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Beauty Facial Mask Market

Beauty Facial Mask Market

Beauty Facial Mask Market, Forecast, Trend, Analysis & Competition Tracking - Global Market Insights 2021 to 2031

Beauty Facial Mask Market
  • Apr-2021
  • List of Tables : 112
  • List of Figures : 105
  • 170 Pages
  • Consumer Goods

About the Report

The global beauty facial mask market is set to surge at a CAGR of around 8% through 2031, with demand for all-in-one beauty facial masks witnessing highest growth. Beauty facial masks are used by consumers for bleaching, purifying, and preserving the complexion of the skin. Some mask ensure deep cleansing while others provide extraordinary glowing skin. Initially, beauty facial masks were mostly preferred by women, but nowadays, these are also widely available for men.

Foremost objective of a new report by Fact.MR on beauty facial masks is to pitch insights on its market scenario, demand generators, and technological advancements. The report provides a taxonomy elaborating on key segments. It also outlines visionary insights on the dynamics of the market, including the drivers, restraints, opportunities, trends and pricing analysis, along with key success factors.

Market trends have been tracked in 20+ high-growth countries, majorly in North America, Europe, and East Asia that hold bulk of the market share. Key growth strategies of beauty facial mask manufacturers have also been provided in the report.

Historical Trends Vs. Future Market Projections

From the year 2016-2020, the market growth rate has been on a steady rise. Earlier, only women used beauty facial masks, mostly on special occasions, but recent awareness regarding health and hygiene has increased the market for both, women and men.

In FY 2020, the market experienced a dip because of the global COVID-19 pandemic situation. Governments of many countries declared lockdowns, and due to this, production of beauty market products came to a halt. But with gradual ease in lockdowns and reopening of production sites, the market has started witnessing promising growth.

Forecast period assessment can be done by breaking down the period into three assessable periods, i.e., short-run, medium-run, and long-run.

  • Short-run: Due to COVID-19, the market was affected, but with gradual ease in lockdowns and resumed normalcy, it is predicted that demand for beauty facial masks will grow again.
  • Medium-run: With increased awareness regarding self-hygiene, people are spending more on self-health and hygiene products. As more women and men are expected to use these products, demand is expected to rise steadily.
  • Long-run: Economic cycles, inflation rate, substitutes, regional demand, and supply chain for beauty facial masks are expected to impact overall market growth, which has been discussed in detail in the recently published report by Fact.MR

Overall, the market is set to advance at a favorable CAGR of around 8% during the assessment period (2021-2031).

beauty facial mask market region

Know More Details About the Report

Country-wise Analysis

Why is Demand for Beauty Facial Masks High across the United States?

The United States has the biggest market for beauty facial masks in the world. People in the country are highly aware of their health and hygiene, and follow a strict beauty regime to maintain their facial beauty. Further, higher disposable income and presence of dominant manufacturers also supplement the country’s revenue for beauty facial masks. It is projected that the CAGR for this market will be around 8% through 2031.

Why European Countries Hold a Strong Position in the Market?

European countries such as France, Germany, Italy, Spain, the United Kingdom, and others are developed countries where people use beauty facial masks on a regular basis to keep their face clean, moisturized, and healthy. Generally, people in these countries prefer natural ingredients, owing to increased availability of natural ingredient beauty products. As a matter of fact, the more famous beauty facial mask manufacturers are from these countries.

Which Will Be Upcoming Markets for Beauty Facial Masks Over the Coming Years?

The market in countries such as India, China, Brazil, and Japan are expected to show promising growth during the projected period. People in India are becoming more aware about self-hygiene, and with the introduction of men beauty facial mask products in recent years, the market has seen tremendous growth and is expected to rise further over the coming years. Women are also using more beauty products and with the introduction of better ingredients, and it is projected that demand for beauty facial masks will rise in India.

Men and women in China, Brazil, and Japan are expected to spend more on beauty facial masks. With many marketing campaigns and general awareness toward these products, the market is expected to grow in these countries.

beauty facial mask market type

Category-wise Insights

Which Beauty Facial Masks are Generally Preferred?

Various types of beauty facial masks are available in the market. For example, clay masks, sheet masks, cream masks, thermal masks, peel-off masks, and gel masks are widely used. Some masks are removed by using water and others by peeling them off.

Different masks have their own advantages. Sheet masks are creamy and thick-pasted masks that are applied to clean the face and smoothen it. Clay masks are also very popular these days, and can be used by both, men and women. They are applied on the face to clean the pores of the skin. Cream masks and thermal masks are generally applied to moisturize the face and improve its quality and health.

Peel-off masks are also essential for one’s beauty regime. These are applied on the face and then peeled off. These masks extract all the impurities from the face and provide a deep-cleansing effect. Generally, it is advised to apply a moisturizing beauty facial mask after using a peel-off mask.

What Ingredients are Used to Make Beauty Facial Masks?

Two types of ingredients are used in making beauty facial masks - natural and synthetic. Several natural ingredients are used in beauty facial masks, such as honey, extracts of fruits, cucumber, cactus, and others. Honey-based beauty facial masks are very popular because they smoothen the facial skin and cleans the pores. Fruit extracts and cucumber are also used in many masks because they are rich in vitamins and minerals, which is good for the skin. Other natural ingredients that are used in beauty facial masks are coconut oil, oats, cocoa butter, and chamomile.

Many synthetic ingredients are being used in beauty facial masks to make them better and easy to remove or peel-off. Some common synthetic ingredients used in beauty facial masks are retinol, glycolic acid, and others. These ingredients are also used to remove the upper dead layer of the skin and reveal a brighter skin tone.

What Steps are Being Taken By Manufacturers to Make Products Better?

Companies manufacturing beauty facial masks are developing masks that reduce wrinkles. For example, Patchology, a specialist in targeted skincare solutions, expanded its research to produce masks that are easy to peel off and don’t break on removal. Other companies are spending more on research and better ingredients that are rich in minerals and vitamins. To attract more customers, manufacturers are using the benefits natural ingredients in beauty facial products.

As such, Korean beauty facial masks are gradually becoming a sensation. Companies are investing a lot in research & development for beauty facial masks made from mineral-rich volcanic ash sourced from South Korea’s Jeju Island, to boost their product uptake.

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Competitive Landscape

Aforementioned players rely on a blend of organic and inorganic strategies to deepen the penetration across lucrative markets. These strategies include product launches, introduction of new ingredients, partnerships, acquisitions, and strengthening of regional and global distribution networks.

Similarly, recent developments related to companies manufacturing beauty facial masks and business opportunities for face masks have been tracked by the team at Fact.MR, which is available in the full report.

An Adaptive Approach to Modern-day Research Needs

Report Scope



Forecast Period


Historical Data Available for


Market Analysis

US$ Mn for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Oceania
  • And the Middle East & Africa

Key Countries Covered

  • U.S.
  • India
  • China
  • Germany
  • Brazil
  • U.K.
  • France
  • Japan
  • And others

Key Segments Covered

  • Mask Type
  • Packaging
  • Ingredients
  • Brand Type
  • Distribution Channel
  • Region

Key Companies Profiled

  • The Estée Lauder Companies Inc.
  • Lancer Skincare
  • L'Oréal S.A.
  • Shiseido
  • Unilever
  • Procter & Gamble
  • Amorepacific Corporation, c.f.e.b. Sisley SAS
  • Johnson & Johnson
  • Elizabeth Arden, Inc.
  • Himalaya Inc
  • Bombay saving Company
  • Hanacure

Customization & Pricing

Available upon Request

Key Market Segments Covered

  • Mask Type

    • Clay Beauty Facial Masks
    • Sheet Beauty Facial Masks
    • Cream Beauty Facial Masks
    • Thermal Beauty Facial Masks
    • Peel-of Beauty Facial Masks
    • Gel Beauty Facial Masks
    • Others
  • Packaging

    • Beauty Facial in Tubes
    • Beauty Facial in Jars/Bottles
    • Beauty Facial in Sachets
  •  Ingredient

    • Natural Beauty Facial
    • Synthetic Beauty Facial
  • Brand Type

    • Mass
    • Prestige/Luxury
  • Distribution Channel

    • Online
    • Offline
  • Region

    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia & Oceania
    • Middle East & Africa

Beauty Facial Mask Market - Scope Of Report

A recent study by Fact.MR on the beauty facial mask market offers a 10-year forecast for 2021 to 2031. The study analyzes crucial trends that are currently determining the growth of the market. This report explicates on vital dynamics, such as the drivers, restraints, and opportunities for key market players along with key stakeholders as well as emerging players associated with the development of beauty facial masks.

The study also provides the dynamics that are responsible for influencing the future status of the market over the forecast period. A detailed assessment of value chain analysis, business execution, and supply chain analysis across regional markets has been covered in the report.

A list of prominent companies manufacturing beauty facial masks, along with their product portfolios, enhances the reliability of this comprehensive research study.

Report Summary

The study offers comprehensive analysis on diverse features, including production capacities, demand, product developments, revenue generation, and sales of beauty facial masks across the globe.

A comprehensive estimate on the market has been provided through an optimistic scenario as well as a conservative scenario, taking into account the sales of beauty facial masks during the forecast period. Price point comparison by region with global average price is also considered in the study.

Analysis on Market Size Evaluation

The market has been analyzed for each market segment in terms of volume (‘000 Units) and value (US$ Mn).

Market estimates at global and regional levels for beauty facial masks are available in terms of “US$ Mn” for value and in “‘000 Units” for volume. A Y-o-Y growth contrast on prominent market segments, along with market attractiveness evaluation, has been incorporated in the report. Furthermore, absolute dollar opportunity analysis of all the segments adds prominence to the report. Absolute dollar opportunity plays a crucial role in assessing the level of opportunity that a manufacturer/distributor can look to achieve, along with identifying potential resources, considering the sales and distribution perspective in the global beauty facial mask market.

Inspected Assessment on Regional Segments

Key sections have been elaborated in the report, which have helped deliver projections on regional markets. These chapters include regional macros (political, economic, and business environment outlook), which are expected to have a momentous influence on the growth of the market during the forecast period.

Country-specific valuation on demand for beauty facial masks has been offered for each regional market, along with market scope estimates and forecasts, price index, and impact analysis of the dynamics of prominence in regions and countries. For all regional markets, Y-o-Y growth estimates have also been incorporated in the report.

Detailed breakup in terms of value and volume for emerging countries has also been included in the report.

In-depth Analysis on Competitive Landscape

The report sheds light on leading manufacturers of beauty facial masks, along with their detailed profiles. Essential and up-to-date data related to market performers who are principally engaged in the production of beauty facial masks has been brought with the help of a detailed dashboard view. Market share analysis and comparison of prominent players provided in the report permits report readers to take preemptive steps in advancing their businesses.

- FAQs -

As per data collected by Fact.MR, during the forecast period of 2021 to 2031, the CAGR of the market is expected to be around 8%.
With new technologies, easy-to-remove and easy-to-peel-off masks are being manufactured by beauty products companies. New ingredients can also be added to make these masks richer in minerals and vitamins.
There are three common types of packaging that are available for beauty facial mask - tubes, jars/bottles, and sachets. Customers can select their preferred packaging according to their needs and requirements.
The United States of America is the biggest market for beauty facial masks in the world. According to the study conducted by Fact.MR, it is projected that the market will expand at around 8% CAGR through 2031.
Some of the leading companies producing beauty facial masks are L'Oréal S.A, The Estée Lauder Companies Inc, Johnson & Johnson, Unilever, and others.

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Is the market research conducted by Fact.MR?

Yes, the report has been compiled by expert analysts of Fact.MR, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.

What research methodology is followed by Fact.MR?

Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.

What are the sources of secondary research?

Fact.MR conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.

Who are the respondents for primary research?

Fact.MR speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, and industry experts. For a full list of primary respondents, please reach out to us.

Is a sample of this report available for evaluation?

Yes, you can request a sample, and it will be sent to you through an email.