Denim Jeans Market

Denim Jeans Market By Product (Regular Fit, Slim Fit, Loose Fit), By Price Range (Super Premium, Premium, Standard, Pocket-friendly), By End User (Men, Women, Children), By Sales Channel & By Region - Global Market Insights 2022-2032

Analysis of Denim Jeans market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Denim Jeans Market Outlook (2022-2032)

The global denim jeans market is expected to garner a market value of US$ 102.69 Billion in 2022 and is expected to accumulate a market value of US$ 152 Billion by registering a CAGR of 4% in the forecast period 2022-2032.

Growth of the market can be attributed to increasing demand for sustainable manufactured denim jeans. The market for denim jeans registered a CAGR of 2.6% in the historical period 2017-2021. The U.S., China, and a few European countries are majorly driving demand for denim jeans.

Report Attributes


Anticipated Base Year Value (2021)

US$ 98.74 Billion

Expected Market Value (2022)

US$ 102.69 Billion

Projected Forecast Value (2032)

US$ 152 Billion

Global Growth Rate (2022-2032)


Expected Market Share of the North America Market (2032)


Anticipated CAGR of Asia Pacific (2022-2032)


Major Denim Jeans Service Providers

  • Hennes & Mauritz AB
  • VF Corp
  • Industria de Diseño Textil SA
  • True Religion Apparel, Inc.
  • PVH Corp
  • Brooks Brothers Group, Inc.
  • Levi Strauss & Co.
  • LVMH Moët Hennessy Louis Vuitton SE
  • AG Adriano Goldschmied Inc.
  • American Apparel, Inc.
  • Guess, Inc.
  • Gap, Inc.
  • Esprit Holdings Ltd.

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Sales of Denim Jeans from 2017 to 2021 Vs Market Projections for 2021 to 2031

From 2017 to 2021, demand for denim jeans increased at around 2.6% CAGR, wherein, countries such as the United States, India, China, Germany, Russia, and the U.K. held significant share in the global market. The market has shown remarkable growth in the last half-decade, where North America and APEJ acquired majority share among all regions, at growth rates of 3.4% and 3.5% CAGR, respectively.

An increase in the demand for different types of denims from generation Z and millennials is expected to drive the growth of the market. In addition, sustainable innovation of denim jeans is positively influencing the sales of the same. Furthermore, the presence of online shopping and E-commerce websites is contributing to the growth of the market. Thus, the market for denim jeans is expected to register a CAGR of 4% in the assessment period 2022-2032.

Which are Some Prominent Drivers of Denim Jeans Market?

Focus on sustainability driving growth of denim jeans

According to recent research conducted by Cotton Incorporated, nearly 86% of global consumers are concerned about sustainability, due to which, they are preferring sustainable clothing. With consumers’ concerns for eco-friendly clothing, manufacturers have started to focus on developing sustainable and eco-friendly denim jeans. In 2012, Levi’s planned to achieve zero discharge of hazardous chemicals by 2020. By 2020, the company announced that it has achieved its Greenpeace Detox Solution Commitment.

In addition, market players such as ABLE, Mott & Bow, DL1961, Nudie Jeans, Bluer Denim, etc., have been focusing on sustainability as their key strategy, where they claim to practice several ethical measures, including eco-friendly production practices, in-house fair wage production, eco-friendly fabrication and materials, carbon offsetting, domestic production, recycled fabrics, etc.

Antiviral Jeans attracting consumers to invest in Denim Jeans

With the onset of COVID-19, global sales of denim jeans nosedived due to numerous factors such as prolonged lockdowns, supply chain disruptions, and manufacturing plant shut downs, to name a few. Manufacturers found a latent opportunity in the jeans market. Some denim jeans manufacturers started producing their jeans with a claim of them having antiviral properties.

Over the last few months denim jeans manufacturers and key brand owners started to launch products with antibacterial and antimicrobial defense. According to manufacturers, these jeans helps consumers protect themselves from the virus. For instance, in July 2020, Warp + Weft and DL1961 partnered with HeiQ, a Swedish company that has developed antimicrobial technology, to manufacture antimicrobial denims.

Owing to aforementioned facts and technologies, denim jeans market is projected to get boost in the forecasted period and grow at a moderate rate of 4% CAGR through 2032.

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What are the Challenges Faced by the Denim Jeans Market?

Manufacturing on jeans harming environment well-being

Manufacturing of denim jeans needs an enormous amount of water and dying chemicals. Contaminated water with high chemical concentration that is released from manufacturing facilities usually ends up mixing into waterways. Waste chemicals and toxic dyes released from manufacturing facilities pollute the waterways, and this has been a major concern among environmentalists.

Manufacturers are seeking production models that are eco-friendly and sustainable. Some key players are working on the application of waterless technologies to limit river pollution and water wastage. As such, they are forced to spend a large share of revenue on research & development, which is decreasing their short-term profits.

Fast fashion derailing growth of denim jeans market

Moreover, consistently changing trends and fashion lifestyles are encouraging consumers, especially women, towards other alternatives such as joggers, athletic pants, yoga pants, and leggings. Constant growing demand for non-denim pants and skin-tight leggings are hindering the sales of denim jeans, as consumers are paying attention to functionality rather than aesthetics. Lightweight apparel is emerging as the best alternative to denim jeans.

Various cost-cutting measures, for instance, use of thinner fabrics, altering of fiber content, and addition of excessive polyester are resulting in quality reduction as well as dissatisfaction among buyers. This is likely to reduce consumer confidence, which can ultimately have a negative impact on the sales of denim jeans.

Region-Wise Insights

North America continues to witness steady growth, owing to positive perception of denim as a durable and affordable fabric. Solely, North America contributes nearly 35% to global denim jeans sales, where on an average, every consumer uses nine denim garments.

Owing to various factors such as growing population, economic stability, investments in the textile industry, and growing consumer disposable income, Fact.MR suggests the APEJ region as the largest latent opportunity holder. In terms of value, APEJ is anticipated to expand at a healthy CAGR of close to 6% from 2022 to 2032.

In terms of volume, APEJ is likely to move forward with a CAGR of nearly 5%. As compared to their U.S. counterparts, consumers in Asian countries have ownership of three pairs of denim garments. This states the latent opportunity available in APEJ that can be encashed upon by denim jeans manufacturers.

Country-Wise Insights

Presence of Established Brands Supporting Growth of Denim Jeans in Netherlands?

Netherlands importing large quantities of denim jeans

Denim jeans sales in the Netherlands are anticipated to expand at a 2% CAGR over the coming years. The Netherlands is known as the capital of denims in terms of usage and quality. Prominent brands such as Scotch & Soda, Tommy Hilfiger, Calvin Klein, and Pepe design, develop, and manufacture their clothes in the country due to its low tax laws, business-friendly amalgamation, and logistics excellency.

On an average, every Hollander is the owner of at least seven pairs of denim jeans. They wear them almost everywhere such as fashion shows, farms, playgrounds, parties, etc. This profound denim affection among the Dutch is creating enormous opportunities for market players.

Although a conducive business environment is present, European regulations related to working conditions restrict production on a large scale in the country; hence, entire demand remains unfulfilled by domestic production and is highly dependent on imports.

Robust Technology for innovative production favoring denim jeans market growth?

High production rate boosting denim jeans market growth in China

China is one of the leading manufacturers as well as consumers of denim jeans. Chinese production is innovative, having robust technology and low-cost labor, which makes it the largest manufacturer of denim jeans. Thus, in terms of volume, denim jeans production in China is expected to double at a CAGR of 5% by 2031.

Country-wise Forecast CAGRs for the Denim jeans Industry

Country CAGR





Category-wise Insights

Convenience buying Attracting Consumers to Buy Jeans from Department Stores?

Establishment of offline stores offering multiple options to consumers

Sales of denim jeans through discounters are expected to exhibit a growth rate of around 4.2% CAGR. In the short term, online retail is expected to gain enormous market share due to the consumers’ inclination towards convenience shopping. Also, during the pandemic, online denim jeans sales gained significant traction owing to the closure of physical sales points.

The rise in the number of fashion stores and specialty and department stores have contributed significantly to the segment growth. Moreover, the availability of high-quality cost-effective products in this segment will contribute to the growth over the forecast period. Thus, department stores are expected to possess 70% market share for denim jeans market.

Start-Ups for Denim Jeans Market

Key start-up players in the denim jeans market are Frank & Oak and Denim Unspun.

  • Frank & Oak, an apparel start-up has launched a circular denim collection that collects old denim jeans, breaks them down and mixes it with new material.
  • Denim Unspun is using 3D scanning and robotics to create personalized jeans. In addition, the company is focusing on using less water to manufacture denim jeans.

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Market Competition

  • In May 2020, Albini Group has partnered with HeiQ to get access the antimicrobial technology and developed VIROFORMULA fabrics which protect from viruses and bacteria.
  • In September 2020, US Denim Mills launched the “Safe for US” an antimicrobial denim collection in collaboration with Marina Enterprises in China, ICI in Pakistan, Rudolf in Germany and Arcoma and HeiQ in Switzerland.
  • In October 2020, Levi’s has launched Levi’s SecondHand platform, a buy-back and resale platform to sell its denim jeans.

Key Segments Profiled in the Denim Jeans Industry Survey

  • By Product :

    • Regular Fit 
    • Slim Fit 
    • Loose Fit 
  • By Price Range :

    • Super Premium 
    • Premium 
    • Standard 
    • Pocket-friendly 
  • By End User :

    • Men
    • Woman
    • Children
  • By Sales Channel :

    • Departmental Stores
    • Variety Stores
    • General Chains
    • Specialist Jeans Chains
    • General Clothing Independent Boutiques
    • Specialist Jeans Independent Boutiques
    • Discounters
    • Modern Trade
    • Online Retail
    • Others
  • By Region :

    • North America 
    • Latin America 
    • Western Europe 
    • Eastern Europe 
    • APEJ 
    • Japan 
    • Middle East & Africa 

- FAQs -

What was the market worth for denim jeans in 2021?

As of 2021, the denim jeans market was worth US$ 98.74 Billion.

At what value is the denim jeans industry likely to close by 2022?

Fact.MR foresees denim jeans demand to reach US$ 102.69 Billion in 2022.

At what percentage will the market for denim jeans rise until 2032?

From 2022-2032, Fact.MR expects denim jeans revenue to flourish at a 4% CAGR.

What is the expected market value for denim jeans in 2032?

In 2032, denim jeans market worth is poised to reach US$ 152 Billion.

How do growth prospects for denim jeans appear in the Netherlands?

Netherlands is expected to register a CAGR of 2% for denim jeans market till 2032.

How do growth prospects for denim jeans appear in the China?

China is expected to register a CAGR of 5% for denim jeans in 2032.

What are the growth prospects for China & Netherlands?

China and Netherlands will flourish at a CAGR of 7% combined until 2032.

Which type of product is expected to hold the maximum share for denim jeans market?

Department stores expected to possess 70% market share for denim jeans market.

Denim Jeans Market

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