Athletic Footwear Market

Athletic Footwear Market Analysis By Product Type (Running shoes, Athleisure shoes, Gym/Aerobics shoes, Backpacking shoes, Trekking boots, Rugged boots, Specialty boots, Mountaineering boots, Others), By Distribution Channel, By Price (Economy, Midrange, Premium, Super Premium), By Demographics (Men, Women, Kids) and Regional Forecast - 2023 to 2033

Analysis of Athletic Footwear Market Covering 30 + Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Athletic Footwear Market Snapshot (2023-2033)

The global athletic footwear market was valued at US$ 82.56 Billion in 2022 and is expected to expand at a CAGR of 4.8% during the forecast period, ranging from 2023 to 2033, reaching US$ 135.6 Billion. As of 2023, athletic footwear sales are forecast to be valued at US$ 85.21 Billion.

Growing enthusiasm and awareness regarding the health benefits of sports and fitness activities, the flourishing retail e-commerce sector worldwide, and rising levels of disposable income of consumers are estimated to be the key trends stoking the market growth.

Youngsters are getting keen on adopting a healthy lifestyle and are hence participating actively in sports and other related activities. At the same time, people have started realizing that sports and fitness activities can help ensure good health and reduce the risk of chronic disorders such as depression, cardiovascular diseases, and diabetes.

COVID-19 has had a significant impact on U.S. athletic footwear and activewear businesses. In terms of brands, Nike brand footwear sales declined in the high teens, Brand Jordan was down in the low teens, and Converse dropped by more than 30%. Adidas, Skechers, ASICS, and Vans declined in the teens, Under Armour was down about 25%, and Fila declined by nearly half.

On looking at specific categories, those pertaining to spring sports were the hardest hit as most of these sports have been cancelled or postponed - baseball, soccer, and golf shoe sales declined an average of 30%. Performance basketball and sports lifestyle each declined in the mid-teens. Running footwear sales also dropped in the mid-teens, and skate shoes (which were fast-growing before the pandemic) were also hard hit in the period. On the bright side, Brooks had a mid-single-digit increase and Puma improved in the low singles.

People are also increasingly realizing the importance of using the appropriate type of shoes for sports activities to prevent muscle injuries, leg injuries, knee pain, hip pain, and back pain. As a result, the demand for athletic shoes is expected to register a sharp rise over the coming years. The demand for athletic footwear products is increasing rapidly owing to their usage in various conditions. Athletic footwear products are used by various consumers such as athletes and climbers. In addition, there are fitness-conscious customers, gym-goers, and people who use them for mild fitness routines. Various types of athletic footwear available in the market are prepared from high-quality raw types, such as leather, foam, and plastic, which involve the use of advanced chemical additives.

Increasing environmental concerns are restraining the growth of the athletic footwear industry. The active measures are taken by the government and environmental groups toward pollution act as a restraint for the market. The industry is one of the main causes of the pollution of the rivers and environment. For instance, Puma along with other sportswear brands including Nike and Adidas was addressed as ‘Dirty Laundry’ as the subject of a report by the environmental group Greenpeace. Puma was accused of working with suppliers in China who, according to the report, contributed to the pollution of the Yangtze and Pearl rivers.

Report Attribute


Estimated Base Year Value (2022)

US$ 82.56 billion

Expected Market Value (2023)

US$ 85.21 billion

Anticipated Forecast Value (2033)

US$ 135.6 billion

Projected Growth Rate (2023-2033)


Expected CAGR of the US market


Anticipated CAGR of China (2023-2033)


Major Athletic footwear manufacturers

  • ASICS Corporation
  • New Balance INC
  • Skechers, INC
  • VF Corporation
  • Deckers Outdoor Corporation
  • Wolverine World Wide, Inc.
  • Amer Sports Corporation
  • NIKE, Inc.
  • Adidas AG

Demand Analysis of Athletic Footwear from 2018 to 2022 Compared to Demand Outlook for 2023 to 2033

Global athletic footwear sales were growing at a CAGR of 2.4% in the historical period with a market valuation of US$ 82.56 Billion in 2022. Due to a growing inclination towards sports activities and increasing awareness regarding health and fitness, the sales of athletic footwear have been proliferating at a fast pace. After a comprehensive analysis, Fact.MR has estimated Athletic footwear sales to reach US$ 135.6 Billion by the end of the forecast period while exhibiting a CAGR of 4.8%.

Which are Some Prominent Drivers of the Athletic Footwear Market?

Rising interest in sports activities to augment market growth

Increasing enthusiasm and awareness regarding the health benefits of sports and fitness activities, the flourishing retail e-commerce sector worldwide, and rising levels of disposable income of consumers are estimated to be the key trends stoking the market growth.

Youngsters are getting keen on adopting a healthy lifestyle and are hence participating actively in sports and other related activities. At the same time, people have started realizing that sports and fitness activities can help ensure good health and reduce the risk of chronic disorders such as depression, cardiovascular diseases, and diabetes.

The rise in the number of government initiatives to propel the sales of athletic footwear

Consumers" expanding purchasing power and disposable incomes have become crucial trends in the industry. As people's income levels rise, they're more willing to pay more for certain performance qualities including waterproofing, moisture management, temperature control, and friction regulation.

Moreover, the growing number of different retail locations, hypermarkets, and supermarkets is expected to impact the market in the upcoming years. Global, regional, and municipal governments are focusing on health and developing innovative tactics to raise people's attention to the benefits of physical activity. Several wealthy countries" government bodies are continually working to build enticing healthcare offers. This will generate a higher demand for athletic footwear at the same time, as a large section of the population will be interested in sports and fitness activities.

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What are the Challenges Faced by the Athletic Footwear Market?

Availability of low-cost local products to hamper the market sales

The manufacturers in the market are anticipated to witness many challenges including a lack of sports possibilities and a reduced penetration of high-cost sports footwear in rural areas and low-income countries. In addition, the availability of low-cost counterfeit products, as well as the rise of various small-scale market participants, has created a threat to high-priced branded footwear. Moreover, there are many local players in many countries who are offering similar types of shoes at low-cost in order to entice young consumers, thereby posing a big challenge for the established industry players.

Furthermore, increasing environmental concerns are restraining the growth of the athletic footwear industry. The active measures are taken by the government and environmental groups toward pollution act as a restraint for the market.

Comparative View of Adjacent Athletic Footwear Markets


Athletic footwear market

Footwear market

Industrial footwear market

CAGR (2023-2033)




Market Value (2033)

US$ 135.6 Billion

US$ 510 Billion

US$ 13 Billion

Growth Factor

Growing enthusiasm and awareness regarding the health benefits of sports and fitness activities, the prospering retail e-commerce sector worldwide, and increasing levels of disposable income of consumers are expected to drive the market.

The growing sales facilitated by e-commerce, extensive spending on advertising by footwear brands, and rising demand for athletic footwear are the major factors driving the market’s growth.

Increasing awareness regarding stringent regulations and mandating elevated standards of worker and workplace safety across organizations are anticipated to drive the sales of the industrial footwear market.


Technological inventions and advancements in athletic footwear will bring up a new customer base in this market. Further, manufacturing more customer-friendly footwear will also create opportunities for the expansion of this industry.

The rising instances of lifestyle-related health issues, such as stress and obesity, are pushing an increasing number of people to engage in sports and fitness activities, which is creating lucrative prospects for companies to manufacture comfortable and stylish footwear.

An emerging trend in the industry is the use of lighter composite materials for manufacturing shoes. Hence, the companies adapting these materials in their manufacturing process will create potential prospects for this industry.


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Which Region is Projected to Offer the biggest Opportunity for Athletic Footwear Suppliers?

North America is anticipated to offer the biggest opportunity for the sales of athletic footwear owing to the large presence of various prominent companies such as Nike, Reebok, Under Armour, and others in countries Such as unites states and Canada. Also, a large income group of the population coupled with changing fashion trends is presenting lucrative prospects for the sales of Athletic footwear.

Country-wise Analysis

Constant evolution in fashion trends to propel the demand for athletic footwear in the US

The sales of athletic footwear in the US will expand at a CAGR of 4.5% through 2033. The United States is the highest revenue-generating country in the athletic footwear industry. Robust distribution channels also drive the growth of the market. In the United States, the athletic footwear industry created nearly US$ 13.5 Billion of revenue in 2020, set to increase to surpass US$ 17.01 Billion by 2025.

The market is primarily driven by the consistently evolving fashion trends in the country. For instance, the emergent trend of athleisure footwear, combined with the early adoption of the latest trends in sports footwear is contributing to the market growth substantially.

Huge consumer base augmenting sales in China

The athletic footwear industry in China will likely accelerate at a CAGR of 4.41% through 2033. Soaring domestic sales of footwear owing to a huge population base and growing standards of living is boosting the market growth in China. The athletic footwear domain observed solid growth over the last five years due to the changing fashion trends and shifting consumer preferences towards popular brands.

The growing popularity of sports events and increasing interest in personal fitness are garnering the athletic footwear market in the country. Global manufacturers are collaborating with regional manufacturers to gain new ground and expand their product reach in China.

Rising disposable income fueling the product demand in Japan

The revenue contribution in the Athletic Footwear market in Japan amounts to US$ 2.36 Billion in 2022. The market is expected to grow annually by 4.32%. In pursuit of profit maximization, major consumer markets, footwear manufacturers, wholesalers, and retailers worldwide are shifting their focus to lower-cost countries like Japan, leading to the constant movement of global shoemaking bases. Japan is a lucrative market for footwear in the Asia Pacific. Rising disposable income and improved living standards of the consumers are key factors accelerating product demand in this region.

Country-wise Forecast CAGRs for the Athletic Footwear Industry











Category-wise Insights

Heavy usage of Running shoes to augment the segment growth

In terms of product type, the running shoe segment is prospective to earn greater traction, expanding at a CAGR of 4.2% over the forecast period. The running shoe segment dominated the market in 2022 with a revenue share of over 38.0%, which can be attributed to the daily usage of running shoes and the availability of these shoes in a wide range of prices ranging from affordable athletic shoes to highly luxurious athletic shoes.

Running shoes include shoes required for training, advanced running, road running, trail running, track running, and racing. Emerging popularity among consumers can be traced back to the multi-functionality of light trail running shoes which can be used for daily jogging as well as trail running. These shoes hit a sweet spot in consumer preferences by balancing safety, comfort, agility, and design.

Economy athletic shoes to dominate the segment

The economy segment by price-based type projects a higher growth rate as compared to other segments. It is anticipated to register a CAGR of 4.5% across the 2023-2033 forecast period. Increased sporting activity frequency amongst the general population is expected to propel the demand.

Men segment accounting for the highest revenue share

The men's segment held the largest revenue share of over 57.0% in 2022. It is anticipated that the segment will retain its dominance until the end of the forecast period. This is due to the high involvement of men in sports activities as compared to women and children. Increased participation of men in sports has created market space for the growth of the athletic footwear industry.

Start-Ups for the Athletic footwear market

  • Founded in 2013, Rothys is a US-based, internet-first brand of recyclable shoes and bags for women. Both products are made from yarn fibers that are manufactured from certified PET plastic bottles using a proprietary moisture-wicking agent. The outsoles are made from environmentally friendly and carbon-free rubber. The products can be machine washed and air-dried. It was able to accumulate funding of USD 242 million from Alpargatas, Goldman Sachs investment partners, and 7 others.
  • Founded in 2013, Greats is a New York-based men's sneaker brand offering classically designed sneakers with luxury materials starting at $59. By selling directly to the consumer, the brand is redefining the price-to-quality equation in footwear. Ordering is simple with flat-rate shipping and free returns. The category is expanding to socks, footwear accessories, and more traditional brogues, boat shoes, boots, etc. It received funding of USD 13 million from JH partners, Eric Zinterhofer and 5 other investors.

Market Competition

The athletic footwear market is competitive, with the presence of various regional and global players. To achieve a competitive advantage in the market, firms compete on a variety of variables such as product offerings, price, material quality, and marketing efforts. Companies are utilizing digital and social media marketing to notify people about new product launches.

The e-commerce channel has been growing majorly over recent years, and it is one of the preferred channels for the major players operating in the market. Some of the key companies manufacturing athletic footwear are- ASICS Corporation, New Balance INC, Skechers, INC, VF Corporation, Deckers Outdoor Corporation, Wolverine World Wide, Inc., Amer Sports Corporation, NIKE, Inc., Adidas AG, and PUMA SE. Key developments in this industry are:

  • In September 2022 Asics Corporation launched new shoes called Novablast 3. The shoes have a geometric Origami design with Asics technology and unique cushioning, which offers a bouncing running experience.
  • In June 2021, Adidas launched a golf shoe, “Solarthon”, which is both lightweight and comfortable. Further, the brand aims to introduce Solarthon in limited-edition grey, blue, and white colorways. The new shoe features Adidas’ Primeblue textile upper, a recycled yarn containing at least 50% Parley Ocean Plastic, to help the company’s “End Plastic Waste” initiative.
  • In May 2021, Nike unveiled its latest creation, the “ZoomX Invincible Run” running shoes, as an addition to its expanding portfolio of athletic footwear. The design for the new product has drawn inspiration from the brand’s previous release, “Nike React Infinity Run” shoes.

Key Segments Profiled in the Athletic Footwear Industry Survey

  • By Product Type

    • Running Shoes
    • Athleisure Shoes
    • Gym/Aerobics Shoes
    • Backpacking Shoes
    • Trekking Boots
    • Rugged Boots
    • Specialty Boots
    • Mountaineering Boots
    • Other
  • By Distribution Channel

    • Hypermarkets/Supermarkets
    • Departmental Stores
    • Specialty Stores
    • Online Retail
    • Sport Stores
    • Other Channels
  • By Price

    • Economy
    • Mid-range
    • Premium
    • Super-Premium
  • By Demographics

    • Men
    • Women
    • Kids
    • Athletic footwear by Region
    • North America
    • Latin America
    • Europe
    • APEJ
    • Japan
    • Middle East & Africa

- FAQs -

What was the market worth for Athletic footwear in 2022?

As of 2022, the Athletic footwear market was worth US$ 82.56 Billion.

At what value is the Athletic footwear industry likely to close by 2023?

Fact.MR foresees Athletic footwear demand to reach US$ 85.21 Billion by 2023.

At what percentage will the market for Athletic footwear rise until 2033?

From 2023-2033, Fact.MR expects Athletic footwear revenue to flourish at a 4.8% CAGR.

What is the expected market value for Athletic footwear in 2033?

In 2033, the Athletic footwear market worth is poised to reach US$ 135.6 billion.

How do growth prospects for Athletic footwear appear in North America?

North American athletic footwear sales are expected to grow at a CAGR of 4.5% during the forecast period.

How do growth prospects for Athletic footwear appear in China?

China is expected to register a CAGR of 4.41% for the Athletic footwear market.

Athletic Footwear Market

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