Water Purifier Market

Water Purifier Market Analysis by Point-of-use Filters and Point-of-entry Filters for Residential and Commercial Use from 2023 to 2033

Analysis of Water Purifier Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Water Purifier Market Outlook (2023 to 2033)

According to Fact.MR, the global water purifier market reached US$ 45.10 billion in 2022. Projections for the forecast period (2023 to 2033) indicate a CAGR of 9.3% for the market, resulting in worldwide sales worth US$ 120 billion by 2033.

Increasing government initiatives that are providing clean water to their respective citizens are contributing to growing sales of water purifiers. In addition, rising knowledge about different types of illnesses caused due to impure water consumption is also enhancing opportunities for market players.

Rising disposable income of people around the world is leading to increased spending on healthcare and lifestyle-related products. People’s decisive capacities are increasing due to their growing awareness of beneficial aspects of life, which is contributing to rising sales of water purifiers. The development of smart purifiers equipped with cutting-edge technologies is driving the market.

  • Sales of water purifier systems in Germany are projected to rise at a CAGR of 6.4% from 2023 to 2033.
  • Demand for RO water purifiers is predicted to accelerate at a CAGR of 9.9% and reach a market valuation of US$ 56.1 billion by 2033.

Water purifiers offer safe drinking water while removing various dangerous viruses, bacteria, and some other pollutants. Removal of cryptosporidium and giardia is helpful to decrease the risk of different types of gastrointestinal diseases. In addition, purifiers are also used to remove chlorine and its metabolites, which minimizes the risk of bladder and rectal cancer.

Clean water enhances skin health, strengthens the immune system of the body, maintains an optimal level of energy, and reduces weight. Industries that process and manufacture multiple things use a significant amount of water. Water crises are predicted to have adverse impacts on businesses. Therefore, the requirements for water purification systems across these industries are increasing due to the rising demand for water recycling processes. Further, the expansion of production facilities in the food and beverages sector is also expected to fuel demand for water purifiers.

Fact.MR, a market research and competitive intelligence provider, in its newly published market research report on the global water purifier landscape, provides multiple aspects that are closely related to it. Respective readers can get a thorough understanding of different determinants, including growth driving factors, prominent obstacles, a country-level analysis, new product launches, key segments, etc.

Report Attributes Details

Water Purifier Market Size (2022)

US$ 45.1 Billion

Estimated Market Value (2023)

US$ 49.2 Billion

Forecasted Market Value (2033)

US$ 120 Billion

Global Market Growth Rate (2023 to 2033)

9.3% CAGR

RO Purifier Systems Segment Value (2033)

US$ 56.1 Billion

United States Market Value (2022)

US$ 11 Billion

Germany Market Growth Rate (2023 to 2033)


China Market Value (2033)

US$ 21.5 Billion

Key Companies Profiled

  • The 3M Company
  • General Electric Company
  • Amway Corporation
  • A. O. Smith Corporation
  • Pentair
  • Brita LP
  • Culligan International Company
  • Panasonic Corporation
  • Unilever PLC
  • LG Electronics
  • Best Water Technology Group
  • Helen of Troy Limited
  • iSpring Water Systems
  • Kent RO Systems Ltd.
  • Honeywell International Inc.

Don't Need a Global Report?

save 40%! on Country & Region specific reports

Why are Sales of Water Purifiers Rising Swiftly across Regions?

“Growing Requirements for Water Recycling in Manufacturing Industries”

Industries that are actively involved in the manufacturing and processing of different things require a lot of water. Water crises are predicted to have significant impacts on respective businesses. Therefore, the requirements for water purifying systems across these industries are attributed to the growing demand for water recycling.

There is a significant increase in demand for various water treatment cleaners equipped with modern technology for water recycling. These purifiers tackle the issue of water pollution with the use of untreated water, which is discharged by different processing businesses. In addition, an expansion of various food and beverage manufacturing facilities is projected to drive opportunities for water purifier suppliers over the coming 10 years.

“Several Benefits Associated with Using Water Filters”

Water purifiers can remove hazardous bacteria, viruses, and various other impurities and offer safer drinking water. They are helpful to remove giardia & cryptosporidium, which further reduces the possibility of getting gastrointestinal illnesses. Water purifiers remove chlorine and its various byproducts. They can reduce the threat of rectal as well as bladder cancer.

Drinking clean water daily can keep energy level optimum, improves the digestive system, reduces weight, helps to improve skin health, and boosts the immune system in our body. Moreover, water purification increases the taste and flavor of water. Therefore, utilizing safe and clean water for cooking can retain the original taste of food products. Home filter systems are used to remove minerals from water, which impact overall water quality. This level of water purification enhances the life of piping and saves maintenance expenses significantly.

What are the Hurdles Working Against Suppliers of Water Purifiers?

“High Cost Associated with Maintenance of Water Purifiers”

There is a crucial requirement to timely change filters that are used for water purification in purifiers to maintain water quality. The criteria for the replacement of filters varies based on the technology and product type of the purification systems.

Point-of-entry filters need replacement every 5 to 6 years and on the other hand, point-of-use filters require replacement from 6 to 12 months. This leads to a significant increase in the maintenance cost of water purification systems, which is predicted to challenge market expansion opportunities.

More Insights, Lesser Cost (-50% off)

Insights on import/export production,
pricing analysis, and more – Only @ Fact.MR

Which Key Innovation is Helping Start-ups Gain Ground in This Market?

“Production of Smart Purification Systems”

Start-ups are introducing various smart purifiers that are equipped with advanced technologies. They are designed with multiple-stage purification processes and are convenient to operate. They monitor the use of water and adjust settings according to the requirements. Smart purifiers are designed to provide alerts and share notifications to consumers for the completion of their cycle for maintenance.

Water Purifier Market Size, Share, Trends, Growth, Demand and Sales Forecast Report by Fact.MR

Country-wise Insights

What are the Sales Projections for Water Purifiers in the United States?

“Market Benefitting from Presence of Prominent Water Purifier Suppliers”

Demand for water purifier systems in the United States reached US$ 11 billion in 2022. Presence of numerous prominent manufacturers of water purifiers in the United States is projected to stimulate market growth. Moreover, rising awareness among the majority of Americans of the importance of clean and pure drinking water is propelling the demand for water purifiers in numerous households.

Will Demand for Water Purifiers Increase in the United Kingdom and Germany?

“Extensive Use of Tap Water in United Kingdom and Germany”

The United Kingdom and Germany are projected to hold significant market shares over the forecast period. The growing use of tap water in these countries is contributing to the rising demand for water purifiers. The German market is forecasted to expand at a CAGR of 7% from 2023 to 2033.

Which Countries in Asia Pacific Account for Higher Sales of Water Purifiers?

“Japan, China, and India: Prominent Markets in Asia Pacific”

India, Japan, and China are prominent regional markets in the Asia Pacific region. Japan and China are predicted to hold significant shares of revenue streams. Demand for water purifiers in China is estimated to reach US$ 21.5 billion by 2033. The Japanese market is predicted to expand at a CAGR of 6.4% from 2023 to 2033.

The increased penetration of water purification systems is due to the growing awareness about waterborne diseases along with their adverse health effects on humans. Further, the presence of various global leaders in these countries is also contributing to market expansion.

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Category-wise Insights

Why Do Most Consumers Prefer RO Water Filters?

“RO Water Purifiers Facilitate Removal of 99% Contaminants”

Demand for RO-based water purifiers is predicted to increase at a CAGR of 9.9% and is expected to reach US$ 56.1 billion by 2033.

RO water filters are specifically designed to manufacture quality bottled water. Moreover, they are more advanced filters that are capable to remove about 99% of contaminants. They are highly recommended for the treatment of hard water because of their excellent features against harmful minerals. The timely replacement requirement of RO filter media can add to their overall maintenance cost.

Which End-use Sector Extensively Employs Water Purifiers?

“Increased Water Consumption in Residential Sector Propelling Demand for Water Purifiers”

The residential sector is estimated to hold a significant share of the global market revenue. Compared to commercial buildings, residential buildings use water at a significant rate for washing, cooking, bathing, and various other purposes.

  • According to the Revision of World Urbanization Prospects by the United Nations, about 55% of the global population was residing in urban areas in 2018. This number is estimated to reach about 68% by 2050.

Therefore, the growing population in urban areas is predicted to positively influence the demand for water purifiers for regular water consumption.

Why are Manufacturers Experiencing Higher Demand for Point-of-use Filters?

“Space-saving Designs and High-quality Output of Point-of-use Filters”

Based on product, demand for point-of-use filters is predicted to increase at a significant rate over the coming decade. They are compressed systems that are conveniently installed without any requirement for larger space. The volume capacity of these purifiers is comparatively low, which makes them more suitable for light applications. The space-saving designs and high-quality output of point-of-use filters are making them more popular.

Key Market Players

Key companies are focusing on increasing their spending capacities, ensuring quality control, maintaining product standards, strengthening their supply chain management systems, etc.

Industry players are concentrating to expand their product portfolio and market reach across regions.

For instance :

  • In September 2021, A. O. Smith launched its water treatment units that are equipped with techniques of UV plus silver-activated post-carbon across the Indian market. This newly launched product comes with a unique combination of aesthetic appeal, advanced purification technology, and cutting-edge features.

Prominent companies in the water purifier market are The 3M Company, Amway Corporation, A. O. Smith Corporation, Pentair, Brita LP, Culligan International Company, Panasonic Corporation, Unilever PLC, LG Electronics, Best Water Technology Group, Helen of Troy Limited, iSpring Water Systems, Kent RO Systems Ltd., Honeywell International Inc., and General Electric Company.

Segmentation of Water Purifier Industry Research

  • By Product :

    • Point-of-use Filters
    • Point-of-entry Filters
  • By Technology :

    • RO Purifiers
    • Gravity-based Purifiers
    • UV Purifiers
  • By End Use :

    • Residential
    • Commercial
  • By Distribution Channel :

    • Retail Stores
    • Direct Sales
    • Online Channels
  • By Region :

    • North America
    • Europe
    • Asia Pacific
    • Latin America
    • Middle East & Africa

- FAQs -

What is the current size of the water purifier market?

The global water purifier market stands at US$ 49.20 billion in 2023.

What is the predicted growth rate for the global market through 2033?

Worldwide sales of water purifier systems are projected to rise at a CAGR of 9.3% from 2023 to 2033.

What is the expected demand for RO water purifier systems during the assessment period?

Demand for RO-based water purifier systems is predicted to accelerate at a CAGR of 9.9% and reach a market value of US$ 56.1 billion by 2033.

What was the valuation of the market in the United States in 2022?

The United States market for water purifiers reached US$ 11 billion in 2022.

What is the estimated demand for water purifiers in China by 2033?

The water purifier market in China is expected to reach US$ 21.50 billion by 2033.

What is the predicted CAGR for the water purifier market in Germany?

Sales of water purifiers in Germany are forecasted to increase at a CAGR of 7% from 2023 to 2033.

What is the anticipated value of the global water purifier market by 2033?

The global market for water purifiers is estimated to reach US$ 120 billion by 2033.

- Also of Interest -

Wastewater Screening Equipment Market

Wastewater Screening Equipment Market Analysis by Screen Type (Coarse Screen, Fine Screen), by Cleaning Type (Manual, Mechanical Wastewater Screening Equipment), by Application, by Region - Global Forecast 2020-2030

Water Treatment Membrane Market

Water Treatment Membrane Market Analysis by Microfiltration Membranes, Ultrafiltration Membranes, NanoFiltration Membranes, and Reverse Osmosis (RO) Membranes from 2023 to 2033

Feedwater Treatment Chemicals Market

Feedwater Treatment Chemicals Market Forecast, Trend Analysis & Competition Tracking - Global Review 2021 to 2031

Mobile Water Treatment System Market

Mobile Water Treatment System Market Study by Microfiltration, Ultrafiltration, Nano-Filtration/Reverse Osmosis, and Disinfection on Rental and Lease from 2024 to 2034

Water Purifier Market