Feminine Hygiene Products Market

Feminine Hygiene Products Market By Product (Sanitary Napkins/Pads, Tampons, Menstrual Cups, Panty Liners), By Distribution Channel (Hypermarkets, Supermarkets, Convenience Stores, Department Stores, Retail Pharmacies, Online Purchase), By Region - Global Insights 2022-2032

Analysis of Feminine Hygiene Products market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Feminine Hygiene Products Market Outlook (2022-2032)

The global feminine hygiene products market is set to enjoy a valuation of US$ 34.53 billion in 2022 and further expand at a CAGR of 4.2% to reach US$ 52.1 billion by the end of 2032.

Female empowerment trends, rising literacy rate among women, increased awareness about menstruation health and cleanliness, and rising female disposable income are factors expected to boost the growth of the smart feminine care market, globally.

Report Attributes


Feminine Hygiene Products Market Size (2022E)

US$ 34.53 Billion

Forecasted Market Value (2032F)

US$ 52.1 Billion

Global Market Growth Rate (2022-2032)

4.2% CAGR

Top 3 Countries’ Market Share


North America Market Share (2022)


China Market Share (2022)


Key Companies Profiled

  • Lil-Lets
  • Johnson & Johnson
  • Ontex International
  • Procter & Gamble
  • SCA
  • Edgewell Personal Care
  • Kimberly-Clark Worldwide, Inc.

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Worldwide Feminine Hygiene Products Consumption Analysis (2017-2021) Vs. Market Outlook (2022-2032)

The growth rate of the feminine hygiene market between 2017 and 2021 was low as compared to the forecasted period of 2022 to 2032. Global sales of feminine hygiene products are predicted to increase at a steady CAGR of 4.2% from 2022 to 2032.

Rising knowledge about female health and hygiene, as well as the introduction of low-cost feminine hygiene products, is likely to drive demand for feminine hygiene products across regions.

In more developed regions such as North America and Western Europe, demand for tampons, sanitary pads, panty liners, disposable sanitary napkins, pantyliners, menstrual cups, and interior cleansers & sprays is predicted to increase dramatically.

During the projection period, the market will see prospects for disposable and organic raw material-based female hygiene products. Sanitary pads, for example, include synthetic and carcinogenic elements such as dioxin, rayon, metal dyes, and highly processed wood pulp, which can cause irritation and allergy in women's vaginal organs, which is driving demand for organically-sourced feminine hygiene products.

Feminine hygiene products market forecast by Fact.MR

Which Factors are Expected to Affect Sales Growth of Feminine Hygiene Product Manufacturers?

“Favorable Government Initiatives, Rising Female Hygiene Awareness, and Increasing Number of Working Women Driving Sales of Vaginal Health Products”

For regular vaginal hygiene activities, females are increasingly using disposable sanitary pads and menstruation cups, as well as feminine hygiene washes, feminine hygiene dispensers, feminine hygiene sprays, and feminine hygiene wipes.

Consumer knowledge of menstrual hygiene is growing, as is the number of working women and their income levels. These are some of the primary drivers driving demand for vaginal health products.

Demand for budget-friendly sanitary pads is also increasing rapidly in developing regions.

“Lack of Awareness & Societal Taboos Regarding Female Hygiene May Hinder Feminine Hygiene Products Market Sales Growth”

Product recalls caused by chemicals used in the manufacture of feminine goods might have a negative impact on sales. Disposable female hygiene products are made from a variety of chemical and medical-grade components.

Societal discrimination, gender inequality, and societal taboos regarding menstruation are some of the key obstacles that stymie market growth in various underdeveloped and poor regions of the world.

More Insights, Lesser Cost (-50% off)

Insights on import/export production,
pricing analysis, and more – Only @ Fact.MR

How Can New Manufacturers Alter the Feminine Hygiene Market Statistics?

“Need to Development of Eco-friendly & Organic Products”

Rise in product sales is being driven by the middle-class population from emerging economies such as China, Brazil, and India. As such, several new companies are trying to penetrate this highly competitive space.

  • India is rapidly progressing in the field of startups. Founded by a married couple duo, AVNI provides eco-friendly, organic, and chemical-free menstrual hygiene products.
  • Established in 2018 by Rikshav Borah and Tanvi Johri, "Carmesi" is India’s first brand of prime, organic, and bio-degradable hygiene products for women, including products such as tampons, menstrual cups, sanitary pads, and heating patches made of superior natural materials.

“Focus on Production of Low-cost Sanitary Napkins”

Companies are concentrating their efforts on developing innovative feminine hygiene solutions that focus on specific female groups. Strategic acquisitions are likely to gain pace as companies seek to expand their foothold in the smart feminine care market. New companies can open the door with low-cost products.

The introduction of innovative goods that provide comfort and aid on normal menstruation days is a concern for the market's major competitors.

  • pH Care launched a digital platform - phcaretolearn.com - in July 2021 for feminine health education that will be available to people of all ages.

Which Regions are Expected to Be Profitable for Feminine Hygiene Product Manufacturers?

“Sales of Female Hygiene Products Higher in China, Europe, and North America”

In terms of feminine hygiene product consumption, developed regional markets such as North America and Europe are capturing a major revenue share. Europe is expected to account for 31% of the global market share, in 2022.

High sales of feminine hygiene products in regions such as Europe and North America are attributable to the easy accessibility of feminine hygiene products due to the significant presence of key market players and rising understanding among the female population about the usage of smart feminine care products.

Sales of female hygiene products in the North American region are set to enjoy a valuation of US$ 7.59 billion in 2022. The US feminine hygiene market is expected to be the second-largest market in the North American region.

China is a large market for personal care products, currently, sales of feminine hygiene products in China are likely to enjoy a valuation of US$ 4.83 billion. The increasing demand for feminine care products is expected to positively change the market’s potential.

Don't Need a Global Report?

save 40%! on Country & Region specific reports

How are Sales of Different Feminine Hygiene Products Evolving?

“Menstrual Cups, Tampons, & Disposable Sanitary Napkins Highly Popular Vaginal Health Products”

Over the forecast period, disposable sanitary napkin demand is expected to be high. The development of sanitary napkins to make them leak-proof and comfortable to use is critical to increasing adoption rates.

Sanitary napkins are less expensive than other feminine hygiene products since they are widely used in developing nations. Furthermore, the rising demand for sanitary pads has been fuelled by rising disposable income, a huge number of promotional activities used by marketers, education, and government initiatives.

During the forecast year, however, the tampons and menstrual cups category is predicted to expand at the quickest rate. Menstrual hygiene and vaginal hygiene products are the most sought-after items on the market.

Internal cleansers and sprays, among other vaginal hygiene products, are high in demand as the prevalence of vaginal infections and allergies rises.

Key Segments Covered in Feminine Hygiene Products Industry Research

  • Feminine Hygiene Products Market by Product :

    • Sanitary Napkins/Pads
    • Tampons
    • Menstrual Cups
    • Panty Liners
  • Feminine Hygiene Products Market by Distribution Channel :

    • Hypermarkets
    • Supermarkets
    • Convenience Stores
    • Department Stores
    • Retail Pharmacies
    • Online Purchase
  • Feminine Hygiene Products Market by Region :

    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia & Oceania
    • MEA

- FAQs -

How is the global feminine hygiene products market growing?

The global feminine hygiene products market is set to expand at 4.2% CAGR through 2032.

What is the projected market value for feminine hygiene products?

The global feminine hygiene products market is estimated to reach US$ 52.10 billion by 2032.

Which products are expected to account for majority of sales?

Sanitary pads/ napkins, tampons, menstrual cups, hygiene wipes, and hygiene wash dominate the market.

Who are the key feminine hygiene product manufacturers?

Key market players are Lil-Lets, Johnson & Johnson, Ontex International, Procter & Gamble, and SCA.

Feminine Hygiene Products Market