Demand for athletic tapes continues to be driven by their applications in injury prevention and management. In addition to their use as a preventive measure for injury reduction in collision sports, athletic tapes are also used to manage chronic injuries such as tibial stress syndrome. Use of athletic tapes for maintaining the posture and balance while playing a sport is another key factor driving the growth of the athletic tapes market globally.
Empirical Evidence on Benefits of Kinesiology Tapes Can Open Up Sizeable Opportunities
Interest in kinesiology tapes piqued as athletes from around the globe have sported it while participating in prestigious international tournaments. Although the jury is still out on the empirical evidence linking kinesiology tape with improved performance, adoption continues to be driven by positive word-of-mouth. The kinesiology tape is usually applied to injuries affecting ankles, shoulders, back, and hands.
Although positive word-of-mouth has helped boost sales of athletic tapes, ambiguities about their actual benefits persist. According to an independent study published in the Sports Medicine, taping can only have a “beneficial role” in the improving the strength and range of motion. The report also suggested that further independent studies should be used for confirming the findings. Considering the market scenario, the demand for kinesiology and other athletic tapes can receive an impetus if conclusive and empirical studies demonstrate their benefits for injury prevention and rehabilitation.
Kinesiology tapes outsell both elastic adhesive bandages and zinc oxide tapes, owing to their numerous advantages. Kinesiology tapes currently account for over 50% revenue share of the market, and demand is likely to remain steady over the course of the forecast period. Conventional athletic tapes including zinc oxide and elastic adhesive bandages are waning in demand as they restrict the amount of an area that can move. In contrast, kinesiology tapes facilitate movement, ensuring the performance of the sportsperson is not compromised.
Although athletic tapes are available at modern trade channels, e-commerce, direct-to-customer channel, and some drug stores, sporting goods stores remain the preferred sales channel for end-users. Availability of a wide range of affordable and aesthetically pleasing athletic tapes at sporting goods stores continues to be a key factor driving demand.
Athletic tape sales through third-party online channels have emerged as a growing trend, with many leading manufacturers tying up with e-commerce portals to target last mile consumers. The availability of athletic tapes in tier II and suburban areas where supermarkets and sporting goods stores are lacking can be attributed to the growing popularity of online channels. Sans any physical presence, leading athletic tape manufacturers are now able to penetrate into markets that were once considered off-limits. It is highly likely that online sales will continue to be a lucrative sales channel during the assessment period.
Visibility Factor Remains Important for Manufacturers
Key participants in the athletic tapes market are focusing on improving product visibility by aligning with sports and tournaments where they expect hundreds of thousands of eyeballs. KT Sports, a key market participant, has frequently tied up with local and international teams to increase product visibility. The type of sport to tie-up with is also of paramount importance, as the visibility of the product varies from sport to sport.
Ongoing technological advancements have enabled leading manufacturers to broaden their product line of athletic tapes in alignment with the requirements of the sports enthusiasts and professionals. In order to restrict the motion of injured joints, support ligaments, and limit excessive abnormal anatomical movements, leading manufacturers are diverting their focus towards development of effective athletic tapes that offer enhanced flexibility and ‘twistability’ while applying to the skin.
Major companies are concentrating on offering their products at reasonable prices on e-commerce portals to expand their customer base and improve their brand identity. Leading companies such as KT Tape has developed blister prevention tapes to offer prevention care of blisters among athletes. These athletic tapes are composed of non-woven and synthetic fabric and protect the athletes from various abrasion injuries such as hot spots, blisters, and chafing while participating in rigorous athletic competitions and training.
In addition, leading companies are concentrating on incorporating advanced features such as latex-free patches in the athletic tapes to protect the skin from germs, water, and dirt in order to remain in the forefront of the competitive market. Through product innovation and differentiation, major companies are focusing on broadening their scope of growth globally.
A research report recently published by Fact.MR offers valuable intelligence on the athletic tapes market during the forecast period, 2018-2028. Extensive research information examines the athletic tapes market in depth, offering an accurate analysis on factors that are significantly impacting the overall market growth.
Athletic Tapes Market: Taxonomy
Valuable intelligence encapsulated in the research report offers qualitative & quantitative analysis on the athletic tapes market, offering an end-to-end view of the current market scenario and growth prospects in the foreseeable future. Detailed insights compiled in the research report offers imperative statistics in terms of US$ Bn. Perspectives derived from accurate insights also throws light on the macroeconomic and microeconomic factors that are influencing the customer purchase decisions, thereby reflecting on the overall market growth. In-depth insights provided in this report briefs the readers on major growth deterrents, determinants, threats, and lucrative opportunities that will impact the progress of market leaders over the coming years.
The research report offers accurate analysis and insights on various segments highlighted in the athletic tapes market, which can benefit the investors and stakeholders in making crucial investment decisions. Segments identified in the global market comprise product type, form type, buyer type, tape width, sales channel, and regions.
Competitive Landscape Assessment
Valuable insights compiled in the report imparts crucial information pertaining to the competitive landscape in the market that enables the leading market players and new entrants to formulate informed business strategies. Based on the accurate analysis and insights provided in the research report, prominent companies can identify the current market trends and redesign their strategies for effective outcomes.
The research report also offers SWOT analysis that discusses the threats, opportunities, weaknesses, and strengths to the key companies operating in the athletic tapes market. Crucial information apropos mergers & acquisitions among market players, novel product developments, and influence of regulatory changes has also been accommodated in the competitive landscape chapter of the study for the perusal of readers and investors.
Research Methodology
A tested & proven research approach has been employed by the analysts at Fact.MR for providing accurate and authentic intelligence derived through the evaluation of major industry dynamics. Valuable insights compiled encapsulated in the research report offers a blend of primary & secondary research to provide the readers and investors with estimates and predictions pertaining to the athletic tapes market.
The secondary research conducted forms the initial research phase, wherein the analysts conduct extensive mining of information by referring to latest and verified data resources, which comprise regulatory and government published material, independent studies, and technical journals. On the basis of this extensive research, market estimates and predictions are derived.
1. Executive Summary
1.1. Summarizing Key Findings
1.2. Wheel of Fortune
1.3. Opportunity Assessment
1.4. Mega Trends
2. Global Athletic Tapes Market Introduction
3. Global Athletic Tapes Industry Overview
3.1. Global Athletic Tapes Market Value (US$ Mn) Forecast and Analysis
3.2. Forecast Factors and Relevance of Impact
3.3. Supply Chain Analysis and Operating Margins
3.4. Market Dynamics
3.5. PEST Analysis
3.6. Pricing Analysis by Region
3.7. Opportunity Analysis
3.8. Investment Feasibility Analysis
3.9. Market Players Competition Matrix
3.10. Key Players Market Presence (Intensity Map) by Regions
4. Global Athletic Tapes Market Historical Analysis 2013-2017 and Forecast 2018-2028, By Product Type
4.1. Revenue (US$ Mn), 2018-2028
4.2. Market Share Comparison
4.3. Y-o-Y growth Comparison
5. Global Athletic Tapes Market Historical Analysis 2013-2017 and Forecast 2018-2028, By Tape Width
5.1. Revenue (US$ Mn), 2018-2028
5.2. Market Share Comparison
5.3. Y-o-Y growth Comparison
6. Global Athletic Tapes Market Historical Analysis 2013-2017 and Forecast 2018-2028, By Form Type
6.1. Revenue (US$ Mn), 2018-2028
6.2. Market Share Comparison
6.3. Y-o-Y growth Comparison
7. Global Athletic Tapes Market Historical Analysis 2013-2017 and Forecast 2018-2028, By Sales Channel
7.1. Revenue (US$ Mn), 2018-2028
7.2. Market Share Comparison
7.3. Y-o-Y growth Comparison
8. Global Athletic Tapes Market Historical Analysis 2013-2017 and Forecast 2018-2028, By Buyer Type
8.1. Revenue (US$ Mn), 2018-2028
8.2. Market Share Comparison
8.3. Y-o-Y growth Comparison
9. Global Athletic Tapes Market Historical Analysis 2013-2017 and Forecast, By Region 2018-2028
9.1. Revenue (US$ Mn) Comparison by Region, 2018-2028
9.1.1. North America
9.1.2. Latin America
9.1.3. Europe
9.1.4. Japan
9.1.5. APEJ
9.1.6. MEA
9.2. Market Share Comparison
9.3. Y-o-Y growth Comparison
10. North America Athletic Tapes Market Historical Analysis 2013-2017 and Forecast 2018-2028
10.1. Revenue (US$ Mn) , By Country
10.1.1. US Market Size & Forecast Value (US$ Mn)
10.1.2. Canada Market Size & Forecast Value (US$ Mn)
10.2. Revenue (US$ Mn) by Product Type
10.3. Revenue (US$ Mn) by Tape Width
10.4. Revenue (US$ Mn) by Form Type
10.5. Revenue (US$ Mn) by Sales Channel
10.6. Revenue (US$ Mn) by Buyer Type
11. Latin America Athletic Tapes Market Historical Analysis 2013-2017 and Forecast 2018-2028
11.1. Revenue (US$ Mn) , By Country
11.1.1. Brazil Market Size & Forecast Value (US$ Mn)
11.1.2. Mexico Market Size & Forecast Value (US$ Mn)
11.1.3. Argentina Market Size & Forecast Value (US$ Mn)
11.1.4. Rest of Latin America Market Size & Forecast Value (US$ Mn)
11.2. Revenue (US$ Mn) by Product Type
11.3. Revenue (US$ Mn) by Tape Width
11.4. Revenue (US$ Mn) by Form Type
11.5. Revenue (US$ Mn) by Sales Channel
11.6. Revenue (US$ Mn) by Buyer Type
12. Europe Athletic Tapes Market Historical Analysis 2013-2017 and Forecast 2018-2028
12.1. Revenue (US$ Mn) , By Country
12.1.1. UK Market Size and Forecast Value (US$ Mn)
12.1.2. Germany Market Size and Forecast Value (US$ Mn)
12.1.3. France Market Size and Forecast Value (US$ Mn)
12.1.4. Spain Market Size and Forecast Value (US$ Mn)
12.1.5. Italy Market Size and Forecast Value (US$ Mn)
12.1.6. Nordic Market Size and Forecast Value (US$ Mn)
12.1.7. Rest of Europe Market Size and Forecast Value (US$ Mn)
12.2. Revenue (US$ Mn) by Product Type
12.3. Revenue (US$ Mn) by Tape Width
12.4. Revenue (US$ Mn) by Form Type
12.5. Revenue (US$ Mn) by Sales Channel
12.6. Revenue (US$ Mn) by Buyer Type
13. Japan Athletic Tapes Market Historical Analysis 2013-2017 and Forecast 2018-2028
13.1. Revenue (US$ Mn) by Product Type
13.2. Revenue (US$ Mn) by Tape Width
13.3. Revenue (US$ Mn) by Form Type
13.4. Revenue (US$ Mn) by Sales Channel
13.5. Revenue (US$ Mn) by Buyer Type
14. APEJ Athletic Tapes Market Historical Analysis 2013-2017 and Forecast 2018-2028
14.1. Revenue (US$ Mn) , By Country
14.1.1. China Market Size and Forecast Value (US$ Mn)
14.1.2. India Market Size and Forecast Value (US$ Mn)
14.1.3. Japan Market Size and Forecast Value (US$ Mn)
14.1.4. Australia & New Zealand Market Size and Forecast Value (US$ Mn)
14.1.5. ASEAN Market Size and Forecast Value (US$ Mn)
14.1.6. Rest of APAC Market Size and Forecast Value (US$ Mn)
14.2. Revenue (US$ Mn) by Product Type
14.3. Revenue (US$ Mn) by Tape Width
14.4. Revenue (US$ Mn) by Form Type
14.5. Revenue (US$ Mn) by Sales Channel
14.6. Revenue (US$ Mn) by Buyer Type
15. MEA Athletic Tapes Market Historical Analysis 2013-2017 and Forecast 2018-2028
15.1. Revenue (US$ Mn) , By Country
15.1.1. GCC Market Size and Forecast Value (US$ Mn)
15.1.2. South Africa Market Size and Forecast Value (US$ Mn)
15.1.3. North Africa Market Size and Forecast Value (US$ Mn)
15.1.4. Rest of MEA Market Size and Forecast Value (US$ Mn)
15.2. Revenue (US$ Mn) by Product Type
15.3. Revenue (US$ Mn) by Tape Width
15.4. Revenue (US$ Mn) by Form Type
15.5. Revenue (US$ Mn) by Sales Channel
15.6. Revenue (US$ Mn) by Buyer Type
16. Competition Landscape, Company Share and Company Profiles
16.1. Competition Dashboard
16.2. Market Structure
16.3. Company Share Analysis
16.4. Manufacturer Company Profiles
16.4.1. Mueller Sports Medicine Inc.
16.4.1.1. Company Overview
16.4.1.2. Key Segmental Revenue Analyzed
16.4.1.3. Key Developments
16.4.1.4. Company Strategic Assessment
16.4.1.5. SWOT Analysis
16.4.2. Kinesio Holding Corporation
16.4.2.1. Company Overview
16.4.2.2. Key Segmental Revenue Analyzed
16.4.2.3. Key Developments
16.4.2.4. Company Strategic Assessment
16.4.2.5. SWOT Analysis
16.4.3. 3M A/S
16.4.3.1. Company Overview
16.4.3.2. Key Segmental Revenue Analyzed
16.4.3.3. Key Developments
16.4.3.4. Company Strategic Assessment
16.4.3.5. SWOT Analysis
16.4.4. Nitto Denko Corporation
16.4.4.1. Company Overview
16.4.4.2. Key Segmental Revenue Analyzed
16.4.4.3. Key Developments
16.4.4.4. Company Strategic Assessment
16.4.4.5. SWOT Analysis
16.4.5. KT Health LLC
16.4.5.1. Company Overview
16.4.5.2. Key Segmental Revenue Analyzed
16.4.5.3. Key Developments
16.4.5.4. Company Strategic Assessment
16.4.5.5. SWOT Analysis
16.4.6. Johnson & Johnson
16.4.6.1. Company Overview
16.4.6.2. Key Segmental Revenue Analyzed
16.4.6.3. Key Developments
16.4.6.4. Company Strategic Assessment
16.4.6.5. SWOT Analysis
16.4.7. Cramer Products Inc.
16.4.7.1. Company Overview
16.4.7.2. Key Segmental Revenue Analyzed
16.4.7.3. Key Developments
16.4.7.4. Company Strategic Assessment
16.4.7.5. SWOT Analysis
16.4.8. RockTape
16.4.8.1. Company Overview
16.4.8.2. Key Segmental Revenue Analyzed
16.4.8.3. Key Developments
16.4.8.4. Company Strategic Assessment
16.4.8.5. SWOT Analysis
16.4.9. Walgreen Co.
16.4.9.1. Company Overview
16.4.9.2. Key Segmental Revenue Analyzed
16.4.9.3. Key Developments
16.4.9.4. Company Strategic Assessment
16.4.9.5. SWOT Analysis
16.4.10. PerformTex
16.4.10.1. Company Overview
16.4.10.2. Key Segmental Revenue Analyzed
16.4.10.3. Key Developments
16.4.10.4. Company Strategic Assessment
16.4.10.5. SWOT Analysis
16.4.11. Other Key Players
17. Research Methodology
18. Disclaimer
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Athletic Tapes Market Forecast, Trend Analysis & Competition Tracking - Global Market insights 2018 to 2028