Video Streaming Market
Video Streaming Market by Streaming Type (Live, Non Linear), by Delivery Channel (Internet Protocol TV, Over-the-Top, Pay-TV), Platform (Gaming Consoles, Laptops & Desktops, Smartphones & Tablets, Smart TV), by Service, by Revenue Model, by End-use & Regional Forecast 2022-2032
Global Video Streaming Market Outlook (2022-2032)
The video streaming market is likely to garner a market value of US$ 50 Bn in 2022, expected to register a CAGR of over 17% from 20220-2032, accumulating a market value of US$ 241 Bn.
Market Size Value in 2022
US$ 50 Bn
Project Market Forecast Value in 2032
US$ 241 Bn
Global Growth Rate (2022-2032)
Market Share of North America
Key Companies Profiled
People were confined to their homes due to the outbreak of COVID-19. Thus, global video streaming viewership witnessed a substantial spike among consumers globally. Furthermore, internet enabled smart televisions with captivating picture quality such as FHD, HD, and 4K are increasing subscription for video streaming services
Demand Analysis of Video Streaming from 2017 to 2021 Vs Market Projections for 2022 to 2032
According to Fact.MR’s study, the video streaming industry experienced an impressive trajectory, expanding at a CAGR of 15% from 2017-2021. Growth is attributed to growing preference for online visual entertainment platforms, owing to greater access to the digital media.
During the COVID-19 pandemic, prospects for video streaming services inclined even further. The imposition of mandatory lockdowns compelled people to stay indoors. This led to an increased amount of time spent online, prompting streaming services to introduce new content or re-air existing content.
Video streaming platforms are investing in creating original content for premium subscribers. This puts them directly in competition with online video content platforms such as Netflix. The competition gives consumers a plethora of options to choose from which furthers the demand for video streaming services in general. Thus, the sales of video streaming are expected to exceed US$ 241 Bn by registering a CAGR of 17.03% in the forecast period 2022-2032.
Prominent Growth Drivers Influencing Video Streaming Market Expansion
Consumer Study Aiding Growth for Video Streaming Platforms
Developing local content for high growth regions is a major competitive strategy among market players. Thus, the likes of Amazon, Netflix, and YouTube are partnering with social media influencers, and celebrities to curate regional content that appeals to local communities.
Furthermore, education end-uses of video streaming is a remunerative trend to keep an eye on. Prevalence of e-learning across the globe further creates surging demand for real-time video streaming of course content. In addition, Tech-driven advancements such as 3 dimensional videos, virtual reality, and augmented reality present profitable prospects for video streaming services. Moreover, this has also increased video streaming on other connected devices in urban households such as smartphones, tablets, and laptops.
Organizations are analysing consumer behavior using consumer sentiment analysis to differentiate content amid stiff competition. Streaming rights, and cost-efficient production of video content dictates profits and sustained growth. All these factors are aiding the growth of video streaming.
COVID-19 has Impacted Video Streaming Positively
Omnipresent lockdowns across the globe have generated a meteoric increase in video streaming. As organizations shift to work-from-home as a step towards mitigating financial losses. Video streaming services such as video conferencing, and video call meetings garner multiplying users every day.
Popular service providers such as Zoom Video Communications, Microsoft Teams are continuously adding infrastructure capacity to keep their video streaming services from crashing. COVID-19 presents a true test of technical infrastructure and scalability models of video streaming service providers. However, this test also presents remunerative opportunities for market players to gain market value share.
Entertainment video streaming giants such as Netflix, Amazon Prime, HooQ are tackling the increase in pressure by reducing the quality of videos. For instance, in Europe, Netflix has limited the highest quality to HD videos, whereas in India Netflix has been requested by Cellular Operators Association of India (COAI) to limit video streaming quality to SD. These are preventive steps to ensure that telecommunication infrastructures aren’t disrupted due to excessive video streaming.
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How are Video Streaming Services Performing in North America?
Innovation Bolstering Demand of Video Streaming Subscription Revenues
According to Fact.MR, the U.S accounts for the largest market value share in North America. Presence of major video streaming platforms such as Netflix and Amazon Prime are primary factors for share-wide dominance of this region.
In addition, innovation and development of advanced streaming technology enables data efficient streaming of content. The average consumption of video streaming services is over 38 hours of content in the U.S. This points to favourable consumer trends in North American countries.
Moreover, strong cloud network and internet connectivity such as 5G network is accelerating the demand for video streaming. Thus, North America is expected to account for 20% market share for video streaming market.
Will Middle East & Africa emerge as an Opportunistic Video Streaming Hub?
Penetration of Smartphone Companies Surging Demand for Video Streaming in MEA
Usage of internet has exponentially increased in Iran and Saudi Arabia. Penetration of mobile and tablet companies is driving the demand for video streaming in the region.
Moreover, technological advancement along with increasing inclination towards educational, sports and entertainment content has positively influenced the sales of video streaming.
Thus, Middle East & Africa offer the most noteworthy revenue opportunities with a double digit 19% CAGR between 2022 and 2032.
Live Streaming to Yield Expanding Profit Pools for Video Streaming Companies?
Enhanced Preference for Sports Live Streaming Widening Growth Prospects
Leveraging the strong fan-base of live sports, and entertainment events, the live streaming segment emerges as the principal streaming type segment. Digitization initiatives by international sports associations coupled with strong cloud infrastructure will continue to create perpetual demand for video streaming.
Furthermore, the ease of using live telecasting through the medium of YouTube has made viewing easier for people across locations. Thus, live streaming is expected to account for a lion’s share of 62% of the total market revenues of video streaming market in the assessment period.
Convenience of Personal Viewing Augmenting Online Streaming on Mobiles and Tablets?
Individual Viewership of Online Content Spurring Uptake of Tablet and Mobile based Streaming Subscription Services
Most people prefer personal and individual viewing of different type of content. As every individual has a different choice of watching content, the focus has shifted from watching shows with family on television to watching shows individually and alone.
Moreover, in the last decade, the sales of mobile phones and tablets have upsurged drastically. In addition, online classes, seminars, educational apps have increased viewing online content on mobiles and tables. Thus, by platform, mobile and tablets are expected to hold more than 45% market share for video streaming market.
Prominent video streaming service provides are expanding their global presence by collaborating with existing players or online security and traffic management providers. Prominent developments in the industry are as follows:
- In November 2019, Netflix, Inc and CJ ENM/Studio Dragon entered a three-year strategic partnership that began in 2020. Both the companies have signed a multi-year production and distribution agreement.
- Likewise, in November 2021, Akamai Technologies Inc. and Queue-it announced a global commercial partnership, aimed at offering consumer-friendly means to manage challenges caused by surges to online traffic.
An Adaptive Approach to Modern-day Research Needs
Key Segments Covered in the Video Streaming Industry Survey
- Live Video Streaming
- Non Linear Video Streaming
- Video Streaming via Internet Protocol TV
- Over-the-Top (OTT) Video Streaming
- Video Streaming through Pay-TV
- Video Streaming across Gaming Consoles
- Video Streaming across Laptops & Desktops
- Video Streaming across Smartphones & Tablets
- Video Streaming across Smart TV
- Video Streaming for Consulting
- Video Streaming for Managed Services
- Video Streaming for Training & Support
- Video Streaming through Advertising
- Rental Video Streaming
- Subscription-based Video Streaming
- Video Streaming for Enterprises
- Video Streaming for Corporate Communications
- Video Streaming for Knowledge Sharing & Collaborations
- Video Streaming for Marketing & Client Engagement
- Video Streaming for Training & Development
- Video Streaming for Consumers
- Video Streaming for Real-Time Entertainment
- Video Streaming for Web Browsing & Advertising
- Video Streaming for Gaming
- Video Streaming for Social Networking
- Video Streaming for E-Learning
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