Incontinence Products Market Analysis By Product Type (Protective Incontinence Garments, Urine Bags, Urinary Catheter), By Raw Material (Latex, Cotton), By Consumer Orientation, By Distribution Channel, By Functionality (Disposable, Reusable), By Product & Region - Global Insights to 2032

Incontinence Products Market Outlook (2022-2032)

The incontinence products market is likely to garner a market value of US$ 9.26 Bn in 2022, anticipated to register a positive CAGR of 5% in the forecast period 2022-2032 and reach a value of US$ 15.08 Bn.

The market experienced a noteworthy in increase in 2022 over 2021, representing a Y-o-Y increment of 4.9%. In value terms, the industry was valued at US$ 8.82 Bn in 2021. Leading manufacturers are anticipated to account for 70% of the total incontinence products market share.

Demand Analysis of Incontinence Products from 2017-2021 Vs Future Outlook 2022-2032

From 2017 to 2021, the global incontinence products market registered significant gains, experiencing a CAGR of 4% to reach US$ 8.82 Bn. Rising geriatric population combined with burgeoning health problems have led to an increase in the incidence of urinary and fecal incontinence, providing fertile ground for incontinence product sales. 

During the COVID-19 pandemic, prospects only served to broaden, as incontinence products were highly demanded to take care of the needs of infected patients in hospitals and home settings, especially for the elderly. Demand for low cost and environmentally friendly incontinence products especially spiked.

Increasing incidences of incontinence caused by myriad contributing factors, such as age, obesity, childbirth, PTSD, and prostate surgeries are driving the demand for novel approaches for incontinence products development. Considering these factors, the market is projected to witness high growth over the coming years, registering a CAGR of 5% to top US$ 15 Bn by 2032.

What is driving the Market Demand for Incontinence Products?

The rise in diabetes and stroke cases has pushed the incidence rates of incontinence, thereby creating an influx of revenue-making opportunities for the stakeholders. Growing efforts to raise public awareness over bladder and bowel health continue to magnify the growth prospects of the incontinence products market.

With relevant sources indicating that nearly 200 million people suffer from some form of urinary incontinence, with the condition more prevalent among women, opportunities remain to abound for companies in the incontinence products market.

The emergence of the internet as a discreet channel for sales of incontinence products has been making these goods easily assessable to a wide pool of customers. The increasing focus of prospective consumers on better quality of life continues to fuel their spending on incontinence products that promise hassle-free routine and active lifestyles.

Shifting the focus of incontinence products manufacturers on specialized products that match with the problems of the wearers is likely to be a valuable addition to the lucrativeness of the market. As customer comfort is rapidly taking the center stage, the market is highly likely to witness a broader range of leak-proof and odor-free incontinence products, in the forthcoming years.

What are the Key Challenges Faced by Incontinence Products Suppliers?

Significant consumer reluctance revolving around the purchase of incontinence products remains the key challenge ahead of the market players. Such psychological barriers and stigma have been hampering the growth of the incontinence products market to some extent.

Growing consumer concerns related to the adverse environmental effects of leveraging incontinence products continue to drive a shift to reusable and cost-effective products, such as homemade and cloth-based adult incontinence diapers. Such a trend is highly likely to adversely hit the adoption of disposable continence products in the forthcoming years.

Country-wise Analysis

Why is the Incontinence Products Industry Anticipated to Exhibit High Growth in the U.S.?

The United States is the leading country in North America as far as incontinence products are concerned, and will witness an impressive rise in demand over the coming years. Product innovation is garnering substantial focus as a key trend in the U.S market and is further fostering the penetration and adoption of premium incontinence products.

The wide range of incontinence sufferers has been broadening the opportunities for manufacturers to innovate in this space, and reap higher benefits by improving product absorbency levels, skin-friendliness, breathability, and odor control. Fact.MR forecasts the U.S market to incline at a CAGR of 7% through 2032.

Furthermore, the growing incidence of chronic renal failure, mental disorders, diabetes, and the rising geriatric population pool is propelling demand for incontinence products in the region. Technological advancements in the material used for these products and significantly growing awareness about care and hygiene amongst the consumers across the U.S are also aiding growth.

What Enables China to Maintain a Leading Market Position?

China is in the spotlight for manufacturers and suppliers in this incontinence products industry owing to the increasing prevalence of renal disorders in women. Rapid developments in underpads, incontinence pads, adult diapers, disposable underwear, and other products are likely to create considerable lucrative avenues for market players to march forward in the Chinese market while appealing to a new pool of customers.

Determinants, such as growing consumer awareness and a better understanding of various incontinence conditions, normalization and improved access to such products have been contributing significantly to the growth of the market. This data gives a glimpse of new growth scope awaiting players dealing with underpads in China. According to Fact.MR, China is likely to enjoy a market share worth 45% in the forthcoming decade.

Category-wise Insights

Which Product is highly Sought-After for Incontinence Pads?

According to Fact.MR, the protective incontinence products are dominating the global market in terms of product. A market share of 44% is anticipated for this segment.

As per the WHO Integrated Care for Older People (ICOPE) guidelines and specific population-based studies released in 2017, the prevalence of urinary incontinence was observed to be in the range of 9.9%-36.1%, in different patient pools.

Expanding the elderly population in developing regions, burgeoning consumer awareness, and growing acceptance of incontinence and related conditions, are fueling the demand for incontinence pads, adult diapers and related products. 

Competitive Landscape

The competitive landscape of the incontinence products market is shaped by product innovation and strategic mergers & acquisitions. Front Runners are emphasizing capacity enhancements and global footprint expansion to leverage lucrative prospects in developing economies. 

• In April 2021, Ontex Group announced the launch of A Lovely Day, its first digital subscription brand in incontinence. A Lovely Day is launched in France as a challenger brand that protects people from the stigma surrounding incontinence, as much as it protects them from incontinence itself.
• In June 2021, Medline completed the acquisition of a significant portion of the Hudson RCI® brand of respiratory consumables from Teleflex. The sale included the?brand’s oxygen and aerosol therapy, active humidification, non-invasive ventilation (NIV), and incentive spirometer products. Medline will integrate these product categories into its respiratory portfolio.

Key Market Segments in Incontinence Products Industry Research

• By Product Type

  • Protective Incontinence Garments
    • Cloth Adult Diaper
    • Disposable Adult Diaper
    • Disposable Protective Underwear
    • Disposable Pads and Liners
    • Bladder Control Pads
    • Male Guards
    • Incontinence Liners
    • Belted and Beltless Under Garments
    • Disposable Underpads/Sheet
  • Urine Incontinence Bags
    • Leg Urine Bags
    • Bedside Urine Bags
  • Urinary Catheter
    • Foley Catheter
    • Intermittent Catheter

• By Raw Material

  • Plastic Incontinence Products
  • Cotton Fabrics Incontinence Products
  • Super Incontinence Absorbents
  • Cotton Fiber Incontinence Products
  • Latex Incontinence Products

• By Distribution Channel

  • Institutional Sales of Incontinence Products
    • Hospitals
    • Skilled Nursing Facilities
    • Long Term Care Centers
    • Hospice/Palliative Care
  • Incontinence Product Sales via Modern Trade
  • Incontinence Product Sales via Departmental Stores
  • Incontinence Product Sales via Convenience Stores
  • Incontinence Product Sales via Specialty Stores
  • Incontinence Product Sales via Online Retailers
  • Incontinence Product Sales via Drug Stores
  • Incontinence Product Sales via Other Sales Channels

• By Consumer Orientation

  • Male Incontinence Products
  • Female Incontinence Products

• By Functionality

  • Disposable Incontinence Products
  • Reusable Incontinence Products

• By Product Claim

  • Organic Incontinence Products
  • Conventional Incontinence Products