Vitamin E Market

Vitamin E Market Analysis By Type (Tocopherol Vitamin E Products, Tocotrienol Vitamin E Products), By Source (Naturally-sourced, Synthetically-sourced), By Application (Dietary Supplements, Animal Feed, Food & Beverages, Cosmetics), & Region - Global Market Insights 2023-2033

Analysis of Vitamin E market covering 30+ countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Vitamin E Market Outlook (2023-2033)

Expanding at a CAGR of 5.3%, the global vitamin E market is expected to increase from a valuation of US$ 2.2 billion in 2023 to US$ 3.7 billion by 2033. Tocopherols are in high demand in the food and beverage, cosmetics, and animal feed industries due to their rich antioxidant properties, high level of efficiency, and easy availability.

Vitamin E is a required soluble fat and one of the body's most important chain-breaking antioxidants because tissues are the body's first line of defense against lipid peroxidation, which shields the cell membrane from free radical attacks. It is present in a wide variety of food components, including cereal, vegetable oil, meat, poultry eggs, fruits, vegetables, and wheat germ oil.

In the modern world, customers are more interested in sedentary lifestyles and desk occupations. These supplements are effective in reducing the problems that are emerging or escalating as a result of adopting unhealthy eating habits and a sedentary lifestyle, which is enticing many customers to incorporate food supplements into their lifestyle.

Increasing benefits of vitamin E in preventing hair loss and lowering the risk of cardiovascular diseases are some of the main factors propelling the expansion of the vitamin E market. The improved awareness of vitamins' benefits to health is a crucial element driving the rise of the vitamin E industry. The market is expected to expand faster as consumers become more aware of the dangers of vitamin E deficiency and how efficient it is at stopping problems from growing or forming as a result of sedentary lifestyles and the adoption of poor eating habits.

A growing number of skin care products on the market today focus on natural components, such as different vitamins and minerals, to preserve healthy and radiant skin. Due to this, there is now a huge market for vitamin E in cosmetic applications. This includes skincare items like sunscreen with SPF levels that contain vitamin E and offer UVA and UVB protection. Applications of vitamin E in dietary supplements and animal feed have become more significant.

The market for natural vitamin E is also anticipated to grow in response to the increased demand for functional foods, beverages, and dietary supplements made from natural ingredients. To meet the rising customer demand, producers in the industries are concentrating on creating natural, nutrient-rich, and sustainable food items. Additionally, customers today seek out products with natural components to meet their daily nutritional demands. Vitamins are therefore anticipated to have a rapid increase during the forecast period.

Report Attributes


Vitamin E Market Size (2023)

US$ 2.2 Billion

Projected Market Value (2033)

US$ 3.7 Billion

Global Market Growth Rate (2023-2033)

5.3% CAGR

Market Share of Naturally-sourced Vitamin E


Key Companies Profiled

  • Vance Group
  • Prinova Group LLC
  • Orah Nutrichem
  • The Bountiful Company
  • Orochem Technologies Inc.
  • Wilmar International
  • Davos Life Science

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Which Market Trends are Influencing the Demand for Vitamin E?

“Livestock Diets and Specialty Pet Foods Incorporating Vitamin E Formulations”

The market opportunity for vitamin E as an animal feed additive is growing as a result of the increased global demand for animal feed. Numerous new specialized products in the pet food industry have provided value-added replacements, therefore increasing vitamin E demand.

Existing vitamin deficiencies in pets have prompted pet owners to switch to specialized supplements, driving the industry forward. Because of the high consumption by the animal feed sector, the market for vitamin E is projected to develop rapidly over the coming years.

“Increasing Prevalence of Chronic Diseases”

Rising frequency of chronic diseases is one of the main reasons propelling market growth. Supplemental vitamin E has a wide range of uses as an immunostimulant, ferroptosis modulator, calorie and cholesterol reduction, and regulator of enzyme activity. The demand for vitamin E supplements is anticipated to increase over the projected period due to the rising prevalence of chronic diseases such as diabetes, obesity, cholesterol-related osteoarthritis, and cardiovascular diseases (CVDs).

To avoid issues with breathing, digestion, weight loss, gastrointestinal infections, and difficulties in absorbing nutrients, people with macular degeneration, Crohn's disease, and cystic fibrosis need to take vitamin E medicine. The body needs it because of its significant antioxidant capabilities, which help to strengthen the immune system and prevent blood clots. The anti-inflammation system also guards cells against free radicals.

This has motivated researchers to look into the medicinal potential of vitamin E more thoroughly. This will support the market for vitamin E during the forecast period.

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What Barriers are Being Encountered by Vitamin E Product Suppliers?

“Fluctuating Raw Material Costs and Rising Production Costs”

Excessive usage of vitamin E might thin the blood and cause lethal hemorrhage. The supply chain's disruption, fluctuating raw material costs, and rising production costs are hampering market expansion.

The dosage of tablets has several associated adverse effects. It may cause bleeding, lethargy, headaches, and nausea. Vitamin E acetate, which has been connected to lung damage, can be found in e-cigarettes and other vaping products. These elements are restraining the demand for vitamin E products.

Vitamin E market forecast by Fact.MR

What Role Do Emerging Companies Play in this Industry?

“New Companies Investing in R&D to Offer Vitamin E-enriched Products”

Start-ups are heavily investing in R&D to develop unique formulas. New companies are experimenting with the application process to create vitamin E-enriched products.

  • India-based start-up, Orah Nutrichem Pvt Ltd. Is one of the top producers of natural vitamin E. Among other variations, ORAH Vit E, a natural antioxidant based on tocotrienols was introduced by Orah Nutrichem. The company manufactures and offers its unique Natural Vitamin E to numerous formulators and cosmetic manufacturers.

Which Region is Predicted to Lead Market Expansion Going Forward?

“Increase in Gastrointestinal Disease Incidence Caused by Unsuitable Eating Habits in North America”

North America leads with more than 40% share of the global market due to rising health concerns about vitamin deficiency and growing gastrointestinal disease incidences caused by unsuitable eating habits, high consumption of nourishing natural vitamin E drinks, and an increase in demand for functional foods due to a busy lifestyle.

Country-wise Insights

What is the Demand Outlook for Vitamin E in the U.S.?

“Rapid Expansion of Animal Feed Industry”

Market growth in the U.S. is fueled by strong development in the animal feed industry and increasing meat consumption. Furthermore, high consumer demand for dietary supplements among those who engage in any form of physical activity, as well as rising healthcare spending per capita, are significant factors driving market expansion.

How is Japan Aiding Market Growth in Asia Pacific?

“Growing Geriatric Population & Encouraging Government Initiatives”

The demand for vitamin E is anticipated to emerge strong across Japan, attributed to the rapid expansion of pharmaceutical and dietary supplement industries, increase in personal disposable income, and supportive initiatives by government organizations. The demand for vitamin E is also being driven by the growing elderly population because it is believed to help in the treatment or prevention of several ailments.

How is Consumption of Vitamin E Shaping Up in Germany?

“Growing Usage of Vitamin E in Production of Cosmetics”

The market in Germany is expected to increase at a CAGR of 5% over the forecast period owing to female consumers' growing preference for cosmetics and skin care products and the need for vitamin E in the manufacture of such products The growing awareness of the importance of living a healthy lifestyle and the availability of excellent distribution channels., are the elements boosting market revenue.

Category-wise Insights

Why is Demand for Naturally-sourced Vitamin E So High?

“Increasing Awareness of Geriatric Nutrition Boosting Demand for Naturally-sourced Vitamin E Products”

By type, the market is segmented into naturally-sourced vitamin E and synthetically-sourced vitamin E. Naturally sourced vitamin E holds 40% share of the global market. Natural vitamin E is essential for both human and animal nutrition since it boosts the immune system's ability to fight off sickness and guard against diverticular disorders. Gene expression and cell signaling are just two of the many metabolic processes in that natural vitamin E is engaged.

Consumer understanding of the nature of ingredients in fortified products has expanded as a result of the clean label movement's penetration and enhanced labeling standards. In addition, consumers are increasingly choosing products devoid of chemicals and fortified with key vitamins and minerals from natural sources. Additionally, it is being used more widely in a variety of geriatric supplements that make claims such as "addressing vitamin E deficiency."

Which Vitamin E Application Generates Most Revenue?

“Dietary Supplements Gaining Traction Due to Potential in Preventing Chronic Diseases”

The market is classified into dietary supplements, animal feed, food & beverages, cosmetics, and others based on the application. Dietary supplements account 50% share of the global market due to changing consumer lifestyles and the growing emphasis on healthy living.

One of the most popular vitamin E product formats is isolated and purified concentrations in the form of pills and tablets. To maximize the penetration of nutrients throughout the population, the nutraceutical market is gradually shifting in favor of fortified foods. Thus, platforms for the inclusion of micronutrients such as vitamin E are readily available, affordable, accessible, and convenient in fortified meals.

Global demand for functional foods is anticipated to surge significantly over the coming years. Consumer dietary preferences toward nutritious foods such as nuts, cereals, seeds, grains, and carbohydrate-enriched consumable goods will drive business growth. The high popularity of geriatric nutrition is expected to drive sales of vitamin E.

Vitamin E is increasingly being used in a slew of geriatric dietary supplements which help address vitamin E insufficiency. The demand for vitamin E-based dietary supplements including energy drinks, tablets, and capsules will benefit from the growth of distribution chains.

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Competitive Landscape

Prominent vitamin E product manufacturers are capitalizing on the untapped potential in emerging markets and are expanding their production capabilities to meet the rising demand for vitamin E in new regions. Market leaders are retaining a solid position as a result of the significant internationalization of firms through export and trade throughout the world.

Some recent market developments are :

  • In 2019, Koninklijke DSM NV announced a joint venture with Nenter & Co Inc., which includes all of the latter’s products and related assets for vitamin E.
  • In 2021, BASF concluded the sale of its manufacturing site in Kankakee, Illinois, to an affiliate of One Rock Capital Partners LLC, which includes the associated businesses of vegetable-oil-based raw material sterols and natural vitamin E products.

Key Segments Covered in Vitamin E Industry Research

  • By Type :

    • Tocopherol Vitamin E Products
    • Tocotrienol Vitamin E Products
  • By Source :

    • Naturally-sourced Vitamin E
    • Synthetically-sourced Vitamin E
  • By Application :

    • Dietary Supplements
    • Animal Feed
    • Food & Beverages
    • Cosmetics
    • Others
  • By Region :

    • North America
    • Europe
    • Asia Pacific
    • Latin America
    • Middle East & Africa

- FAQs -

What is the anticipated value of the vitamin E market for 2033?

Sales of vitamin E products are expected to reach a market valuation of US$ 3.7 billion by 2033.

Which key factors are expected to drive the adoption of vitamin E?

Increasing usage of vitamin E in cosmetics & personal care and growing prevalence of vitamin deficiencies are driving market growth.

Which region has the largest share of the global market?

North America accounts for around 40% share of the global vitamin E market.

Who are the top vitamin E product manufacturers?

Vance Group, Prinova Group LLC, and Orah Nutrichem are key vitamin E product providers.

Which source of vitamin E is expected to garner the highest traction?

Naturally-sourced vitamin E holds 40% share of the global market.

Vitamin E Market

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