Sleep Mask Market

Sleep Mask Market Size to Expand 1.5x During 2019 -2029

Alarming statistics about sleep related disease and traditional medication dependencies are creating a sizable shift in consumer reservations about sleep masks applications.

One in every three American adults is clinically sleep deprived. The introduction of smart sleep masks coupled with scientific evidence about the importance of zero light sleeping habits is expected to propel future growth in this market.

The global sleep mask market is expected to grow at a stable CAGR of up to 4%from 2019 to 2029. Market players show signs of making considerable investments in digital marketing and product development to attract, engage, and delight consumers.

Regular Sleep Masks Lead with a Sizeable Revenue Share

Regular sleep masks are garnering maximum attention in the market and are well poised to gain 1.4X growth between 2019 and 2029. Regular sleep masks have been perfecting product factors such as size, fitting, and design to gain consumer traction. Contoured sleep masks offer lucrative opportunities as customers increasingly select sleep mask designs that cover ophthalmic and maxillary areas around the eyes. Contoured masks will grow at a steady CAGR of more than 4% during the forecast period.

North America Plays a Pivotal Role in Sleep Mask Market Growth

North America is the leading force behind growth of sleep mask market with a market share of more than 60%. This is followed by Europe and East Asia. The 1.3X growth in North America can be attributed to increasing cases of sleep apnea and insomnia accompanied by prevalence of alternative treatments against pharmaceutical drugs with side effects.

Consumers in this region are extensively selecting meditation, physical fitness, and sleep masks to improve the symptoms of sleep related illnesses. South Asia and Oceania offer lucrative opportunities for market players to leverage demand from the growing millennial population.

Product Innovation and Strategic Partnerships to Shape Market Landscape

Major sleep mask manufacturers rely on strategic partnerships with complimentary businesses such as travelling and hospitality to maintain sustainable growth. Manufacturers are deploying online distribution channels to leverage e-commerce platforms in emerging economies. Offline distribution channels lead demand generation with a market share of more than 75%. This points to the importance of strategic B2B sales channels in hospitality and travelling industries.

Some instances of innovative sleep mask products in the market:

• Philips has released an entire range of sleeping products (Deep Sleep Headband, PAP machines, and snoring relief band) that help consumers analyze sleeping patterns and solve sleeping issues such as snoring, sleep deprivation, and deep-sleep.
• Sleep Master produces sleep masks that come with 3mm earplugs for complete noise cancellation.
• Happy Luxe employs eco-friendly Micro Modal fiber that aids comfortable zero light sleeping during travelling.
• LumosTech introduced smart sleeping masks that can be paired with a mobile companion app. Users can select the kind and time of sleep they wish and the smart sleep mask helps them get exactly the sleep they need.

Global Sleep Mask Market: In-Depth Assessment on Key Segments

The global sleep mask market is segmented on the basis of product type, distribution channel and region.

• By Product Type :

  • Regular
  • Contoured
  • Wrap Around
  • Others

• By Distributional Channel :

  • Offline
  • Online

• By Region :

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Oceania
  • MEA

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