Baby Diapers Market Forecast, Trend Analysis & Competition Tracking - Global Market insights 2017 to 2026

Published on : Apr-2018 | List of Tables : 183 | List of Figures : 135 | No. of Pages : 170 | Report Code : FACT676MR | Format : ppt pdf Excel Word

The skin of newborn babies is delicate and highly susceptible to rashes and irritation, which has been top concern of parents regarding wellbeing and health of their newborns. This has further fuelled demand for organic and natural baby care products, and baby diapers are no exception. Demand for organic and natural baby diapers can be attributed to absence of artificial preservatives and harmful additives.

A significant trend being witnessed in the global baby diapers market is the surge in R&D investments by leading companies for improving safety and efficacy of baby care products. Several baby diaper manufacturers have been focusing on developing products that are devoid of the fluff pulp. Fluff-less baby diapers are gaining higher momentum on the coattails of their attribute of containing more liquid by rupturing the bond between merged layers for increasing space.

baby diapers market

According to a recent Fact.MR report, the global baby diapers market will expand at a steady 5.9% value CAGR between the forecast period 2017 and 2026. Volume sales of baby diapers across the globe are expected to close in on approximately 483,000 million units by 2026-end. Key market participants profiled by the report are Kimberly-Clark Corporation, Procter and Gamble, Svenska Cellulosa Aktiebolaget SCA and others.

Robust Promotional Campaigns by Manufacturers to Drive Demand for Baby Diapers

Baby diaper manufacturers are launching promotional campaigns in order to increase their product visibility and market penetration. According to studies carried out by Kimberly-Clark, as babies become mobile they are capable of travelling nearly 7 km in a single day. Banking on this surprising statistic, the company launched its funny online campaign, called “World’s First Baby Marathon”, in 2017, in a bid to promote its diapers as the prime choice for mobile babies. Entering a new market is usually challenging for niche market players, particularly when competing against well-established brands.

This further entails the requirement for gaining consumer attention through innovative strategies. A Japanese baby diaper manufacturer, Genki!, faced similar challenge when the company launched its first pant diapers in 2016. For standing out from the crowd, Genki! worked with the ADK Global Kuala Lumpur for launching the campaign called “WOW Bersama Genki!” in 2017. Post-campaign launch, the company experienced robust sales expansion and increased brand awareness among consumers. Such promotional campaigns by leading as well as niche market player will rub off on future demand for baby diapers worldwide.

Diaper Recycling Efforts of Manufacturers will Regain Consumer Loyalty & Fuel Sales

With growing adoption of disposable baby diapers driven by increasing hectic lifestyle of consumers across the globe, along with adverse effects of these diapers on the environment have led manufacturers to focus on recycling of disposed diapers. Procter & Gamble, a leading manufacturer of baby diapers, is taking efforts for diaper recycling in Amsterdam, by partnering with AEB Amsterdam. This initiative is similar to that being carried out by a P&G subsidiary, Fater, in Italy.

The effort toward recycling disposable diapers is likely to be completely operational by 2018-end, and would cater to production of nearly 10,000 tons of new disposable diapers annually. Local authorities are subsidizing this recycling program of P&G, with an aim of alleviating strain of the diaper industry on the environment. Such recycling efforts by manufacturers will also help them gain consumer attraction coupled with reduction in their environmental footprint. This will further support the demand for disposable baby diapers in the near future.

Note: The insights mentioned here are of the respective analysts, and do not reflect the position of Fact.MR

Irrespective of intense competitive landscape, the deflationist pressure is likely to prevail on the baby diaper category, as retailers in developed nations continue to wage price wars. This pressure will also be underpinned by perception toward baby diapers as a key segment for driving traffic and building price competitive view among consumers. Prominent drivers behind the retailer price war, such as transition to ecommerce, growing competition from direct-to-customer, and constant rise in discounters will prevail and even increase in intensity over mid-/short-term.

Report Synopsis and Market Segmentation

A recent Fact.MR report offers actionable insights on the evolution of the global baby diapers market for the foreseeable future. Qualitative information and quantitative data have been delivered by the report, which track the growth of the global baby diapers market for the period between 2017 and 2026. Fact.MR’s report also issues objective information on how manufacturers of baby diapers are developing and using novel strategies for capturing latent opportunities worldwide.

The market players can benefit from this report by procuring an all-inclusive researched intelligence, which has been validated around multiple market parameters. Effective & efficient technologies encompassing the production of baby diapers have been elucidated. An insightful roadmap regarding future prospects of the baby diapers market has also been provided in the report. The report offers comparative analysis on the fast-expanding market segments and remunerative regions for the market expansion.

Every element related to design, production, and application of baby diapers has been studied in detail for weighing its influence on growth of the market in the upcoming years. Key chapters in the report deliver segmentation analysis & forecast on growth of the global baby diapers market. In order to offer thorough analysis, the report has classified the baby diapers market into distribution channel, baby weight, diaper style, product type, and region. Forecast on country-specific baby diapers market has also been delivered in these chapters of the report, along with a cross-segmental examination of the market.

Market Taxonomy

Region

Product Type

Diaper Style

Baby Weight

Distribution Channel

North America

Disposable Underwear

Pull On

Less than 12 lbs

Modern Trade Channels

Latin America

Disposable Pull-Ups

Tab Closure

12-18 lbs

Speciality Store

Europe

Cloth All-in-One Diapers

Hook & Loop

19-24 lbs

Convenience Store

Japan

Cloth Fitted or Contour Diapers

 

25-35 lbs

Third Party Online Channel

APEJ

Cloth Pocket Diapers

 

More than 35 lbs

Drug Store

MEA

Cloth Pre-Folded Diapers

 

 

Direct-to-Customer Channel

 

Cloth Unfolded Diapers

 

 

 

 

Training Nappy

 

 

 

 

Swim Suit

 

 

 

 

Other Product Types

 

 

 

(Additional information, including cross-sectional data and country-wise analysis & forecast is available in the report)

Competition Landscape Analysis

Various insightful data have been procured through conduction of consistent interviews with the market players, and industry leaders worldwide. Intelligence imparted by companies have revealed the confidential reality engulfing the development, demand, and sales of baby diapers. On the basis of current market standings, key companies underpinning the market growth have been identified and profiled in detail, including information on their product overview, company overview, key financials, and key developments.

All information aggregated and offered in this concluding chapter of the report have been contemplated in a balanced manner. In this chapter, the report delivers valuable insights on the way new strategies can enable improvements in businesses of the existing market players. Additionally, this analytical research study also issues knowledge about ways of market penetration for new and emerging players, and how these players can use insights offered in the report to make effective future business decisions.

1. Executive Summary
1.1. Summarizing Key Findings
1.2. Trends and Developments
1.3. Strategic Themes
1.4. Highlighting Action Area – Wheel of Fortune 

2. Global Baby Diapers Market Overview
2.1. Introduction
2.2. Market Definition and Scope
2.3. Market Taxonomy and Segments Captured

3. Global Baby Diapers Market Outlook 
3.1. Market Size (US$ Mn) & Volume (Mn Units) and Forecast, 2013-2027
3.2. Market Y-o-Y Growth
3.3. Forecast Factors and Relevance of Impact 

4. Global Baby Diapers Market Dynamics
4.1. Drivers
4.2. Restraints
4.3. Opportunities
4.4. Trends

5. Supply Chain Assessment 

6. Actionable Insights and Analysis 
6.1. Competition Footprint Matrix
6.2. Scenario Forecast
6.3. PEST Analysis
6.4. Porter's Five Forces Analysis
6.5. Product Life Cycle
6.6. Investment Feasibility Matrix
6.7. List of Distributors
6.8. Key Participants Market Presence (Intensity Map) By Region

7. Global Baby Diapers Market Analysis and Forecast by Type, 2013-2027
7.1. Analysis and Forecast by Product Type
       7.1.1. Revenue (US$ Mn) & Volume (Mn Units) Comparison, By Region
       7.1.2. Market Share Comparison, By Region
       7.1.3. Y-o-Y growth Comparison, By Region
7.2. Analysis and Forecast By Diaper Style
       7.2.1. Revenue (US$ Mn) & Volume (Mn Units) Comparison, By Region
       7.2.2. Market Share Comparison, By Region
       7.2.3. Y-o-Y growth Comparison, By Region
7.3. Analysis and Forecast By Baby Weight
       7.3.1. Revenue (US$ Mn) & Volume (Mn Units) Comparison, By Region
       7.3.2. Market Share Comparison, By Region
       7.3.3. Y-o-Y growth Comparison, By Region
7.4. Analysis and Forecast By Distribution Channel
       7.4.1. Revenue (US$ Mn) & Volume (Mn Units) Comparison, By Region
       7.4.2. Market Share Comparison, By Region
       7.4.3. Y-o-Y growth Comparison, By Region
7.5. Analysis and Forecast By Pricing
       7.5.1. Revenue (US$ Mn) & Volume (Mn Units) Comparison, By Region
       7.5.2. Market Share Comparison, By Region
       7.5.3. Y-o-Y growth Comparison, By Region
7.6. Analysis and Forecast By Size
       7.6.1. Revenue (US$ Mn) & Volume (Mn Units) Comparison, By Region
       7.6.2. Market Share Comparison, By Region
       7.6.3. Y-o-Y growth Comparison, By Region
7.7. Analysis and Forecast By Feature Type
       7.7.1. Revenue (US$ Mn) & Volume (Mn Units) Comparison, By Region
       7.7.2. Market Share Comparison, By Region
       7.7.3. Y-o-Y growth Comparison, By Region
7.8. Analysis and Forecast By Absorbent Type
       7.8.1. Revenue (US$ Mn) & Volume (Mn Units) Comparison, By Region
       7.8.2. Market Share Comparison, By Region
       7.8.3. Y-o-Y growth Comparison, By Region

8. North America Baby Diapers Market Analysis, 2013-2027
8.1. Revenue (US$ Mn) & Volume (Mn Units) Comparison, By Country
       8.1.1. US Market Size & Forecast Value (US$ Mn) & Volume (Mn Units)
       8.1.2. Canada Market Size & Forecast Value (US$ Mn) & Volume (Mn Units)
8.2.  Revenue (US$ Mn) & Volume (Mn Units), By Product Type
8.3. Revenue (US$ Mn) & Volume (Mn Units), By Diaper Style
8.4. Revenue (US$ Mn) & Volume (Mn Units), By Baby Weight
8.5. Revenue (US$ Mn) & Volume (Mn Units), By Distribution Channel
8.6. Revenue (US$ Mn) & Volume (Mn Units), By Pricing
8.7. Revenue (US$ Mn) & Volume (Mn Units), By Size
8.8. Revenue (US$ Mn) & Volume (Mn Units), By Feature Type
8.9. Revenue (US$ Mn) & Volume (Mn Units), By Absorbent Type

9. Latin America Baby Diapers Market Analysis, 2013-2027
9.1. Revenue (US$ Mn) & Volume (Mn Units), By Country
       9.1.1. Brazil Market Size & Forecast Value (US$ Mn) & Volume (Mn Units)
       9.1.2. Mexico Market Size & Forecast Value (US$ Mn) & Volume (Mn Units)
       9.1.3. Rest of Latin America Market Size & Forecast Value (US$ Mn) & Volume (Mn Units)
9.2.  Revenue (US$ Mn) & Volume (Mn Units), By Product Type
9.3. Revenue (US$ Mn) & Volume (Mn Units), By Diaper Style
9.4. Revenue (US$ Mn) & Volume (Mn Units), By Baby Weight
9.5. Revenue (US$ Mn) & Volume (Mn Units), By Distribution Channel
9.6. Revenue (US$ Mn) & Volume (Mn Units), By Pricing
9.7. Revenue (US$ Mn) & Volume (Mn Units), By Size
9.8. Revenue (US$ Mn) & Volume (Mn Units), By Feature Type
9.9. Revenue (US$ Mn) & Volume (Mn Units), By Absorbent Type

10. Europe Baby Diapers Market Size and Forecast, 2013-2027
10.1. Revenue (US$ Mn) & Volume (Mn Units) Comparison, By Country 
       10.1.1. Germany Market Size and Forecast Value (US$ Mn) & Volume (Mn Units)
       10.1.2. UK  Market Size and Forecast Value (US$ Mn) & Volume (Mn Units)
       10.1.3. France Market Size and Forecast Value (US$ Mn) & Volume (Mn Units)
       10.1.4. Spain Market Size and Forecast Value (US$ Mn) & Volume (Mn Units)
       10.1.5. Italy  Market Size and Forecast Value (US$ Mn) & Volume (Mn Units)
       10.1.6. Rest Of Europe Market Size and Forecast Value (US$ Mn) & Volume (Mn Units)
10.2. Revenue (US$ Mn) & Volume (Mn Units) Comparison, By Product Type 
10.3. Revenue (US$ Mn) & Volume (Mn Units) Comparison, By Diaper Style 
10.4. Revenue (US$ Mn) & Volume (Mn Units) Comparison, By Baby Weight 
10.5. Revenue (US$ Mn) & Volume (Mn Units) Comparison, By Distribution Channel 
10.6. Revenue (US$ Mn) & Volume (Mn Units), By Pricing
10.7. Revenue (US$ Mn) & Volume (Mn Units), By Size
10.8. Revenue (US$ Mn) & Volume (Mn Units), By Feature Type
10.9. Revenue (US$ Mn) & Volume (Mn Units), By Absorbent Type

11. Japan Baby Diapers Market Size and Forecast, 2013-2027
11.1. Japan Market Size and Forecast Value (US$ Mn) & Volume (Mn Units)
11.2. Revenue (US$ Mn) & Volume (Mn Units) Comparison, By Product Type 
11.3. Revenue (US$ Mn) & Volume (Mn Units) Comparison, By Diaper Style 
11.4. Revenue (US$ Mn) & Volume (Mn Units) Comparison, By Baby Weight 
11.5. Revenue (US$ Mn) & Volume (Mn Units) Comparison, By Distribution Channel 
11.6. Revenue (US$ Mn) & Volume (Mn Units), By Pricing
11.7. Revenue (US$ Mn) & Volume (Mn Units), By Size
11.8. Revenue (US$ Mn) & Volume (Mn Units), By Feature Type
11.9. Revenue (US$ Mn) & Volume (Mn Units), By Absorbent Type

12. APEJ Baby Diapers Market Size and Forecast, 2013-2027
12.1. Revenue (US$ Mn) & Volume (Mn Units) Comparison, By Country 
       12.1.1. China Market Size and Forecast Value (US$ Mn) & Volume (Mn Units)
       12.1.2. India Market Size and Forecast Value (US$ Mn) & Volume (Mn Units)
       12.1.3. Malaysia Market Size and Forecast Value (US$ Mn) & Volume (Mn Units)
       12.1.4. Thailand Market Size and Forecast Value (US$ Mn) & Volume (Mn Units)
       12.1.5. Singapore Market Size and Forecast Value (US$ Mn) & Volume (Mn Units)
       12.1.6. Rest of APEJ Market Size and Forecast Value (US$ Mn) & Volume (Mn Units)
12.2. Revenue (US$ Mn) & Volume (Mn Units) Comparison, By Product Type 
12.3. Revenue (US$ Mn) & Volume (Mn Units) Comparison, By Diaper Style 
12.4. Revenue (US$ Mn) & Volume (Mn Units) Comparison, By Baby Weight 
12.5. Revenue (US$ Mn) & Volume (Mn Units) Comparison, By Distribution Channel 
12.6. Revenue (US$ Mn) & Volume (Mn Units), By Pricing
12.7. Revenue (US$ Mn) & Volume (Mn Units), By Size
12.8. Revenue (US$ Mn) & Volume (Mn Units), By Feature Type
12.9. Revenue (US$ Mn) & Volume (Mn Units), By Absorbent Type

13. MEA Baby Diapers Market Size and Forecast, 2013-2027
13.1. Revenue (US$ Mn) & Volume (Mn Units) Comparison, By Country 
       13.1.1. GCC Market Size and Forecast Value (US$ Mn) & Volume (Mn Units)
       13.1.2. North  Africa Market Size and Forecast Value (US$ Mn) & Volume (Mn Units)
       13.1.3. South Africa Market Size and Forecast Value (US$ Mn) & Volume (Mn Units)
       13.1.4. Rest of MEA Market Size and Forecast Value (US$ Mn) & Volume (Mn Units)
13.2. Revenue (US$ Mn) & Volume (Mn Units) Comparison, By Product Type 
13.3. Revenue (US$ Mn) & Volume (Mn Units) Comparison, By Diaper Style 
13.4. Revenue (US$ Mn) & Volume (Mn Units) Comparison, By Baby Weight 
13.5. Revenue (US$ Mn) & Volume (Mn Units) Comparison, By Distribution Channel 
13.6. Revenue (US$ Mn) & Volume (Mn Units), By Pricing
13.7. Revenue (US$ Mn) & Volume (Mn Units), By Size
13.8. Revenue (US$ Mn) & Volume (Mn Units), By Feature Type
13.9. Revenue (US$ Mn) & Volume (Mn Units), By Absorbent Type

14. Competition Landscape, Company Share and Company Profiles
14.1. Company Share Analysis and Industry Structure 
14.2. Competition Dashboard
14.3. Manufacturer Company Profiles
       14.3.1. Kimberly-Clark Corporation
       14.3.2. Procter and Gamble
       14.3.3. Unicharm Corporation
       14.3.4. Svenska Cellulosa Aktiebolaget SCA
       14.3.5. Johnson & Johnson Private Ltd.
       14.3.6. Other Public and Private Players
14.4. Key Brands
       14.4.1. Pampers
       14.4.2. Huggies
       14.4.3. The Honest Company
       14.4.4. Other Key Brands

15. Key Takeaways

16. Research Methodology

17. Disclaimer

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Baby Diapers Market Forecast, Trend Analysis & Competition Tracking - Global Market insights 2017 to 2026