Model Based Testing Market

Model Based Testing Market Outlook (2025 to 2035)

The global Model Based Testing Market is forecast to reach USD 2,284 million by 2035, up from USD 1,288 million in 2024. During the forecast period 2025 to 2035, the industry is projected to grow at a CAGR of 5.4%.

The market for MBT is expected to grow as it increases the amount of the software tested and reduces the chances of S/W development process. It helps speed up validation in complex projects by using behavior models, which suit both Agile and DevOps approaches.

Metric	Value
Industry Size (2025E)	USD 1,350 Million
Industry Value (2035F)	USD 2,284 Million
CAGR (2025 to 2035)	5.4%

The model-based testing market is based on using formal models to create, automate and execute software testing. It brings about a change from testing manually and using scripts to doing it with the help of test models. MBT helps cover more of the tests, reduces errors caused by people, and ensures that the software adheres to the requirements. With more importance being given to DevOps and Agile approaches, MBT plays a larger role as companies work toward faster, automated, and suitable ways to address ongoing quality assurance challenges.

The model-based testing market is growing as companies worldwide begin to adopt automated and model-based testing approaches. More companies are using MBT since CI/CD pipelines and the need for fast, high-quality software are on the rise.

Since we now depend more on devices, online platforms and different applications, MBT supplies a reliable structure to check if tools and systems function as they should. Since industries are being asked to meet more software and regulatory requirements, MBT will likely be essential for making QA more efficient, spotting bugs early and guiding successful testing at any size of development.

What drives demand for Model Based Testing in Agile and DevOps environments for faster delivery?

The model-based testing market is growing due to the increasing complexity of digital systems, the demand for products to reach the market as quickly as possible, and the widespread adoption of both DevOps and Agile working practices. As organizations aim to reduce manual testing and improve test coverage, using MBT helps significantly.

Because the automotive and healthcare sectors require strict rules and constant safety, there is a growing demand for reliable testing. Industries adopting digital transformation have placed a greater emphasis on solid quality assurance. MBT is a good fit, since it adjusts well to both modern development and the equipment that supports it.

What emerging trends are shaping the future of the Model Based Testing market landscape today?

In the MBT sector, there is a current trend to apply artificial intelligence and machine learning to enhance the creation of test cases and the detection of bugs. Increasingly, cloud-based MBT systems are being preferred because they enable full-scale operations and facilitate easy remote collaboration among teams.

People are creating and executing models differently because of the rise of digital twins and simulation. The use of MBT is being expanded because non-technical staff can now handle it with the help of low-code and no-code tools. In addition, accentuating testing early on is promoting MBT’s role in supporting prevention and speeding up software distribution.

What factors are restraining the growth of the Model Based Testing market?

Although model based testing has clear strengths, it deals with several obstacles as well. Small and mid-sized companies may not use MBT tools because they take a lot of effort and cost to integrate into their present workflows. Since it’s challenging to learn and there are not enough skilled individuals with knowledge of modeling languages, this creates additional difficulties.

Special compatibility problems with various development environments could prevent the smooth use of MBT tools. Additionally, since software development is constantly evolving, updating test models becomes a common and demanding task. This makes it harder for many people to use these tests, particularly in areas where quick and inexpensive test options are most needed.

What makes Security Testing the firmly-growing segment in the Model Based Testing Market today?

Security Testing is experiencing the most rapid growth in the model-based testing (MBT) market right now. The constant shift in the international security landscape is driving RSA’s growth, as hackers continue to launch increasingly sophisticated and frequent attacks. Groups from different industries are being pushed to secure important data, keep their systems safe and follow complex data protection laws. Consequently, companies tend to apply model-based security testing instead of traditional reactive testing methods.

Security testing becomes more effective thanks to MBT, which helps simulate various dangers and observe the system’s responses to pressure. Because of this, consumers can check the reactions of applications to different unpredictable situations or risks before deploying them. Security regulations, such as GDPR, HIPAA, and cybersecurity standards in various industries, ensure that firms in healthcare, finance, and defense have properly demonstrated their security protections.

Additionally, DevSecOps is contributing to the segment’s overall growth. Using security testing in the early stages of development, MBT helps both developers and QA teams identify such vulnerabilities sooner than if they were discovered after deployment. Adopting security testing in the early stages and a growing understanding of its importance are the main reasons for the impressive growth in the segment.

Which regions are driving the strong adoption of Model Based Testing solutions worldwide?

The main reason for North America’s success is a strong network of tech firms, faster DevOps processes and strict insistence on perfect software. Since both the regulations and companies in the region focus on innovation, they regularly invest in new QA models, supporting MBT’s growth and progress.

The market for MBT products is experiencing rapid development in East Asia, with strong growth. China, Japan and South Korea are investing in automation, government-led tech programs and new innovations which encourages model-driven testing mainly in electronics, manufacturing and embedded system areas.

Due to strict regulations on software compliance and having a large number of automotive and aerospace makers, Western Europe’s MBT market keeps growing steadily. By concentrating on quality assurance and including MBT in building embedded systems, the region remains competitive in the market.

Country-wise Outlook

Agile Demands and Embedded Systems Adoption Accelerate USA Model Based Testing Market

Because of the digital changes in companies, modern healthcare infrastructure and more use of agile and DevOps, the model based testing industry in the United States is seeing rapid growth. More companies in regulated areas such as healthcare and finance, have adopted model based testing due to the fast schedule of making software updates and compliance with regulations. The major use of embedded systems in automobiles and equipment means there is still rising demand for these products.

Firms based in the USA are using MBT to simulate real environments, automate the process of building tests and minimize the delay in launching new products. Besides, struggles with toolchain integration in CI/CD pipelines, as well as the rise of AI-based software, demonstrates the development of the industry. Skilled staff, innovations and teamwork from the USA keep it in the top spot for promoting global use of MBT.

Digital Transformation and Functional Safety Standards Fuel UK Model Based Testing Market

As more public services, finance and industries adopt digital transformation in the UK, the model based testing market is slowly but steadily improving. Support from the government and a strong technology environment are helping mission-critical industries in the UK. The main areas are transportation and healthcare IT.

UK companies make sure to focus on the software validation and verification found in sectors like rail signaling and medical devices, where model use can be very helpful. Sticking to ISO 26262 and similar standards related to functional safety gives more value to MBT, mainly in the automotive and defense sectors. Because there are many strong research organizations and consortia, it is easy to try AI-powered testing and use new analytics to predict outcomes. Although times may be uncertain economically, there is still a high demand for quality assurance, which draws MBT technologies to the UK.

Digitalization and National Innovation Fuel China’s Model Based Testing Market Expansion

The quick rise of model-based testing in China is due to widespread industrial digitalization, smart manufacturing efforts and national innovation projects such as 'Made in China 2025'. Many companies in the automotive field (especially electric vehicles), telecommunications and public infrastructure are using MBT methods to expand testing, guarantee safety and simplify how systems are tested.

China’s quick progress in autonomous driving has become another important factor that calls for thorough testing and testing environments that fit the MBT framework well. Because software quality matters greatly in vital applications and there are more local MBT services, the rate of adoption is going up. On top of that, associating with AI and cloud-based testing software is in line with China’s objective to build flexible, automated systems for quality engineering.

Country Wise Insights

Country	CAGR (2025 to 2035)
United States	3.9%
United Kingdoms	7.7%
China	6.3%

Category-Wise Market Outlook

Security Simulations Safeguard Data-Rich Sectors Amid Rising Cyber Threats

Security testing is experiencing fast adoption and leads all the segments in the model based testing market. Increasing numbers of tools such as interconnected systems, mobile apps and cloud services put companies at greater risk for data breaches, cyber threats and attacks from ransomware. Because of GDPR and CCPA, businesses are now required to add security from the start of their software development which makes security testing important.

Because banking, defense and healthcare deal with important data, they have become top users of cloud services. So, new methods that run simulations and spot potential security threats before deployment are becoming more popular.

Cloud Deployment Accelerates Model Based Testing for Agile and DevOps Teams

Model based testing is seeing the most growth happening in cloud-based deployment. The popularity of agile and DevOps among companies makes it easier for them to rely on cloud platforms for meeting the demands of continuous integration and testing.

It is now easy for small to mid-size developers to use the cloud to test their models since they can quickly set up various user settings and update periodically. Also, with cloud security frameworks becoming more reliable and needing less setup, big businesses are choosing to switch from testing on their own servers.

AI-Driven Modeling Accelerates Agile Testing in Software Development

Software development is currently the rapidly growing part of the MBT market. Because agile development, test automation and CI/CD pipelines make it possible to release software at a fast pace, there is now a need for testing approaches that adjust easily and can handle large amounts of work.

This issue is handled by model based testing due to its ability to find errors early on and remove the need for repeated examinations. Complex code can be validated on different platforms at a faster rate. Also, test models driven by AI are boosting the progress of this portion of the market.

Model Based Testing Gains Traction Among Large Enterprises for Complex QA Needs

The segment of Large Enterprises is growing at the impressive rate when it comes to using model based testing tools and platforms. Often, these organizations have to look after complex IT systems and vital software that need thorough and large-scale testing. Because of their large funds and strong technological teams, big companies are investing more in using automation and models in software testing.

They also favor using MBT in combination with ALM, bug tracking and CI/CD pipelines which promotes the expansion of the segment by providing complete quality assurance solutions. Because of the need to be efficient in large projects, especially in banking, telecommunications and aerospace, model based testing is their preferred way to test.

Competitive Analysis

Competitive Outlook: Model Based Testing Market

Focus on automation, improving quality and quicker software release is pushing the MBT market to evolve at a fast pace. As MBT initiatives pick up speed in many industries, companies are adopting its solutions to increase how much is tested, automate as much as possible and optimize their testing workflows. Big organizations are starting to combine artificial intelligence, machine learning and cloud computing to create powerful and scalable testing systems.

All these improvements allow for better test case creation, quicker test execution and better identification of faults which raise the software’s reliability and performance as a result. In this field, businesses and technology companies are joining efforts more often by forming partnerships, merging platforms and creating new companies together.

The market is evolving through mergers and acquisitions, so firms can offer new tests and expand their international presence. Because of this trend and an increase in using DevOps, agile practices and continuous integration, the market is growing and becoming more advanced.

Key players of the model-based testing industry are Accenture Plc, Microsoft Corporation, Capgemini SE, Wipro Ltd., HCL Technologies Ltd., IBM Corp, Infosys Limited, Oracle Corporation, Cognizant Technology Solutions Corp., Tata Consultancy Services Limited.

Recent Development

• In December 2024, OpenText introduced its Model Based Testing solution as part of the ValueEdge platform. This service enhances functional testing by aligning it with business requirements, optimizing test coverage, and improving collaboration between business analysts and QA professionals.
• In August 2024, the ComMA methodology was extended to incorporate Model Based Testing techniques. This enhancement aims to reduce testing efforts by automatically generating test cases and clients based on component interface models, validated through industry use studies.

Fact.MR has provided detailed information about the price points of key manufacturers of Model Based Testing Market positioned across regions, sales growth, production capacity, and speculative technological expansion, in the recently published report.

Methodology and Industry Tracking Approach

The 2025 global model-based testing market report by Fact.MR incorporates findings from 13,100 stakeholders across 34 countries, with a minimum of 340 respondents per market. 67% were end users or producers, and 33% were professionals, including QA consultants, auditors, and test automation specialists.

Data collected between June 2024 and May 2025 explored trends in demand, investment patterns, innovation gaps, risks, and unmet needs along the testing lifecycle. Regional market shares and demographic profiles were weighted in the responses. Over 295 sources were analyzed, including academic publications, patents, regulatory filings, and financial reports. Regression analysis and advanced statistical tools ensured precision.

Since 2018, Fact.MR has monitored model generation techniques, validation protocols, toolchain evolution, and software development efficiency, making the model-based testing market report a definitive resource for decision-makers.

Segmentation of Model Based Testing Market Research

• By Testing Type :

  • Functional Testing
  • Performance Testing
  • Regression Testing
  • Security Testing

• By Deployment Model :

  • On-Premise
  • Cloud-Based

• By Application :

  • Automotive
  • Aerospace & Defense
  • Software Development
  • Telecommunications
  • Healthcare
  • Banking, Financial Services, and Insurance (BFSI)
  • Retail and eCommerce

• By End-User :

  • Small Enterprises
  • Medium Enterprises
  • Large Enterprises

• By Region :

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa