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Beauty Facial Mask Market

Beauty Facial Mask Market

Beauty Facial Mask Market By Mask Type (Clay Mask, Sheet Mask, Cream Mask), By Packaging (Tube, Sachet, Bottle), By Ingredient (Natural, Synthetic), By Brand Type (Mass, Prestige), By Distribution Channel, By Region - Global Market Insights 2021 to 2031

Beauty Facial Mask Market
  • Oct-2021
  • List of Tables : 112
  • List of Figures : 105
  • 170 Pages
  • Consumer Goods

Market Outlook for Beauty Facial Mask

Fact.MR’s report on global beauty facial masks states that the sales of beauty facial will surpass a market value of US$ 6.4 Bn by 2021. Importance of skincare and grooming has increased over time. This, in turn, is driving the demand for beauty facial masks.

In addition, beauty facial mask companies are focusing on offering various natural facial masks that are designed for different skin types. Thus, the market for beauty facial masks is expected to exceed US$ 14 Bn by registering a CAGR of 8% through the assessment period.

Key Points Covered in Beauty Facial Mask Industry Analysis

  • Market estimates and forecast 2016-2031
  • Key drivers and restraints impacting market growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • COVID-19 Impact on Beauty Facial Mask Market and How to Navigate
  • Recommendation on Key Winning Strategies

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Beauty Facial Mask Consumption Analysis 2016-2020 in Comparison to Future Outlook 2021-2031

According to Fact.MR’s report, from the year 2016-2020, the market growth rate has been on a steady rise, growing at a CAGR of 6%. Thus, the sales of beauty facial masks will likely surpass a market value of US$ 6.4 Bn in 2021.

Manufacturers of beauty facial masks are focusing on including organic flavours and textures of fruits in beauty facial masks. As consumers’ demand for natural ingredients has spurred over time, beauty facial mask companies are using ingredients that do not include chemicals.

Thus, in the forecast period, the beauty facial mask industry is expected to surpass US$ 14 Bn by registering a CAGR of 8% through 2021-2031.

Are Different Masks Propelling Demand for Beauty Facial Masks?

The abundance of various types of beauty facial masks has given consumers a plethora of opportunities to choose face masks for different skin types. For example, clay masks, sheet masks, cream masks, thermal masks, peel-off masks, and gel masks are widely used. As facial masks can be removed by using water or by simply peeling them off, they have gained wide traction amongst consumers.

As consumer preference is constantly changing, different types of facial masks are penetrating the market. For example, sheet masks are creamy and thick-pasted that are applied to clean the face and smoothen it whereas cream masks and thermal masks are generally applied to moisturize the face and improve its quality and health.

Peel-off masks are also essential for one’s beauty regime. These are applied to the face and then peeled off. These masks extract all the impurities from the face and provide a deep-cleansing effect. Generally, it is advised to apply a moisturizing beauty facial mask after using a peel-off mask. Thus, beauty regimens and different beauty facial masks are propelling the demand for beauty facial masks.

An Adaptive Approach to Modern-day Research Needs

What Steps are Being Taken by Manufacturers to Make Products Better?

Companies manufacturing beauty facial masks are developing masks that reduce wrinkles. For example, Patchology, a specialist in targeted skincare solutions, expanded its research to produce masks that are easy to peel off and don’t break on removal.

Other companies are spending more on research and better ingredients that are rich in minerals and vitamins. To attract more customers, manufacturers are using the benefits of natural ingredients in beauty facial products.

As such, Korean beauty facial masks are gradually becoming a sensation. Companies are investing a lot in research & development for beauty facial masks made from mineral-rich volcanic ash sourced from South Korea’s Jeju Island, to boost their product uptake.

Beauty facial masks are used by consumers for bleaching, purifying, and preserving the complexion of the skin. Certain masks ensure deep cleansing while others provide extraordinary glowing skin. Initially, beauty facial masks were mostly preferred by women, but nowadays, these are also widely available for men.

Country-wise Analysis

Why is Demand for Beauty Facial Masks High across North America?

North America is like to present credible expansion opportunities for beauty facial masks. People in the country are highly aware of their health and hygiene, and follow a strict beauty regime to maintain their facial beauty. In addition, men from U.S and Canada are majorly focusing on everyday essentials for grooming.  

Further, higher disposable income and the presence of dominant manufacturers also supplement the country’s revenue for beauty facial masks. Thus, due to the aforementioned factors, the beauty facial mask industry is expected to register a CAGR of 8%, possessing 41.8% of market share in the assessment period.

Why European Countries Hold a Strong Position in the Market?

European countries such as France, Germany, Italy, Spain, the United Kingdom, and others are developed countries where people use beauty facial masks on a regular basis to keep their face clean, moisturized, and healthy.

Generally, people in these countries prefer natural ingredients, owing to the increased availability of natural ingredient beauty products. As a matter of fact, the more famous beauty facial mask manufacturers are from these countries. This, in turn, has impacted the sales of beauty facial masks positively. Thus, the European region is expected to hold more than 30% of the market share in the forecast period. 

Why is Asia Attracting Beauty Facial Mask Manufacturers?

Asia is projected to be the largest market for beauty facial masks. People in India are becoming more aware about self-hygiene, and with the introduction of men beauty facial mask products in recent years, the market has seen tremendous growth and is expected to rise further over the coming years.

Women have also shown an inclination towards more beauty products and with the introduction of better ingredients, it is projected that demand for beauty facial masks will rise in India.

In addition, the increasing millennial and Generation Z in the above-mentioned counties is driving the sales of beauty facial masks. Thus, in the sales indicator period, the beauty facial mask industry is expected to surpass 1/4th of market share in the forecast period.

Beauty facial masks market forecast analysis by Fact.MR

Category-wise Insights

Why have Clay Masks Gained Popularity?

Clay masks have gained popularity due to their restoration properties. In addition, clay masks can be used by both men and women. They are applied on the face to clean the pores of skin. Also, clay masks are a great solution for oily skin and keep the skin hydrated for a longer period of time.

Clay masks help the skin to stop from breaking out. Also, they consist of anti-microbial properties that help to fight against skin disease. Thus, due to the aforementioned factors, by mask type, clay masks are expected to posses nearly 40% of market share in the forecast period.

Why the Increased Preference for Natural Beauty Facial Masks?

Natural ingredients, such as honey, extracts of fruits, cucumber, cactus, and others are being incorporated in manufacturing beauty facial masks. Honey-based beauty facial masks are very popular because they smoothen the facial skin and cleans the pores.

Fruit extracts and cucumber are also used in many masks because they are rich in vitamins and minerals, which are good for the skin. Other natural ingredients that are used in beauty facial masks are coconut oil, oats, cocoa butter, and chamomile. The segment is likely to account for 45% of global revenue share.

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Competitive Landscape

Prominent manufacturers of beauty facial masks rely on a blend of organic and inorganic strategies to deepen the penetration across lucrative markets. These strategies include product launches, introduction of new ingredients, partnerships, acquisitions, and strengthening of regional and global distribution networks.

  • In June 2021, L’Oréal announced the realization of the first cosmetic bottle made from plastic entirely recycled using Carbios enzymatic technology and aims to put it into production by 2025. These are made from 100% recyclable material
  • In August 2021, Amorepacific announced that its Skin Relief UV Protector EX has been nominated as Korea’s Green Product of the Year 2021. The Primera Skin Relief UV Protector EX is devoid of oxybenzone and octinoxate for the preservation of the maritime ecosystem

Report Scope



Market size value in 2020

US$ 6.4 Bn

Market forecast value in 2031

US$ 14 Bn

Growth Rate

CAGR of 8% from 2021 to 2031

Forecast Period


Historical Data Available for


Market Analysis

US$ Mn for Value & ‘000 Units for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania 
  • Middle East & Africa

Key Countries Covered

  • U.S
  • Canada
  • Argentina
  • Brazil
  • Colombia
  • Mexico
  • Germany
  • U.K
  • Spain
  • France
  • Italy
  • Russia
  • India
  • China
  • Japan
  • South Korea
  • Australia
  • New Zealand
  • GCC
  • Egypt

Key Market Segments Covered

  • Mask Type
  • Packaging
  • Ingredient
  • Brand Type
  • Distribution Channel
  • Region

Key Companies Profiled

  • The Estée Lauder Companies Inc
  • Lancer Skincare
  • L'Oréal S.A
  • Shiseido
  • Unilever
  • Procter & Gamble
  • Amorepacific Corporation
  • c.f.e.b.
  • Sisley SAS
  • Johnson & Johnson
  • Elizabeth Arden Inc
  • Himalaya Inc
  • Visage Lines Personal Care Ltd.
  • Hanacure


Available upon Request

Key Segments Covered

  • Mask Type

    • Clay Beauty Facial Masks
    • Sheet Beauty Facial Masks
    • Cream Beauty Facial Masks
    • Thermal Beauty Facial Masks
    • Peel-off Beauty Facial Masks
    • Gel Beauty Facial Masks
    • Others
  • Packaging

    • Beauty Facial Masks in Tubes
    • Beauty Facial Masks in Jars/Bottles
    • Beauty Facial Masks in Sachets
  • Ingredient

    • Natural Beauty Facial Masks
    • Synthetic Beauty Facial Masks
  • Brand Type

    • Mass Beauty Facial Masks
    • Prestige/Luxury Beauty Facial Masks
  • Distribution Channel

    • Online Beauty Facial Mask Sales
    • Offline Beauty Facial Mask Sales

- FAQs -

As of 2021, the market for beauty facial mask will reach nearly US$ 6.4 Bn

The beauty facial mask is expected to surpass a CAGR of 8% from 2021-2031.

The beauty facial masks market expanded at around 6% value CAGR from 2016-2020

The beauty facial mask market is expected to reach nearly US$ 14 Bn by 2031

Importance of grooming amongst men and women and use of natural ingredients in face masks are the key trends driving beauty facial masks.

North America and Europe are the most lucrative regions for beauty facial mask sales.

The Estée Lauder Companies Inc, Lancer Skincare, L'Oréal S.A., Shiseido, Unilever, Procter & Gamble, Amorepacific Corporation, c.f.e.b. Sisley SAS, Johnson & Johnson, Elizabeth Arden, Inc., Himalaya Inc, Bombay saving Company<

The clay facial mask type is expected to hold the highest share for sales, holding nearly 40% of market share

The beauty facial mask industry is expected to register a CAGR around 8% throughout North America

The beauty facial mask industry is expected to possess 30% of market share throughout Europe.

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Is the market research conducted by Fact.MR?

Yes, the report has been compiled by expert analysts of Fact.MR, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.

What research methodology is followed by Fact.MR?

Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.

What are the sources of secondary research?

Fact.MR conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.

Who are the respondents for primary research?

Fact.MR speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, and industry experts. For a full list of primary respondents, please reach out to us.

Is a sample of this report available for evaluation?

Yes, you can request a sample, and it will be sent to you through an email.