Toothcare Market

Toothcare Market Analysis by Toothpaste, Toothbrushes, Mouthwash, Dental Floss, Dental Picks, and Teeth Whiteners from 2023 to 2033

Analysis of Toothcare Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Toothcare Market Outlook (2023 to 2033)

The value of the global toothcare market stands at US$ 28.42 billion in 2023 and is predicted to reach US$ 40.88 billion by 2033. Worldwide sales of toothcare products are expected to increase at a CAGR of 3.7% from 2023 to 2033, mainly due to increasing prevalence of dental caries in both adults and children across the world.

  • The World Health Organization (WHO) states that more than 530 million children experience tooth decay issues globally in their primary teeth.

Leading companies in the toothcare market such as Colgate-Palmolive Company and Procter & Gamble are employing various initiatives to raise awareness of oral hygiene for both children and adults, which is boosting the demand for oral care products. Toothpaste, toothbrushes, mouthwash, dental floss, dental picks, and teeth whiteners are some of the toothcare products available in the market.

Global demand for toothpaste is predicted to increase at a CAGR of 4.3% from 2023 to 2033.

Toothpaste is a dentifrice in the form of a paste or gel that is used to clean and maintain healthy teeth and improve their appearance. Toothpaste is available in a wide range of flavors. Due to the growing trend to have attractive facial features and avoid painful dental procedures, consumers are widely using effective toothpaste for their oral care needs.

Toothpaste brands, including Dr. Brite, Hello, Schmidt's, Marvis, and others are increasingly catering to the growing vegan population by producing products specifically designed to meet their needs. This trend is driven by the rising number of people who oppose using products made from and tested on animals due to concerns about animal cruelty.

  • Arata has introduced vegan toothpaste made from a combination of peppermint, chamomile, and cinnamon extracts, which ensures fresh, strong, and healthy teeth and gums.

Several toothpaste producers are also focusing on manufacturing toothcare solutions that offer anti-cavity and tartar control benefits.

  • The Jason Healthy Mouth Anti-Cavity & Tartar Control Toothpaste, a novel product created by Jason, is intended to successfully guard teeth against cavities.
  • Avon debuted its new Black Bee Toothpaste in August 2020. Royal jelly and Australian propolis extract, which are known for their nourishing and calming effects are used as ingredients in this product.
Report Attributes Details

Toothcare Market Size (2023E)

US$ 28.42 Billion

Forecasted Market Value (2033F)

US$ 40.88 Billion

Global Market Growth Rate (2023 to 2033)

3.7% CAGR

United Kingdom Market Growth Rate (2023 to 2033)

3.3% CAGR

United States Market Growth Rate (2023 to 2033)

3.1% CAGR

China Market Growth Rate (2023 to 2033)

4.5% CAGR

Japan Market Growth Rate (2023 to 2033)

5.1% CAGR

South Korea Market Growth Rate (2023 to 2033)


Key Companies Profiled

  • Reckitt Benckiser Group plc
  • GlaxoSmithKline plc
  • Adcock Ingram
  • Procter & Gamble
  • Colgate-Palmolive Company
  • Mundipharma International
  • Church & Dwight Co. Inc.
  • Oral-B Laboratories
  • Royal Philips N.V.
  • Kao Corp.
  • Henkel AG & Co.
  • Petra Soap
  • CosmoLAB

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Why is Demand for Toothcare Products Gaining Traction Globally?

“Effective Results of Aesthetic Spa Treatments Fueling Demand for Dental Cosmetic Products”

Currently, a rising number of dental professionals are offering aesthetic spa treatments in addition to regular oral care to meet the personal care needs of patients. This approach is expected to reduce dental anxiety triggers such as visual, auditory, and olfactory stimuli during dental procedures, which, in turn, has increased the demand for related dental cosmetic products. Furthermore, the use of 4D-based video and image visuals in dental spa clinics is creating a luxurious experience for patients.

“Growing Prevalence of Dental Diseases Pushing Consumption of Oral Care Solutions”

Dental and gum-related diseases are driving the demand for oral care products. These diseases, including tooth decay, gum diseases, and bad breath are caused by the buildup of plaque and bacteria in the mouth. As these conditions can lead to pain, discomfort, and tooth loss, people are becoming increasingly aware of the importance of maintaining good oral hygiene and seeking preventive measures.

This increasing awareness is leading to a growing demand for oral care products such as toothpaste, mouthwash, floss, and other related products. In addition, the development of innovative oral care products that offer advanced benefits such as whitening, tartar control, and sensitivity relief is further increasing the demand for toothcare products.

“Technological Advancements in Dental & Oral Care Products”

Demand for innovative oral care products that prevent and treat dental and gum-related issues is increasing among consumers. As a result, recent advancements in the designs of dental and gum care products are driving the toothcare market.

Technologies such as laser dentistry, 3D printing, artificial intelligence (AI), and digital impressions are widely used in commercial dental care instruments to enhance the effectiveness of dental procedures, further supporting sales of dental care products.

  • Colgate Plaqless Pro, a smart electric toothbrush that makes use of optic sensor technology to effectively detect and eliminate biofilm growth in the oral cavity, was introduced by Colgate-Palmolive Company in January 2020.

“Growing Oral Health Concerns Popularizing Toothcare Products”

Oral health has become a major public health concern due to rapidly changing lifestyles, improper diets, and increasing consumption of alcohol and tobacco.

  • The World Health Organization reports that oral diseases are a critical issue for many countries and can cause pain, discomfort, disfigurement, and even death throughout a person's lifetime. According to Global Oral Health Status Report (2022) by WHO, nearly 3.5 billion people worldwide are living with some kind of oral disease, permanent teeth caries being the most common condition.

Given the widespread occurrence of oral health issues, consumers tend to prefer clinically recommended and expert-endorsed oral care products instead of randomly available ones. Furthermore, consumers worldwide are increasingly spending on oral healthcare products, including a rise in the use of over-the-counter mouth rinses and oral antiseptics, as they have become more proactive in taking preventive measures, which in turn is boosting the consumption of effective oral care products.

What is Restraining the Sales Growth of Toothcare Products?

“Negative Impact of Additives Used in Toothcare Products on Teeth & Gums”

The use of certain additives such as humectants and abrasive agents in toothpaste and mouthwash products to enhance taste and color causes several allergic reactions in teeth and gums, including urticaria, contact dermatitis, rhinitis, and angioedema. This is anticipated to negatively impact the demand for dental care products. Furthermore, the intense competition among local players offering products at competitive prices is a significant restraint on the toothcare market growth.

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How can New Companies Gain a Steady Position in the Toothcare Product Business?

“Utilizing Emerging Technologies for Customized Toothcare Solutions”

Start-ups in the toothcare industry have been steadily gaining traction in recent years. With the growing demand for oral care products and the increasing awareness of the importance of oral hygiene, several growth opportunities are expected to benefit new entrants.

One strategy that new producers can adopt is to focus on developing innovative toothcare products that address specific needs or gaps in the market. For example, start-up companies can create eco-friendly or organic toothcare solutions that appeal to consumers concerned about sustainability and health. Furthermore, new manufacturers can utilize emerging technologies such as artificial intelligence (AI) and 3D printing to create customized toothcare solutions.

  • Quip is a start-up that offers electric toothbrushes such as rechargeable smart toothbrushes and electric toothbrushes for kids and an oral care subscription service aiming to simplify the oral care routine.
  • Boka is a start-up company that uses natural ingredients in its toothpaste and oral care products to promote healthier teeth and gums.

Toothcare Market Size, Share, Trends, Growth, Demand and Sales Forecast Report by Fact.MR

Country-wise Analysis

Why is Use of Toothcare Products Increasing in the United States?

“More Consumers Opting for Advanced Oral Care Products”

Consumption of toothcare products in the United States is expected to reach US$ 11.15 billion by 2033. The population's growing awareness of aesthetic oral treatments is playing a significant role in driving the sales of toothcare solutions.

In the United States, more and more individuals are choosing to purchase advanced oral care products such as electric toothbrushes and other innovative dental care items. These products are readily accessible in the country thus driving their sales. Additionally, the United States is the third-largest country in the world by population, which is a crucial factor contributing to the demand for oral care products, particularly toothbrushes and toothpaste.

Which Strategies are Benefitting Manufacturers of Toothcare Products in the United Kingdom?

“Adoption of Several Initiatives by Toothcare Companies for Brand Awareness”

Demand for toothcare products is predicted to progress at a CAGR of 3.3% over the projected period.

The United Kingdom is anticipated to lead the dental care product sales in Europe, given the significant consumption of coffee, which contains components that can adversely affect oral hygiene. The country's oral care product sales are also being driven by consumers with diabetes, dry mouth, or systemic diseases where alcohol-free mouthwash is to be used such as Sjogren's syndrome.

Key market players in the United Kingdom are actively partnering with various dental associations and launching oral care campaigns and centers to raise awareness and promote their products.

Why is Demand for Toothcare Care Products High in Japan?

“High Oral Hygiene Awareness - Key Factor Booming Dental Care Product Sales”

Sales of toothcare products in Japan are expected to rise at a CAGR of 5.1% over the next 10 years. In developed countries such as Japan, toothcare products have a dedicated consumer base. The Japanese population is well-informed about the significance of oral hygiene, which contributes to the high demand for toothcare solutions in the country.

Consumers in Japan prioritize brand recognition and are more likely to invest in toothcare products that provide safer and more efficient oral care. This trend is driving sales of branded toothcare products in the country.

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Competitive landscape highlights only certain players
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Category-wise Analysis

Why Do Most Consumers Prefer Buying Toothcare Products from Convenience Stores?

“Easy & Quick Accessibility of Products at Convenience Stores”

Online and offline are two modes of sales channels for toothcare products. The majority of consumers highly prefer buying oral care products through offline mode. The offline sales channel is further segmented into supermarkets/hypermarkets, departmental stores, convenience stores, and others.

  • According to Fact.MR, a market research and competitive intelligence provider, sales of toothcare products through convenience stores are anticipated to progress at a CAGR of 3.8% from 2023 to 2033.

Consumers may prefer buying toothcare products from convenience stores because of their easy and quick accessibility. Convenience stores are typically located in high-traffic areas where people may be in a hurry and need to quickly grab an item.

Convenience stores are often open for long hours, making it easy for consumers to purchase toothcare products. Convenience stores also tend to have a wide variety of oral care solutions available, making it easy for consumers to find the specific product they need.

Competitive Landscape

Oral-B, Royal Philips N.V., Colgate-Palmolive Company, and Procter & Gamble are some of the key players in the toothcare market. To address the rising incidences of uncommon dental issues, leading companies are concentrating on introducing cost-effective and innovative products.

  • The premium toothpaste ‘Crest Densify’ was introduced in March 2022 by Crest, a P&G-owned toothpaste brand in the United States, to actively repair tooth density by remineralizing enamel.
  • The new Oral B iO brush series was introduced by Proctor & Gamble's Oral B brand in January 2022. The electric toothbrushes iO4 and iO5 are made for intense cleaning. According to the business, the brush head has been modified and is equipped with a bi-modal revolutionary pressure sensor and linear magnetic drive.

Key Segments of Toothcare Industry Research

  • By Product :

    • Toothpaste
    • Toothbrushes
      • Manual Toothbrushes
      • Electric Toothbrushes
    • Mouthwash
      • Medicated Mouthwash
      • Non-Medicated Mouthwash
    • Dental Floss
      • Waxed Dental Floss
      • Un-waxed Dental Floss
    • Dental Picks
    • Teeth Whiteners
  • By Nature :

    • Conventional Tooth Care Products
    • Natural & Organic Tooth Care Products
  • By Sales Channel :

    • Offline
      • Supermarkets/Hypermarkets
      • Departmental Stores
      • Convenience Stores
    • Online
      • Company Websites
      • E-commerce Platforms
  • By Region :

    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia & Oceania
    • MEA

- FAQs -

How big is the global toothcare market at present?

The toothcare market is valued at US$ 28.42 billion in 2023.

What is the projected market value for toothcare products by 2033?

The market for toothcare solutions is expected to reach US$ 40.88 billion by 2033.

What is the estimated CAGR of the toothcare market over the forecast period?

Worldwide demand for toothcare products is set to expand at a CAGR of 3.7% from 2023 to 2033.

Which is the most profitable market in the Asia Pacific region?

Japan is the most profitable market in Asia Pacific with toothcare product sales predicted to rise at a CAGR of 5.1%.