Adult Diapers Market

Adult Diapers Market By Product (Reusable Diapers, Disposable Diapers), By End User (Male, Female, Unisex), By Sales Channel (Wholesalers, Hypermarkets, Pharmacies & Drug Stores, Specialty Outlets, Online Channels) & Region - Global Forecast 2022 to 2032

Analysis of Adult Diapers market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Adult Diapers Market Outlook (2022-2032)

Worldwide consumption of adult diapers is forecasted to increase at a CAGR of 5.5% over the forecast period (2022-2032). As a result, the global adult diapers market is projected to reach a market value of US$ 30.56 billion by 2032, up from US$ 17.89 billion in 2022.

Sales of disposable diapers are anticipated to increase at a significant rate over the coming years attributed to their improved retention and fluid absorption characteristics.

Report Attributes


Adult Diapers Market Size (2022)

US$ 17.89 Billion

Projected Market Value (2032)

US$ 30.56 Billion

Global Market Growth Rate (2022-2032)

5.5% CAGR

China Market Share (2022)


Key Companies Profiled

  • Ontex Group
  • Kimberly-Clark Corporation
  • Medline Industries Inc.
  • First Quality Enterprises Inc.
  • Essity AB
  • Daio Paper Corporation
  • Unicharm Corporation
  • Nippon Paper Industries Co. Ltd.
  • Covidien Company
  • DSG International Ltd.

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Consumption Analysis of Adult Diapers (2017-2021) Vs. Market Outlook (2022-2032)

“Rising Incontinence among Older Population and Growing Awareness about Hygiene Driving Demand for Adult Diapers”

According to Fact.MR, a market research and competitive intelligence provider, demand for adult diapers is expected to increase at a CAGR of 5.5% from 2022 to 2032.

The elderly care market is inundated with a variety of products and adult diapers are one of them. Meant to tackle the problem of incontinence in the elderly, those are seeing high uptake on account of two reasons – a rising population of the elderly and growing awareness about the usefulness of products. This has provided a significant boost to the global adult diapers market.

Adult diapers are diapers made to be worn by a person whose body is larger than toddlers and infants. Adult diapers are typically used by elderly people who are suffering from various conditions such as dementia or severe diarrhea, mobility impairment, and incontinence.

Adult diapers are available in different types such as incontinence pads, adult diaper pants, leak-proof adult diapers, adult plastic pants, adult incontinence underwear, adult underwear diapers, bariatric adult diapers, and adult pull-up diapers.

Adult diapers are used for people who can’t control their bowel movements and bladder. Particularly, elderly people who are in wheelchairs or bedridden and those who are suffering from dementia and cannot recognize the need to go to the toilet can use adult diapers.

Adult diapers market forecast by Fact.MR

Which Prominent Trend is Fuelling Sales of Adult Diapers?

“Rising Initiatives for Development of New, Comfortable, and Biodegradable Diapers”

The first and foremost significant driver which is increasing the growth of the adult diapers market is the growing geriatric population. Due to advance medical technology, the life span of human beings has increased all over the world. Consequently, there is remarkable growth in the elderly population which is rising the growth of the adult diapers market.

The enhanced healthcare system, increasing disposable income, increasing affordability, growing urbanization, and rising awareness about the various medical products are some of the other factors which are creating a positive impact on the adult diapers market.

To attract more customers, adult diaper producers are introducing new, more comfortable diapers. Due to increased environmental concerns and consumer demand, some manufacturers are now developing biodegradable diapers.

Which Challenges are Hampering Demand for Adult Diapers?

“Skin Rashes from Synthetic Diapers and Social Stigmas Associated with Diaper Usage”

Lack of awareness particularly in underdeveloped regions and social stigma associated with the usage of diapers are also creating a negative impact on the adult diapers market.

Some diapers are made of synthetic material which can create rashes on sensitive skins. Due to pride issue, not every adult prefer to use diapers and this particular factor is likely to hinder the growth of the adult diapers market.

More Insights, Lesser Cost (-50% off)

Insights on import/export production,
pricing analysis, and more – Only @ Fact.MR

How are Start-ups Contributing to Adult Diapers Market Expansion?

“Mew Manufacturers Focused on Product Development Using Better Materials”

The adult diapers market offers many opportunities for start-ups to develop solutions that are reasonably priced for the production of adult diapers.

New companies in the adult diapers market are focusing on product development using better materials. A result of it is also the technologically evolved products such as smart adult diapers, which can generate an alert when a product is wet and needs to be changed. They mostly use non-contact sensors to gauge the degree of moisture.

  • A new start-up company named Willow, which makes customized diaper pads, has started supplying its own invented incontinence protective items to several elder people via the internet.

How is Adult Diapers Market Growth Unfolding across Regions?

“Rising Elderly Population, Supportive Government Policies, and Advancements in Healthcare Industry Driving Market Value across Regions”

North America leads the adult diapers market with 30.4% share. Increasing usage of adult diapers can be witnessed in North America due to the rising elderly population, high spending capacity of people, the presence of several manufacturers, new product launches, and supportive government policies.

Rising number of people with knee problems, consumer demand for eco-friendly products with cutting-edge features, and the introduction of a new design of adult diapers are the factors driving the market growth in the U.S.

Europe accounts for 27.6% share of the adult diapers market. Economic prosperity, advancements in the healthcare industry, and growing public awareness about the need for better hygiene are anticipated to support market expansion in Europe.

The adult diapers market is expected to see significant growth in China and India. Both the large and developing countries, home to a substantial number of aged people, are increasingly opting for such products owing to rising incontinence among the older population and changing lifestyles and habits of people.

Which Sales Channel is Expected to Gain Momentum?

“Growing Preference for Online Channels Owing to Competitive Prices & Easy Accessibility of Products”

By sales channel, the market can be segmented into wholesalers, hypermarkets, pharmacies & drug stores, specialty outlets, online channels, and others. Sales of adult diapers through online channels are predicted to increase at the highest CAGR over the forecast period.

Because of the rapid development and adoption of e-Commerce, as well as the rise in online purchases due to competitive prices and easy accessibility, the online channels segment is predicted to become the most profitable among all the sales channels. Online marketing and commercial promotion are also responsible for the increased public awareness of adult diapers.

Demand for online channels is anticipated to grow rapidly throughout the projected period because of companies extending their online businesses on a global scale and people making more orders through online platforms.

Don't Need a Global Report?

save 40%! on Country & Region specific reports

Competitive Landscape

Adult diaper manufacturers are concentrating on creating bio-degradable and eco-friendly adult diapers. To broaden the range of products, they are also aiming for creative designs, materials, and functionalities.

Some cloth diaper providers are working with online platforms and social media influencers to enhance their customer base and brand value.

For instance :

  • In 2021, NorthShore Care Supply, a top supplier of adult diapers, unveiled its expansion in Canada. To boost its profitability, the business is locating its operation in Canada and partnering with direct-to-home suppliers such as Healthwick Canada and AgeComfort.

Key Segments Covered in Adult Diapers Industry Research

  • Adult Diapers Market by Product :

    • Reusable Diapers
    • Disposable Diapers
  • Adult Diapers Market by End User :

    • Male Adult Diapers
    • Female Adult Diapers
    • Unisex Adult Diapers
  • Adult Diapers Market by Sales Channel :

    • Wholesalers
    • Hypermarkets
    • Pharmacies & Drug Stores
    • Specialty Outlets
    • Online Channels
    • Others
  • Adult Diapers Market by Region :

    • North America
    • Europe
    • Asia Pacific
    • Latin America
    • Middle East & Africa

- FAQs -

Which are the top companies in the adult diapers market?

Ontex Group, Medline Industries Inc., and Essity AB are top manufacturers of adult diapers.

Which region has the highest share in the adult diapers market?

North America leads the race with 30.4% market share.

What is the market size for adult diapers in 2022?

The global adult diapers market is valued at US$ 17.89 billion.

What is the growth rate of the adult diapers market?

The market is expected to rise at 5.5% CAGR through 2032.

Adult Diapers Market

Schedule a Call