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Denim Jeans Market

Denim Jeans Market

Denim Jeans Market By Product (Regular Fit Denim Jeans, Slim Fit Denim Jeans), By Price Range (Super Premium Denim Jeans, Premium Denim Jeans, Standard Denim Jeans), By End User (Denim Jeans for Men, Denim Jeans for Woman)- Global Market Insights 2021 to 2031

Denim Jeans Market
  • Nov-2021
  • List of Tables : 265
  • List of Figures : 68
  • 170 Pages
  • Consumer Goods

Denim Jeans Market Outlook

Market value of denim jeans has projected around 3% CAGR for denim jeans during 2021-2031, with the market valuation expected to reach US$ 152 Bn by 2031. In terms of volume, demand is expected to increase at around 4% CAGR over the same period. The U.S., China, and a few European countries are majorly driving demand for denim jeans.

Report Also Addresses:

  • Market Estimates and Forecasts (2016-2031)
  • Key Drivers and Restraints Shaping Market Growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Brand Share and Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • COVID-19 Impact on Denim Jeans and How to Navigate
  • Recommendation on Key Winning Strategies

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Sales of Denim Jeans from 2016 to 2020 Vs Market Projections for 2021 to 2031

From 2016 to 2020, demand for denim jeans increased at around 2.6% CAGR, wherein, countries such as the United States, India, China, Germany, Russia, and the U.K. held significant share in the global market.

The market has shown remarkable growth in the last half-decade, where North America and APEJ acquired majority share among all regions, at growth rates of 3.4% and 3.5% CAGR, respectively.

According to a recent research conducted by Cotton Incorporated, nearly 86% of global consumers are concerned about sustainability, due to which, they are preferring sustainable clothing. With consumers’ concerns for eco-friendly clothing, manufacturers have started to focus on developing sustainable and eco-friendly denim jeans. In 2012, Levi’s planned to achieve zero discharge of hazardous chemicals by 2020. By 2020, the company announced that it has achieved its Greenpeace Detox Solution Commitment.

In addition, market players such as ABLE, Mott & Bow, DL1961, Nudie Jeans, Bluer Denim, etc., have been focusing on sustainability as their key strategy, where they claim to practice several ethical measures, including eco-friendly production practices, in-house fair wage production, eco-friendly fabrication and materials, carbon offsetting, domestic production, recycled fabrics, etc.

With the onset of COVID-19, global sales of denim jeans nosedived due to numerous factors such as prolonged lockdowns, supply chain disruptions, and manufacturing plant shut downs, to name a few. Manufacturers found a latent opportunity in the jeans market. Some denim jeans manufacturers started producing their jeans with a claim of them having antiviral properties.

Over the last few months denim jeans manufacturers and key brand owners started to launch products with antibacterial and antimicrobial defense. According to manufacturers, these jeans helps consumers protect themselves from the virus. For instance, in July 2020, Warp + Weft and DL1961 partnered with HeiQ, a Swedish company that has developed antimicrobial technology, to manufacture antimicrobial denims.

Owing to aforementioned facts and technologies, denim jeans market is projected to get boost in the forecasted period and grow at a moderate rate of 3% CAGR through 2031.

What are the Roadblocks for Denim Jeans Suppliers?

Manufacturing of denim jeans needs an enormous amount of water and dying chemicals. Contaminated water with high chemical concentration that is released from manufacturing facilities usually ends up mixing into waterways. Waste chemicals and toxic dyes released from manufacturing facilities pollute the waterways, and this has been a major concern among environmentalists.

Manufacturers are seeking production models that are eco-friendly and sustainable. Some key players are working on the application of waterless technologies to limit river pollution and water wastage. As such, they are forced to spend a large share of revenue on research & development, which is decreasing their short-term profits.

Moreover, consistently changing trends and fashion lifestyles are encouraging consumers, especially women, towards other alternatives such as joggers, athletic pants, yoga pants, and leggings. Constant growing demand for non-denim pants and skin-tight leggings are hindering the sales of denim jeans, as consumers are paying attention to functionality rather than aesthetics. Lightweight apparel is emerging as the best alternative to denim jeans.

Various cost-cutting measures, for instance, use of thinner fabrics, altering of fiber content, and addition of excessive polyester are resulting in quality reduction as well as dissatisfaction among buyers. This is likely to reduce consumer confidence, which can ultimately have a negative impact on the sales of denim jeans.

An Adaptive Approach to Modern-day Research Needs

Which Region Offers the Largest Opportunity for Sales of Denim Jeans?

North America continues to witness steady growth, owing to positive perception of denim as a durable and affordable fabric. Solely, North America contributes nearly 35% to global denim jeans sales, where on an average, every consumer uses nine denim garments.

Owing to various factors such as growing population, economic stability, investments in the textile industry, and growing consumer disposable income, Fact.MR suggests the APEJ region as the largest latent opportunity holder. In terms of value, APEJ is anticipated to expand at a healthy CAGR of close to 6% from 2021 to 2031.

In terms of volume, APEJ is likely to move forward with a CAGR of nearly 5%. As compared to their U.S. counterparts, consumers in Asian countries have ownership of three pairs of denim garments. This states the latent opportunity available in APEJ that can be encashed upon by denim jeans manufacturers.

denim jeans market region

Country-wise Analysis

Why Does the Netherlands Import Large Quantities of Denim Jeans?

Denim jeans sales in the Netherlands are anticipated to expand at 2% CAGR over the coming years.

The Netherlands is known as the capital of denims in terms of usage and quality. Prominent brands such as Scotch & Soda, Tommy Hilfiger, Calvin Klein, and Pepe design, develop, and manufacture their clothes in the country due to its low tax laws, business-friendly amalgamation, and logistics excellency.

On an average, every Hollander is the owner of at least seven pairs of denim jeans. They wear them almost everywhere such as fashion shows, farms, playgrounds, parties, etc. This profound denim affection among the Dutch is creating enormous opportunities for market players.

Although a conducive business environment is present, European regulations related to working conditions restrict production on a large scale in the country; hence, entire demand remains unfulfilled by domestic production and is highly dependent on imports.

What Driving Demand for Denim Jeans in China?

China is one of the leading manufacturers as well as consumers of denim jeans. Chinese production is innovative, having robust technology and low-cost labor, which makes it the largest manufacturer of denim jeans. In terms of volume, denim jeans production in China is expected to double at a CAGR of 5% by 2031.

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Category-wise Insights

Which is the Leading End User of Denim Jeans?

Denim jeans for women accounts for more than 3/5 market share, and is growing at over 3% CAGR. Nearly 35% of sales are accounted by women consumers.

Men and children account for nearly 40% market share collectively, which is showing growth of around 2.2%. North America and Europe hold majority share of over 60% collectively in the men’s segment.

Which Sales Channel Accounts for Most Sales of Denim Jeans?

Sales of denim jeans through discounters are expected to exhibit a growth rate of around 4.2% CAGR.

In the short term, online retail is expected to gain enormous market share due to the consumers’ inclination towards convenience shopping. Also, during the pandemic, online denim jeans sales gained significant traction owing to the closure of physical sales points.

denim jeans market competition


  • In May 2020, Albini group has partnered with HeiQ to get access the antimicrobial technology and developed VIROFORMULA fabrics which protect from viruses and bacteria.
  • In September 2020, US Denim Mills launched the “Safe for US” an antimicrobial denim collection in collaboration with Marina Enterprises in China, ICI in Pakistan, Rudolf in Germany and Arcoma and HeiQ in Switzerland.
  • In October 2020, Levi’s has launched Levi’s SecondHand platform, a buy-back and resale platform to sell its denim jeans.

Report Scope

Attribute Details
Forecast Period 2021-2031
Historical Data Available for 2016-2020
Market Analysis US$ Mn for Value 
Key Regions Covered
  • North America
  • Latin America
  • Europe
  • Japan
  • APEJ
  • Middle East & Africa
Key Countries Covered
  • United States
  • Canada, Mexico
  • Germany
  • Netherland U.K.
  • France
  • Spain
  • Italy
  • Bangladesh
  • China
  • Japan
  • India
  • Australia
Key Segments Covered
  • Product
  • Price Range
  • End User
  • Sales Channel
  • Region
Key Companies Profiled
  • Hennes & Mauritz AB
  • VF Corp
  • Industria de Diseño Textil SA
  • True Religion Apparel, Inc.
  • PVH Corp
  • Brooks Brothers Group, Inc.
  • Levi Strauss & Co.
  • LVMH Moët Hennessy Louis Vuitton SE
  • AG Adriano Goldschmied Inc.
  • American Apparel, Inc.
  • Guess, Inc.
  • Gap, Inc.
  • Esprit Holdings Ltd.
Pricing Available upon Request

Key Segments Covered of Market

  • Product

    • Regular Fit Denim Jeans
    • Slim Fit Denim Jeans
    • Loose Fit Denim Jeans
  • Price Range

    • Super Premium Denim Jeans
    • Premium Denim Jeans
    • Standard Denim Jeans
    • Pocket-friendly Denim Jeans
  • End User

    • Denim Jeans for Men
    • Denim Jeans for Woman
    • Denim Jeans for Children
  • Sales Channel

    • Denim Jeans Sold at Department Stores
    • Denim Jeans Sold at Variety Stores
    • Denim Jeans Sold at General Chains
    • Denim Jeans Sold at Specialist Jeans Chains
    • Denim Jeans Sold at General Clothing Independent Boutiques
    • Denim Jeans Sold at Specialist Jeans Independent Boutiques
    • Denim Jeans Sold at Discounters
    • Denim Jeans Sold through Modern Trade
    • Online Retail Sales of Denim Jeans Sold at
    • Others
  • Regions

    • North America
    • Latin America
    • Europe
    • Japan
    • APAC
    • MEA

- FAQs -

The global market for denim jeans is expected to be worth around US$ 125 Bn in 2021.

Demand for denim jeans is set to rise at around 3% CAGR, and by 2031, the market is expected to top US$ 164 Bn valuation.

Over the 2016 to 2020 historical period, the market increased at a CAGR of 2.6%.

Competitors have started offering denim jeans with antiviral properties, and are focusing on manufacturing eco-friendly denim jeans involving zero discharge of chemicals.

Governments in several countries have been encouraging textile manufacturers with tax rebates. This is expected to impart a ripple effect on the denim jeans value chain, consequently driving demand.

Hennes & Mauritz AB, Industria de Diseño Textil SA, LVMH Moët Hennessy Louis Vuitton SE, AG Adriano Goldschmied Inc., and VF Corp together accounted for around 35% share of global revenue in 2020

Key countries driving demand for denim jeans include the U.S., U.K., Germany, Netherlands, and China.

North America, with its highest per capita denim jeans consumption (2.3 units in U.S. and 2.2. units in Canada), has been at the forefront of market growth, and is expected to account for over 30% of global demand in 2031.

The market in Europe is expected to expand at a CAGR of more than 2% during the forecast period.

With more than 400 denim mills, Asia Pacific is the largest producer of denim jeans. Key countries manufacturing denim jeans include China, Bangladesh, and Vietnam. Besides, the 

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