Reusable Water Bottle Market

Reusable Water Bottle Market Outlook (2023-2033)

The global reusable water bottle market enjoys a valuation of US$ 9.2 billion at present and is forecasted to surge to an impressive revenue value of US$ 13.5 billion by 2033, expanding at 3.9% CAGR over the next ten years.

Plastic water bottles account for a massive share of the total plastic waste volume and this is a prime factor that is anticipated to drive the shipments of reusable water bottles across the world.

Efforts to reduce plastic waste, bans on single-use plastics, increasing awareness of climate change among the general population, and the implementation of stringent regulatory mandates to curb plastic pollution are other factors that are projected to drive the sales of refillable water bottles over the coming years.

• In December 2022, the Canadian government announced that the manufacture and sale of plastic checkout bags, stir sticks, most plastic straws (some exceptions), takeout containers, and cutlery is prohibited. This is part of Canada’s plan to gradually eliminate single-use plastics by 2030.

Growing demand for sustainable packaging and advancements in the eco-friendly packaging industry are also expected to be crucial to reusable water bottle demand in the future. Rising investments in the research and development of innovative and stylish water bottles by manufacturers are also expected to favour market growth in the long run.

However, more weight of refillable bottles as compared to single-use plastic bottles, the high costs of sustainable water bottles, and the reluctance of water bottle companies to spend extra on these refillable water bottles are prime factors that are expected to constrain market development potential throughout the forecast period.

Majority of reusable water bottle sales are expected to be from hypermarkets and supermarkets over the coming years and they held a share of around 35% in the global market landscape in 2022. However, sales via e-Commerce channels are anticipated to have a bright demand outlook and increase at a fast pace over the next ten years.

More detailed segmental and regional insights have been discussed in detail in this revised reusable water bottle research report by skilled analysts at Fact.MR, a market research and competitive intelligence provider.

Report Attributes	Details
Market Size (2023)	US$ 9.2 Billion
Projected Market Value (2033F)	US$ 13.5 Billion
Global Market Growth Rate (2023-2033)	3.9% CAGR
Polymer Segment Market Share (2022)	~30%
United States Market Growth Rate (2023-2033)	4.4% CAGR
Key Companies Profiled	Nalge Nunc International Corp. CAMELBAK PRODUCTS LLC AQUASANA INC Thermos L.L.C. Petainer Ltd. BRITA GmbH Emsa GmbH SIGG Switzerland AG Be-Active Bottles Tupperware Brands Corporation HYDAWAY Contigo Bulletin Bottle AptarGroup Inc. Klean Kanteen Inc. BIDONEX Alpha Packaging BLUEWATER S’Well Corporation

What’s Driving Reusable Water Bottle Shipments Substantially?

“Growing Focus on Sustainability Driving Demand for Reusable Bottles”

Climate change has become a global imminent threat to the existence of human civilization and this sense of urgency has led to the adoption of big and bold sustainability initiatives across the world. Increasing plastic waste is polluting the whole environmental ecosystem and disrupting its natural working, which has caused serious implications for global climatic conditions.

To mitigate the risks governments and multinational corporations are adopting big sustainability initiatives that are aimed at the reduction of plastic waste. Plastic bottles for water are a huge source of single-use plastic waste and many companies are taking initiatives to promote the use of refillable water bottles and eliminate the use of plastic bottles, which is expected to benefit market potential in the long run.

• Deliveroo Qatar, an online food delivery company has introduced a new initiative in which the company is distributing reusable water bottles to its agency riders. The initiative is a part of the company’s Environmental, Social, and Governance (ESG) strategy to reduce waste.

How Can New Companies Acquire a Notable Market Share?

“Start-ups Should Focus on Innovative Products to Establish Market Presence”

New companies are riding the sustainability trend and investing in research and development of novel refillable bottles that could help solve the problem caused by single-use plastic pollution which has become a major challenge for the world.

• In December 2022, Cove, a California-based start-up founded in 2017 with a mission to end plastic waste announced the launch of its first biodegradable water bottles in collaboration with Los Angeles’ premium organic grocer, Erewhon.
• A Melbourne-based start-up recently announced the launch of a new smart reusable water bottle called AQUAME. The bottle is capable of tracking the water intake of a person and monitoring their hydration levels on an app that connects to the bottle via Bluetooth technology.
• Air up, a German start-up is redefining the way we utilize reusable water bottles by just using a scent pod that attaches to the bottle and releases flavor into the mouth while you drink. The company also recently raised US$ 19.1 million in a Series A funding round from PepsiCo, Ippen.media, and Five Seasons Ventures.

Country-wise Insights

Which Prospects Govern Reusable Water Bottle Sales in the United States?

“Bans on Single-use Plastic and Increasing Consumer Awareness for Sustainability”

The focus on sustainability and the reduction of plastic waste in the U.S. has drastically changed in recent years and this has led to the implementation of various bans on plastics in the country. Consumers are also becoming more aware of the ill effects associated with the use of plastics and this is also expected to promote shipments of refillable water bottles in the country over the coming years.

• In June 2022, the U.S. Interior Department announced that it would be banning the sales of single-use plastics on public lands and phase them out completely by the end of 2032 in an attempt to regulate and reduce plastic pollution.

Will Japan Be an Opportune Market for Reusable Water Bottle Vendors?

“Low Recycling of Plastic Waste to Offer New Opportunities for Reusable Water Bottle Suppliers”

Plastic waste in Japan has been increasing over the past couple of decades and this has led to a serious issue of plastic waste pollution in the country. As per Statista, the recycling rate of plastic in Japan was about 20% in the past decade (2011 to 2020). The low recycling rate of plastic has resulted in people and governments opting for other solutions to curb plastic waste.

These measures include increasing the use of plastic alternatives, bans on single-use plastic, and launch of new initiatives to generate awareness about climate change and plastic pollution.

• The government of Japan enforced a law that is aimed at reducing the use of disposable plastic products and it came into effect on 1st April 2022. The law requires large businesses to reduce their plastic usage and reduction measures have mostly been left up to the organizations.

What Business Scope Does the European Market Offer?

“Adoption of Sustainable Lifestyles Promoting Market Development in European Countries”

Several European countries have launched initiatives to end plastic pollution and promote sustainable lifestyle practices to combat climate change. Changing consumer preferences and the adoption of sustainable lifestyle choices are expected to drive sales of refillable water bottles in European countries such as Germany, France, and the United Kingdom.

Germany is expected to account for the highest sales of reusable water bottles in the European region across the forecast period owing to the rising number of refill campaigns in the country. Advancements in recycling and supportive government initiatives to encourage the use of refillable bottles are other factors that govern shipments of reusable bottles in Germany.

Category-wise Insights

Which Material is Preferred for Reusable Water Bottle Manufacturing?

“Economical & Simple Nature of Polymer-based Reusable Water Bottles”

Based on material type, the market for reusable water bottles is segmented into glass, metal, polymer, and silicone.

Reusable water bottles made from polymers accounted for a 30% market share in 2022 and are anticipated to maintain a similar dominant stance throughout the forecast period. Polymer-based bottles are easy to clean, don’t leave an aftertaste like metals, and are available in a wide variety of colors. Polymer bottles are more affordable and cost-effective as compared to bottles made from glass, metal, or silicone. The aforementioned factors make polymers a preferred material for reusable water bottle manufacturing in various countries.

Metal reusable water bottles such as aluminum water bottles are also anticipated to witness a hike in popularity over the coming years and are estimated to rise in demand at a 4.3% CAGR through 2033.

Competitive Landscape

Reusable water bottle manufacturers are focusing on launching new products with innovative marketing strategies to maximize their sales potential and drive revenue generation capacity in the future.

• In June 2021, Aptar Food + Beverage announced a partnership with REBO, a company offering reusable water bottles to develop a reusable water bottle that uses smart Bluetooth technology to help consumers stay hydrated. The bottle sync’s with a personalized hydration application to track health goals.
• In November 2022, BIMCO, an international shipping association in collaboration with Ocean Bottle, a reusable water bottle supplier announced the launch of co-branded reusable bottles that are intended to symbolize the change needed in the shipping industry to reduce plastic waste and eliminate the use of single-use plastics.

Segments of Reusable Water Bottle Industry Research

• By Material Type :

  • Glass
  • Metals
  • Polymers
  • Silicone

• By Product Type :

  • Filtered
  • Plain
  • Infuser
  • Collapsible
  • Insulated
  • Growlers
  • Other Types

• By Primary Usage :

  • Everyday
  • Sports
  • Travel
  • Other Utilities

• By Size :

  • 8-12 Oz
  • 16-27 Oz
  • 32 Oz
  • 40 Oz
  • 64 Oz
  • 1 Gallon and Above

• By Sales Channel :

  • Supermarkets/Hypermarkets
  • Independent Stores
  • e-Commerce
  • Other Channels

• By Region :

  • North America
  • Latin America
  • Europe
  • APAC
  • MEA