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Athletic Footwear Market

Athletic Footwear Market

Growing Popularity of Sports Activities & Health Awareness of Consumers Draws Athletic Footwear Market Sales during 2021-2031

Athletic Footwear Market
  • Sep-2021
  • List of Tables : 337
  • List of Figures : 117
  • 170 Pages
  • Sports

Market Snapshot

Fact.MR has recently published the athletic footwear market report, estimating a valuation of over US$ 79 Bn as of 2021. The forecast estimates that athletic footwear revenues will surge at a CAGR of 4.5% between 2021 and 2031, experiencing a 1.5x expansion rate. As of 2020, revenues totalled to over US$ 76 Bn. Specialty boots are expected to hold considerable sway, registering nearly 6% CAGR until 2022.

Key Points Covered in Athletic Footwear Industry Survey:

  • Market Estimates and Forecasts 2016-2031
  • Key drivers and restraints shaping market growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • COVID-19 Impact on Athletic Footwear Market and How to Navigate
  • Recommendation on Key Winning Strategies

Know More Details About the Report

Sales Analysis of Athletic Footwear during 2016-2020 Vs Outlook 2021- 2031

The global market for athletic footwear expanded moderately from 2016 to 2020, showcasing a CAGR of 4% according to Fact.MR- a market research and competitive intelligence provider. Increased awareness about maintaining physical fitness has driven market demand for athletic footwear in recent years.

While outdoor activities, including sporting events, remained suspended across most of 2020 due to COVID-19, individuals indulged in sporting activities within residential settings, including walking and jogging, thus prompting increased purchases of various athletic footwear categories.

Owing to their enhanced functionality like better protection, easy movement control, mid-foot support as well as heel stabilization and cushioning, the estimated worth is likely to surpass over US$ 124 Bn by 2031.

What are the Factors Driving the Demand for the Athletic Footwear Market?

The demand for comfortable footwear along with the snowballing e-commerce retail sector is fostering the growth of the global athletic footwear market. Innovations that improve the functionality, material-usage which reduce the overall weight of the footwear, and easy availability are few of the aspects which have a greater impact on the athletic footwear market in a positive way.

Prominent manufacturers like Nike Inc., and Puma SE are focusing on designing specialty footwear for women and kids which helps them gain an edge in this competitive market. It has been observed a huge spike in the women footwears in recent years which explains the enthusiasm and bolstered the market growth.

Opening of new retail stores at untouched places have expanded the market and increased availability of products in a physical form which has a psychological advantage for manufacturers and thereby boost the global sales of running and hiking shoes.

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How are Growing Fitness Trends Impelling Demand for Athletic Footwear?

Escalating number of sport and fitness activities, such as aerobics, swimming, running, and yoga, along with increasing women participation in sports activities, are opening new doors for global athletic footwear manufacturers.

By adopting the trend of athleisure, key vendors are customizing their product to cater the rising demand Also, athleisure has become more pervasive, as it has influenced the athletic footwear choice among millennial parents

Brazil has developed a significant sporting culture. Sports are not only widely played and popular among large segments of the population, but they are also diverse in nature, thereby becoming a demand hub for the manufacturers.

How are Sustainability Concerns Shaping Athletic Footwear Designs?

Retailers are progressively focusing on adoption of eco-friendly products in-order to diminish the negative effects on the environment. Building on such environmental initiatives, Adidas developed a strategy that aimed to reduce the environmental effects of its products by 15% by the end of 2015.

The company plans to cover its entire value chain from product development to sales under this newly developed strategy. Likewise, Nike has developed a shoe recycling program, which aims to reduce the carbon footprints of its products.

In the current scenario, maximum manufacturers of athletic footwear are focusing on customization. Retailers like Amazon have been garnering recurring gains from doing so for their huge consumer base using Big Data. Vendors are increasingly focusing on providing consumers with customized products, thereby, elevating customer loyalty and engagement.

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Country-wise Analysis

How is U.S Fuelling Demand for Athletic Footwear?

The United States is the highest revenue-generating country in the athletic footwear industry. Robust distribution channels also drive the growth of the market. In the United States, the athletic footwear industry created nearly US$ 13.5 Bn of revenue in 2020, set to increase to surpass US$ 17 Bn by 2025.

The market is primarily driven by the consistently evolving fashion trends in the country. For instance, the emergent trend of athleisure footwear, combined with early adoption of latest trends in sports footwear is contributing to the market growth substantially.

How is China Driving Market Growth of Athletic Footwear? 

Soaring domestic sales of footwear owing to a huge population base and growing standards of living is boosting market growth in China. The athletic footwear domain observed solid growth over the last five years due to the changing fashion trends and shifting consumer preferences towards popular brands.

The athletic footwear market is estimated to cultivate at the highest CAGR of ~5% in the future. Swelling popularity of sports events and growing interest towards personal fitness is garnering the athletic footwear market in the country. Global manufacturers are collaborating with regional manufacturers to gain new grounds and expand their product reach in China.

Athletic footwear market regional analysis by Fact.MR

Category-wise insights

Why are Running Shoes Highly Sought After?

Running shoes are anticipated to exhibit the highest share in the athletic footwear market, capturing nearly 16% in 2017. According to Fact.MR, the running shoes segment is likely to surge at a CAGR of 4% through 2031.

Emerging popularity among consumers can be traced back to multi-functionality of light trail running shoes which can be used for daily jogging as well as trail running. These shoes hit a sweet spot in consumer preferences by balancing safety, comfort, agility, and design.

How are Economy Shoes Influencing Athletic Footwear Demand?

The economy segment by price-based type displays higher growth rate as compared to other segments, registering a CAGR of 5% across the 2021-2031 forecast period. Increased sporting activities frequency amongst the general population is expected to fuel demand.

The latest GEL-VENTURE® 8 running shoe by ASICS is an economical segment footwear which is designed for the great outdoor excellent for trail runs, light hiking or exploring. It is also estimated that this segment will earn higher BPS by the end of 2031.

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Competitive Landscape

Prominent players are embracing innovative approaches such as ground-breaking marketing tactics, new retail stores launch, technological advancements, mergers, and acquisitions.

  • In April 2021, Asics launched the latest METASPEED Edge- which enables more runner to strive for their best time without adapting their running style. The design of METASPEED™ Edge is ideal for cadence-style runners by helping them extend their stride length and improve their overall efficiency.
  • In Sept 2021, Skechers announced the launch of the all-new Skechers GO-run Razor excess for men, which builds on the popularity of the award-winning GO-run Razor 3. The product is designed for every kind of runner, which deliver a swift and comfortable run with highly responsive, ultra-lightweight and durable hyper burst cushioning, as well as Goodyear rubber technology for enhanced traction, stability and durability.

Report Scope



Market size value in 2020

US$ 79.52 Bn

Market forecast value in 2031

US$ 124 Bn

Growth Rate


Forecast Period


Historical Data Available for


Market Analysis

US$ Mn for Value & ‘000 Units for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa

Key Countries Covered

  • U.S.
  • Canada
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • Nordics
  • China
  • Japan
  • India
  • Australia
  • Brazil
  • Mexico
  • Argentina
  • GCC
  • South Africa
  • Nigeria
  • Israel

Key Companies Profiled

  • ASICS Corporation
  • New Balance INC.
  •  Skechers INC.
  •  VF Corporation
  •  Deckers Outdoor Corporation
  •  Wolverine World Wide Inc.
  •  Amer Sports Corporation
  •  NIKE Inc.
  •  Adidas AG
  •  PUMA SE
  •  K-Swiss INC.

Key Segments Covered

  • Product Type

    • Running Athletic Shoes
    • Athleisure Shoes
    • Gym/ Aerobics Athletic Shoes
    • Backpacking Athletic Shoes
    • Trekking Athletic Boots
    • Rugged Athletic Boots
    • Specialty Athletic Boots
    • Mountaineering Athletic Boots
    • Other Athletic Footwear
  • Distribution Channel

    • Athletic Footwear Sales via Hypermarkets/Supermarkets
    • Athletic Footwear Sales via Departmental Stores
    • Athletic Footwear Sales via Speciality Stores
    • Athletic Footwear Sales via Online Retail
    • Athletic Footwear Sales via Sport Stores
    • Athletic Footwear Sales via Other Channels
  • Price-based

    • Economy Athletic Footwear
    • Mid-range Athletic Footwear
    • Premium Athletic Footwear
    • Super-Premium Athletic Footwear
  • Demographics

    • Athletic Footwear for Men
    • Athletic Footwear for Women
    • Athletic Footwear for Kids

Athletic Footwear Market- Scope of Report

A recent study by Fact.MR on the athletic footwear market offers a 10-year forecast for 2021 to 2031. The study analyzes crucial trends that are currently determining the growth of the market. This report explicates vital dynamics, such as the drivers, restraints, and opportunities for key market players along with key stakeholders as well as emerging associated with the manufacturing of athletic footwear.

The study also provides the dynamics responsible for influencing the future status of the athletic footwear market over the forecast period. A detailed assessment of value chain analysis, business execution, and supply chain analysis across regional markets has been covered in the report. A list of prominent companies operating in the athletic footwear market, along with their product portfolios, enhances the reliability of this comprehensive research study.

Report Summary

The study offers a comprehensive analysis of diverse features, including production capacities, demand, product developments, revenue generation, and sales of the Athletics Footwear market across the globe.

A comprehensive estimate of the market has been provided through an optimistic as well as a conservative scenario, taking into account the sales of the Athletics Footwear market during the forecast period. Price point comparison by region with the global average price is also considered in the study.

Key Questions Answered in Report

  • Which are the most lucrative athletic footwear markets?
  • Which factors will impact the growth of athletic footwear?
  • How will changing trends impact the strategies of market players?
  • How can market players capture the low-hanging opportunities across regions?
  • Which companies are leading the athletic footwear industry?
  • What are the winning strategies of stakeholders in the market?

Analysis on Market Size Evaluation

The market has been analyzed for each segment in terms of volume (‘000 Units) and value (US$ Mn).

Estimates at global and regional levels for the athletic footwear market are available in terms of “US$ Mn” for value and in “‘000 Units” for volume. A Y-o-Y growth contrast on prominent market segments, along with market attractiveness evaluation, has been incorporated in the report. Furthermore, absolute dollar opportunity analysis of all the segments adds prominence to the report.

Absolute dollar opportunity plays a crucial role in assessing the level of opportunity that a manufacturer/distributor can look to achieve, along with identifying potential resources, considering the sales and distribution perspective in the global athletic footwear market.

Inspected Assessment on Regional Segments

Key sections have been elaborated in the report, which has helped deliver projections on regional markets. These chapters include regional macros (political, economic, and business environment outlook), which are expected to have a momentous influence on the growth of the athletic footwear market during the forecast period.

Country-specific valuation on demand for athletic footwear has been offered for each region, along with market scope estimates and forecasts, price index, and impact analysis of the dynamics of prominence in regions and countries. For all regional markets, Y-o-Y growth estimates have also been incorporated in the report.

Detailed breakup in terms of value & volume for emerging countries has also been included in the report.

In-depth Analysis on Competition Analysis

The report sheds light on leading manufacturers of the athletic footwear, along with their detailed profiles. Essential and up-to-date data related to market performers who are principally engaged in producing athletic footwear have been brought with the help of a detailed dashboard view. Market share analysis and comparison of prominent players provided in the report permit report readers to take preemptive steps in advancing their businesses.

Company profiles have been included in the report, which includes essentials such as product portfolios and key strategies, along with an all-inclusive SWOT analysis on each player. Company presence is mapped and presented through a matrix for all the prominent players, thus providing readers with actionable insights, which helps in thoughtfully presenting the market status, and predicting the competition level in the athletic footwear market. 

Research Methodology

In Fact.MR’s study, a unique research methodology is utilized to conduct extensive research on the growth of the athletic footwear industry, and reach conclusions on the future growth parameters. This research methodology is a combination of primary and secondary research, which helps analysts ensure the accuracy and reliability of the draw conclusions.

Secondary resources referred to by analysts during the preparation of the market study include statistics from governmental organizations, trade journals, white papers, and internal and external proprietary databases. Analysts have interviewed senior managers, product portfolio managers, CEOs, VPs, marketing/product managers, and market intelligence managers, all of whom have contributed to the development of the research report as a primary resource.

- FAQs -

As of 2020, sales of athletic footwear were estimated to reach over US$ 76 Bn

From 2016 to 2020, sales of athletic footwear expanded at approximately 4 % CAGR

From 2021 to 2031, athletic footwear sales are poised to surge at 4.5% CAGR

By 2031, athletic footwear sales are expected to surpass US$ 124 Bn according to Fact.MR

Growing popularity of sports events and encouraging governmental initiatives towards health and fitness awareness is boosting the market growth of athletic footwear market.

By 2025, athletic footwear sales in the U.S are expected to reach US$ 17 Bn

Sales of athletic footwear across China are likely to register a CAGR of around 5% until 2031

By type, athletic footwear for running are expected to experience growth at a CAGR of 4% through 2031

Economy range athletic footwear are most preferred, clocking a 5% value CAGR

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Is the market research conducted by Fact.MR?

Yes, the report has been compiled by expert analysts of Fact.MR, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.

What research methodology is followed by Fact.MR?

Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.

What are the sources of secondary research?

Fact.MR conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.

Who are the respondents for primary research?

Fact.MR speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, and industry experts. For a full list of primary respondents, please reach out to us.

Is a sample of this report available for evaluation?

Yes, you can request a sample, and it will be sent to you through an email.