Global Adult Diapers Market: Snapshot
The elderly care market is inundated with a variety of products and adult diapers is one of them. Meant to tackle the problem of incontinence in the elderly, those are seeing high uptake on account of two reasons – a rising population of the elderly and growing awareness about the usefulness of the products. This has provided a major boost to the global adult diapers market.
To up the ante against their rivals, manufacturers in the adult diapers market are attaching a lot of focus on product development using better materials. A result of it is also the technologically evolved products such as smart adult diapers, which can generate an alert when a product is wet and needs to be changed. They mostly use non-contact sensors to gauge the degree of moisture.
The adult diapers market is expected to see maximum growth in China and India. Both the large and developing nations, home to a substantial number of aged people, are increasingly opting for such products. Japan is a prominent adult diapers market. Europe and North America are other developed market owing to the high spending capacity of its people and the presence of several manufacturers in the regions.
Adult diaper is a diaper made to be worn by a person whose body is larger than that of toddler and infant. Adult diapers are typically used by elderly people who are suffering from various conditions such as dementia or severe diarrhea, mobility impairment, and incontinence. Adult diapers are available in different types such as pads which are known as incontinence pads, underpants and the diapers that resemble traditional diapers used for child. The adult diapers are used for people who are not able to control their bowels movements and bladder. Particularly, elderly people who are on wheelchair or bedridden and those who are suffering from dementia and cannot recognize the need to go to toilet can use adult diapers.
Adult Diapers- Drivers
The first and foremost significant driver which is increasing the growth of adult diapers market is growing geriatric population. Due to advance medical technology, life span of human being has increased all over the world. Consequently there is remarkable growth in the elderly population which is rising the growth of adult diapers market. Enhanced healthcare system, increasing disposable income, increasing affordability, growing urbanization and rising awareness about the various medical products are some of the other factors which are creating positive impact on adult diapers market. Adult diapers can also be used by astronauts as they found it extremely helpful to relieve themselves during moon walks. Diapers are helpful during traveling in absence of clean washrooms.
Adult Diapers- Restraints
No or slow growth in per capita income, increasing unemployment and higher cost of living are some of the factors which are acting as restraints in the growth of adult diapers market. Lack of awareness particularly in underdeveloped regions and social stigma associated with usage of diapers are also creating negative impact of the adult diapers market. Diapers are made of synthetic material which can create rashes on sensitive skins. Due to pride issue not every adult prefer to use diaper and this particular factor is likely to hinder the growth of adult diaper market.
Adult Diapers- Regional Overview
Increasing usage of adult diapers can be witnessed in Asia Pacific region due to rising geriatric population since last few years. Manufacturers are also coming up with a new types of diapers in these emerging economies and expanding their businesses to grab various opportunities in the market. Developed countries such as Europe and North America are likely to hold the largest revenue share in the market with fastest growth due to economic affluence and rising elderly population. Slow acceptance of adult diapers in MEA regions can also be witnessed which will create positive impact on the overall market.
Adult Diapers- Key Vendors
In the years to come Proctor & Gamble is forecasted to build up its position in market than any other key brand in the adult diapers market. Here is a list of few other key players functioning in the adult diaper market- Tranquility, DSG International, Unicharm, Covidien, Ontex International, First Quality Enterprises, Inc., P&G, Daio Paper, Svenska Cellulosa Aktiebolaget (SCA), Hengan Group, Kimberly Clark, Fu Burg Industrial, Nippon Paper Industries, Medline Industires, and Kao Corp
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