Reusable Water Bottle Market Size, Share, Trend Analysis & Competition Tracking By Material Type (Polymers, Metals, Silicone), By Product Type (Plain, Insulated, Filtered, Collapsible, Infuser, Growlers) and Global Market Insights 2020 to 2030

Reusable Water Bottles Sales Plummet amid Covid-19 Outbreak

Global reusable water bottle market is estimated to grow at a CAGR of around 4% during the forecast period (2020-2030) and reach a value pool of over US$ 11 Bn.

It would be premature to determine the effect of Covid-19 on the demand outlook for reusable water bottles. However, the global pandemic has put forth several roadblocks for the global reusable water bottle market to grow prosperously. Governments around the world have advocated safety and wellbeing of their people and most of the sales of retail and consumer goods have received a setback.

Reusable water bottles being ‘non-essential’, does face some backlash in this aspect. The movement of reusable water bottles from one channel node to another remains restricted due to shortage of vehicles, lack of manpower and different state laws curbing the global pandemic.

Lifestyle Transitioning and Easy Refilling to Augment Demand for Reusable Water Bottles

The need to encourage sustainable practices across leading industries has placed reusable water bottles under the spotlight. The energy sector's increasing preoccupation with a possible environmental crisis has led them to take bold steps towards sustainability. International climate change monitoring and environmental risk monitoring bodies have given clarion calls for a lifestyle transition. The aforementioned factors have powered demand in the reusable water bottles market.

Polymer-based Reusable Water Bottles to Create High Growth Opportunities

The polymer sub-segment has accounted for more than 30% of the total material type segment. Reusable water bottles made from polymer materials are more economical than those made from metal, glass and silicone. These polymer based bottles are also simple to clean, available in a wide variety of colors and don't leave a metallic taste behind. These characteristics make reusable water bottles based on polymers the highest sales category.

The global polymer manufacturing industry however is facing drawbacks due to supply chain impacts and is somehow affecting the supply of polymer materials for the manufacturing reusable water bottles. According to Fact.MR, manufacturers may find overseas demand slumping through low export statistics due to the worsening Covid-19 epidemic in other countries.

Amongst regions, North America reigns supreme with a modest growth rate of 4% and captures a sizeable chunk of market share. Within North America, the utilization of polymer based reusable water bottles remains high.

Product Improvement Remains Key to Success in the Reusable Water Bottles Market

The global market for reusable water bottles is highly fragmented in nature, with the major players using different tactics such as new product releases to gain a higher market share. Reusable water bottle manufacturers are concentrating on product growth to include differentiated features in their current portfolio and to introduce new reusable water bottles with added features.

Cove launched a reusable water bottle made entirely of biodegradable materials in February 2019, which makes it look and feel just like standard plastic that can be decomposed. Certain companies like Newell Brands and Nalge Nunc International Corporation, are also concentrating on gaining publicity or promoting their recycled water bottles by partnering with various film companies including Marvel and Disney.

Impact of Covid-19 on Global Reusable Water Bottle Market

Covid-19 pandemic has adversely impacted the global retail and consumer goods industry where national and regional lockdowns have disrupted both production and supply chain.It is possible that the effect on retail and consumer goods firms will be complex, affecting both the equation's demand and supply sides.

And unlike other sectors, a change in consumer habits have led to increased demand for several categories of consumer goods as well as shifting brand preferences. At the same time, manufacturers are determining how best to tackle possible disruptions to the supply chain and capacity constraints that may prevent them from meeting evolving customer needs.

The reusable water bottle market in particular also faced the extreme impact from the Covid-19 crisis as demand was observed to decline in January and February compared to demand in 2019 during those months. The declining demand of reusable water bottles in 2020 can be understood under three scenarios: positive, pessimistic and probabilistic.

Under the optimistic scenario, the global reusable water bottle market is expected to remain squat in the first quarter of 2020 under Covid-19's strong impact, and demand may grow again from the second quarter. On the other hand, under the probabilistic scenario, the market is expected to remain under strong crisis control until the second quarter, and the situation may ameliorate from the third quarter on. Although the impact of the crisis may disrupt the demand for reusable water bottle for all four quarters in the pessimistic scenario, the market will begin to show improvement by the first quarter of 2021.

Reusable Water Bottle Market: Segmentation

FactMR’s study has done the segmentation of the reusable water bottle market on the basis of material, product, primary usage, size, sales channel and region

• By Material Type :

  • Polymers
  • Metals
  • Glass
  • Silicone

• By Product Type :

  • Plain
  • Insulated
  • Filtered
  • Collapsible
  • Infuser
  • Growlers
  • Other
  • Water
  • Bottles

• By Primary Usage :

  • Everyday
  • Sports
  • Travel
  • Other Utilities

• By Size :

  • 8-12 Oz
  • 16-27 Oz
  • 32 Oz
  • 40 Oz
  • 64 Oz
  • 1 Gallon and Above

• By Sales Channel :

  • Supermarkets / Hypermarkets
  • Independent Stores
  • E-Commerce
  • Other Channels

• By Region :

  • North America
  • Latin America
  • Europe
  • CIS & Russia
  • Japan
  • APEJ
  • MEA