Splintered Nature of Pod Vapes Market Prevails
The pod vapes market is likely to remain moderately fragmented with leading market players focusing on their product portfolio expansion and R&D-driven collaboration with mid-sized companies that offer innovative and state-of-the-art products.
Moreover, companies are striving towards integrating advanced electronics into newer models, in a bid to provide improved battery life and substantially reduce the levels of nicotine. Some of the key developments in the pod vapes market have been listed below:
- To capitalize on the growing demand for cigarette alternatives, British American Tobacco Plc launched its first-ever vaping device Vype iSwitch in the UK, in 2018.
- Imperial Tobacco, a subsidiary of the Imperial Brands added Myblu to its range of blu e-cigarettes line. Myblu was branded as a high-performance pod vape which requires only 20 minutes to fully recharge and offers unique features such as one-step click and go which allows consumers to switch between flavors instantly.
- FlavourArt srl, a leader in the production of e-cigarette flavors announced it would be investing more than 4 million euros in expanding and upgrading its manufacturing capabilities. The company revealed that the investments will be used for expanding production sites, research and development, and marketing and sales.
- With concerns surrounding the high levels of nicotine concentration in vape pods on the rise, JUUL announced the launch of new e-cigarette flavors with 40 percent less nicotine. The company will be launching two flavors namely Virginia tobacco and mint with less concentration of nicotine.
- With demand for cigarette alternatives on the rise, Altria Inc. acquired a 35% stake in JUUL at the valuation of US$ 12.8 billion in December 2018.
Some of the leading players profiled in the report include Japan Tobacco Inc. and Shenzhen iSmoka Electronics Co Ltd. Other companies operating in the pod vapes market are Shenzhen Joye Technology Co Ltd., Shenzhen Kanger Technology Co Ltd., and Shenzhen IVPS Technology Co. Ltd.
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Demand Remains Robust Among Teenagers
Pod vapes have gained widespread popularity among high school and college students. According to a recent report by the National Institutes of Health, the number of 12th graders using pod vapes increased by more than 37% in 2018. \
Aggressive marketing through social media platforms and the introduction of various flavors including orange, mint, coffee, Bavarian cream, and cotton candy, have been driving the popularity of pod vapes in the recent past. On the other hand, consumers looking to quit smoking are switching to pod vapes for their nicotine intake
According to recent studies, pod vapes are relatively less harmful than normal cigarettes and have a lower concentration of toxic chemicals that can lead to the development of cancer and other health conditions. Pod vapes combined with other therapies are being marketed as an effective solution to help people quit smoking.
Nicotine Salts to Augur Well for Pod Vapes Sales
Nicotine salts are gradually gaining traction in the pod vapes market with manufacturers preferring the use of these salts over e-liquids. Increasing the concentration of nicotine in normal vape juices are associated with throat infections and diseases.
Nicotine salts have emerged as a comparably safer alternative for providing higher levels of nicotine concentration while easing the sensation on the throat.
Additionally, combining nicotine salts with benzoic acid is allowing manufacturers to reduce the size of pod vapes comprehensively, as these facilitate reducing pH levels and the temperature required for its vaporization. The combination also allows for the efficient absorption of nicotine in blood inducing a sensation equivalent to smoking a cigarette. Manufacturers are leveraging the benefits associated with nicotine salts to launch affordable pod vapes, marketing them as a healthy alternative for smokers.
An Adaptive Approach to Modern-day Research Needs
Pod Vapes Sales Surge as Legalization of Marijuana and CBD Gains Momentum
Pod vapes sales are expected to significantly benefit from marijuana and CBD legalization that has been gaining increased palpability. Numerous researches have suggested that marijuana and CBD hold potential in relieving pain, reducing depression and anxiety, alleviating symptoms related to cancer, managing & treating neurological diseases, and improving cardiovascular health.
Growing consumer awareness about the health benefits associated with CBD and marijuana is causing an increase in the demand for legalization of these substances around the world. While Canada became the second country in history to legalize recreational use of cannabis, a growing number of states in the USA are decriminalizing the use of medical marijuana.
Further, the United States Government legalized the production of CBD from hemp farming in 2018. This is likely to pave gateways to lucrative opportunities for pod vapes manufacturers, who are already marketing products such as CBD oil, e-juices and THC vape juices in the US and Canada.
Sales Confined by Concerns Surrounding Nicotine Addiction
Multiple health conditions have been linked with pod vapes, such as respiratory diseases, increased risk of cancer, and frequent manifestation of asthma attacks. Moreover, recent studies allude increasing susceptibility of addiction to other drugs trailing nicotine addiction, which has raised concerns regarding health impacts of pod vapes.
Regulatory authorities worldwide are imposing stringent regulations on pod vapes. The American Food and Drug Administration recently considered banning pod vapes and other e-cigarettes to curb their use among teenagers.
Pod vapes are portable vaping systems consisting of cartridges or pods instead of the traditional atomizer or tank which contains e-liquid or vape juices rich in nicotine.
The vape juices vaporize on heating and produce a sensation of smoking because of which pod vapes are popular among smokers.
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About the Report
The report on pod vapes market provides valuable and in-depth insights into the pod vapes market. Further, the report on pod vapes market highlights the key factors that impact the performance of the pod vapes market.
Additionally, all the macro and microeconomic factors influencing the performance of the pod vapes market have also been propounded in the report.
A list of all the key market drivers bolstering the pod vapes market growth has been presented in the report. Additionally, a region-wise and segment-wise analysis of the pod vapes market has been provided. The report also offers a competitive landscape assessment of the pod vapes market.
Additional Questions Answered
Apart from the aforementioned insights, the report on pod vapes market answers the following crucial questions:
- What product type will account for the bulk of the pod vapes market share in 2019?
- Pod vapes with what battery capacity will be the most in demand in 2019?
- What was the nicotine concentration of the pod vapes sold most in 2018?
- What flavor will be in demand in the pod vapes market in 2019?
- What are the challenges that can restrain the pod vapes market growth?
An exhaustive and robust research methodology was employed during the compilation of the report on pod vapes market. The information about the pod vapes market presented in the report was obtained through a two-step research process consisting of primary and secondary researches.
Interviewing experts from the pod vapes market formed the basis of the primary research while secondary research was conducted by thoroughly studying press releases, pod vapes market trade journals, paid sources, and other related publications. Results from both the steps were cross-referenced to form an authentic forecast of the pod vapes market.
The report divides the pod vapes market on the basis of product type, nicotine concentration, pod capacity, battery capacity, and flavor type.
On the basis of nicotine concentration, the pod vapes market can be segmented into up to 25mg, 25mg to 50mg and above 50mg.
Based on the product type, the pod vapes market can be segmented into open pod systems and closed pod systems.
On the basis of pod capacity, the pod vapes market can be segmented into up to 1ml, 1ml to 2ml, and above 2ml.
Based on the battery capacity, the pod vapes market can be segmented into up to 200mAh, 200mAh to 300mAh, and above 300 mAh.
On the basis of flavor type, the pod vapes market can be segmented into mint, mango, grape, cherry, blueberry, tobacco, Virginia, donut, and others.