Gummy Vitamins Market

Global Gummy Vitamins Sales to Reach US$ 3.71 Bn in 2021: Fact.MR Analysis

As per the latest Fact.MR market research report, the gummy vitamins market is projected to grow at 5.90% CAGR between 2021 and 2031. By the end of 2021, global demand for gummy vitamins will be worth US$ 3.71 Bn. 

Sensing the opportunities, key gummy manufacturers are relying on innovations, R&D, and merger & acquisition to increase market share. 

Fact.MR’s analysis reveals that gummy vitamin sales in Europe will clock in 5.1% CAGR, higher than the North American market.

For instance, in December 2020, Nature's Way®, an industry-leading dietary supplement provider, announced the launch of its new line of Nature's Way Sambucus products including Sleep + Immune Gummies. 

The unique nighttime supplement for adults and HoneyBerry Cough Syrups are offered in a lot of varieties for both kids and adults. 

Nature's Way Sambucus products offer huge immune support and are made from the best quality ingredients in nature. 

Moreover, Nature’s way uses elderberry which Europe uses as a traditional immune support remedy. 

The Sambucus Sleep + Immune Gummies helps the body in getting the rest it needs as it is combination of ingredients such as melatonin, Vitamin C & Zinc, and Suntheanine® L-Theanine.

As per Fact.MR analysis, top 5 players (Bayer AG, Church & Dwight, Pfizer, Olly, and Nutranext) account for nearly 25% share of the market.

The key exporters of the gummy vitamins include U.S., China, U.K., Canada, and South Africa.

High Immunity to Remain the Key Factor Creating Growth

It is important to recognize that one cannot be shielded from COVID-19 by supplementation, diet or major lifestyle changes other than social distancing and good hygiene practices.

However, the general idea of vitamin gummies making the immune system stronger is creating growth prospects for the overall market.

Gummy vitamins and other vitamin offering sections in supermarkets and convenience stores are lying empty with claims on social media that Vitamin infused products can help boost immunity amid COVID-19.

However, the flow of gummy vitamins from one channel to another continues to be limited due to vehicle shortages, lack of manpower and numerous state laws enacting lockdowns.

The global pandemic, however, has put up some roadblocks for a stable growth of the market

Appetizing Formulations to Boost Gummy Vitamins Market Growth

The change from gelatin and sugar gummies to vegan and sugar-free gummies is expected to bring intrinsic opportunities in the market for gummy vitamins.

Thus, the market is estimated to rise at a growth rate of over 5.5% between 2020 and 2030.

Owing to their ease of use and variety of unique flavors, vitamin consumers are moving from conventional pills to gummy vitamins.

Innovative goods like hemp based gummies and pet-oriented gummies have hit the market to cater for the consumer's inclination towards vitamin sources with additional attributes.

However, due to the Covid-19 outbreak the retail sector in several countries like India have locked down with no sales flow.

The supply of gummy vitamins and other medicinal products have also taken a big hit as authorities fail to deliver and ensure necessary supplies.

North America Leads While APEJ and MEA Slated for High Growth

While being common in developed regions, gummy vitamins in developing economies are still in their nascent phase.

North America holds the highest share in the market, accounting for more than 25% of the total market share in terms of value.

APEJ presents the highest potential for growth, projected at 2.0X over its current market value.

Amid the Covid-19 outbreak, the high acceptance of gummy vitamins in developing regions is leading manufacturers to prioritize on digital commerce leading to increased intake of dietary supplements such as gummy vitamins.

Inorganic Development Strategies Followed by Gummy Vitamin Manufacturers

• In March 2020, American Startup, 16VIT, launched a range of gummy vitamin supplements attributed to modern day gamers.

With the increasing number of supplements, energy drinks and multivitamins focusing high intensity gamers, the company is positioning to tap into an ever-growing vitamin supplement market for gamers by offering different vitamin products focused for gamers.

• In March 2020, San-Fransico-based brand OLLY launched its gummy vitamin supplements in Singapore, after the company was purchased by Unilever in 2019. Before its launch, Olly's gummy vitamins were available only in Target stores and in the U.S. via Amazon.
• In March 2020, Church & Dwight Co. Inc., with its VitaFusion brand launched six new gummy vitamin products targeting immunity and skin disorders

Amidst the Covid-19 outbreak, most players have been able to withstand the closure of factories because they have inventories on hand to mitigate short-term supply interruptions.

Impact of Covid-19

Covid-19 pandemic has adversely affected the global food and beverages industry where both the production and supply chain have been disrupted by national and regional lockdowns.

Unlike other markets, a change in consumer habits has resulted in increased demand for other essential food and beverage products.

At the same time, manufacturers of gummy vitamins are deciding how best to address potential supply chain disturbances and capacity limitations that may prevent them from meeting changing customer requirements.

In particular, the market for gummy vitamins also faced the drastic impact of the Covid-19 crisis as demand was observed to decrease in January and February during those months relative to demand in 2019.

 “A preference for preventive medicine coupled with a health-conscious population fuels the global gummy vitamins market. The consumption of gummy vitamins is driven by rapid urbanization and the stress caused by a fast-paced lifestyle on account of several factors” says the Fact.MR analyst.

Report Scope

The global market is segmented on the basis of product type, source type, customer orientation, packaging type, sales channel and region.

Report Summary

Global gummy vitamin sales is anticipated to witness a notable upsurge during the forecast period 2021 to 2031, conferring to a new Fact.MR study.

The study promotes crucial trends that are presently determining the growth of the market.

This newly published and perceptive report sheds light on vital dynamics, which are likely to convert the future of the gummy vitamins market.

This in turn is generating worthwhile opportunities for key companies as well as evolving players who are interested in the manufacturing of gummy vitamins.

The market study is a detailed market intellect on key revenue progression factors, challenges, industry trends, and opportunities, which will eventually influence the growth of the market.

The report primarily conveys a summary of the gummy vitamins market, considering present and upcoming food and beverages industry scenarios, to reveal striking sides relating to the acceptance of gummy vitamins across prominent regional markets.

A detailed assessment on few of the gummy vitamins raw material suppliers accessible in the report allows the report readers to obtain detailed findings.

These findings have been resulted from gummy vitamins supply chain analysis, business execution, and value chain analysis across the regional markets.

A list of prominent companies functioning in the market provided in the report enhances reliability of this ample research study.

Report Scope

Study offers a comprehensive overview on diverse features that are inducing demand, revenue generation and sales of gummy vitamins across the globe.

A comprehensive estimate on the market has also been made accessible by the experts, who have considered the market estimates on the basis of a likely scenario, an optimistic scenario, and a conservative scenario regarding sales of gummy vitamins during the forecast period.

Analysis and estimation of price point comparison by region and by product type with the global average price has been included in this study.

Analysis on Market Size Evaluation

Predictions of the market, encompassing current as well as forthcoming projected values estimate and analysis on region-wise demand trends and price index have been assimilated in the report.

Market estimates at the regional and global scale for gummy vitamins are available in terms of “US$ Mn” for value and “MT” for volume.

A Y-o-Y growth contrast on prominent market segments, along with the market attractiveness valuation computes understandings brought in the report.

Metrics mentioned above are also followed based on gummy vitamins products where gummy vitamins witness a steady demand.

Scrutinized Assessment on Regional Segments

Weighted sections have been elaborated in the report on gummy vitamins market, which delivers projection on the regional markets.

These chapters brighten the regional macros (political economic, and business environment outlook), which are expected to have a significant impact on the growth of the market during period of forecast.

Country-specific valuation on demand for gummy vitamins has been offered for each regional market, along with the market scope estimate and forecast, price index, price point assessment, and impact analysis of dynamics of prominent regions and countries.

For all regional markets Y-o-Y growth estimates have also been incorporated in the report.

In-depth Analysis on Competitive Landscape

The report ends with a section on the competition scenario of gummy vitamins market, along with the profiles of major companies contributing to the market expansion.

Essential and up-to-date data as well as information correlated to the market performers, who principally engage in the production and supply of gummy vitamins, has been brought with the help of a detailed dashboard view.

Market share analysis and comparison of prominent players provided in the report permits the report readers to plan preemptive steps to advance their businesses.

Impact of Covid-19

The report includes a scenario based assessment of impact of Covid-19 across key regions for all four quarters of 2020. The report discusses the market forecast under optimistic, probabilistic and pessimistic scenario.

Under the three scenarios, the demand loss and recovery has been illustrated and described through L-shaped and U-shaped recovery curves.

Alongside, the Covid-19 impact has been benchmarked with previous crisis including sub-prime crisis, Eurozone crisis and SARS pandemic.

segmentation:

On the basis of product type, the market is segmented into:

• Single Vitamin Gummy
• Multivitamin Gummy
• Probiotic Vitamin Gummy

On the basis of source type, the market is segmented into:

• Animal Based
• Plant Based

On the basis of customer orientation, the market is segmented into:

• Children
• Men
• Women

On the basis of packaging type, the market is segmented into:

• Bottles & Jar
• Stand-Up Pouches
• Other Packaging Type

On the basis of sales channel, the market is segmented into:

• Direct Sales
• Modern Trade
• Convenience Stores
• Departmental Stores
• Specialty Stores
• Drug Stores / Pharmacies
• Online Retailers
• Other Sales Channel

On the basis of region, the market is segmented into:

• North America
• Latin America
• Europe
• APEJ
• Japan
• CIS & Russia
• Middle East & Africa

Gummy Vitamins Market: Report Summary

The global gummy vitamins market is anticipated to witness a notable upsurge during the forecast period 2020 to 2030, conferring to a new Fact.MR study. The study promotes crucial trends that are presently determining the growth of the gummy vitamins market.

This newly published and perceptive report sheds light on vital dynamics, which are likely to convert the future of the gummy vitamins market, in turn generating worthwhile opportunities for key companies as well as evolving players who are interested in the manufacturing of gummy vitamins.

The gummy vitamins market study is a detailed market intellect on key revenue progression factors, challenges, industry trends, and opportunities, which will eventually influence the growth of the gummy vitamins market. The report primarily conveys a summary of the gummy vitamins market, considering present and upcoming food and beverages industry scenarios, to reveal striking sides relating to the acceptance of gummy vitamins across prominent regional markets.

A detailed assessment on few of the gummy vitamins raw material suppliers accessible in the report allows the report readers to obtain detailed findings that have resulted from gummy vitamins supply chain analysis, business execution, and value chain analysis across the regional markets incorporated in the report. A list of prominent companies functioning in the gummy vitamins market provided in the report enhances reliability of this ample research study.

Gummy Vitamins Market: Report Scope

Study offers a comprehensive overview on diverse features that are inducing demand, revenue generation and sales of gummy vitamins across the globe. A comprehensive estimate on the gummy vitamins market has also been made accessible by the experts, who have considered the market estimates on the basis of a likely scenario, an optimistic scenario, and a conservative scenario regarding sales of gummy vitamins during the forecast period. Analysis and estimation of price point comparison by region and by product type with the global average price has been included in this study.

Gummy Vitamins Market: Analysis on Market Size Evaluation

Predictions of the gummy vitamins market, encompassing current as well as forthcoming projected values estimate and analysis on region-wise demand trends and price index have been assimilated in the report. Market estimates at the regional and global scale for gummy vitamins are available in terms of “US$ Mn” for value and “MT” for volume.

A Y-o-Y growth contrast on prominent gummy vitamins market segments, along with the market attractiveness valuation computes understandings brought in the report. Metrics mentioned above are also followed based on gummy vitamins products where gummy vitamins witness a steady demand.

Gummy Vitamins Market: Scrutinized Assessment on Regional Segments

Weighted sections have been elaborated in the report on gummy vitamins market, which delivers projection on the regional markets. These chapters brighten the regional macros (political economic, and business environment outlook), which are expected to have a significant impact on the growth of gummy vitamins market during period of forecast.

Country-specific valuation on demand for gummy vitamins has been offered for each regional market, along with the market scope estimate and forecast, price index, price point assessment, and impact analysis of dynamics of prominent regions and countries. For all regional markets Y-o-Y growth estimates have also been incorporated in the report.

Gummy Vitamins Market: In-depth Analysis on Competitive Landscape

The report ends with a section on the competition scenario of gummy vitamins market, along with the profiles of major companies contributing to the market expansion. Essential and up-to-date data as well as information correlated to the market performers, who principally engage in the production and supply of gummy vitamins, has been brought with the help of a detailed dashboard view. Market share analysis and comparison of prominent players provided in the report permits the report readers to plan preemptive steps to advance their businesses.

Impact of Covid-19 on Gummy Vitamins Market

The report includes a scenario based assessment of impact of Covid-19 across key regions for all four quarters of 2020. The report discusses the market forecast under optimistic, probabilistic and pessimistic scenario. Under the three scenarios, the demand loss and recovery has been illustrated and described through L-shaped and U-shaped recovery curves. Alongside, the Covid-19 impact has been benchmarked with previous crisis including sub-prime crisis, Eurozone crisis and SARS pandemic.