Enterprise Video Market Analysis By Solution (Enterprise Video Conferencing, Content Management & Webcasting) By Service (Integration & Deployment, Managed Service & Professional Service) By Deployment (Cloud & On Premise) By Application, Technique, Size, End-Use & Region – 2022 to 2032

Enterprise Video Market Outlook (2022-2032)

The global enterprise video market is anticipated to hold a value of US$ 17.3 Billion in 2022. Increasing application of enterprise video solutions across various organizations to grow collaboration among their global workforces is likely to boost the market at a CAGR of 10.93% during the forecast period while amassing a market value worth US$ 48.8 Billion by 2032.

Over the last few years, enterprise video has gained notable traction among various organizations. Various companies are focusing to develop Content Delivery Networks (CDNs) that boost the delivery of multimedia internet content and offer better video streaming potential to organizations.

In April 2022, Google Cloud announced its new Multimedia CDN platform called Media CDN which allows organizations to leverage Google’s YouTube network. Other features offered include custom ad insertion, platform extensibility, and ecosystem integrations.

Various venture capital firms are offering funds to the startups developing enterprise video solutions. In March 2022, 100ms, Inc., an Indian startup, took the initiative to develop a live video conferencing infrastructure and raised US$ 20 Million in a Series A funding round.

Established players in the market are introducing innovative live streaming applications to gain a competitive edge in the industry. For instance, IBM Corporation offers an IBM Video Streaming platform that assists users broadcast various live-streamed content. The platform gives absolute control to the organizations over the content.

Expanding number of online video viewers is anticipated to play a significant role in strengthening the market growth. YouTube, the most renowned video streaming platform, has more than 2 billion users, and about 5 billion videos are watched every day. Various organizations are including video as a part of their content marketing strategy, which is likely to benefit the market positively.

Enterprise Video Market (2017 to 2021) Vs Market Outlook (2022 to 2032)

The global enterprise video market is anticipated to display a CAGR of 10.93% during the forecast period from 2022-2032, valuing US$ 48.8 Billion by 2032. From 2017-21, the market exhibited a CAGR of 10%.

Collaboration between enterprise video and digital signage has assisted organizations to enhance their brand awareness, customer engagement, and product awareness, which is likely to drive market growth during the forecast period. For instance, banks use signage and kiosks at branch locations to develop business strategies and provide customer value. It assists banks to promote services and products, like credit cards, loans, etc.

Growing emphasis on cloud deployment by various tech companies like Microsoft and Amazon Web Services to procure security and compliance standards is likely to play a salient role in driving the market during 2022-2032.

Also, ongoing technical development in video streaming, like the introduction of Application Programming Interfaces (APIs) is expected to burgeon the market size in the assessment tenure. APIs enable enterprises to associate various technological platforms, delivering an omnichannel experience to their customers. Accredited to such factors, the market is likely to expand notably in the forecast period.

What are the Factors Driving the Global Enterprise Video Market?

Growing Demand for Enterprise Video in Various Sectors to Boost the Market

The growth of the market can be attributed to the increasing demand for on-demand video streaming for learning and development across various sectors. Various educational institutes are using videos and multimedia presentations to offer a better learning experience with visual recordings of webinars and courses. For instance, Google LLC’s video conferencing service Google Meet is available to educational institutions and enterprises.

Increasing requirements to enhance operational efficiency and employee productivity is projected to be another factor strengthening the market growth during the forecast period. As per the Cisco global survey focused on the future of work, 98% of employees said that they experienced frustration from distractions during video meetings while working from home. Various solutions providers are offering advanced noise cancellation technologies. The growing need to enhance operational efficiency and productivity is burgeoning the global enterprise video market.

Growing Adoption of BYOD to Propel the Market Growth

The growing adoption of BYOD is anticipated to act as a significant opportunity for the global enterprise video market. Such solutions offer employees more flexibility to interact with corporate data from remote locations. Various organizations have adopted the BYOD policy, they are expected to adopt enterprise video solutions to allow their employees to communicate with each other or client. Growing adoption of BYOD by organizations is augmenting the market size of the enterprise video market.

Innovative initiatives to develop platforms/apps are likely to further develop the market during the forecast period. For instance, in October 2020, Microsoft added various features in its Teams applications, which are beneficial for hospitals and other healthcare organizations, including virtual visits and Electronic Healthcare Record (EHR), Teams templates, Teams policy packages, and care coordination and collaboration. Such factors are expected to make a significant contribution to developing the market during the forecast period.

What are the Factors Limiting the Global Enterprise Video Market?

Lack of Communication Infrastructure in Developing and Underdeveloped Nations to Hamper the Market Growth

Various developed nations have robust communication infrastructures; however, some developing nations and underdeveloped nations lack basic communication infrastructure to support high-quality video communication.

Therefore, people in such areas depend more on audio-based communication to avoid low-quality video and recurring disconnections. The lack of strong communication resources and infrastructure is a significant limitation to the expansion of the enterprise video market.

Also, because of high costs and extensive infrastructure requirements associated with enterprise video solutions, the usage of enterprise video communication tools remains restricted to conference rooms.

Some enterprise video solutions do not provide interoperability across devices and platforms; therefore, users face complications in enterprise video solutions. Attributed to the aforementioned factors, the market is likely to experience some limitations in the forthcoming period.

Region-Wise Insights

Why is North America Projected to Dominate the Global Enterprise Video Market?

Presence of Giant Players in the Region to Offer Dominance to the Region

As per the analysis, North America is anticipated to dominate the global enterprise video market during the forecast period. In 2021, the region accounted for about 42% of the global market share.

Domination of the region is attributed to the presence of large players like Microsoft, IBM, Cisco, Adobe, and Zoom, which make a massive contribution to the regional growth. Besides, the region has well-established economies such as the U.S and Canada, which make a significant investment in R&D activities for the development of new technologies such as ML, AI, and 5G.

Growing collaborations and partnerships have made significant contributions to developing the regional market. For instance, in October 2019, LaunchPoint, by Marketo, an Adobe company, announced its partnership with Brightcove, a known provider of cloud-based video services. Brightcove would be an Accelerate partner for Marketo Engage customers looking to incorporate video assets into their marketing strategies.

Other factors contributing to the market growth include access to high-quality internet along with the growing demand for visual meetings. Also, the growing demand for virtual private networks across various organizations and educational institutions is anticipated to augment the regional growth in the forthcoming period.

What are the Growth Prospects in Europe for the Global Enterprise Video Market?

Increasing Number of SMEs in the Region to Growth the European Market

Europe is anticipated to be the second-largest market for the enterprise video market. The growth of the market can be attributed to the heavy capitalization of advanced technologies. The growing economies like Italy, France, Spain, and others, are expected to make a significant contribution to developing the regional market.

Various organizations in the region are transitioning from large conferencing rooms to smaller hurdle rooms with a motive to utilize maximum office space for employee engagement. This transition from large conference rooms to small hurdle rooms is influenced by the advent of audiovisual (AV) technologies, which allow employees to virtually interact with individuals remotely.

Also, medium and large-sized corporations are focusing on their competencies where they are likely to outsource the IT solutions which are anticipated to play a significant role in developing the regional market during the forecast period. Additionally, increasing costs with the setup of IT infrastructure and mobility has resulted in the larger application of managed mobility services, thus, expanding the regional market during the forecast period.

The growing partnership among players across the globe is projected to benefit the industry. For instance, in 2019, InPlayer announced that they had joined the Kaltura Video Technology Marketplace as a premier partner to offer a deeper level of integration with Karlutra’s platform.

Why is APAC Anticipated to be the Most Lucrative Market for the Enterprise Video Market?

Presence of Developing Countries to Drive the Regional Market’s Growth

As per the analysis, APAC is anticipated to be the most lucrative market during the forecast period. The region is expected to exhibit a CAGR of 15% during the forecast period.

Expansion of the regional market is majorly attributed to the presence of various SMEs in India, China, and Japan. Also, the rising popularity of distance learning and increasing popularity of e-learning in Australia, Japan, China, and India, are offering various lucrative opportunities to the market players.

Other factors contributing to the market growth include developing infrastructure, the rising proliferation of mobile services, and increasing investment in the procurement of advanced technology. Attributed to such factors, the market in APAC is anticipated to grow significantly during the forecast period.

Category-Wise Insights

By End-Use, which Segment is anticipated to dominate the Global Enterprise Video Market?

As per the analysis, by end-use, the BFSI segment is anticipated to dominate the market during the forecast period. In 2021, the segment is likely to have accounted for about 24% of the global revenue share. This can be attributed to the increasing demand for video-based marketing and sales to augment branch communications and banking services. The enterprise video solutions help banks communicate through audio, digital content, and video.

On the other hand, the healthcare and life sciences segments are projected to record a CAGR of 15% during the forecast period. The enterprise video software facilitates collaboration between patients and healthcare teams and offers immediate medical assistance to patients located remotely, which is expected to play a significant role in driving the segmental growth in the forecast period.

How are Startups Contributing to the Expansion of the Global Enterprise Video Market?

Wickr, Daily, Bluejeans Network, Kudo, Owl Labs, Happeo, Actimo, Coyo, InvolveSoft, and Oak, are some of the emerging players in the global enterprise video market. New players in the market are adopting various strategies that can propel market growth during the forecast period. For instance, Oak, founded in 2015, offers intranet software to connect teams and engage people. Its cloud-based intranet solutions allow users to collaborate across the organization and connect with each other.

• In June 2021, Amazon’s cloud services giant Amazon Web Services announced that it acquired communications service Wickr. It claims to be the only “collaboration service” that meets security criteria set out by NSA.
• In January 2022, Verizon launched BlueJeans on Google Glass augmented reality headsets. Workers can use the touchpad in the AR headset to control the BlueJeans app or quickly join a meeting by scanning a QR code with the device. BlueJeans uses the headset's 8 MP camera to stream 720p video while taking advantage of the device's spatial audio capabilities.

Competition Analysis

Who are the Leading Players in the Global Enterprise Video Market?

Key players in the global enterprise video market include Adobe, Avaya Inc., Brightcove Inc., Cisco Systems, Inc., IBM Corporation, Kaltura, Inc., Microsoft, Polycom, Inc. (Plantronics, Inc.), VBrick, and Vidyo, Inc.

Recent Updates from the Industry Include :

• In November 2020, Avaya announced an expansion in the availability of the Avaya Cloud Office, which is a unified communications solution that provides video meetings, team messaging, and cloud PBX. It shall be provided to the world’s top 5 largest economies, Austria, Belgium, Germany, Italy, and Spain.
• In August 2020, Cisco disclosed the acquisition of BabbleLabs, an entity that designs and develops communication software, to enhance the user’s video meeting experience.

Report Scope

Key Segments Profiled in the Global Enterprise Video Market

• By Solution :

  • Enterprise Video Conferencing
  • Enterprise Video Content Management
  • Enterprise Video Webcasting

• By Service :

  • Integration & Deployment
  • Managed Service
  • Professional Service

• By Deployment :

  • Cloud-based Enterprise Video Deployment
  • On-premises Enterprise Video Deployment

• By Application :

  • Corporate Communications
  • Training & Development
  • Marketing & Client Engagement

• By Delivery Technique :

  • Enterprise Video Downloading/ Traditional Streaming
  • Enterprise Video Adaptive Streaming
  • Enterprise Video Progressive Downloading

• By Organization Size :

  • Enterprise Video in Large Enterprises
  • Enterprise Video in Small & Medium Enterprise (SME)

• By End Use :

  • IT & Telecom
  • Banking, Financial Services, and Insurance (BFSI)
  • Healthcare & Life Sciences
  • Media & Entertainment
  • Education
  • Retail & Consumer Goods
  • Other End Use Industries

• By Region :

  • North America
  • Europe
  • Latin America
  • Asia Pacific
  • Middle East & Africa