Bottled Water Market

Bottled Water Market Analysis By Product (Spring, Purified, Tap, and Distilled), By Sales Channel (Wholesale, Supermarkets, Grocery Stores and Others), By Size (Less than 300 ml, 300-350 ml, 3-5 Liters, and More than 5 liters), By Packaging (PET, Glass) - Global Insights 2022 to 2032.

Analysis of Bottled Water market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Bottled Water Market Outlook (2022-2032)

The global bottled water market reached a valuation of US$ 301.7 Billion, and is likely to register a Y-o-Y growth rate of 5.0% in 2022, closing at US$ 318.29 Billion. Furthermore, across the 2022-2032 period of assessment, growth is expected to accelerate at a whopping 5.5% CAGR, reaching US$ 543.69 Billion.

Report Attributes


Anticipated Base Year Value (2021)

US$ 301.7 Billion

Expected Market Value (2022)

US$ 318.29 Billion

Projected Forecast Value (2032)

US$ 543.69 Billion

Global Growth Rate (2022-2032)

5.5% CAGR

Expected Growth Rate of the US Market (2022-2032)

5.3% CAGR

Anticipated Growth Rate of Germany Market (2022-2032)

5.2% CAGR

Prominent Bottled Water Service Players

  • Bisleri International Pvt. Ltd.
  • Nestle SA
  • Voss of Norway ASA
  • FIJI Water Company LLC
  • Mountain Valley Water Co.
  • Societe des Eaux Minerales d'Evian SA.
  • The Coca Cola Company Inc.
  • Primo Water Corporation
  • Nongfu Spring
  • TATA Consumer Products Limited
  • Glaceau
  • PepsiCo Inc.

Bottled water is packaged drinking water that is purified and free from contamination. It is available in plastic and glass water bottles, and is the most convenient way for the body to fulfill its hydration needs, being easily available in nearby retail stores and supermarkets.

Increase in awareness about waterborne diseases, such as malaria, typhoid, diarrhea, food poisoning, and others have surged the demand for bottled water. In addition, increase in concern regarding various health-related issues, such as gastrointestinal diseases, neurological disorders, and reproductive problems surge the need for clean and hygienic bottled water. This may propel the growth of the bottled water market during the forecast period.

Furthermore, factors such as, increase in disposable income, rise in urban population, improvement in standard of living, and emergence of eco-friendly materials for bottles are responsible for the growth of the bottled water market during the forecast period.

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

2017-2021 Revenue Analysis of Bottled Water Market vs. Growth Outlook 2022-2032

Historically, the usage of bottled water expanded at a CAGR of roughly 2.5% from 2017 to 2021, with established global north countries such as the US, Canada, Germany, and the UK holding a substantial portion of the worldwide market.

Over the forecast period, increased consumer awareness of the health benefits of drinking bottled water is expected to fuel market growth. Product sales are driven by a preference for bottled water over tap water, particularly among younger consumers. As a result of this trend, a number of restaurants are now offering bottled water to suit customer demand.

Concerns about contaminated municipal tap water, particularly in developing nations, have aided the market's rapid rise. According to WHO figures, about 2 billion people worldwide are exposed to polluted drinking water. Hence, Fact.MR expects the global market for bottled water to surge at around 5.5% value CAGR through 2032.

Key Market Drivers Influencing Bottled Water Industry Expansion

Increasing Consumption of Alcohol to Foster Market Growth Prospects

A major factor driving the growth of the Bottled Water Market is the use of bottled water in margaritas as a drink enhancer and for soothing dehydration due to its strong taste. Also, children, teenagers, and young adults are drawn to the sparkling effect water under ultraviolet lights.

Bottled water appears fluorescent when exposed to direct sunlight because quinine is reactive to UV radiation as a result of its quinine content. Due to its use in cocktail preparations and its medicinal properties, the market is expected to grow steadily over the forecast period. Bottled water manufacturers are expected to develop additional product flavorings over the forecast timeframe.

Numerous Benefits of Bottled Water and Rising Disposable Income of People to Accelerate the Market Growth

Due to the presence of quinine, a medication used to treat malaria and babesiosis, bottled water is also widely consumed as a healthy drink around the world. This bottled water contains 83 milligrams of quinine per litre and has excellent medicinal properties. Market manufacturers are now offering a diverse range of products with added sugars and flavors. These therapeutic benefits of bottled water are also propelling the product's demand on a global scale.

The rising disposable income of people as a result of industrialization and economic growth is a major driver of the global market for bottled water. Moreover, a rapid urbanization also contributes to increased demand, as it has resulted in increased consumption of alcohol, to which bottled water is frequently added. Aside from that, the growing popularity of social media and the internet has also had a positive impact on the market.

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Key Challenges encountered by the Bottled Water Industry

Increasing Environmental Pollution to Impede the Market Prospects

Increasing environmental pollution from plastic bottles is one of the major factors that is anticipated to hinder the growth of the Bottled Water Bottle over the analysis period. Also, Hazardous substances may be present in the plastic used to produce the bottles. Although many bottled water firms have stopped using BPA-containing plastic, which can be harmful to people, even those plastic bottles can still contain potentially harmful chemicals which act as the major restrain factor of the bottled water market.

Increasing Criticism for Manufacturing Companies to Impede the Market Prospects

The companies producing bottled water are facing increasing criticism for their manufacturing processes from environmentalists, as a large amount of energy is needed for water extraction, water processing and bottling. In addition, a lack of awareness about health issues due to low-cost tap water is another factor that is acting as a restraint and will further challenge the bottled water market during the forecast period.

Country-wise Analysis

How will the Growth of Bottled Water Market Escalate across the U.S?

Strong Demand for Sparkling Water to Enhance the Market Prospects

Bottled water has remained the most profitable section of the beverage consumption market, according to IBWA. The US is estimated to account for around 35% of the total market in terms of value. Bottled water consumption in the US reached about 14.2 billion gallons in 2019.

In addition, non-sparkling bottled water consumption in the United States climbed by over 3.1% in volume in 2019 compared to 2018. Domestic sparkling bottled water consumption climbed by about 13% in volume in 2019. Furthermore, the country's market is predicted to grow at 5.3% CAGR through 2032.

How will Germany Perform in the Global Bottled Water Industry Landscape?

Increasing Health Consciousness in Germany to Boost the Market Growth

The regional market is expected to grow as a result of rising health consciousness among consumers and increased use of bottled beverages. As of 2018, the country accounted for over 38% of per capita consumption, as per the Beverage Marketing Corporation.

Additionally, commercial organizations like the European Federation of Bottled Water (EFBW) are actively promoting the benefits of natural spring water, mineral water, and other bottled fluids. Germany is expected to be the top market for sparkling water, followed by functional water, increasing regional market growth, surging at a 5.2% CAGR.

Will China be a Rewarding Market for Bottled Water Suppliers?

Increasing Access to Clean Drinking Water in China to Boost the Market Growth

China has faced scarcity in available drinking water for long due to water pollution and lack of fresh water natural resources. According to Direct China Chamber of Commerce, China holds only 6.5% of total renewable water resources on Earth, sustaining 1/5th of the global population. Consequently, the government is actively pushing for enhanced access to clean drinking water.

Furthermore, its report suggests that total annual consumption of bottled water in China is expected to reach over 50 million tons by the end of 2021. The market is expected to expand at over 5.1% CAGR through 2032.

Country-wise Forecast CAGRs for the Bottled Water Market

Country CAGR











Category-wise Insights

Which is the Most Sought-after Product Category?

Purified Bottled Water Segment to Dominate the Bottled Water Market

According to projections published by Fact.MR, by product, the purified bottled water segment is forecast to register a whopping 5.4% value CAGR across the 2022-2032.

As the global population expands rapidly, demand for potable water is rising exponentially. The World Health Organization states that 5.3 billion (71%) of the global population used safely managed drinking water services, while 90% used at least one basic service.

Attributed to the aforementioned trends, the popularity of purified bottled water has surged rapidly. Fact.MR expects purified bottled water sales to register over 1/3rd of global sales until 2032.

Which Segment to Remain Dominant in the Packaging Category?

PET & Glass Bottled Water Segment to Enhance Growth Prospects

According to Fact.MR, sales of PET & Glass Bottled water are likely to accelerate at a staggering 5.3% CAGR during the forecast period.

Absence of chemical phthalates or bisphenol A, thus preventing leaching, is perceived as a key reason behind its rising uptake. Glass bottles, on the other hand, are expected to gain popularity among consumers. Glass bottled water sales could reach US$ 210.5 Billion by the end of 2032.

The Start-Up Ecosystem: How key Players are opening Frontiers for Future Growth?

Bottled Water Market players such as H2OO, Hidrate, Twin Cities Bottled Water, Blupal, and EazyBottle, among others, are adopting various marketing strategies such as new product launches, geographical expansion, merger and acquisitions, partnerships and collaboration to identify the interest of potential buyers and create a larger customer base.

For instance :

  • Founded in 2013, H2OO is a supplier and dealer of packaged drinking water in Chennai, India. Offers different pack sizes of Bisleri bottled water including packs of 5 ltr, 2 ltr, 1 ltr, 500 ml, and 250 ml. Additionally, it also offers Bisleri soda in PET bottles and cans. Customers can place orders via the online platform or phone call. Delivers through its own team across Chennai and nearby towns.
  • Established in 2014, Hidrate is offering smart water bottles, which have sensor stick powered by coin cells that monitors water consumed by the user and sync the data with the Hidrate Spark application. The application notifies the user to consume water through a light glow on the bottle & on-screen notifications. The sensor communicates to the app through Bluetooth connectivity.
  • Twin Cities Bottled Water, established in 2015, provides an online platform to order packaged drinking water and water purifying appliances. Offers different plans, combos, and packages such as ice and water cooler combo, water/coffee cooler combo and others. Delivers to homes and offices in Minneapolis and St. Paul Minnesota. Available on a monthly subscription basis.

Competitive Landscape

Prominent players in the Bottled Water Industry are taking advantage of the rapidly increasing demand for the Bottled Water in various applications. To further their outreach, players are relying on collaborations, partnerships and acquisitions with existing small, medium and large-scale vendors. Some prominent market developments are as follows :

  • In February 2022, Primo Water Corporation had announced to launch PRIMO PLUS ALKALINE WATER. Furthermore, Primo Water Corporation is a leading provider of sustainable drinking water solutions in North America and Europe.
  • In June 2021, VOSS Water, based in New York, debuted its new VOSS+ brand at select retailers around the U.S in honor of National Hydration Day. Three improved waters will be available in the new range, each meant to assist customers elevate and enhance their daily lives through unique hydration experiences.
  • In April 2021, as part of its ongoing portfolio overhaul, Nestle SA decided to sell its bottled water business in the United States and Canada to private equity company One Rock Capital Partners for US$ 4.3 billion, being renamed BlueTriton Brands.
  • In October 2020, Primo Water Corporation announced the acquisition of Mountain Valley Water Company of Los Angeles, bringing the total number of customers to over 8,000.

Key Segments Covered in the Bottled Water Industry Survey

  • By Product :

    • Spring
    • Purified
    • Mineral
    • Sparkling
    • Artesian Well
    • Tap
    • Distilled
  • By Sales Channel :

    • Wholesale Sale
    • Supermarkets
    • Convenience Stores
    • Online Retailers
    • Grocery Stores
  • By Size :

    • Less than 300 ml
    • 300-350 ml
    • 350- 550 ml
    • 1 - 3 Liter
    • 3-5 Liter
    • More than 5 liters
  • By Packaging :

    • PET
    • Glass
  • By Region :

    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia & Oceania
    • Middle East Africa

- FAQs -

What is the expected closing market value for bottled water in 2032?

By 2032, the bottled water landscape is slated to reach a valuation of US$ 543.69 Billion.

By product, which segment is likely to experience the fastest growth rate?

Purified bottled water is expected to grow the fastest, at a CAGR of 5.4%.

How will the US market for Bottled Water flourish until 2032?

As per Fact.MR’s projections, the market for Bottled Water in the US will likely expand at a 5.3% CAGR.

Which is the most preferred packaging category of bottled water?

By packaging, the PET & glass bottled water segment is expected to dominate the market, documenting a 5.3% value CAGR.

What will be the growth scenario for the market in Germany until 2032?

Germany is poised to yield a CAGR of 5.2% with respect to bottled water in 2032.

At what percentage will the industry expand during the 2022-2032 period of assessment?

From 2022 to 2032, the Bottled Water industry is poised to flourish at a 5.5% CAGR.

At what value will the Bottled Water market close in 2022?

As of 2022, Fact.MR expects the Bottled Water industry to be valued at US$ 318.29 Billion.

What was the market worth for Bottled Water in 2021?

As of 2021, the Bottled Water market was valued at US$ 301.7 Billion.

From 2017-2021, what was the documented growth rate for the Bottled Water market?

According to Fact.MR, a CAGR of 2.5% was recorded for the Bottled Water market from 2017-2021.