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Bottled Water Market

Bottled Water Market

Bottled Water Market, Forecast, Trend, Analysis & Competition Tracking - Global Market Insights 2021 to 2031

Bottled Water Market
  • Jun-2021
  • List of Tables : 326
  • List of Figures : 120
  • 170 Pages
  • Consumer Goods

Key Questions Answered in Report

  • What is the expected growth rate for the bottled water market through 2031?

    By value, Fact.MR has projected over 9% CAGR for bottled water sales during 2021-2031. Market value is expected to reach US$ 172 Bn by the end of 2021, and around US$ 450 Bn by 2031. In terms of volume, demand is expected to increase at around 7% CAGR over the forecast period.

  • Which are the most lucrative markets for bottled water manufacturers?

    As per Fact.MR’s projections, China, Japan, India, Indonesia, Malaysia, and Thailand are markets expanding at high CAGRs. Together, East Asia and South Asia are projected to hold around 1/3 market share through 2031.

  • Who are the prominent bottled water manufacturers?

    Top suppliers of bottled water include tier-1 companies such as Bisleri International Pvt Ltd., Nestle SA, Voss of Norway ASA, FIJI Water Company LLC, Mountain Valley Water Co., Societe des Eaux Minerales d'Evian SA., and PepsiCo, Inc., who together accounted for around 53% share of global revenue in 2020.

Report Also Addresses:

  • Market Estimates and Forecasts (2016-2031)
  • Key Drivers and Restraints Shaping Market Growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Brand Share and Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • COVID-19 Impact on Bottled Water and How to Navigate
  • Recommendation on Key Winning Strategies

Know More Details About the Report

Sales of Bottled Water from 2016 to 2020 Vs Market Projections for 2021 to 2031

Historically from 2016 to 2020, the use of Bottled Water increased at around 6.5% CAGR, wherein, developed global north countries such as the U.S., Canada, Germany, and the U.K. held a significant share in the global market.

Bottled water has captured the worldwide consumer demand for safe and contaminant-free water in meeting the hydration requirements. The rising health concern arising from consuming contaminated water that is mostly sourced from tap water is a key factor bolstering demand for bottled water.

Lack of readily available safe drinking water for populations, especially in developing countries, and concerns about municipal tap water being contaminated, are propositions that have supported the rapid expansion of the market. As per WHO data, globally, almost 2 billion people are exposed to a contaminated drinking water source

The convenient availability of bottled water and its affordability have been key factors bolstering uptake, thus boosting market expansion. Bottled water also pitch higher attractiveness from their notable health benefits. The trend is evident in the rising demand for flavored and functional bottled water.

Considering these statistics and shift in dynamics, the market for bottled water is forecast to expand at a healthy CAGR of more than 9% over the coming 10 years.

bottled water market region

What are the Key Trends and Opportunities for Bottled Water Manufacturers?

Several manufacturers and beverages companies are also tapping into lucrative avenues arising out of growing inclination of consumers to shift from aerated and carbonated drinks to healthy drinking water containing minerals. Among the various types of products, demand for purified water is expected to emerge at a higher growth rate than all others by the end of 2022.

Apart from this, sale of spring bottled water holds around 26% by value in the market. Presence of natural minerals and qualities in spring bottled water is what drives the popularity of this product type. Constant efforts to introduce new flavors that meet the changing preferences of consumers in the bottled water market is fueling the growth of the market.

Advances in treatment technologies are catalyzing rapid strides that the bottled water market is witnessing over the assessment period.

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Which Region is Expected to Offer the Largest Opportunity for Sales of Bottled Water?

Both, East Asia and South Asia are markets expected to expand at more than 10% CAGR over the forecast period of 2021-2031. In East Asia, China is likely to lead the market, and is expected to witness double-digit growth during 2021-2031.

The Asia Pacific region has shown rise in consumption of bottled water due to the fact that, for long periods, the population did not have access to clean drinking water. Growing health concerns, and emergence of retail stores, supermarkets, and e-Commerce sites are favouring the market in an optimistic way.

In addition the governments are emphasizing on building infrastructure for clean drinking waters for their population. Desalination is one of the method which governments are looking for. According to an estimate there are almost 16000 desalination plants operational globally and they produce around 95 million m^3 of fresh water per day.

Country-wise Analysis

Why is Consumption of Bottled Water Growing in the U.S.?

According to International Bottled Water Association (IBWA), bottled water has remained the most lucrative segment in the beverage consumption market. USA is expected to account for almost 35% by value of the total market. In 2019, Americans consumed almost over 14 billion gallons of bottled water.

Moreover U.S. non-sparkling bottled water consumption increased over 3% by volume in 2019 comparing to 2018. Similarly consumption of domestic sparkling bottled water increased over 13% by volume in 2019. Further, the market in the country is expected to expand at close to 7% CAGR over the forecast period.

Will China Witness Increased Uptake of Bottled Drinking?

China has faced scarcity in available drinking water for long due to water pollution and lack of fresh water natural resources. According to Direct China Chamber of Commerce, China holds only 6.5% of total renewable water resources on the planet.

Total annual consumption of bottled water in China is expected to reach over 50 million tons by the end of 2021. The market is expected to expand at over 12% CAGR through 2031.

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Category-wise Insights

What is the Future for PET Bottled Water?

On the basis of the type of packaging, the market is divided into glass bottles, PET bottles, and other segments. According to the Fact.MR’s report, PET bottled water could exhibit faster growth in the global market in terms of sales.

However, glass bottles are forecast to gain higher consumer preference. By the end of 2031, glass bottled water could achieve sales worth US$ 210 Bn.


How are Various Sales Channels Driving Market Growth?

By sales channel, the global bottled water market is segregated into grocery stores, online retailers, convenience stores, supermarkets/hypermarkets, wholesales/distributors, and other retail formats.

On the basis of revenue, wholesales/distributors are expected to account for a larger share of bottled water sales. Supermarkets/hypermarkets could tread upon the heels of wholesales/distributors in terms of revenue growth.

Competitive Landscape

Fact.MR has profiled the following key bottled water manufacturers in its report:

  • Bisleri International Pvt Ltd.
  • Nestle SA
  • Voss of Norway ASA
  • FIJI Water Company LLC
  • Mountain Valley Water Co.
  • Societe des Eaux Minerales d'Evian SA.
  • PepsiCo Inc.

Majority of companies discussed in the report have focused on product launches and expanding their manufacturing units in developing regions. Strategies include innovation, collaborations with key players, partnerships, strategic alliances, and strengthening of regional and global distribution networks.

Recent developments related to companies manufacturing bottled water have been tracked by the team at Fact.MR, which are available in the full report.

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Report Scope



Forecast Period


Historical Data Available for


Market Analysis

US$ Mn for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • MEA
  • East Asia
  • South Asia,
  • Oceania

Key Countries Covered

  • United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • South Africa
  • GCC Countries
  • China
  • Japan
  • South Korea
  • India
  • Indonesia
  • Malaysia
  • Singapore
  • Australia
  • New Zealand

Key Segments Covered

  • Ingredient
  • Application
  • End Use
  • Sales Channel
  • Region

Key Companies Profiled

  • Bisleri International Pvt Ltd.
  • Nestle SA
  • Voss of Norway ASA
  • FIJI Water Company LLC
  • Mountain Valley Water Co.
  • Societe des Eaux Minerales d'Evian SA.
  • PepsiCo Inc.


Available upon Request

Key Market Segments Covered

  • By Product

    • Spring Bottled Water
    • Purified Bottled Water
    • Mineral Bottled Water
    • Sparkling Bottled Water
    • Artesian Well Bottled Water
    • Tap Bottled Water
    • Distilled Bottled Water
  • By Sales Channel

    • Wholesale Sale of Bottled Water
    • Bottled Water Sold at Supermarkets
    • Bottled Water Sold at Convenience Stores
    • Bottled Water Sold by Online Retailers
    • Bottled Water Sold at Grocery Stores
  • By Size

    • Less than 300 ml Bottled Water
    • 300-350 ml Bottled Water
    • 350- 550 ml Bottled Water
    • 1 - 3 Liter Bottled Water
    • 3-5 Liter Bottled Water
    • More than 5 liter
  • By Packaging

    • PET Bottled Water
    • Glass Bottled Water
  • By Region

    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia and Oceania
    • MEA

Bottled Water Market - Scope of Report

A recent study by Fact.MR on the bottled water market offers a 10-year forecast for 2021 to 2031. The study analyses crucial trends that are currently determining the growth of the market. This report explicates on vital dynamics, such as the drivers, restraints, and opportunities for key market players along with key stakeholders as well as emerging players associated with bottled water.

The study also provides the dynamics that are responsible for influencing the future status of the market over the forecast period. A detailed assessment of the value chain analysis, business execution, and supply chain analysis across regional markets has been covered in the report.

A list of prominent companies manufacturing bottled water, along with their product portfolios, enhances the reliability of this comprehensive research study.

Report Summary

The study offers a comprehensive analysis on diverse features including demand, product developments, revenue generation and service offerings of bottled water across the globe.

A comprehensive estimate on the market has been provided through an optimistic scenario as well as a conservative scenario, taking into account the sales of bottled water during the forecast period. Price point comparison by region with global average price is also considered in the study.

Market Segmentation

Fact.MR has studied the bottled water market with detailed segmentation on the basis of by product, by sales channel, by size, by packaging type and region.

By Product

  • Spring Water
  • Purified Water
  • Mineral Water
  • Sparkling Bottled Water
  • Artesian Well Water
  • Tap Water
  • Distilled Bottled Water

By Sales Channel

  • Wholesales
  • Supermarkets
  • Convenience Stores
  • Online Retailers
  • Grocery Stores

By Size

  • Less than 300 ml
  • 300-350ml
  • 350- 550ml
  • 1-3 liter
  • 3-5 liter
  • More than 5 liter

By Packaging

  • PET
  • Glass Bottled Water


  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia and Oceania
  • MEA

“This taxonomy prepared is confidential and intended exclusively for the individual or entity with whom it is being shared. Reading, disseminating, distributing, or copying this to any party other than addressee(s) is unauthorized and prohibited.”

Analysis on Market Size Evaluation

The market has been analysed for each market segment in terms of value (US$ Mn).

Market estimates at global and regional levels are available in terms of “US$ Mn”. A Y-o-Y growth contrast on prominent market segments, along with market attractiveness evaluation, has been incorporated in the report. Furthermore, absolute dollar opportunity analysis of all the segments adds prominence to the report. Absolute dollar opportunity plays a crucial role in assessing the level of opportunity that a service provider can look to achieve along with identifying potential resources, considering the sales perspective in the global bottled water market.

Inspected Assessment on Regional Segments

Key sections have been elaborated in the market report, which have helped deliver projections on regional markets. These chapters include regional macros (political, economic, and business environment outlook), which are expected to have a momentous influence on the growth of the market during the forecast period.

Country-specific valuation on demand for bottled water has been offered for each regional market, along with market scope estimates and forecasts, price index, and impact analysis of the dynamics of prominence in regions and countries. For all regional markets, Y-o-Y growth estimates have also been incorporated in the report.

Detailed breakup in terms of value and volume for emerging countries has also been included in the report.

In-depth Analysis on Competitive Landscape

The report sheds light on leading manufacturers of bottled water, along with their detailed profiles. Essential and up-to-date data related to market performers who are principally engaged in the service of providing of bottled water has been brought with the help of a detailed dashboard view. Market share analysis and comparison of prominent players provided in the report permits report readers to take pre-emptive steps in advancing their businesses.

Company profiles have been included in the report, which include essentials such as product portfolio and key strategies, along with all-inclusive SWOT analysis on each player. Company presence is mapped and presented through a matrix for all prominent players, thus providing readers with actionable insights, which helps in thoughtfully presenting the market status, and predicting the competition level in the bottled water market. Prominent companies operating in this market include, Bisleri International Pvt Ltd., Nestle SA, Voss of Norway ASA, FIJI Water Company LLC, Mountain Valley Water Co., Societe des Eaux Minerales d'Evian SA., and PepsiCo, Inc.

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Is the market research conducted by Fact.MR?

Yes, the report has been compiled by expert analysts of Fact.MR, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.

What research methodology is followed by Fact.MR?

Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.

What are the sources of secondary research?

Fact.MR conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.

Who are the respondents for primary research?

Fact.MR speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, and industry experts. For a full list of primary respondents, please reach out to us.

Is a sample of this report available for evaluation?

Yes, you can request a sample, and it will be sent to you through an email.