Gummy Vitamin Market

Gummy Vitamin Market Outlook (2024 to 2034)

The global gummy vitamin market is projected to generate revenue of US$ 4.36 billion in 2024 and climb to a value of US$ 7.18 billion by the end of 2034. The market has been forecasted to expand at 5.1% CAGR from 2024 to 2034.

Increasing chronic diseases and health issues among the general population in the last few years are boosting the demand for gummy vitamins to maintain good health and fitness. High consumption of junk food, changing lifestyle trends, and rising demand for nutritional supplements are other factors complementing the demand growth for gummy vitamins.

Biotin gummies, prenatal gummies, women’s multivitamin gummies, and vitamin B12 gummies are some of the most popular gummies in the market. Rising cases of hair fall and loss, increasing awareness for women’s health, and a growing working women population are contributing to the gummy vitamin market size expansion.

Demand for gummy vitamins and nutraceuticals is increasing primarily from the geriatric population and children owing to their appetizing taste and associated health benefits. Gummy vitamin manufacturers are focusing on expanding their business scope by creating more products for children and aging people.

• In 2021, Nature’s Truth, a United States-based company providing vitamins and other natural health products, announced the expansion of its gummy vitamins product portfolio for children to meet increasing demand. This expansion was said to include elderberry gummies, vitamin C gummies, etc. All the new gummies are non-GMO, vegetarian, and gluten-free.

Key Market Growth Drivers

• Gummy vitamins are gaining popularity all over the world over conventional tablets and capsules as they are tasty and easy to swallow.
• More People are finding gummy vitamins an ideal choice because of their delicious flavors, which generally taste similar to candy. These are more appealing to both kids and adults.
• Key players in the gummy vitamin market are producing and launching new products that meet various health issues, such as immune system support, energy improvements, digestive health, and others.
• More consumers are finding gummy vitamin products that are made with natural ingredients, organic certifications, and vegan options attractive.
• A key gummy vitamin market trend is the increasing popularity of preventive healthcare around the world as people are becoming more proactive in preserving their health due to growing information spread through the internet.
• Sales of gummy vitamins are increasing due to their colorful and whimsical branding, especially among younger consumers. This is a result of social media campaigns and influencer marketing.

Report Attribute	Detail
Gummy Vitamin Market Size (2024E)	US$ 4.36 Billion
Forecasted Market Value (2034F)	US$ 7.18 Billion
Global Market Growth Rate (2024 to 2034)	5.1% CAGR
East Asia Market Share (2024E)	25.2%
North America Market Value (2024E)	US$ 880.5 Million
Plant-Based Segment Value (2034F)	US$ 4.62 Billion
Men Segment Value (2034F)	US$ 3.06 Billion
Key Companies Profiled	Nestle SA; Zanon Vitamec Inc.; Bayer AG; Pfizer Inc.; Herbaland Naturals Inc.; Hero Nutritionals; Church & Dwight Inc.; Ernest Jackson; The Honest Company Inc.; Pharmavite LLC; Boscogen Inc.; GlaxoSmithKline (GSK); Vitakem Nutraceutical Inc.; Unilever PLC (OLLY); Nature Made; SmartyPants Vitamins; Vitamin Shoppe; Wedjat Health Solutions; Elo Health; Centrum; Vitafusion; Mankind Pharma.

Why is Popularity of Gummy Vitamins Increasing Globally?

“Manufacturers Launching Vegan and Organic Gummies”

Consumers' interest is moving toward gummy vitamins due to their convenient formats and taste. Traditional pills are generally difficult to swallow and often hold a medical connotation, because of this various people prefer gummies due to they are easy to consume and enjoyable alternatives. Because of gummy vitamins candy-like structure and tasty flavor, people are getting attracted to them. These factors are driving up the demand for gummy vitamins.

Other than this, prominent gummy vitamin manufacturing companies are also playing a crucial role by continuously developing new formulations to meet different consumer demands. Various companies are introducing gummy vitamins based on organic, vegan, and sugar-free options, which is attracting more consumers. Companies are launching these kinds of products due to the global trend toward natural and ethical products.

What is Restricting Gummy Vitamin Market Growth to Some Extent?

“Consumers with Strict Dietary Restrictions Avoiding Gummies Due to High Sugar”

Various gummy vitamins contain high sugar and because of this lot of consumers particularly those who have strict dietary restrictions such as diabetes avoid taking them. Sugar is mostly added to gummy vitamin products to enhance the taste and make them more tasty. Other than diabetes issues, people who are involved in sports, acting, or want to maintain weight prefer regular vitamin medicines over gummy vitamins because of this factor.

Gummy vitamins that are organic, vegan, and sugar-free are mostly expensive because they require specialized production processes and premium ingredients. This cost factor is also somehow hampering the market growth as they are limiting particularly budget-conscious people from buying gummy vitamins.

Country-wise Insights

East Asia is projected to account for 25.2% of the worldwide gummy vitamin market share in 2024 and by 2034 it is forecasted to hold 27%. The growing demand for dietary supplements, the high geriatric population, and the presence of various manufacturers are driving the market growth in the East Asia region. The North American region is estimated to hold a 20.2% portion of the worldwide market in 2024 due to the increasing incidence of chronic diseases which is boosting the demand for vitamins and nutraceuticals to maintain health.

How is the Market for Gummy Vitamins Faring in the United States?

“Continuous Development in Product Formulations”

Attribute	United States
Market Value (2024E)	US$ 690.8 Million
Growth Rate (2024 to 2034)	4% CAGR
Projected Value (2034F)	US$ 1.02 Billion

In 2024, the United States is poised to account for 78.5% market share of the North American region. Continuous innovation in product formulation is driving up the market for gummy vitamins in the United States. To meet different types of dietary requirements and health concerns, manufacturers are continuously trying to create new varieties of gummy vitamins such as organic, vegan, different flavors, etc., As people are shifting to veganism, sales of organic and vegan vitamin gummies are increasing in the country. People who are facing issues such as diabetes are also consuming gummy vitamins because various sugar-free options are now available in the market.

What’s Driving Sales of Gummy Vitamins in South Korea?

“High Focus by Parents on Children's Health”

Attribute	South Korea
Market Value (2024E)	US$ 72.9 Million
Growth Rate (2024 to 2034)	7.4% CAGR
Projected Value (2034F)	US$ 148.3 Million

In South Korea, the demand for gummy vitamins made for child health and nutrition increasing. Parents who want to purchase products for their kids for nutritional purposes are finding gummy vitamins an ideal choice because most children get attracted to them due to their tasty flavor and chewy texture. Parents searching for enjoyable and useful ways to support their children's health are increasingly turning to gummy vitamins since they are kid-friendly and help with common nutritional difficulties such as picky eating or dislike of conventional pill forms. Other than this, the rising number of e-Commerce platforms in South Korea is boosting sales of gummy vitamins due to easy availability and convenience.

Category-wise Insights

Based on product type, the market is segmented into single vitamins, multivitamins, and probiotic vitamins. The multivitamin gummies are projected to hold a significant portion of the global market throughout the projection period (2024 to 2034). Sales of multivitamins are high due to their all-inclusive nature that allows people to get the required nutrients from one gummy instead of having several dietary supplements. Demand for single vitamin gummies for skin, hair, nails, and the immune system is also increasing at a better pace.

Why is Preference for Plant-Based Gummy Vitamins High?

“High Preference for Plant-Based Supplements from Vegan, Vegetarians, and Others”

Attribute	Plant-Based
Segment Value (2024E)	US$ 2.89 Billion
Growth Rate (2024 to 2034)	4.8% CAGR
Projected Value (2034F)	US$ 4.62 Billion

Plant-based gummy vitamins are set to hold 66.31% of the worldwide market share in 2024. In comparison with animal-based gummy vitamins, the demand for plant-based ones is high. Plant-based is preferred by various consumers including vegetarians, vegans, and individuals who are looking for non-animal-derived supplements. Plant-based gummy vitamins are inclusive because they often suit those with dietary needs or allergies. Also, concerns over animal agriculture's effects on the environment and ethics are further boosting sales of plant-based supplements. Many consumers think plant-based gummy vitamins are healthier and more natural than animal-based ones.

Why is Demand for Gummy Vitamins Increasing Faster Among Men?

“Perfect Enjoyable Option to Complement Diet Options”

Attribute	Men
Segment Value (2024E)	US$ 1.81 Billion
Growth Rate (2024 to 2034)	5.4% CAGR
Projected Value (2034F)	US$ 3.06 Billion

The men's segment is projected to account for 41.56% portion of the worldwide market in 2024. Generally, men choose gummy vitamins because of are useful and enjoyable solutions to complement their diet. Because gummy vitamins are considered more fun and easy-to-take supplements, men and even others find them appealing options. Other than this, marketing activities targeting this male demographic are also contributing to increasing demand for gummy vitamins. Gummy vitamins also have a high preference from men who have busy schedules as they can easily fulfil their daily dietary needs without putting in a lot of work.

Competitive Landscape

Leading gummy vitamin manufacturers are launching new products targeted toward specific consumer groups with more nutrients and benefits than regular vitamins and dietary supplements.

• In April 2024, Nature Made introduced pickle-flavored Multivitamin Gummies. This is the brand's first-ever limited-edition vitamin flavor, with a perfect blend of sour and salty.
• In April 2024, SmartyPants Vitamins launched Kids Fiber & Veggies, a brand-new gummy supplement designed to provide regular digestion, as its latest offering for kids aged 4+ with digestive health benefits.
• In March 2024, The Vitamin Shoppe and Imara's Beauty announced the release of a new line of wellness gummies that are only available in The Vitamin Shoppe, Super Supplements shops, and on vitaminshoppe.com. These gummies are designed to help consumers achieve their wellness and health goals.
• In February 2024, Wedjat Health Solutions introduced Health Etc., the first doctor-formulated gummy vitamin brand in India, with a progressive approach to wellness. By doing away with the conventional pill regimen, these tasty, chewable snacks provide an enjoyable and efficient solution to address a person's specific nutritional needs.
• In October 2023, customized nutrition startup Elo Health announced a partnership with Nourished, makers of nutritional gummies, to offer its clients the chance to take tailored 3D-printed gummy supplements.
• In April 2023, Centrum announced that it has entered the Indian market with a new range of high-science supplements called "Benefit Blends," which come in a tasty gummy form and offer a variety of benefits. The multivitamin brand that was formerly a part of GlaxoSmithKline Consumer Healthcare is now owned by Haleon.
• In June 2022, Vitafusion, a leading American gummy vitamin company, in collaboration with Tiffany Haddish, introduced Multi + Immune Support, a 2-in-1 gummy vitamin that acts as a daily multivitamin and also has immune support vitamins. Another gummy vitamin product was also introduced that is targeted toward hair, skin, and nails.
• In July 2022, Mankind Pharma, an Indian pharmaceutical organization, announced the launch of its new set of vitamin gummies for children under the brand “Health OK”. These gummies are suitable for kids aged seven to teens of age seventeen and are designed to support normal growth and develop a healthy immune system.

Fact.MR provides detailed information about the price points of key manufacturers of gummy vitamins positioned across the world, sales growth, production capacity, and speculative technological expansion, in this updated market report.

Segmentation of Gummy Vitamin Market Research

• By Product Type :

  • Single Vitamins
  • Multivitamins
  • Probiotic Vitamins

• By Source :

  • Animal-Based
  • Plant-Based

• By Customer Orientation :

  • Men
  • Women
  • Children

• By Packaging :

  • Bottles & Jars
  • Stand-Up Pouches

• By Sales Channel :

  • Direct Sales
  • Modern Trade
  • Convenience Stores
  • Departmental Stores
  • Specialty Stores
  • Drug Stores/Pharmacies
  • Online Retailers

• By Region :

  • North America
  • Western Europe
  • Eastern Europe
  • Latin America
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa