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Beauty Sheet Mask Market

Beauty Sheet Mask Market Analysis Report By Product Type (Microfiber Sheet Masks, Hydrogel Masks, Bio-Cellulose), By Ingredient Type (Synthetic, Plant based), By Reinforced Material (Cotton, Wool), By Skin Type (Oily, Dry Skin), By Sales Channel, By Region - Global Insights 2021 to 2031

Analysis of Beauty Sheet Mask Market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Beauty Sheet Mask Market Forecast and CAGR

As indicated by the most recent study by Fact.MR, beauty sheet masks business is set to observe rapid development during the period of 2021-2031 with a CAGR of ~9%. Interest for these masks will observe effective recuperation in the period of 2021-2022, with a hopeful development viewpoint over the long haul.

Facial masks are utilized for various purposes dependent on skin type like forestalling irritation, skin inflammation and for sustenance.

Primarily, beauty facial masks were targeted to only women but with gradual beauty consciousness coupled with rise in influencers on various social media platforms, manufacturers began targeting men as well.

Diversification of business to various demographics is anticipated to strengthen the business of beauty sheet masks over forecast period

What is Driving Demand for Beauty Sheet Mask?

These beauty products are ordinarily face-formed sheets, which have pattern spaces for the eyes, nose, and mouth, which are then covered and doused with concentrated serums. The creation and fixings in these serums change, in light of the sort of advantage each face cover declares to offer.

Moreover, sheet masks packaging is exclusively pressed in sachets or thin boxes collapsed perfectly and advantageously to be taken out for one-time use. This simple packaging model by cosmetic manufacturers is set to enhance the consumption-oriented margins of their beauty mask business.

Sheet masks, like most other beauty advancements, have their starting point in South Korea, known for their devotion to development in the skincare and corrective industry.

For the last decade or thereabouts, sheet masks have developed from an advantageous skincare instrument to a sheet veil are one of the vital forward leaps of the South Korean beauty industry, who were constantly known for their affinity for face masks that would cover a wide umbrella of skincare benefits.

Initial beauty masks momentum generated in South Korea, gradually crept to South Asia & Oceania countries especially India, Vietnam, Bangladesh, and others to name a few.

Furthermore, simple to use beauty masks have diversified gradually from salons to the mass consumer base, which has not only provided a thrust to the business but also has fueled the revenue growth on the back of positive network externalities.

Moreover, extensive investment in R&D by prominent cosmetic titans overutilization of bio-based active ingredients is anticipated to drive the business growth towards an optimistic growth scenario by 2031.

COVID-19 Impact on Global Beauty Sheet Mask Market

Flooding up of COVID-19 cases has necessitated the policy makers to actively adopt complete and partial lockdowns across the region in Q2 and Q3 of 2020. In the beginning of Q2, massive speculative demand was observed in retail and departmental stores for beauty products.

This has provided enough momentum covering anticipated losses of cosmetic titans over Q3. Re-opening of markets by the beginning of Q4, demand turned upside down owing to the weak consumer basket orientation leaning towards savings over purchase of beauty products.

Shrink in travelling business and extended work from home has paved a way for the lowered necessity for grooming and personal care products, thus cascading the effect to the beauty mask business.

Business growth is anticipated to reach pre-COVID levels by Q1 of FY2022 on the back of strong consumer behavior and work from office factors.

South Korean Beauty Sheet Mask Market Outlook

South Korea is one of the world's leading beauty markets, presenting industry-driving advancements and widely adopted products with South Korea origin.

Korean beauty companies broke into the worldwide business, attributable to the enormous interest in K-beauty items by US and Europe consumer base. Koreans prefer locally made products as their product quality is at par compared to the products imported from US and Europe as these imports are expensive. This has not only helped growth of the regional players but also assisted to strengthen their market expansion.

Growing demand for these beauty products is primarily on the back of product pricing of premium as well as mass products and product marketing. This has created demand waves of K-beauty products across the globe especially in US and Europe.

Retail outlets such Walmart, Target, Costco to name a few are sourcing K-Beauty products owing to the extensive demand from the local customer base present in US and Canada.

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USA Beauty Sheet Mask Market Outlook

The United States is the prominent market with huge customer base, spending hundreds of dollars over personal care and cosmetics every year. Over the past half-decade, demand for beauty facial masks business has strengthened at 7.5% CAGR and the regional cosmetic leaders such as Coty, Estee Lauder, L’Oréal, Avon and others to name a few has cashed in millions of dollars in profits with their marketing and channeling premium products with competitive price points and consumer targeting marketing.

With the leaders in the cosmetic business investing in development of bio based products and inclining towards strong consumer behavior regarding these products is anticipated to generate billions of dollars in absolute dollar opportunity over forecast period.

Europe Beauty Sheet Mask Market Outlook

Individuals in Europe especially from France, Germany, Italy, Spain, the United Kingdom, and France tend to utilize beauty facial masks to keep their faces clean, hydrated, and nourished. By and large, individuals in these nations incline toward beauty masks with natural ingredients such as honey face masks, tea-based face masks, and papaya based face masks,

All in all, Europe is anticipated to remain a potential region to channel organic facial masks over the long-run forecast period.

Beauty Sheet Mask Market

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Who are the Key Manufacturers in the Beauty Sheet Mask Market?

Some of the leading manufacturers and suppliers in the beauty masks business are:

  • Mamaearth
  • The Face Shop
  • Nykaa
  • Garnier
  • Coty
  • L’Oréal
  • Avon
  • The Man Company
  • Innisfree
  • Tonymoly
  • Lakmé 

The market is highly fragmented with product sales share distributed among numerous producers. Companies adhere to both organic and inorganic ways of increasing business which include product launches, the introduction of new ingredients, partnerships, acquisitions, and strengthening of regional and global distribution networks.

The main producers and providers in the business are zeroing in on building up a long-term partnership with the end-users, to avail the continuous business opportunity.

More importantly, new manufacturers entering the business are providing affordable beauty sheet masks, which cover the maximum skin benefits that a potential consumer looks for. This business has caught consumer’s attention and has grown in number within a short period.    

Beauty Sheet Mask Market Report Highlights:

  • Detailed overview of parent market
  • Changing market dynamics in the industry
  • In-depth market segmentation
  • Historical, current and projected market size in terms of volume and value
  • Recent industry trends and developments
  • Competitive landscape
  • Strategies of key players and products offered
  • Potential and niche segments, geographical regions exhibiting promising growth
  • A neutral perspective on market performance
  • Must-have information for market players to sustain and enhance their market footprint

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Key Segments

  • By Product Type

    • Microfiber Sheet Masks
    • Hydrogel Masks
    • Bio-Cellulose 
    • Foil Sheet Masks
    • Knit Masks
    • Ampoule Sheet Mask
    • Clay and Charcoal Sheet Masks
    • Bubbling Sheet Masks
  • By Ingredient Type

    • Synthetic
    • Plant based
      • Seaweed
      • Bamboo
      • Green Tea
      • Tea Tree
  • By Reinforced Material

    • Cotton
    • Wool
    • Paper
    • Cellulose
    • Coconut pulp
    • Tencel
  • By Skin Type

    • Oily Skin
    • Dry Skin
    • Ageing Skin
    • Acne-Prone Skin
    • Others
  • By Sales Channel

    • Offline
      • Super and Hyper Markets
      • Convenience Store
      • Others
    • Online
      • Direct Sales
      • Third-Party E-Commerce Sales
  • By Region

    • North America
      • US & Canada
    • Latin America
      • Brazil, Mexico, Argentina & Rest of Latin America
    • Europe
      • Germany, France, Italy, Spain, U.K., Benelux, Russia, and Rest of Europe
    • East Asia
      • China, Japan, South Korea
    • South Asia
      • India, Thailand, Malaysia, Indonesia and Rest of South Asia
    • Oceania
      • Australia and New Zealand
    • Middle East and Africa
      • GCC Countries, Turkey, South Africa, and Rest of Middle East & Africa

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain.

The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

NOTE: All statements of fact, opinion, or analysis expressed in reports are those of the respective analysts. They do not necessarily reflect formal positions or views of FACT.MR.

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- FAQs -

From 2021 to 2031, the beauty sheet mask industry is poised to flourish at a 9% CAGR.

The United States is the most important market, having a large client base.

Mamaearth, The Face Shop, Nykaa, Garnier and ALLMASK are the top 5 players in Beauty Sheet Mask market.

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