Fact.MR- a market research and competitive intelligence provider- anticipates the market for vitamin E to yield an absolute $ opportunity worth US$ 673 Mn across the 2021-2031 assessment period. Consumers are largely inclined towards consuming tocopherol vitamin E products, expected to create an opportunity worth US$ 531 Mn until 2031.
Key Points Addressed in Vitamin E Industry Analysis
- Market Estimates and Forecasts (2016-2031)
- Key Drivers and Restraints Shaping Market Growth
- Segment-wise, Country-wise, and Region-wise Analysis
- Competition Mapping and Benchmarking
- Brand Share and Market Share Analysis
- Key Product Innovations and Regulatory Climate
- Recommendation on Key Winning Strategies
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Vitamin E Consumption Analysis 2016-2020 Vs Outlook for 2021-2031
From 2016 to 2020, global sales of vitamin E products expanded at a CAGR of around 4% to surpass US$ 2 Bn by the end of the historical period. Demand has been sustained by increased demand from the food & beverage, cosmetics and animal feed industries respectively.
Sales of vitamin E products surged impressively during the COVID-19 pandemic. A recent study established that vitamins A to E highlighted potentially beneficial roles in the fight against COVID-19 via antioxidant effects, immunomodulation and enhancing natural barriers.
Manufacturers are likely to capitalize on the rising trend of extracting vitamin E from palm oil, given the rising preference for naturally-sourced nutrients and minerals by consumers. Based on these trends, the market for vitamin E is expected to register a CAGR exceeding 5% from 2021 to 2031, reaching US$ 3.3 Bn.
Why is Palm Oil Sourced Vitamin E acquiring Traction?
As demand for naturally sourced vitamins acquires traction, companies have recently developed techniques to extract vitamin E from palm oil-a major natural source. Palm oil is an economical source of vitamin E, imparting multifarious benefits to the immune system. Palm oil sourced vitamin E possesses antioxidants, anti-cancer properties and cytoprotective actions.
This practice has gained traction amongst South and Southeast Asian businesses, with countries such as India and Indonesia emerging as potential growth hotspots. Furthermore, α-tocotrienol, a vitamin E derivative derived from palm oil, is very acceptable for human ingestion. As a result, palm oil has emerged as an important source of vitamin E extraction.
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Why are Livestock Diets and Specialty Pet Foods Incorporating Vitamin E Formulations?
Because of the significant consumption by the animal feed sector, the market for vitamin E is projected to develop rapidly in forthcoming years. Approximately three-fourths of total worldwide vitamin E output is used as an addition in different animal nutrition and animal feed products.
The market opportunity for vitamin E as an animal feed additive is growing as a result of the increased global demand for animal feed. Numerous new specialized products in the pet food industry have provided value-added replacements, therefore increasing vitamin E demand. Existing vitamin deficiencies in pets have prompted pet owners to switch to specialized supplements, driving the industry forward.
How are Functional Food and Beverages amplifying Market Growth?
Global demand for functional foods is anticipated to surge significantly in forthcoming years. Consumer dietary preferences toward nutritious foods such as nuts, cereals, seeds, grains, and carbohydrate-enriched consumable goods will drive business growth.
Furthermore, the rising prevalence of lifestyle illnesses such as obesity, diabetes, cholesterol osteoarthritis, and other cardiovascular diseases is expected to drive the demand for Vitamin E products.
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Country Wise Analysis
Is U.S a Hotspot for Vitamin E Products?
According to Fact.MR, vitamin E products sales in the U.S will amount to 70 kilo tones by 2026. Regional demand will be boosted by strong development in the animal feed industry and increasing meat consumption.
Increasing health issues, such as vitamin deficiencies and gastrointestinal illness occurrences in the region, are paving the way for vitamin E consumption. Furthermore, growing nutritional supplement demand, as well as rising healthcare spending per capita, are significant drivers driving regional market developments.
How Lucrative is the Market Growth in the U.K?
As per estimates provided by Fact.MR, the U.K accounted for 26% of vitamin E demand in 2020. The region is anticipated to experience further growth, expanding at 5% CAGR until 2031.
The growing knowledge of the necessity of nutrients via the usage of supplements, as well as the growing awareness of the importance of living a healthy lifestyle, are driving the natural source vitamin E market in this area.
Why is South Asia an Emerging Hub for Vitamin E Products?
The demand for vitamin E is anticipated to emerge strong across South Asia, attributed to the high output of palm oil across such key countries as India and Indonesia. According to Fact.MR, the market will expand at a CAGR of 7.5% until 2031.
Since FY 2014-15, the Indian government launched the National Mission on Oil Seed and Palm Oil (NMOOP). This initiative is aimed at enhancing domestic productivity of palm oil and other oilseeds. As of 2019, domestic output increased to 278,922 tons, an increase of 45% compared to 2014-15. Hence, availability of palm-oil based vitamin E has surged significantly.
Category Wise Insights
What makes Vitamin E a Popular Choice for the Cosmetics Industry?
The rising number of skin care products on the market today focus on natural components such as vitamins and minerals to preserve healthy and bright skin. A revenue share worth 45% is projected for this segment.
As a result, there is a huge need for vitamin E in cosmetic applications. This includes skin care products such as sun protection SPF forms that contain vitamin E and provide UVA and UVB protection.
In Turkey, for example, Avon created a face care line based on SPF and vitamin E, giving both sun protection and anti-aging effects. In order to ensure healthy skin, the range also includes a number of additional minerals and vitamins.
How are Dietary Supplements driving the Vitamin E Market?
The high popularity of geriatric nutrition is expected to drive sales of vitamin E. Vitamin E is increasingly being used in a slew of geriatric dietary supplements which help address vitamin E insufficiency.
The developed markets of the United States, Japan, and Western Europe have a sizable population over the age of 60. Furthermore, increased awareness from regulatory agencies and health groups has increased the consumption of vitamin E. A CAGR of 6% is projected for this segment.
Will Tocopherol Vitamin E Products Remain in High Demand?
Tocopherols are in high demand in the food and beverage, cosmetics, and animal feed industries, according to the vitamin E landscape. Presence of rich antioxidant properties is stimulating demand, capturing a share of around 2/5th.
However, Tocotrienol consumption is anticipated to rise faster than tocopherol use. Tocopherol, on the other hand, accounted for more than 2/3rd of the vitamin E market in 2019. Furthermore, due to increasing demand from the cosmetics sector, global use of tocotrienols has grown significantly.
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Prominent manufacturers seek to capitalize on the untapped potential in emerging markets and are expanding their production capabilities to meet the rising demand for vitamin E in new regions. Market leaders retain a solid position as a result of significant internationalization of firms through export and trade throughout the world. Some recent developments are as follows:
- In June 2021, BASF concluded the sale of its manufacturing site in Kankakee, Illinois, to an affiliate of One Rock Capital Partners LLC, which includes the associated businesses of vegetable-oil based raw material sterols and natural vitamin E products
- In January 2019, Koninklijke DSM NV announced a 75/25 joint venture with Nenter & Co Inc., which includes all of the latter’s production and related assets for vitamin E.
Market size value in 2020
|USD 2 Billion|
Market forecast value in 2031
|USD 3.3 Billion|
|CAGR of 5.14% from 2021 to 2031|
Historical Data Available for
|US$ Mn for Value & ‘000 Units for Volume|
Key Regions Covered
Key Countries Covered
Key Market Segments Covered
Key Companies Profiled
Available upon Request
Key Segments Covered
- Tocopherol Vitamin E Products
- Tocotrienol Vitamin E Products
- Naturally-sourced Vitamin E
- Synthetically-sourced Vitamin E
- Vitamin E for Dietary Supplements
- Vitamin E for Animal Feed
- Vitamin E for Food & Beverages
- Vitamin E for Cosmetics
- Vitamin E for Other Applications
Vitamin E Market- Scope of Report
A recent study by Fact.MR on the vitamin E market offers a 10-year forecast for 2021 to 2031. The study analyzes crucial trends that are currently determining the growth of the market. This report explicates on vital dynamics, such as the drivers, restraints, and opportunities for key market players along with key stakeholders as well as emerging players associated with offering vitamin E products.
The study also provides the dynamics responsible for influencing the future status of the vitamin E market over the forecast period. A detailed assessment of value chain analysis, business execution, and supply chain analysis across regional markets has been covered in the report.
A list of prominent companies operating in the vitamin E market, along with their product portfolios, enhances the reliability of this comprehensive research study.
The study offers comprehensive analysis on diverse features, including production capacities, demand, product developments, revenue generation, and sales of Vitamin E across the globe.
A comprehensive estimate on the market has been provided through an optimistic as well as a conservative scenario, taking into account the sales of vitamin E products during the forecast period. Price point comparison by region with global average price is also considered in the study.
Key Questions Answered in Report
- Which are the most lucrative vitamin E markets?
- Which factors will impact the growth of vitamin E products?
- How will changing trends impact the strategies of market players?
- How can market players capture the low-hanging opportunities across regions?
- Which companies are leading the Vitamin E industry?
- What are the winning strategies of stakeholders in the market?
Analysis on Market Size Evaluation
The market has been analyzed for each segment in terms of volume (‘000 Units) and value (US$ Mn).
Estimates at global and regional levels for Vitamin E are available in terms of “US$ Mn” for value and in “‘000 Units” for volume. A Y-o-Y growth contrast on prominent market segments, along with market attractiveness evaluation, has been incorporated in the report. Furthermore, absolute dollar opportunity analysis of all the segments adds prominence to the report. Absolute dollar opportunity plays a crucial role in assessing the level of opportunity that a manufacturer/distributor can look to achieve, along with identifying potential resources, considering the sales and distribution perspective in the global Vitamin E market.
Inspected Assessment on Regional Segments
Key sections have been elaborated in the report, which have helped deliver projections on regional markets. These chapters include regional macros (political, economic, and business environment outlook), which are expected to have a momentous influence on the growth of the Vitamin E during the forecast period.
Country-specific valuation on demand for Vitamin E has been offered for each region, along with market scope estimates and forecasts, price index, and impact analysis of the dynamics of prominence in regions and countries. For all regional markets, Y-o-Y growth estimates have also been incorporated in the report.
Detailed breakup in terms of value & volume for emerging countries has also been included in the report.
In-depth Analysis on Competition Analysis
The report sheds light on leading manufacturers of vitamin E, along with their detailed profiles. Essential and up-to-date data related to market performers who are principally engaged in offering vitamin E products has been brought with the help of a detailed dashboard view. Market share analysis and comparison of prominent players provided in the report permits report readers to take preemptive steps in advancing their businesses.
Company profiles have been included in the report, which include essentials such as product portfolios and key strategies, along with all-inclusive SWOT analysis on each player. Company presence is mapped and presented through a matrix for all the prominent players, thus providing readers with actionable insights, which helps in thoughtfully presenting the market status, and predicting the competition level in the Vitamin E domain.
In Fact.MR’s study, a unique research methodology is utilized to conduct extensive research on the growth of the Vitamin E industry, and reach conclusions on the future growth parameters. This research methodology is a combination of primary and secondary research, which helps analysts ensure the accuracy and reliability of the drawn conclusions.
Secondary resources referred to by analysts during the preparation of the market study include statistics from governmental organizations, trade journals, white papers, and internal and external proprietary databases. Analysts have interviewed senior managers, product portfolio managers, CEOs, VPs, marketing/product managers, and market intelligence managers, all of whom have contributed to the development of the research report as a primary resource.
- FAQs -
By 2021, the global vitamin E market is expected to reach US$ 2 Bn.
Over the projection period, the vitamin E industry is expected to grow at a CAGR of 5.14%.
Increased demand for functional foods & beverages is driving sales of vitamin E products
According to Fact.MR, vitamin E sales expanded by 4% from 2016 to 2020
ZMC Corporation, BASF SE, Zheijang NHU, and Koninklijke DSM N.V. are the leading players in the market.
U.S, India and Indonesia are amongst the top countries driving vitamin E demand
Sales of vitamin E products in the U.S will surpass 70 kilo tons in the short-run
The European Vitamin E Market is expected to expand at a CAGR exceeding 5%
As of 2031, vitamin E sales are expected to reach US$ 3.3 Bn according to Fact.MR
Tocopherols are anticipated to be in high demand, accounting for over 40% of the revenue
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Is the market research conducted by Fact.MR?
Yes, the report has been compiled by expert analysts of Fact.MR, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.
What research methodology is followed by Fact.MR?
Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.
What are the sources of secondary research?
Fact.MR conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.
Who are the respondents for primary research?
Fact.MR speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, and industry experts. For a full list of primary respondents, please reach out to us.
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