most Sought-after”

Based on nature, the market for fruit snacks is segmented into organic and conventional.

Growing awareness regarding the benefits associated with the consumption of organic food products is anticipated to be a prime factor that is projected to contribute to demand in the organic segment over the coming years.

Changing consumer preferences and the growing availability of organic food products are also anticipated to uplift fruit snack sales throughout the forecast period. Meanwhile, demand for conventional fruit snacks is also expected to continue to rise at a moderate CAGR over the next ten years.

Competitive Landscape :

Leading fruit snack manufacturers are deploying innovative marketing campaigns to maximize their sales potential and bolster revenue generation capacity over the coming years. Companies are also focusing on launching new products to expand their product portfolio and gain a competitive advantage over other market players.

• In January 2023, Welch’s® Fruit Snacks and Flowcode announced the launch of an interactive digital campaign called The Welch’s® Fruit Snacks Big Game Giveaway featuring Mark Andrews, a professional football player.
• In July 2022, RIND® Snacks, a manufacturer of functional whole-fruit snacks announced the exclusive launch of Peach Chips. The limited-time product offers stone fruit flavors with a crispy crunch.

Prime fruit snack suppliers are also focusing on mergers, acquisitions, collaborations, and partnerships to bolster their market presence and enlarge their market share in the global landscape.

• In January 2023, the FMCG arm of Sanjay Ghodawat Group (SGG), Ghodawat Consumer Limited (GCL) announced the acquisition of ‘To Be Honest (TBH)’, a start-up offering unique vegetable and fruit snacks. The acquisition strengthened GCL’s market presence in the Indian marketplace.

Key Segments of Fruit Snacks Industry Research

• By Nature :

  • Organic
  • Conventional

• By Distribution Channel :

  • Modern Trade
  • Specialty Stores
  • Convenience Stores
  • Online Stores
  • Departmental Stores/Mom & Pop Stores
  • Drug Stores & Pharmacies
  • Travel Retail

• By Product Type :

  • Sweets & Savories
    • Freeze Dried
    • Extruded Strips
    • Others
  • Dairy Products
  • Beverages

• By Region :

  • North America
  • Latin America
  • Europe
  • APAC
  • MEA