Feminine Wipe Market Outlook
The global Feminine Wipe Market is expected to witness a significant rise in the years to come due to increasing health concerns among women regarding their private parts. A rise in the literacy rate among women in recent years has made them aware that feminine wipes can be used not only during the menstrual cycle but also in day-to-day life, after a long day of work.
Feminine wipes are moist cleaning pieces of cloth that are also used for controlling odor. These wipes are typically made from non-woven fabrics and are soaked in a solution of cleansing ingredients. However, it has been found that the frequent use of feminine wipes can cause irritation due to the colorants present in them.
The feminine wipes product on the basis of distribution channel can be found in supermarkets and departmental stores, retail stores, health and beauty stores and online store. It has been found that supermarket and departmental stores have sold the most feminine wipes amongst packs due to their large shelf space. This helps the consumer to notice it. The presence of various types of brands also helps the supermarket to be at the top of the distribution channel. The Asia Pacific region is anticipated to hold the largest share of the market due to its ever-growing population rate.
A feminine wipe is essentially a cleansing cloth used for cleaning the vaginal area during menstruation or for daily use to protect the vagina from various infections. These wipes are pre-moistened and disposable. Feminine wipes make the vaginal area clean and refresh it with a single use. Vaginal pH balance typically is in the range of 3.8 to 4.5; however, some uncleanliness and/or the usage of some products can disturb the pH balance of the vagina, which can result in acute bacterial infection.
Feminine wipes, however, maintain utmost cleanliness and keep the vaginal area fresh by keeping a perfect pH balance. Feminine wipes can be used after a heavy workout, long journeys, in the absence of toilet paper in public washrooms, during menstruation, and after a day-long work.
Feminine Wipes- Drivers
The most important but common factor that fuels the growth of the feminine wipes market is rising awareness among women about safety and health, particularly during the menstrual cycle. Women these days are conscious about maintaining hygiene, not only during periods but also on other days, to keep themselves away from getting infected through bacteria or fungus. Rising disposable income and changing lifestyle are also creating a positive impact on the growth of the feminine wipes market across the world.
Feminine wipes are user-friendly and are available easily in pharmacies and supermarkets. These wipes are easy to carry and can be easily disposed of, which also reduces the risk of spreading infections. Governments across the globe, especially in developing regions are taking efforts to spread awareness among school girls about the following feminine hygiene. Growing initiatives are also boosting the development of feminine wipes market.
Feminine Wipes- Restraints
For large strata of society, feminine wipes are still a luxurious product due to their high prices. These wipes are unaffordable for women population in underdeveloped regions. The preference therefore is given to home-made clothes to clean vagina which is creating a negative impact on the feminine wipes market.
According to sources, the frequent use of feminine wipes can trigger allergies in some women due to the material used in the wipes. For instance, frequent rubbing with feminine wipes can create rashes on the skin. According to some reports, many feminine wipes contain chemicals that are cancer-prone. The excessive use of feminine wipes can increase the chances of infertility and hormonal disturbances. Due to this, several manufacturers are conducting product recalls, which is negatively impacting the growth of the feminine wipes market.
Feminine Wipes- Regional Outlook
Developed regions such as Europe and North America are likely to grab the major revenue share in feminine wipes market. This growth is owing to increasing awareness among women about maintaining hygiene and increasing per capita income. Developing regions such as Asia Pacific is also performing well in terms of growth of the market due to growing population in China and India
Feminine Wipes- Key Players
The feminine wipes industry is competitive in nature due to the presence of numerous key vendors. Therefore to sustain and to succeed in the global market, manufacturers have to expand their business in developing countries. Some of the key players in this market are- Healthy Hoohoo, VWash, Natracare, P&G, Combe, and C.B. Fleet.
