This site uses cookies, including third-party cookies, that help us to provide and improve our services. Read More

Athletic Tapes Market

Athletic Tapes Market

Athletic Tapes Market Forecast, Trend Analysis & Competition Tracking - Global Market insights 2018 to 2028

Athletic Tapes Market
  • Mar-2022
  • List of Tables : 165
  • List of Figures : 62
  • 170 Pages
  • Sports


Demand for athletic tapes continues to be driven by their applications in injury prevention and management.

In addition to their use as a preventive measure for injury reduction in collision sports, athletic tapes are also used to manage chronic injuries such as tibial stress syndrome.

Use of athletic tapes for maintaining the posture and balance while playing a sport is another key factor driving the growth of the athletic tapes market globally.

Empirical Evidence on Benefits of Kinesiology Tapes Can Open Up Sizeable Opportunities

Interest in kinesiology tapes piqued as athletes from around the globe have sported it while participating in prestigious international tournaments.

Although the jury is still out on the empirical evidence linking kinesiology tape with improved performance, adoption continues to be driven by positive word-of-mouth.

The kinesiology tape is usually applied to injuries affecting ankles, shoulders, back, and hands.

athletic tapes market

Although positive word-of-mouth has helped boost sales of athletic tapes, ambiguities about their actual benefits persist.

According to an independent study published in the Sports Medicine, taping can only have a “beneficial role” in the improving the strength and range of motion.

The report also suggested that further independent studies should be used for confirming the findings.

Considering the market scenario, the demand for kinesiology and other athletic tapes can receive an impetus if conclusive and empirical studies demonstrate their benefits for injury prevention and rehabilitation.

Kinesiology tapes outsell both elastic adhesive bandages and zinc oxide tapes, owing to their numerous advantages.

Kinesiology tapes currently account for over 50% revenue share of the market, and demand is likely to remain steady over the course of the forecast period.

Conventional athletic tapes including zinc oxide and elastic adhesive bandages are waning in demand as they restrict the amount of an area that can move.

In contrast, kinesiology tapes facilitate movement, ensuring the performance of the sportsperson is not compromised.

Although athletic tapes are available at modern trade channels, e-commerce, direct-to-customer channel, and some drug stores, sporting goods stores remain the preferred sales channel for end-users.

Availability of a wide range of affordable and aesthetically pleasing athletic tapes at sporting goods stores continues to be a key factor driving demand.

Athletic tape sales through third-party online channels have emerged as a growing trend, with many leading manufacturers tying up with e-commerce portals to target last mile consumers.

The availability of athletic tapes in tier II and suburban areas where supermarkets and sporting goods stores are lacking can be attributed to the growing popularity of online channels.

Sans any physical presence, leading athletic tape manufacturers are now able to penetrate into markets that were once considered off-limits.

It is highly likely that online sales will continue to be a lucrative sales channel during the assessment period.

Visibility Factor Remains Important for Manufacturers

Key participants in the athletic tapes market are focusing on improving product visibility by aligning with sports and tournaments where they expect hundreds of thousands of eyeballs.

KT Sports, a key market participant, has frequently tied up with local and international teams to increase product visibility.

The type of sport to tie-up with is also of paramount importance, as the visibility of the product varies from sport to sport.

- FAQs -

The global market is set to grow at a CAGR of 11.4% by the end of forecast period.
Demand for athletic tapes continues to be driven by their applications in injury prevention and management.

Need an Exclusive Report for your Unique Requirement?

- Related Reports -

Ventricular Restoration Systems Market

Ventricular Restoration Systems Market is expected to be driven by rising cardiac cases. Percutaneou...

Plant Protein Ingredient Market

Plant Protein Ingredient Market to grab an opportunity worth US$ 3.0 Billion by 2031. Plant protein ...

Fennel Powder Market

Fennel Powder Market is set to witness steady growth by 2026. The increasing consumption of clean la...

High Frequency Ventilators Market

Global High Frequency Ventilators Market Segmented By product type (Oscillating high frequency venti...

- Our Clients -

Report Client

- Evaluate How Fact.MR's Report Can Help. -

Is the market research conducted by Fact.MR?

Yes, the report has been compiled by expert analysts of Fact.MR, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.

What research methodology is followed by Fact.MR?

Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.

What are the sources of secondary research?

Fact.MR conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.

Who are the respondents for primary research?

Fact.MR speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, and industry experts. For a full list of primary respondents, please reach out to us.

Is a sample of this report available for evaluation?

Yes, you can request a sample, and it will be sent to you through an email.