Incontinence Products Market

Incontinence Products Market in Numbers

• The market for incontinence products was valued at ~US$ 8 Bn in 2018, in line with umpteen technological improvements that have enabled production of thinner and better performing adult incontinence products.
• The incontinence products market is anticipated to register approximately 5% CAGR through 2029 on account of the increasing population prioritizing hygiene and personal care.
• Europe is envisaged to remain the leading market for incontinence products owing to high awareness among sufferers about the growing availability of easy-to-use, comfortable, thin, and highly durable products.
• South Asia is estimated to remain the high-growth market for incontinence products market. Aging population has been amplifying the demand for incontinence products in the region.
• Low cost, environment friendly and reusable cloth adult diapers continue to remain the top choice of incontinence sufferers, worldwide.

Incontinence Products Market - Competitive Landscape

The incontinence products market remains consolidated in nature, with the leading players capturing a whopping ~70% share in revenues. Essity AB, Kimberly-Clark Corporation, and Procter and Gamble, among others, are focused on technology advances for new launches at affordable price points, to remain ahead of the curve.

Companies are offering advanced disposable underwear designs to make them more similar to regular underwear in terms of fit, softness, and discretion.

While leading companies adhere to traditional growth strategies, such as product portfolio expansion, mid-level counterparts are emphasizing on strong production capabilities, and eying robust presence overseas. Pricing strategies aimed at making products more affordable remain the key focus area of the companies that are vying to appeal a wide pool of incontinence sufferers.

The big shots in the incontinence products market are also focusing on expanding their sales footprint in the developing regions to embark their brands in the market with limited availability of distribution channels of their rivals.

As hygiene product manufacturers continue to recognize the significance of skin health for incontinent sufferers who are at risk of painful rashes from prolonged exposure to moisture, the market is witnessing increased development of better absorbing and drier products.

This is likely to fuel the penetration of premium variants that are focused on providing comfort and care to the perineal area, in the incontinence products market.

Additionally, several stakeholders have made inroads into the category of caregiver-centric products, with new launches, featuring proper instructions aimed at guiding caregivers to fit the respective products in a correct manner.

Moreover, development of suction device to automatically remove the urine from special adult disposable diapers to ease the burden of the caregivers is also likely to emerge as a significant trend in the forthcoming years.

Key Factors Shaping the Incontinence Products Market

• Rise in diabetes and stroke cases has pushed the incidence rates of incontinence, thereby creating an influx of revenue making opportunities for the stakeholders.
• Growing efforts to raise public awareness over bladder and bowel health continue to magnify the growth prospects of the incontinence products market.
• With relevant sources indicating that nearly 200 MN people suffer from some form of urinary incontinence, with the condition more prevalent among women, opportunities remain abound for companies in incontinence products market.
• Emergence of internet as a discreet channel for sales of incontinence products has been making these goods easily assessable to a wide pool of customers.
• Increasing focus of prospective consumers on better quality of life continues to fuel their spending on incontinence products that promise hassle-free routine and active lifestyles.
• Shifting focus of incontinence products manufacturers on specialized products that match with the problems of the wearers is likely to be a value addition to the lucrativeness of the market. As customer comfort is rapidly taking the center stage, the market is highly likely to witness a broader range of leak-proof and odor-free incontinence products, in the forthcoming years.

Key Challenges Faced by Stakeholders in the Incontinence Products Market

• Significant consumer reluctance revolving around the purchase of incontinence products remains the key challenge ahead of the market players. Such psychological barriers and stigma have been hampering the growth of the incontinence products market to some extent.
• Growing consumer concerns related to the adverse environmental effects of leveraging incontinence products continue to drive a shift to reusable and cost-effective products, such as home-made and cloth based adult incontinence diapers. Such a trend is highly likely to adversely hit the adoption of disposable continence products in the forthcoming years.

Additional Insight – Incontinence Products Market

Product Innovation – Breaking Barriers to Broader Usage

Product innovation is garnering substantial focus as a key trend in the global incontinence care market and is further fostering the penetration and adoption of premium incontinence products. The wide range of incontinence sufferers has been broadening the opportunities for manufacturers to innovate in this space, and reap higher benefits by improving product absorbency levels, skin friendliness, breathability and odor control.

Such rapid developments in incontinence pads, adult diapers, disposable underwear, and other products are likely to create considerable lucrative avenues for market players to march forward in the market, while appealing to a new pool of customers. Determinants, such as growing consumer awareness and better understanding of various incontinence conditions, normalization and improved access to such products have been contributing significantly to the growth of the market.

This trend of product innovation is highly likely to remain in full swing in the incontinence products market, in line with the growing initiatives of market players at different levels that are aimed at meeting the volatile prerequisites of incontinence sufferers.

Incontinence Products Market – Research Methodology

An authentic methodology and holistic approach lays the base of the riveting information presented in the incontinence products market. The Fact.MR study provides detailed information regarding the growth projection of the incontinence products industry, along with a systematic breakdown of the factors that are shaping the growth prospects of the market.

Detailed primary and secondary research has been done to present the valuable insights into the forecast analysis of incontinence products market. The report on incontinence products market has undergone several validation tunnels to make sure that the incontinence products market dynamics mentioned in the report is unique and exclusive.

A recently compiled report of Fact.MR, titled “Incontinence Products Market Forecast, Trend Analysis & Competition Tracking – Global Market Insights 2019-2029,” offers a comprehensive analysis on the global incontinence products market. Size of the incontinence products market has been given in terms of value (US$ Mn) and volume (Mn units).

The report also provides information about the opportunistic projection of different segments along with the competitive landscape of the incontinence products market.

Chapter 1 - Incontinence Products Market Executive Summary

A concise summary of the incontinence products market is given in the first chapter of the report, which gives a synopsis of vital findings in the market, and mentions the market structure in detail. Opportunity assessment for different players operating in the incontinence products market has been given with the aid of wheel of fortune. Significant trends that are shaping the incontinence products market growth have been mentioned in detail in this chapter of the report.

Chapter 2- Incontinence Products Market Overview

The report provides succinct overview of the incontinence products market, which covers the introduction as well as the definition of the key product- incontinence products. A systematic breakdown of the incontinence products market has been provides in this section of the report.

Chapter 3- Key Market Trends

This chapter of the report provides information about the different trends that continue to impact the projection and growth trajectory of the incontinence products market. Exclusive development trends in the incontinence products market have been also been provided in this part of the report.

Chapter 4 - Incontinence products Market Background & Associated Industry

The fourth chapter of the report on incontinence products m turns on the spotlight on the market background, wherein various determinant that have been impacting the dynamics of incontinence products market are discussed in a comprehensive way.

This section of the report also gives information about the application potential of incontinence products to help the readers understand the growth potential of the incontinence products market.

Chapter 5 - Key Success Factors

This chapters provides information about the key factors that are enabling the success of the players in the incontinence products market. Risk reduction in supply chain, and penetration in the emerging market are the main determinants shaping the growth potential of the market.

Chapter 6- Consumer Sentiment Analysis

This part of the report provides information about the consumer sentiment analysis, and discusses basic queries in this direction. have Key attributes of incontinence products that have been influencing the consumers’ purchase decision of premium products are also detailed in this chapter.

Chapter 7 - Global Incontinence Products Market - Pricing Analysis

This chapter of the report provides incisive pricing analysis of incontinence products market across various regions. An exhaustive overview of the pricing structure till 2029 and vital factors that are shaping the pricing analysis of the market are mentioned in the report.

Chapter 8- Global Incontinence Products Market Demand (US$ Mn) Analysis 2014-2018 and Forecast, 2019-2029

Detailed forecast information about the incontinence products market has been provides in detail in this chapter of the report and its sub-sections.

This section provides information about the growth potential of the different segments of the market, such as product, sales channel, raw material, consumer orientation, functionality, product claim, and region. Imperative numbers, including the historical, current and forecast size of different segments of the incontinence products market are given in terms of value in this chapter.

Chapter 9- Global Incontinence Products Market Demand Analysis 2014-2018 and Forecast, 2019-2029

Detailed forecast information about the incontinence products market has been provides in detail in this chapter of the report and its sub-sections.

This section provides information about the growth potential of the different segments of the market, such as product, sales channel, raw material, consumer orientation, functionality, product claim, and region. Imperative numbers, including the historical, current and forecast size of different segments of the incontinence products market are given in terms of volume (Mn Units) in this chapter.

Chapter 10 - Global Incontinence Products Market Analysis 2014-2018 and Forecast 2019-2029, By Product

This part of the report on incontinence products market gives information about the key market particulars, breakdown and forecast of the industry on the basis of product.

Chapter 11 - Global Incontinence Products Market Analysis 2014-2018 and Forecast 2019-2029, By Sales Channel

This section of the report on incontinence products market gives information about the key market particulars, breakdown and opportunistic value of the industry on the basis of sales channel.

Chapter 12 - Global Incontinence Products Market Analysis 2014-2018 and Forecast 2019-2029, By Raw Material

This chapter of the report on incontinence products market gives information about the key market particulars, breakdown and opportunistic value of the industry on the basis of raw material.

Chapter 13 - Global Incontinence Products Market Analysis 2014-2018 and Forecast 2019-2029, By Consumer Orientation

This part of the report on incontinence products market gives information about the key market particulars, breakdown and opportunistic value of the industry on the basis of consumer orientation.

Chapter 14 - Global Incontinence Products Market Analysis 2014-2018 and Forecast 2019-2029, By Functionality

This chapter of the report on incontinence products market provides information about the key market particulars, breakdown and projection of the industry based on drug type.

Chapter 15 - Global Incontinence Products Market Analysis 2014-2018 and Forecast 2019-2029, By Product Claim

This part of the report on incontinence products market offers information about the key market particulars, breakdown and projection of the industry on the basis of product claim.

Chapter 16- Global Incontinence Products Market Analysis 2014-2018 and Forecast 2019-2029, by Region

This section of the report on incontinence products market provides information about market particulars, breakdown and projection of the industry across various regions.

Chapter 17- North America Incontinence Products Market Analysis 2014-2018 and Forecast 2019-2029

This section of the report on incontinence products market offers riveting insights about North America incontinence products market, and also highlights the regional trends that are shaping the growth of the market in this region.

Chapter 18- Latin America Incontinence Products Market Analysis 2014-2018 and Forecast 2019-2029

This section of the report on incontinence products market offers riveting insights about Latin America incontinence products market, and also highlights the regional trends that are shaping the growth of the market in this region.

Chapter 19 - Europe Incontinence Products Market Analysis 2014-2018 and Forecast 2019-2029

This chapter of the report on incontinence products market offers riveting insights about Europe incontinence products market, and also highlights the regional trends that are shaping the growth of the market in this region.

Chapter 20 - South Asia Incontinence Products Market Analysis 2014-2018 and Forecast 2019-2029)

This part of the report on incontinence products market offers riveting insights about South Asia incontinence products market, and also underline the regional trends that are shaping the growth of the market in this region.

Chapter 21- East Asia Incontinence Products Market Analysis 2014-2018 and Forecast 2019-2029

This part of the report on incontinence products market offers riveting insights about East Asia incontinence products market, and also underline the regional trends that are shaping the growth of the market in this region.

Chapter 22- Oceania Incontinence Products Market Analysis 2014-2018 and Forecast 2019-2029

This part of the report on incontinence products market offers riveting insights about Oceania incontinence products market, and also underline the regional trends that are shaping the growth of the market in this region.

Chapter 23- Middle East and Africa Incontinence Products Market Analysis 2014-2018 and Forecast 2019-2029

This part of the report on incontinence products market offers riveting insights about Middle East and Africa incontinence products market, and also highlights the regional trends that are impacting the growth of the market in this region.

Chapter 24 – Market Structure Analysis

This part of the report on incontinence products market offers far-reaching outlook of the competition landscape of the market along with the company share analysis. The report also highlights differentiating growth strategies of leading market players.

Chapter 25- Company Profiles

This vital chapter of the report presents exhaustive assessment of the incontinence products market, and covers company profiles of different players operating in the market.

Key companies profiled in the incontinence products market include, Procter & Gamble, PAUL Hartmann AG, Essity AB, Medline Industries, Inc., Ontex International NV, Unicharm Corporation, Essity AB, Drylock Technologies, Kimberly-Clark Corporation, First Quality Enterprise, and Medline Industries, and First Quality Enterprise among others.