Analysis of Sleep Mask market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Alarming statistics about sleep related disease and traditional medication dependencies are creating a sizable shift in consumer reservations about sleep masks applications.
One in every three American adults is clinically sleep deprived. The introduction of smart sleep masks coupled with scientific evidence about the importance of zero light sleeping habits is expected to propel future growth in this market.
The global sleep mask market is expected to grow at a stable CAGR of up to 4%from 2019 to 2029. Market players show signs of making considerable investments in digital marketing and product development to attract, engage, and delight consumers.
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Regular sleep masks are garnering maximum attention in the market and are well poised to gain 1.4X growth between 2019 and 2029. Regular sleep masks have been perfecting product factors such as size, fitting, and design to gain consumer traction. Contoured sleep masks offer lucrative opportunities as customers increasingly select sleep mask designs that cover ophthalmic and maxillary areas around the eyes. Contoured masks will grow at a steady CAGR of more than 4% during the forecast period.
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North America is the leading force behind growth of sleep mask market with a market share of more than 60%. This is followed by Europe and East Asia. The 1.3X growth in North America can be attributed to increasing cases of sleep apnea and insomnia accompanied by prevalence of alternative treatments against pharmaceutical drugs with side effects.
Consumers in this region are extensively selecting meditation, physical fitness, and sleep masks to improve the symptoms of sleep related illnesses. South Asia and Oceania offer lucrative opportunities for market players to leverage demand from the growing millennial population.
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Major sleep mask manufacturers rely on strategic partnerships with complimentary businesses such as travelling and hospitality to maintain sustainable growth. Manufacturers are deploying online distribution channels to leverage e-commerce platforms in emerging economies. Offline distribution channels lead demand generation with a market share of more than 75%. This points to the importance of strategic B2B sales channels in hospitality and travelling industries.
The global sleep mask market is segmented on the basis of product type, distribution channel and region.
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The global sleep mask market is expected to grow at a stable CAGR of up to 4% from 2022 to 2029.
South Asia and Oceania offer lucrative opportunities for market players to leverage demand from the growing millennial population.
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