Gummy Vitamins Market Size, Share, Trend Analysis & Competition Tracking By Product Type (Single Vitamin, Multivitamin, Probiotic Vitamin), By Source Type (Animal Based, Plant Based) and Global Market Insights 2021 to 2031

Market Snapshot

As per the latest Fact.MR market research report, the gummy vitamins market is projected to grow at 5.9% CAGR between 2021 and 2031. By the end of 2021, global demand for gummy vitamins will be worth US$ 3.71 Bn. Furthermore, the industry is likely to generate an absolute dollar opportunity worth over US$ 2.5 Bn until 2031.

Key Points Covered in Gummy Vitamins Industry Survey

• Market Estimates and Forecasts (2017-2031)
• Key Drivers and Restraints Shaping Market Growth
• Segment-wise, Country-wise, and Region-wise Analysis
• Competition Mapping and Benchmarking
• Brand Share and Market Share Analysis
• Key Product Innovations and Regulatory Climate
• Assessment by Product Grade / Purity / Formulation Standards
• Assessment of Import Price, Bulk Price, Contractual Price, Producer / Distributor Price
• Certifications and Compliance Requirements
• COVID-19 Impact on the Gummy Vitamins Industry and How to Navigate
• Recommendation on Key Winning Strategies

Consumption Analysis of Gummy Vitamins from 2016-2020 Vs Market Outlook 2021 to 2031

As per Fact.MR – market research and competitive intelligence provider, over the last 5 years, the global market for gummy vitamins expanded at a CAGR of 4%, surpassing US$ 3.5 Bn by 2020.

Market players are focusing on launching and providing innovative products, catering to a myriad range of customer specifications, especially from the home-bound consumers as they are exploring retail alternatives. 

Indirect consumption of multivitamins is one of the most favorable reasons for the growth of gummies supplements. Most kids prefer chewable multivitamins, followed by adults, who are opening opportunities for the manufacturers to innovate in terms of color, taste, and sizes.

Considering these factors, Fact.MR projects the gummy vitamins market is projected to grow at 5.9% CAGR between 2021 and 2031. By the end of 2021, global demand for gummy vitamins will be worth US$ 3.71 Bn. 

How is Rising Demand for Children Bolstering Demand for Gummy Vitamins? 

Owing to the children’s hesitancy towards eating nutritious food, parents are looking for alternative solutions. They are increasingly inclining towards easily chewable nutraceutical products available in different formats, shapes, and flavors, such as gummy supplements. 

Gummy vitamins manufacturers are coming out with differently shaped products, like bears, fruits, flowers, etc. They are also launching different delectable flavors, in order to deliver a fun, flavorful, and convenient way of meeting children's health needs. 

Furthermore, parents are becoming more concerned about their children’s health and want to feed them with trustworthy vitamins supplements. Therefore, this is compelling companies are taking this opportunity by developing organic ingredient-based gummy supplements to actively target children.

Which Appetizing Formulations Boost Gummy Vitamins Market Growth?

The change from gelatin and sugar gummies to vegan and sugar-free gummies is expected to bring intrinsic opportunities in the market for gummy vitamins. Thus, the market is estimated to rise at a growth rate of over 5% between 2021 and 2031.

Owing to their ease of use and variety of unique flavors, vitamin consumers are moving from conventional pills to gummy vitamins. Innovative goods like hemp-based gummies and pet-oriented gummies have hit the market to cater to the consumer's inclination towards vitamin sources with additional attributes.

For instance, in December 2020, Nature's Way®, an industry-leading dietary supplement provider, announced the launch of its new line of Nature's Way Sambucus products including Sleep + Immune Gummies. 

The unique nighttime supplement for adults and HoneyBerry Cough Syrups are offered in a lot of varieties for both kids and adults. Nature's Way Sambucus products offer huge immune support and are made from the best quality ingredients in nature. 

Country-Wise Analysis

What Promises does the North American Market Hold?

The North American region is projected to be the largest revenue contributor to the global market for gummy vitamins through 2031. North America holds the highest share in the market, accounting for more than 25% of the total market share in terms of value.

Multi-vitamins (MVMs) are still popular dietary supplements and, according to estimates, more than one-third of all Americans take these supplements. Rising instances of chronic diseases has fostered the demand for gummy vitamins in the last few years.

What is the Growth Outlook for Gummy Vitamins in Germany?

Germany is projected to be the most lucrative market across the European regions owing to massive geriatric population and increased awareness of health and nutrition. The market is expected to surge at nearly 6% CAGR through 2031.

According to the European Journal of Clinical Nutrition, in Germany, 38% of men and 48% of women add vitamin and/or mineral supplements to their usual diet. The percentage of persons using such dietary supplements regularly is 18% among men and 25% among women. 

What is Bolstering the Market in India?

According to the All India Organization of Chemists and Druggists (AIOCD), an apex lobby of over 8.5 lakh chemists across India, chemists across the country sold around 171 crore pills of Vitamin C and 13 crore pills of Vitamin C combined with other multivitamins in 2020.

Moreover, with the aim to build immunity against COVID-19, Indians reportedly purchased over 185 crore pills of Vitamin C supplements in 2020. Fact.MR projects the market in the country to expand 1.5x throughout the forecast period.  

Category-Wise Analysis

How are Multivitamins leading to market expansion?

MVMs account for almost one-sixth of all purchases of dietary supplements and 40% of all sales of vitamin and mineral supplements.

According to Fact.MR’s report, multivitamins will hold a prominent share within the gummy vitamins market with a share of over 50% through 2031.

How is Online Retail Propelling Market Growth?

Fact.MR reports that online retail for gummy vitamins is expected to garner an absolute dollar opportunity of over US$ 400 Mn during the forecast period.

A preference for preventive medicine coupled with a health-conscious population fuels the global gummy vitamins market. The consumption of gummy vitamins is driven by rapid urbanization and the stress caused by a fast-paced lifestyle on account of several factors.

Competitive Landscape 

The global market for gummy vitamins is highly competitive in nature. The top 5 players- Bayer AG, Church & Dwight, Pfizer Inc., Olly and Nutranext- account for nearly 25% share of the global market.

Leading market players are focusing their efforts on developing innovative products to strengthen their position in the global market and are adopting strategies like acquisitions and mergers. 

• For instance, recently in 2021, Nature’s Truth announced the expansion of its line of vitamin gummy with three products focused on children’s needs. The product range includes children’s multivitamin gummies, Vitamin C gummies, and elderberry gummies. The new gummies are vegetarian, non-GMO, and free of gluten, dairy, and artificial flavor. 
• In March 2020, San-Fransico-based brand OLLY launched its gummy vitamin supplements in Singapore, after the company was purchased by Unilever in 2019. Before its launch, Olly's gummy vitamins were available only in Target stores and in the U.S. via Amazon.
• In March 2020, Church & Dwight Co. Inc., with its VitaFusion brand launched six new gummy vitamin products targeting immunity and skin disorders.

Report Scope

Key Segments Covered

• Product Type

  • Single Vitamin Gummy
  • Multivitamin Gummy
  • Probiotic Vitamin Gummy

•  Source Type

  • Animal Based Gummy Vitamin
  • Plant Based Gummy Vitamin

• Customer Orientation

  • Gummy Vitamins for Children
  • Gummy Vitamins for Men
  • Gummy Vitamins for Women

• Packaging Type

  • Gummy Vitamins in Bottles & Jars
  • Gummy Vitamins in Stand-Up Pouches
  • Gummy Vitamins in Other Packaging Types

• Sales Channel

  • Gummy Vitamins Sales via Direct Sales
  • Gummy Vitamins Sales via Modern Trade
  • Gummy Vitamins Sales via Convenience Stores
  • Gummy Vitamins Sales via Departmental Stores
  • Gummy Vitamins Sales via Specialty Stores
  • Gummy Vitamins Sales via Drug Stores / Pharmacies
  • Gummy Vitamins Sales via Online Retailers
  • Gummy Vitamins Sales via Other Sales Channel