Oral Hygiene Product Market

Oral Hygiene Product Market Study by Toothpaste, Toothbrushes, Mouthwash/Rinse, Floss, Teeth Whitening, Orthodontic Wax, and Denture Cleansers & Fixatives from 2024 to 2034

Analysis of Oral Hygiene Product Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Oral Hygiene Product Market Outlook (2024 to 2034)

The global oral hygiene product market is set to reach a size of US$ 24.2 billion in 2024. The market has been analyzed to expand at a 4.2% CAGR and increase to a valuation of US$ 36.4 billion by the end of 2034.

Requirements for oral hygiene products are increasing at a stable rate as more people understand the value of their teeth and take possible actions to take care of them.

Oral care products include those that help individuals care for their teeth and mouth. Various products are available based on their special clinical indication including toothpaste, mouthwashes, tooth-whitening products, and denture care materials. These oral care products are tools that can help consumers take care of their oral hygiene.

Oral hygiene products play an important role in maintaining the health and cleanliness of the mouth, teeth, and gums. These products are effective in preventing dental issues such as cavities, gum disease, bad breath, and tooth sensitivity by removing plaque, bacteria, and food particles from the teeth and gums. Common oral hygiene products include toothpaste, toothbrushes, dental floss, mouthwash, and dental rinses. They work together to promote oral health and contribute to overall well-being.

  • The market in South Korea is expected to account for a share of 11.8% in the East Asia region by 2034. Sales of oral hygiene products are forecasted to rise at a CAGR of 4.2% from 2024 to 2034.

Key Market Growth Drivers

  • More people are using fluoride varnish on their teeth to prevent tooth decay. People are often concerned about tooth decay, and this has led to a rise in the usage of oral hygiene products.
  • Apart from tooth care, more people are starting to use tongue scrapers to remove bacteria from the tongue. This also removes any unnecessary smell and improves overall freshness in the mouth.
  • After every meal, there are chances of food being stuck in the mouth, and this may lead to tooth decay and other issues. Thus, more people are increasingly turning to dental picks to remove unwanted food between the teeth and flossing teeth to remove food particles and plaques.
  • Teeth whitening products are becoming popular as these products enhance whiteness and brighten teeth, making an individual smile confidently.
  • Advertisements from leading market players are fueling the shift towards the use of oral hygiene products, leading to the expansion of the oral hygiene product market size.
Report Attribute Detail
Oral Hygiene Product Market Size (2024E) US$ 24.2 Billion
Forecasted Market Value (2034F) US$ 36.4 Billion
Global Market Growth Rate (2024 to 2034) 4.2% CAGR
Canada Market Growth Rate (2024 to 2034) 3.7% CAGR
China Market Value (2034F) US$ 4.68 Billion
North America Market Share (2024E) 26%
East Asia Market Share (2034F) 22%
Key Companies Profiled Procter & Gamble Co.; Johnson & Johnson Services Inc.; GlaxoSmithKline; Church & Dwight Co. Inc.; Amway; Oral-B Laboratories Ltd.; Sunstar Suisse; Dentaid Research Center.

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Which Factors are Responsible for Escalating Demand for Oral Hygiene Products?

“Increasing Adoption of Dental Spa Services and Innovative Dental Care Products”

Many dentists now focus on providing cosmetic spa services for a variety of routine dental caries to meet their patients' additional personal care needs. This is one of the key oral hygiene product market trends that can effectively reduce the patient's dental-related anxiety triggers during the procedure, such as visual, auditory, and olfactory triggers, resulting in increased demand for associated dental aesthetic products. Dental spa clinics use of various 4D-based video and image visualizations, which has resulted in the creation of a luxurious environment for their patients.

Most consumers prefer newly released oral care items like powered toothbrushes and other innovative dental care products. The ease with which these goods are available is driving up consumer demand for them. People are becoming more aware of cosmetic dental services, which helps them keep their breath fresh. This is another important factor that boosts demand for oral care products. People are also using teeth whitening solutions to improve their oral appearance.

“Introduction of Electric Toothbrushes with Superior Plaque Removal Capability”

Advancements in oral hygiene products are contributing to the expansion of the market size. In line with this, the development of innovative products, such as electric toothbrushes with superior plaque removal and water flossers designed for ease of use and efficiency, is positively influencing market growth. Furthermore, the introduction of toothpaste with specialized formulations for sensitivity, whitening, or gum care, which address a wide range of consumer needs, is helping drive market growth.

Extensive research and development (R&D) supported by clinical studies, which not only improves product efficacy but also builds consumer trust, is fueling market expansion. Furthermore, these continuous innovations not only attract new customers but also encourage existing consumers to upgrade to newer, more advanced products.

What is Hindering Market Opportunities for Oral Hygiene Product Suppliers?

“Risk of Adverse Effects Associated with Teeth Whitening Products”

Repeated use of whitening products, such as teeth-whitening pens, can cause irreversible destruction of tooth enamel. Repeated erosion of the enamel layer can cause tooth sensitivity. In addition, teeth-whitening agents are likely to come into contact with the gum line during use. This can result in localized irritation and pain. Whitening agents can lead to uneven teeth whitening, particularly if some teeth are artificial.

Oral hygiene products should not be used in open cavities, as they can leach into the roots and cause additional tooth damage. Adverse effects may discourage consumers from using cosmetic dental whitening products, limiting market growth. Existing and emerging peroxide-free teeth whitening options may help overcome this challenge.

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Country-wise Analysis

China is expected to account for an oral hygiene product market share of 57% in the East Asia region by 2034.

How is Extensive Distribution Network Benefitting Oral Hygiene Product Suppliers in the U.S.?

“Market Benefitting from Increased Accessibility to Oral Hygiene Products for Consumers”

Attribute United States
Market Value (2024E) US$ 5.37 Billion
Growth Rate (2024 to 2034) 4.8% CAGR
Projected Value (2034F) US$ 8.55 Billion

High levels of oral health awareness and increased accessibility to various oral hygiene products are contributing to sales of oral hygiene products in the United States. The United States is a hub for technological innovation in the healthcare and consumer goods sectors. In addition, efficient distribution networks for consumer goods enable manufacturers to reach a wide consumer base.

What is Making Japan a Profit Hotspot for Market Players?

“Enhanced Medical Tourism & Government Initiatives Promoting Importance of Oral Health”

Attribute Japan
Market Value (2024E) US$ 1.53 Billion
Growth Rate (2024 to 2034) 5.3% CAGR
Projected Value (2034F) US$ 2.56 Billion

Japan has a growing geriatric population, and the elderly are highly susceptible to oral infections. Rising medical tourism and government initiatives to raise awareness of the importance of oral health are fueling oral hygiene product market growth. Other factors, such as an increase in the number of dental professionals and dental visits, are projected to drive sales of oral hygiene products during the projection period.

Category-wise Insights

Based on distribution channel, supermarkets & hypermarkets are estimated to hold a market share of 31.2% in 2024.

Which Product Type Do Consumers Prefer for Their Day-to-Day Oral Hygiene Routine?

“Vital Role of Mouthwashes in Preventing Oral Infections and Promoting Fresh Breath”

Attribute Mouth Wash/Rinse
Segment Value (2024E) US$ 7.4 Billion
Growth Rate (2024 to 2034) 4.3% CAGR
Projected Value (2034F) US$ 11.3 Billion

Mouthwashes are an easy and effective way to maintain good oral hygiene and fresh breath. Although brushing and flossing are essential for keeping the teeth and gums healthy, using mouthwash can provide additional benefits. Antibacterial mouthwashes contain an antiseptic that eradicates bacteria responsible for bad breath, gum disease, and tooth decay, preventing oral infections. In addition, they lead to fresh breath by eliminating bacteria buildup.

Which Indication Primarily Necessitates Use of Oral Hygiene Products?

“Importance of Preventing and Removing Dental Plaque to Avoid Tooth Decay and Gum Disease”

Attribute Dental Plaques/Biofilms
Segment Value (2024E) US$ 7.3 billion
Growth Rate (2024 to 2034) 4.6% CAGR
Projected Value (2034F) US$ 11.4 Billion

Oral hygiene products are important in preventing and removing dental plaque. Dental plaque is a sticky, colorless film of bacteria that forms on teeth, gums, and the tongue. If left untreated, plaque buildup can lead to tooth decay, gum disease, and other oral health problems. Oral hygiene products such as toothbrushes, toothpaste, mouthwash, and floss can help remove plaque and prevent its buildup.

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Market Rivalry

Key players in the oral hygiene product industry are focusing on introducing new product lines to meet a wide range of consumer needs, including tooth decay, sensitivity, and tooth whitening. Market players’ efforts to create items with eco-friendly packaging materials are part of their efforts to reduce their carbon footprints. Industry suppliers are also adapting themselves to the evolving market trends.

  • Procter & Gamble's Oral-B brand announced the release of Oral-B iO, an electric toothbrush that provides soft brushing and a professional cleaning experience.
  • Colgate-Palmolive Company launched the Hum by Colgate smart electric toothbrush in 2020. It features cutting-edge sensors that allow users to track the length, frequency, and coverage of their preferred brushing method. It also provides specific recommendations on which areas require more attention.

Fact.MR provides detailed information about the price points of key oral hygiene product manufacturers positioned across the world, sales growth, production capacity, and speculative technological expansion in this new market report.

Key Segments of Oral Hygiene Product Market Research

  • By Product :

    • Toothpaste
    • Toothbrushes
    • Mouth Wash/Rinse
    • Floss
    • Teeth Whitening
    • Orthodontic Wax
    • Denture Cleansers & Fixatives
  • By Indication :

    • Dental Plaque/Biofilms
    • Dental Caries
    • Gingivitis
    • Halitosis
    • Periodontitis
    • Peri-implantitis
  • By Distribution Channel :

    • Hospital Pharmacies
    • Supermarkets/Hypermarkets
    • Drug Stores
    • Retail Pharmacies
    • e-Commerce
  • By Region :

    • North America
    • Latin America
    • Eastern Europe
    • Western Europe
    • East Asia
    • South Asia & Pacific
    • Middle East & Africa

- FAQs -

How big is the oral hygiene product market in 2024?

The global market for oral hygiene products is estimated at US$ 24.2 billion in 2024.

What is the estimated CAGR for the oral hygiene product market through 2034?

The oral hygiene product market is foreseen to advance at a CAGR of 4.2% between 2024 and 2034.

What portion of the North American market does Canada occupy?

Canada is expected to account for 8.2% share of the North American market by 2034.

What is the demand projection for oral hygiene products for 2034?

Worldwide revenue from the sales of oral hygiene products is projected to reach US$ 36.4 billion by 2034.

How fast is the market projected to expand in South Korea?

The market in South Korea is forecasted to expand at 4.2% CAGR through 2034.

Who are the leading manufacturers of oral hygiene products?

Leading market players are Procter & Gamble Co., Johnson & Johnson Services Inc., and GlaxoSmithKline.

What are the estimated sales of floss products?

Revenue from floss product sales is estimated to reach US$ 1.3 billion in the year 2024.

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