To improve the website's functionality, we use cookies, including third-party cookies. Read our Privacy Policy for more information

I Agree

Baby Diapers Market

Baby Diapers Market Analysis by Product Type (Disposable Diapers, Cloth Diapers, Training Nappy), by Style (Hook & Loop Diapers, Tab Closure Diapers, Pull On Diapers), by Age Group, by Sales Channel, by Region - Global Forecast 2022-2032

Analysis of Baby Diapers market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Global Baby Diapers Market Outlook

The baby diapers market is estimated at USD 48.7 billion in 2022 and is projected to reach USD 86 billion by 2032, growing at a CAGR of 5.9% from 2022 to 2032.

Base Year Value (2021A)

USD 46.4 billion

Estimated Year Value (2022E)

USD 48.7 billion

Projected Year Value (2032F)

USD 86.0 billion

Value CAGR (2022-2032)


Collective Value Share (US, Canada, Germany): Top 3 Countries


Key Companies Profiled

  • Kimberly-Clark Corporation
  • Procter and Gamble
  • Johnson & Johnson Pvt. Ltd.
  • Unicharm Corporation
  • Kao Corporation
  • Nobel Hygiene Pvt. Ltd.
  • Bumkins Inc.
  • Hengan International Group
  • Domtar Corporation
  • The Honest Company
  • Cotton Babies Inc.
  • Bumberry
  • Essity AB
  • Ontex Group
  • First Quality Enterprises

Globally, the market is estimated to create an absolute $ opportunity of about USD 37.3 billion by 2032. Alongside, baby diapers market accounts for approximately ~16% of the overall baby personal care market.

Delicate skin of new born babies are highly susceptible to rashes and irritation, which has been a rising concern among parents regarding wellbeing and health of their newborns. In today’s time, consumers’ shifting preference towards organic and natural baby care products, baby diapers and baby wipes is expected to contribute well to the market growth around the corner. Owing to the absence of harmful additives and artificial preservatives, demand for organic and natural baby diapers is predicted to show an impressive growth in the coming years. Diaper brands looking to enhance their profit margin should consider aforementioned trend in consumer behaviour.

Increase in number of working mothers uplifts the market size of aforementioned diapers. Accounted to the fact that disposable diapers and wet wipes do not require any washing practice, are more convenient and tine saving, thus their demand have soared up in span of past 5 years.

Surging R&D investments by market players in order to improve the safety and effectiveness of baby care products is an ongoing trend in the global baby diapers market. Availability of large pool of baby diapers size escalates its product reach.

Considering the technological advancements in baby diapers, few mobile applications have been launched for advanced baby diapers which are directly connected with the sensors inserted inside the diapers. These sensors senses the internal conditions such as moisture, warmth, germs, etc. of diapers and sends the signal to application installed in the smart phones. This technology provide benefits to avoid diaper allergy and rashes caused by excessive reveal to moisture.

Manufacturers are shifting their focus towards making products that lack fluff pulp which is gaining high momentum attributing to the ability to rupture the bond between layers that increases the space. Due to the above-listed factors, demand for baby diapers is prophesied to show an incredible growth rate in the assessment period (2022-2032).

Don't Need a Global Report?

Save 40% on Country & Region specific reports

2017-2021 Global Baby Diapers Market Outlook in Comparison to 2022-2032 Growth Forecast

Persistent requirement of diapers for babies is likely to create lucrative opportunities for market participants. Consumers are switching to disposable baby diapers from traditional cloth diapers to maintain proper hygiene and avoid rashes or other skin issues.  Derived from absorbent paper and cotton pulp, baby diapers are used for protecting the skin from any damage and for preventing leakage or spillage.

Rising consumer spending on premium products in emerging countries like China, India, Russia and Brazil is influencing the demand for baby care products. Furthermore, an increase in birth rate in these areas is anticipated to show a good contribution to the market growth. Presently, an increased consumption of hypoallergenic baby diapers has been observed, owing to its properties such as protection against common irritants that can cause allergic reaction to the skin.

Alongside, several websites and blogs dedicated to new mothers have showcased proliferation and increased popularity over the past few years. As baby diaper manufacturers too want a piece of action, they are getting these mothers involved and indoctrinated to specific brands by heeding their forums and blogs to interact in real-time for forging customer loyalty and lasting relationships.

Diaper companies are leveraging intelligence gathered through these blogs for providing real-time solutions to parenting issues. Additionally, these websites can alert parents about specific deals offered by companies, with the help of events such as baby showers and social service programs. Such online burgeoning of intelligence through blogs and websites is further predicted to enable baby diaper manufacturers to increase their sales and market penetration across the globe.

Baby Diapers Market

More Insights, Lesser Cost (-50% off)

Insights on import/export production,
pricing analysis, and more – Only @ Fact.MR

Baby Diapers Gaining Traction in the Industry

The baby disposable diaper has gained impetus over the past few years. The demand for disposable diaper is predicted to show an escalation in the next 5 years, owing to several benefits, such as convenience, hypoallergenic properties which assures baby safety and the fact that it promotes a quick and easy change.

Another aspect which spurs the market growth is the increased spending capacity of the rising population which is expected to impact the global baby diapers market to a large extent. However, certain limitations pose challenges to the growth of the baby diapers market, such as skin rashes and higher pricing. Despite that, the market for disposable diapers is expected to grow and acquire a market share of more than 40% of the overall baby diapers market by 2032 end.

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Environmental Impact apropos Disposable Baby Diapers

Although disposable baby diapers offer convenience and ease of use, they have been linked with hazardous environmental drawbacks. These baby diapers not only account for huge piles of trash encompassing landfills, but are also linked with serious risks to environment and people alike.

The Atmospheric Radiation Measurement Program states landfills to significantly contribute to the climate changes. Volatile organic chemicals released by disposable diapers are linked with adverse health impacts with long-term exposure, according to Nova Scotia’s Environment Health Association.

Moreover, a website dedicated toward discussing environmentalism issues, The Good Human, notes that over 200,000 trees are cut annually in the U.S. alone for manufacturing disposable baby diapers. Such intricate issues associated with disposable diapers, coupled with growing environment-consciousness among consumers worldwide, will have a huge influence on their sales and supply in the near future.

Country-wise Insights

How is the U.S. baby diapers market performing?

Predictably, North America is set to dominate the baby diapers market by acquiring a value market share of about 30% of the global market by 2022 end. Furthermore, U.S. being a prominent country in the region, is expected to gain a market share of nearly 72% of the North America baby diapers market, attributing to the shifting demand of the consumers towards bio-degradable diapers.

What is the scenario of the Asia-Pacific baby diapers market?

The Asia Pacific market is poised to grow at a stirring CAGR of about 6.7% over the forecast period of 2022 to 2032. The market attractiveness of the Asia Pacific region is in terms of adoption of baby disposable diapers which is anticipated to increase at extremely higher rate owing to several reasons such as higher population growth rate in the Asian countries along with higher disposable incomes of the majority of population in these regions.

Baby diapers market image forecast by Fact.MR

Category-wise Insights

Which diaper style is highly preferred in the market?

Pull On baby diapers is the highly preferred choice of consumers attributing to the features such as easy usage and quick diaper changing. Hence, it is predicted to gain a market share of about 60% of the baby diapers market by 2032 end.

Which sales channel generates most of the revenue for baby diapers market?

Offline sales channel is expected to acquire a market value share of about 84% of the baby diapers market by 2032 end. While, offline channel accounts for a larger share, online sales channel is expected to show rapid growth rate at 7.7% over the assessment period (2022-2032).

Competitive Landscape

Baby diapers manufacturers are shifting their focus towards launching new products and innovating existing product line in order to address the needs of different customers and create a large customer base. Key players are coming up with updated technology that comprises of a sensor informing about the need to change diaper of a baby which prevents rashes and protects the skin. For instance, in 2020, Pampers launched ‘smart diaper’ that automatically keeps a track of the sleeping schedule of a baby and notifies whenever the diaper gets wet.

Global Baby Diapers Market by Category

  • By Product Type, Global Baby Diapers Market is segmented as:

    • Disposable Diapers
      • Disposable Pull-ups
      • Disposable Underwear
    • Cloth Diapers
      • Cloth All-In-One Diapers
      • Cloth Pre-Folded Diapers
      • Cloth Fitted or Contour Diapers
      • Cloth Pocket Diapers
      • Cloth Unfolded Diapers
    • Training Nappy
    • Swim Suit
    • Other Product Types
  • By Diaper Style, Global Baby Diapers Market is segmented as:

    • Hook & Loop Diapers
    • Tab Closure Diapers
    • Pull On Diapers
  • By Age Group, Global Baby Diapers Market is segmented as:

    • Infants (0-6 Months)
    • Baby & Young Toddlers (6-18 Months)
    • Toddlers (18-24 Months)
  • By Sales Channel, Global Baby Diapers Market is segmented as:

    • Offline Channel
      • Hypermarket/Supermarket
      • Convenience Stores
      • Pharmacy/Drug Store
      • Departmental Stores
      • Other Sales Channel
    • Online Channel
      • Company Website
      • E-commerce Platform
  • By Region, Global Baby Diapers Market is segmented as:

    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia
    • Oceania
    • Middle East & Africa

- Premium Report Details -

Baby Diapers Market

- Let's Connect -

Talk To an Expert Today Connect

- Get Started -

Get insights that lead to new growth opportunities

Buy Now

Get A Special pricing for start-ups and universities

Enquiry Before Buying

- Humble, Yet Honored -

Our prestigious clients

- Research Methodology -

An Adaptive Approach to Modern-day Research Needs

Get Methodology

- FAQs -

The global baby diapers market is estimated to be worth over USD 48.7 billion by 2022

The global demand is anticipated to surpass a value of USD 86 billion by 2032 end

Global demand for baby diapers is expected to rise at a rate of 5.9% from 2022 to 2032

Between 2017 and 2021, the market grew at a 4.5% CAGR

Procter and Gamble, Kao Corporation, Johnson & Johnson Pvt. Ltd., Kimberly-Clark Corporation, Unicharm Corporation are the most prominent players in the baby diapers market

The US, Canada, Germany are the dominant countries contributing to high demand for baby diapers

Exclusive Report

Need An Exclusive Report For Your Unique Requirement?

Google translate