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Gummy Vitamins Market

Gummy Vitamins Market

Gummy Vitamins Market Forecast, Trend Analysis & Competition Tracking - Global Market Insights 2021 to 2031

Gummy Vitamins Market
  • Aug-2021
  • List of Tables : 356
  • List of Figures : 520
  • 170 Pages
  • Food & Beverage

Market Snapshot

As per the latest Fact.MR market research report, the gummy vitamins market is projected to grow at 5.9% CAGR between 2021 and 2031. By the end of 2021, global demand for gummy vitamins will be worth US$ 3.71 Bn. Furthermore, the industry is likely to generate an absolute dollar opportunity worth over US$ 2.5 Bn until 2031.

Key Points Covered in Gummy Vitamins Industry Survey

  • Market Estimates and Forecasts (2017-2031)
  • Key Drivers and Restraints Shaping Market Growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Brand Share and Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • Assessment by Product Grade / Purity / Formulation Standards
  • Assessment of Import Price, Bulk Price, Contractual Price, Producer / Distributor Price
  • Certifications and Compliance Requirements
  • COVID-19 Impact on the Gummy Vitamins Industry and How to Navigate
  • Recommendation on Key Winning Strategies

Know More Details About the Report

Consumption Analysis of Gummy Vitamins from 2016-2020 Vs Market Outlook 2021 to 2031

As per Fact.MR – market research and competitive intelligence provider, over the last 5 years, the global market for gummy vitamins expanded at a CAGR of 4%, surpassing US$ 3.5 Bn by 2020.

Market players are focusing on launching and providing innovative products, catering to a myriad range of customer specifications, especially from the home-bound consumers as they are exploring retail alternatives. 

Indirect consumption of multivitamins is one of the most favorable reasons for the growth of gummies supplements. Most kids prefer chewable multivitamins, followed by adults, who are opening opportunities for the manufacturers to innovate in terms of color, taste, and sizes.

Considering these factors, Fact.MR projects the gummy vitamins market is projected to grow at 5.9% CAGR between 2021 and 2031. By the end of 2021, global demand for gummy vitamins will be worth US$ 3.71 Bn

How is Rising Demand for Children Bolstering Demand for Gummy Vitamins? 

Owing to the children’s hesitancy towards eating nutritious food, parents are looking for alternative solutions. They are increasingly inclining towards easily chewable nutraceutical products available in different formats, shapes, and flavors, such as gummy supplements. 

Gummy vitamins manufacturers are coming out with differently shaped products, like bears, fruits, flowers, etc. They are also launching different delectable flavors, in order to deliver a fun, flavorful, and convenient way of meeting children's health needs. 

Furthermore, parents are becoming more concerned about their children’s health and want to feed them with trustworthy vitamins supplements. Therefore, this is compelling companies are taking this opportunity by developing organic ingredient-based gummy supplements to actively target children.

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Which Appetizing Formulations Boost Gummy Vitamins Market Growth?

The change from gelatin and sugar gummies to vegan and sugar-free gummies is expected to bring intrinsic opportunities in the market for gummy vitamins. Thus, the market is estimated to rise at a growth rate of over 5% between 2021 and 2031.

Owing to their ease of use and variety of unique flavors, vitamin consumers are moving from conventional pills to gummy vitamins. Innovative goods like hemp-based gummies and pet-oriented gummies have hit the market to cater to the consumer's inclination towards vitamin sources with additional attributes.

For instance, in December 2020, Nature's Way®, an industry-leading dietary supplement provider, announced the launch of its new line of Nature's Way Sambucus products including Sleep + Immune Gummies. 

The unique nighttime supplement for adults and HoneyBerry Cough Syrups are offered in a lot of varieties for both kids and adults. Nature's Way Sambucus products offer huge immune support and are made from the best quality ingredients in nature. 

Country-Wise Analysis

What Promises does the North American Market Hold?

The North American region is projected to be the largest revenue contributor to the global market for gummy vitamins through 2031. North America holds the highest share in the market, accounting for more than 25% of the total market share in terms of value.

Multi-vitamins (MVMs) are still popular dietary supplements and, according to estimates, more than one-third of all Americans take these supplements. Rising instances of chronic diseases has fostered the demand for gummy vitamins in the last few years.

What is the Growth Outlook for Gummy Vitamins in Germany?

Germany is projected to be the most lucrative market across the European regions owing to massive geriatric population and increased awareness of health and nutrition. The market is expected to surge at nearly 6% CAGR through 2031.

According to the European Journal of Clinical Nutrition, in Germany, 38% of men and 48% of women add vitamin and/or mineral supplements to their usual diet. The percentage of persons using such dietary supplements regularly is 18% among men and 25% among women. 

What is Bolstering the Market in India?

According to the All India Organization of Chemists and Druggists (AIOCD), an apex lobby of over 8.5 lakh chemists across India, chemists across the country sold around 171 crore pills of Vitamin C and 13 crore pills of Vitamin C combined with other multivitamins in 2020.

Moreover, with the aim to build immunity against COVID-19, Indians reportedly purchased over 185 crore pills of Vitamin C supplements in 2020. Fact.MR projects the market in the country to expand 1.5x throughout the forecast period.  

An Adaptive Approach to Modern-day Research Needs

Category-Wise Analysis

How are Multivitamins leading to market expansion?

MVMs account for almost one-sixth of all purchases of dietary supplements and 40% of all sales of vitamin and mineral supplements.

According to Fact.MR’s report, multivitamins will hold a prominent share within the gummy vitamins market with a share of over 50% through 2031.

How is Online Retail Propelling Market Growth?

Fact.MR reports that online retail for gummy vitamins is expected to garner an absolute dollar opportunity of over US$ 400 Mn during the forecast period.

A preference for preventive medicine coupled with a health-conscious population fuels the global gummy vitamins market. The consumption of gummy vitamins is driven by rapid urbanization and the stress caused by a fast-paced lifestyle on account of several factors.

Competitive Landscape 

The global market for gummy vitamins is highly competitive in nature. The top 5 players- Bayer AG, Church & Dwight, Pfizer Inc., Olly and Nutranext- account for nearly 25% share of the global market.

Leading market players are focusing their efforts on developing innovative products to strengthen their position in the global market and are adopting strategies like acquisitions and mergers. 

  • For instance, recently in 2021, Nature’s Truth announced the expansion of its line of vitamin gummy with three products focused on children’s needs. The product range includes children’s multivitamin gummies, Vitamin C gummies, and elderberry gummies. The new gummies are vegetarian, non-GMO, and free of gluten, dairy, and artificial flavor. 
  • In March 2020, San-Fransico-based brand OLLY launched its gummy vitamin supplements in Singapore, after the company was purchased by Unilever in 2019. Before its launch, Olly's gummy vitamins were available only in Target stores and in the U.S. via Amazon.
  • In March 2020, Church & Dwight Co. Inc., with its VitaFusion brand launched six new gummy vitamin products targeting immunity and skin disorders.

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Report Scope



Forecast Period


Historical Data Available for


Market Analysis

US$ Mn for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa

Key Countries Covered

  • U.S
  • Canada
  • Brazil
  • Mexico
  • Germany
  • U.K
  • France
  • Spain
  • Italy
  • Russia
  • India
  • China
  • Japan
  • South Korea
  • Australia
  • GCC
  • South Africa

Key Market Segments Covered

  • Product Type
  • Source Type
  • Customer Orientation
  • Packaging Type
  • Sales Channel
  • Region

Key Companies Profiled

  • Nestle SA
  • Bayer AG
  • Pfizer Inc.
  • Church & Dwight Inc.
  • The Honest Company Inc.
  • Pharmavite LLC
  • GlaxoSmithKline (GSK)
  • Church & Dwight Co. Inc.
  • Unilever PLC (OLLY)


Available upon Request

Key Segments Covered

  • Product Type

    • Single Vitamin Gummy
    • Multivitamin Gummy
    • Probiotic Vitamin Gummy
  •  Source Type

    • Animal Based Gummy Vitamin
    • Plant Based Gummy Vitamin
  • Customer Orientation

    • Gummy Vitamins for Children
    • Gummy Vitamins for Men
    • Gummy Vitamins for Women
  • Packaging Type

    • Gummy Vitamins in Bottles & Jars
    • Gummy Vitamins in Stand-Up Pouches
    • Gummy Vitamins in Other Packaging Types
  • Sales Channel

    • Gummy Vitamins Sales via Direct Sales
    • Gummy Vitamins Sales via Modern Trade
    • Gummy Vitamins Sales via Convenience Stores
    • Gummy Vitamins Sales via Departmental Stores
    • Gummy Vitamins Sales via Specialty Stores
    • Gummy Vitamins Sales via Drug Stores / Pharmacies
    • Gummy Vitamins Sales via Online Retailers
    • Gummy Vitamins Sales via Other Sales Channel

Gummy Vitamins Market- Scope of Report

A recent study by Fact.MR on the gummy vitamins market offers a 10-year forecast for 2021 to 2031. The study analyzes crucial trends that are currently determining the growth of the market. This report explicates on vital dynamics, such as the drivers, restraints, and opportunities for key market players along with key stakeholders as well as emerging players associated with offering gummy vitamins.

The study also provides the dynamics responsible for influencing the future status of the gummy vitamins market over the forecast period. A detailed assessment of value chain analysis, business execution, and supply chain analysis across regional markets has been covered in the report.

A list of prominent companies operating in the gummy vitamins market, along with their product portfolios, enhances the reliability of this comprehensive research study.

Report Summary

The study offers comprehensive analysis on diverse features, including production capacities, demand, product developments, revenue generation, and sales of gummy vitamins across the globe.

A comprehensive estimate on the market has been provided through an optimistic as well as a conservative scenario, taking into account the sales of gummy vitamins during the forecast period. Price point comparison by region with global average price is also considered in the study.

Key Questions Answered in Report

  • Which are the most lucrative gummy vitamins markets?
  • Which factors will impact the growth of gummy vitamins?
  • How will changing trends impact the strategies of market players?
  • How can market players capture the low-hanging opportunities across regions?
  • Which companies are leading the gummy vitamins industry?
  • What are the winning strategies of stakeholders in the market?

Analysis on Market Size Evaluation

The market has been analyzed for each segment in terms of volume (‘000 Units) and value (US$ Mn).

Estimates at global and regional levels for gummy vitamins are available in terms of “US$ Mn” for value and in “‘000 Units” for volume. A Y-o-Y growth contrast on prominent market segments, along with market attractiveness evaluation, has been incorporated in the report.

Furthermore, absolute dollar opportunity analysis of all the segments adds prominence to the report. Absolute dollar opportunity plays a crucial role in assessing the level of opportunity that a manufacturer/distributor can look to achieve, along with identifying potential resources, considering the sales and distribution perspective in the global gummy vitamins market.

Inspected Assessment on Regional Segments

Key sections have been elaborated in the report, which have helped deliver projections on regional markets. These chapters include regional macros (political, economic, and business environment outlook), which are expected to have a momentous influence on the growth of the gummy vitamins market during the forecast period.

Country-specific valuation on demand for gummy vitamins has been offered for each region, along with market scope estimates and forecasts, price index, and impact analysis of the dynamics of prominence in regions and countries. For all regional markets, Y-o-Y growth estimates have also been incorporated in the report.

Detailed breakup in terms of value & volume for emerging countries has also been included in the report.

In-depth Analysis on Competition Analysis

The report sheds light on leading manufacturers of gummy vitamins, along with their detailed profiles. Essential and up-to-date data related to market performers who are principally engaged in offering gummy vitamins has been brought with the help of a detailed dashboard view. Market share analysis and comparison of prominent players provided in the report permits report readers to take preemptive steps in advancing their businesses.

Company profiles have been included in the report, which include essentials such as product portfolios and key strategies, along with all-inclusive SWOT analysis on each player. Company presence is mapped and presented through a matrix for all the prominent players, thus providing readers with actionable insights, which helps in thoughtfully presenting the market status, and predicting the competition level in the gummy vitamins domain. Prominent companies operating in this space include Nestle SA, Bayer AG, Pfizer Inc., Church & Dwight Inc., The Honest Company Inc., Pharmavite LLC, GlaxoSmithKline (GSK), Church & Dwight Co. Inc., and Unilever PLC (OLLY), among others.

Research Methodology

In Fact.MR’s study, a unique research methodology is utilized to conduct extensive research on the growth of the gummy vitamins industry, and reach conclusions on the future growth parameters. This research methodology is a combination of primary and secondary research, which helps analysts ensure the accuracy and reliability of the drawn conclusions.

Secondary resources referred to by analysts during the preparation of the market study include statistics from governmental organizations, trade journals, white papers, and internal and external proprietary databases. Analysts have interviewed senior managers, product portfolio managers, CEOs, VPs, marketing/product managers, and market intelligence managers, all of whom have contributed to the development of the research report as a primary resource.

- FAQs -

According to Fact.MR, the gummy vitamins market is projected reach US$ 3.71 Bn by 2021

According to Fact.MR, the global gummy vitamins market is projected to showcase an impressive rise at 5.9% CAGR. 

From 2021 to 2031, global market for gummy vitamins is expected to expand 1.5x

Rising demand for vitamin supplements amongst children is primarily driving sales of gummy vitamins

Gummy vitamins targeted for children are anticipated to witness a growth of 1.5x during the forecast period. 

North America is projected to be highly lucrative, capturing more than 25% share in the global market

India is projected to expand 1.5x across the 2021-2031 assessment period

The key exporters of the gummy vitamins include U.S., China, U.K., Canada, and South Africa.

Fact.MR’s analysis reveals that gummy vitamin sales in Europe will clock in 5.1% CAGR, higher than the North American market.

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Is the market research conducted by Fact.MR?

Yes, the report has been compiled by expert analysts of Fact.MR, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.

What research methodology is followed by Fact.MR?

Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.

What are the sources of secondary research?

Fact.MR conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.

Who are the respondents for primary research?

Fact.MR speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, and industry experts. For a full list of primary respondents, please reach out to us.

Is a sample of this report available for evaluation?

Yes, you can request a sample, and it will be sent to you through an email.