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Bottled Water Market

Bottled Water Market

Bottled Water Market Analysis By Product (Spring, Purified, Mineral, Sparkling, Artesian Well, Tap & Distilled Bottled Water) By Sales Channel (Supermarkets, Convenience Stores, Online Retailers & Grocery Stores) By Packaging (PET & Glass Bottled Water) By Size, 2021-2031

Bottled Water Market
  • Nov-2021
  • List of Tables : 326
  • List of Figures : 120
  • 170 Pages
  • Consumer Goods

Bottled Water Market Outlook 2021 - 2031

Bottled water market sales are expected to grow at a CAGR of over 9% between 2021 and 2031, according to newly published data by Fact.MR.



Market size value in 2020

USD 172 Billion

Market forecast value in 2031

USD 450 Billion

Growth Rate

CAGR of 9% from 2021 to 2031

Forecast Period


Historical Data Available for


Key Companies Profiled

  • Bisleri International Pvt. Ltd.
  • Nestle SA
  • Voss of Norway ASA
  • FIJI Water Company LLC
  • Mountain Valley Water Co.
  • Societe des Eaux Minerales d'Evian SA.
  • The Coca Cola Company Inc.
  • Primo Water Corporation
  • Nongfu Spring
  • TATA Consumer Products Limited
  • Glaceau
  • PepsiCo Inc.


Available upon Request

By the 2021-end, the market value is estimated to be over US$ 172 Bn, and around US$ 450 Bn by 2031. Demand is estimated to grow at a CAGR of roughly 7% during the projection period in terms of volume.

2016-2020 Bottled Water Revenue Analysis Vs Outlook 2021-2031

Historically, the usage of bottled water expanded at a CAGR of roughly 6.5% from 2016 to 2020, with established global north countries such as the U.S, Canada, Germany, and the U.K holding a substantial portion of the worldwide market.

Over the forecast period, increased consumer awareness of the health benefits of drinking bottled water is expected to fuel market growth. Product sales are driven by a preference for bottled water over tap water, particularly among younger consumers. As a result of this trend, a number of restaurants are now offering bottled water to suit customer demand.

Concerns about contaminated municipal tap water, particularly in developing nations, have aided the market's rapid rise. According to WHO figures, about 2 billion people worldwide are exposed to polluted drinking water. Hence, Fact.MR expects the global market for bottled water to surge at around 9% value CAGR through 2031.

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Home Isolation due to COVID-19 driving Market Growth?

Since the outbreak of the novel coronavirus pandemic, consumers worldwide have become increasingly health conscious, prompting increased frequency of stockpiling in recent months. This development is significant, given the backlash encountered amid usage of plastic bottles.

Sales of bottled water are likely to remain elevated, as consumers are expected to opt for plastic bottles due to perceived antiviral protection characteristics offered by them. While the U.S experienced more than 50% increase between late February and mid-March 2020, the U.K witnessed dexterous growth, with alkaline water brand Actiph seeing a 1000% increase.

Curbs on Plastic Bottles Usage to Hinder Expansion Prospects?

The bottled water industry's expansion is hampered by rigorous laws on the authorization of bottled water and the availability of high-quality tap water at a lower cost. Bottled water is the most popular source of water since it can be conveniently transported in a variety of convenient containers.

These water bottles come in handy when you're on the run. To encourage the expansion of the water bottling industry, these are also readily available in supermarkets and department stores. However, the market's growth may be hampered by government regulations prohibiting the use of plastic bottles over the projection period.

Bottled water market forecast analysis by Fact.MR

Country-wise Analysis

Why is Bottled Water Consumption Increasing in the U.S?

Bottled water has remained the most profitable section of the beverage consumption market, according to IBWA. The U.S is estimated to account for around 35 % of the total market in terms of value. Bottled water consumption in the U.S reached about 14.2 billion gallons in 2019.

In addition, non-sparkling bottled water consumption in the United States climbed by over 3.1% in volume in 2019 compared to 2018. Domestic sparkling bottled water consumption climbed by about 13% in volume in 2019. Furthermore, the country's market is predicted to grow at 7% CAGR through 2031.

What is Enabling Bottled Water Consumption in Germany?

The regional market is expected to grow as a result of rising health consciousness among consumers and increased use of bottled beverages. As of 2018, the country accounted for over 38% of per capita consumption, as per the Beverage Marketing Corporation.

Furthermore, commercial organizations like the European Federation of Bottled Water (EFBW) are actively promoting the benefits of natural spring water, mineral water, and other bottled fluids. Germany is expected to be the top market for sparkling water, followed by functional water, increasing regional market growth, surging at 8% CAGR.

How is Growing Water Scarcity Augmenting Demand across China?

China has faced scarcity in available drinking water for long due to water pollution and lack of fresh water natural resources. According to Direct China Chamber of Commerce, China holds only 6.5% of total renewable water resources on Earth, sustaining 1/5th of the global population. Consequently, the government is actively pushing for enhanced access to clean drinking water.

Furthermore, its report suggests that total annual consumption of bottled water in China is expected to reach over 50 million tons by the end of 2021. The market is expected to expand at over 12% CAGR through 2031.

Category-wise Insights

Why is Purified Bottled Water acquiring Major Traction?

As the global population expands rapidly, demand for potable water is rising exponentially. The World Health Organization states that 5.3 billion (71%) of the global population used safely managed drinking water services, while 90% used at least one basic service.  

Attributed to the aforementioned trends, the popularity of purified bottled water has surged rapidly. Fact.MR expects purified bottled water sales to register over 1/3rd of global sales until 2031.

Why the Preference for PET & Glass Bottled Water?

According to Fact.MR, sales of PET bottled water are likely to accelerate at a staggering 10% CAGR from 2021 to 2031. Absence of chemical phthalates or bisphenol A, thus preventing leaching, is perceived as a key reason behind its rising uptake.

Glass bottles, on the other hand, are expected to gain popularity among consumers. Glass bottled water sales could reach US$ 210.5 Bn by the end of 2031.

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Competitive Landscape

Prominent manufacturers rely on a plethora of expansion and marketing strategies so as to remain afloat in the global market. Key approaches include strategic collaborations, acquisitions and product launches.

  • In April 2021, as part of its ongoing portfolio overhaul, Nestle SA decided to sell its bottled water business in the United States and Canada to private equity company One Rock Capital Partners for US$ 4.3 billion, being renamed BlueTriton Brands
  • Likewise, in October 2020, Primo Water Corporation announced the acquisition of Mountain Valley Water Company of Los Angeles, bringing the total number of customers to over 8,000.
  • In June 2021, VOSS Water, based in New York, debuted its new VOSS+ brand at select retailers around the U.S in honor of National Hydration Day. Three improved waters will be available in the new range, each meant to assist customers elevate and enhance their daily lives through unique hydration experiences.

Key Segments Covered

  • Product

    • Spring Bottled Water
    • Purified Bottled Water
    • Mineral Bottled Water
    • Sparkling Bottled Water
    • Artesian Well Bottled Water
    • Tap Bottled Water
    • Distilled Bottled Water
  • Sales Channel

    • Wholesale Sale of Bottled Water
    • Bottled Water Sold at Supermarkets
    • Bottled Water Sold at Convenience Stores
    • Bottled Water Sold by Online Retailers
    • Bottled Water Sold at Grocery Stores
  • Size

    • Less than 300 ml Bottled Water
    • 300-350 ml Bottled Water
    • 350- 550 ml Bottled Water
    • 1 - 3 Liter Bottled Water
    • 3-5 Liter Bottled Water
    • More than 5 liter
  •  Packaging

    • PET Bottled Water
    • Glass Bottled Water\
  • Regions

    • North America
    • Latin America
    • Europe
    • MEA
    • East Asia
    • South Asia
    • Oceania

- FAQs -

Bottled water market value to reach US$ 450 Bn by 2031.
Demand of Bottled Water is estimated to grow at a CAGR of roughly 7% during 2021-2031.
Bottled water sales in the U.S are expected to register a 7% CAGR through 2031
Demand for purified water remains highest, capturing over 33% market share

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Is the market research conducted by Fact.MR?

Yes, the report has been compiled by expert analysts of Fact.MR, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.

What research methodology is followed by Fact.MR?

Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.

What are the sources of secondary research?

Fact.MR conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.

Who are the respondents for primary research?

Fact.MR speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, and industry experts. For a full list of primary respondents, please reach out to us.

Is a sample of this report available for evaluation?

Yes, you can request a sample, and it will be sent to you through an email.