Bleach Precursor Market

Bleach Precursor Market Analysis by Product Type (Tetraacetylethylenediamine, Sodium Nonanoyloxybenzenesulfonate), by Form (Granular, Powder), by End-use Industry, by Region - Global Forecast 2022-2032

Analysis of Bleach Precursor market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Global Bleach Precursor Market Outlook

The global bleach precursor market is estimated at USD 407 Billion in 2022 and is forecast to reach USD 483 Billion by 2032, growing at a CAGR of 9.2% during 2022-2032.

Report Attributes


Market Size Value in 2021

USD 400 Million

Market Value Estimated in 2022

USD 407 Million

Market Forecast Value in 2032

USD 483 Million

Global Growth Rate (2022-20322)

CAGR 2.1%

North America Market Size in 2021

USD 145 Million

Europe Market Size in 2021

USD 122 Million

Top 3 Companies Market Share in 2021


Key Companies Profiled

  • DowDuPont
  • FutureFuel Corp
  • The Lubrizol Corporation
  • WeylChem Wiesbaden GmbH
  • Delamine B.V.
  • idCHEM Co.,Ltd.
  • Zhejiang Jinke Culture Industry Co., Ltd
  • Nease Performance Chemicals
  • AK ChemTek Co. Ltd
  • Chemsfield Co. Ltd

Bleach activators have become an integral part of several industries starting from household to textile applications. Different kinds of bleaching activators are available in the market in which peroxide-based bleaching activators such as Tetraacetylethylenediamine, have become most popular as bleach booster for household care market.

Textile and paper & pulp industries are also driving end uses of the bleaching activators and ensuring the future demand. Important utilization in recovered paper has also opened new venture for the bleach activators application. With the vast penetration in myriad of industries, demand of bleaching activators is projected remain higher in near future.

The industry research performed by Fact.MR delves on key insights such as current and speculative production capacity, capacity utilization rates of each producer, current and speculative pricing, and price optimization strategy across value chain, techno-economic analysis of chlorinated polyolefin production and many more.

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Historical and Forecast Analysis of Bleach Precursor Market (2017-2032)

In terms of consumption, the global bleach precursor market grew at a CAGR of 1.4% over the historical period and valued at USD 400 Million in 2021.

During the 2017-2021 timeline, the global bleach precursor market is remained on the positive side of the growth graph, with a significant proliferation across various end-use industries. Bleach precursor has been witnessing significant adoption in several laundry cleaning products.

In addition, the uses bleach precursor in household cleaners products anticipated to present potential growth opportunities in the coming years.  Emerging economies in Europe showing higher consumption of bleach precursor from past half-decade. The region hold over 51% of the total global consumption volume of bleach precursor during 2021 and the scenario is anticipated to continue throughout the forecast period.

Overall the prospects for bleach precursor continue to increase, and manufacturers can expect torrents of opportunities in the global market during the period of forecast from 2022 to 2032.

Below points summarize the bleach precursor market over the long-run forecast period

  • Peroxide-based bleaching activators such as Tetraacetylethylenediamine, had become most popular as bleach booster for household care industry since 2017.
  • Textile and paper & pulp industries has driven the consumption of bleaching precursors and ensuring the future demand.
  • Growing utilization in paper recycling has also opened new venture across global bleach precursor market. It has been analysed that the rate of consumption of bleach precursor in paper recycling has increased by 3.5% in last three years.
  • Latin America accounts for about 10% share in the global bleach precursor market in 2021 and expected to grow by a rate of 145 BPS, to hold 12.5% market share by the end of 2032.
  • Among the forms of bleach precursors, the granular bleach precursor segment has a relatively higher market share than the powder bleach precursors segment.

What are the Prominent Driving Factors of the Bleach Precursor?

Detergents comprising of bleach precursor as a raw material are highly effective in low temperatures regions. The demand for highly concentrated detergent powder is escalating with passage of time. Moreover, utilization of tetraacetylethylenediamine (TAED) bleach precursor is also increasing constantly.

Additionally, the demand for detergent with bleach precursor is increasing in the textile industry, as textile wash process includes washing machine at a water temperature of below 60°C. Such wash temperature is used due to the textile care and energy considerations.

Moreover, TAED and NOAB based bleaching activators are the most utilized household bleach in detergents worldwide. Detergent market in developing countries have seen robust growth in the last few years. This can be attributed to development of new products supported by heavy media advertising and promotional activity by the manufacturers of major brands growing economies.

Middle class expansion, urbanization, and global disease burden have significantly transformed the residential infrastructures in developing countries. Owing to which, the demand for bleaching activators is also anticipated to propel in household care segment.

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Country-wise Analysis

Why Bleach Precursor Market in China is anticipated to Grow Faster Rate than the Global Average?

China is one of the largest market bleach precursor owing to the extensive consumption across households. China is the largest producer as well as the consumer of washing machine across the globe.

Growing population along with the growth across household requirements is the primary reason attributed towards increasing the sale of washing machine.

With the growing utilization of washing machine the demand for household cleaning solutions along with laundry detergent has been increasing at a steady pace from the past half decades in China which in turn driving the requirement for bleach precursor.

China bleach precursor market anticipated to grow at a CAGR 3.7% over the forecast period.

What Makes Russia Prominent Market for Bleach Precursor?

Russia is the coldest country across the globe and known for long cold winter and relatively low precipitation. Normal detergent is not that effective due to the low temperature across the country.

Here the bleach precursor come into picture which is specifically formulated for detergent and cleaning solution uses at low temperature.

Russia bleach precursor market valued over USD 57 Million during 2021 and anticipated to grow at a nominal CAGR of 1.1% over the forecast period.

Bleach precursor market forecast by Fact.MR

Category-wise Analysis

How Increasing Use of TAED in Laundry Detergents Accelerating Bleach Precursor Market Growth?

Tetraacetylethylenediamine (TAED) is the most common bleach precursor used in the laundry detergents, especially in Europe.

TAED offers significant advantages including highly-effective at lower temperatures, compatible with other ingredients in detergents, offers good biocidal activity even at 40°C, and no damage to fabrics and dyes.

TAED is being used on a large scale in concentrated and highly concentrated detergent powder formulations. New regulations and the introduction of high-efficiency washing machines with low washing temperatures are driving the demand for TAED, thus, resulting in bleach precursor market growth.

TAED, a bleach precursor is used on a large scale in detergents as it produces peracetic acid, a powerful stain remover for oxidizable stains, also killing bacteria, spores, and viruses.

However, poor solubility of TAED in water, leads to non-optimal bleaching performance, thus, impacting its growth in the bleach precursor market.

How Paper and Pulp Industry Creating Robust Demand for Bleaching Activators?

Paper and pulp industry has been thriving owing to massive consumption of paper which has risen by 400% in last 40 years, as reported by Green America. With the introduction of a digital era, paper consumption has impacted yet its popularity has remained consistent. Growing utilization of paper boards in the packaging industry has further enhanced the demand of paper.

But the higher consumption of papers has generated direct negative impacts on environment with the massive cut down of trees. To resolve the higher demand of paper, paper recycling has also become an important sector of the paper industry which also holds significant utilization of bleaching agents. Thus, paper and pulp industry remains one of the important end user of the bleaching agents which ensues the future demand of bleaching activators.

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Competitive Landscape

The market is moderately competitive in nature with leading manufacturers of bleach precursor such as DowDuPont, FutureFuel Corp, The Lubrizol Corporation (Warwick International Group Limited), WeylChem Wiesbaden GmbH, Delamine B.V., idCHEM Co.,Ltd., Zhejiang Jinke Culture Industry Co., Ltd, Nease Performance Chemicals, AK ChemTek Co. Ltd and Chemsfield Co. Ltd.

Also, new strategic approaches have been adopted by the leading companies to upscale their market presence among consumers. These strategies have resulted in the incorporation of high demand for bleach precursor.

Fact.MR has provided detailed information about price points of top manufacturers of bleach precursor positioned across regions, sales growth, production capacity, and speculative technological expansion in the recently published report.

Bleach Precursor Market Key Segments

  • By Product Type :

    • Tetraacetylethylenediamine 
    • Sodium Nonanoyloxybenzenesulfonate
  • By End-use Industry :

    • Laundry Detergent
    • Household Cleaners
    • Dishwashing
    • Paper & Pulp
    • Textile
  • By Form :

    • Granular
    • Powder

- FAQs -

Sales of bleach precursor are projected to increase at a CAGR of over ~2.1% during 2022 – 2032.

Sales of bleach precursor increased at a CAGR of over 1.4% during 2017 – 2021.

Tier-1 manufacturers of bleach precursor account for over 58% share in the market.

The top 5 countries driving demand for bleach precursor are the Russia, United States, Japan, China and Canada.

North America accounted for nearly 12% of global bleach precursor demand in 2021.

Bleach Precursor Market

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