Sensitive Toothpaste Market

Sensitive Toothpaste Market Outlook (2023 to 2033)

The global sensitive toothpaste market was pegged at US$ 1.7 billion in 2022. Projections for the period between 2023 and 2033 indicate a 6.1% compound annual growth rate (CAGR) for sensitive toothpaste sales, resulting in a market size of US$ 3.26 billion by the end of 2033.

'Sensitive toothpaste' helps reduce tooth sensitivity caused by exposed dentine and promotes fresh breath. Explicit dentin surfaces react to stimuli that are usually thermal, evaporative, tactile, osmotic, chemical, or electrical to cause sharp, temporary dental pain that is unconnected to any other dental ailment.

It is predicted that the growth of the sensitive toothpaste industry may be fueled by important vendors implementing innovative marketing strategies. Sensodyne and Colgate-Palmolive are the two major companies that educate consumers about oral sensitivity and promote the consumption of sensitive toothpaste.

When eating or drinking, oral sensitivity causes a sharp, stabbing feeling and is caused by underlying dental problems such as receding gums, cavities, or weakened enamel. Sensitive toothpaste aids in the reduction of this pain.

• GSK Consumer Healthcare introduced Sensodyne Nourish in April 2022, a fresh line of toothpaste that aims to strengthen and nourish the teeth with bio-active minerals, promoting a healthy mouth free from sensitivity.
• Unilever Group introduced Signal Sensitive Expert toothpaste in 2019, a toothpaste specially formulated for individuals with sensitive teeth. This product combines fluoride and potassium nitrate to effectively calm the nerves and deliver enduring relief from tooth sensitivity.

Report Attributes	Details
Sensitive Toothpaste Market Size (2022)	US$ 1.7 Billion
Estimated Market Value (2023)	US$ 1.8 Billion
Forecasted Market Value (2033)	US$ 3.26 Billion
Global Market Growth Rate (2023 to 2033)	6.1% CAGR
South Korea Market Value (2033)	US$ 88.19 Million
South Korea Market Growth Rate (2023 to 2033)	3.4% CAGR
United Kingdom Market Value (2033)	US$ 160.05 Million
United Kingdom Market Growth Rate (2023 to 2033)	5.5% CAGR
Key Companies Profiled	Ludovico Martelli SpA Church and Dwight Co. Inc. Amway International Inc. Unilever Plc. GlaxoSmithKline Toms of Maine Colgate-Palmolive Company The Himalaya Drug Company Sunstar Suisse S.A.

Will Consumption of Sensitive Toothpaste Increase in Light of Growing Oral Health Concerns?

“Market Expanding Due to Rising Awareness of Implications of Oral Sensitivity"

The need for practicing good oral hygiene is becoming more widely recognized, which will benefit the market for sensitive toothpaste in the years to come. Due to growing consumer awareness of oral sensitivity and its negative repercussions, sensitive toothpaste is in high demand. This can be attributed to the distinctive awareness efforts that major players have run to draw in, keep, and satisfy consumers.

Market players develop toothpaste tailored for individuals with tooth sensitivity, offering a range of advantages including thorough cleansing, whitening properties, reparative effects, herbal multi-care benefits, and a refreshing mint flavor.

"Increased Prevalence of Childhood Tooth Decay and Preference for Natural Tooth Care Solutions"

Excessive use of hazardous compounds and chemicals, including fluoride, triclosan, sodium lauryl sulfate, artificial sweeteners, and parabens in conventional toothpaste, is one of the primary reasons why people move to and demand natural tooth care solutions. Over time, these substances become detrimental to dental health.

Unrestrained sugar consumption, poor oral hygiene practices, and inappropriate use of medical services all contribute to the increased prevalence of childhood dental cavities, which is anticipated to fuel demand for sensitive toothpaste.

• According to a 2019 report by the World Dental Federation (FDI), over 3.9 billion individuals globally are expected to encounter oral health issues, with untreated dental caries affecting approximately 44% of the global population.

What is Restraining the Sales Growth of Sensitive Toothpaste?

“Adoption of Alternative Products and Home Remedies to Reduce Tooth Sensitivity”

Preference for natural and homemade cures for dental and oral health poses a significant challenge for companies that make commercial oral hygiene products.

Utilization of conventional oral health ingredients poses a challenge to sales of sensitive toothpaste, compelling companies to promote the adoption of modern oral hygiene practices to enhance their profitability. People living in rural areas in emerging countries may use these alternative products for oral hygiene, which could limit market growth for sensitive toothpaste throughout the predicted timeframe.

“Lack of Oral Care Literacy and Higher Price of Sensitive Toothpaste Compared to Conventional Toothpaste”

Despite growing awareness of oral sensitivity, there is still a segment of the population that remains uninformed about the availability and benefits of sensitive toothpaste. Limited consumer awareness acts as a restraint, as potential customers may not actively seek out or understand the need for sensitive toothpaste.

Sensitive toothpaste is often priced costlier than regular toothpaste due to its specialized formulation and targeted benefits. Some consumers may perceive sensitive toothpaste as expensive, which can hinder their willingness to switch from conventional toothpaste to sensitive toothpaste, especially if they do not prioritize or recognize the significance of addressing oral sensitivity.

How Can Start-ups Establish a Solid Foothold in the Sensitive Toothpaste Market?

“Focus of Start-ups on Eco-friendly and Scientifically Advanced Dental Care Solutions”

New companies in the sensitive toothpaste market bring fresh perspectives, innovative formulations, and a focus on consumer needs. These entrepreneurial ventures aim to disrupt the industry by offering natural, eco-friendly, and scientifically advanced solutions for toothcare.

With their emphasis on transparency, sustainability, and unique product offerings, start-ups in the market contribute to the diversification of options available to consumers and drive innovation within the industry.

• Hello Products is a start-up that focuses on natural and eco-friendly oral care products, including sensitive toothpaste. They offer a range of toothpaste variants formulated with high-quality ingredients, such as aloe vera, coconut oil, and activated charcoal.

Country-wise Insights

Why is the Use of Sensitive Toothpaste Increasing in the United States?

“High Cost of Clinical Dental Treatments Pushing Utilization of Sensitive Toothpaste as Preventive Measure”

The market in the United States is anticipated to expand at a moderate CAGR of 5.5% and reach US$ 859.09 million by the end of 2033.

Consumption of sensitive toothpaste in the country is increasing due to several causes, including rising dental disease rates, higher oral health awareness, and escalating sensitivity concerns.

High cost of dental care in North America encourages individuals to practice better oral hygiene, which raises the consumption of sensitive toothpaste.

• According to the Centers for Disease Control and Prevention (CDC), 1 in 4 Americans have untreated dental decay. To stop the acceleration, they use sensitive toothpaste more regularly.

More hygienic advancements are being made in the oral care product market, which is expected to accelerate the growth of the toothpaste sector in the coming years.

What is the Demand Outlook for Sensitive Toothpaste in India?

“Increased Prevalence of Oral Sensitivity Issues”

The market for sensitivity toothpaste in India is expanding primarily due to rising disposable income and increased dental hygiene awareness. The majority of the components used to make oral care products in India are organic and Ayurvedic. Ayurvedic and natural ingredients are used in the manufacture of many oral care products in India.

Demand for sensitive gel dental floss in the country is anticipated to be driven by a preference for natural ingredients. This is because there is an increase in demand for dental care products, especially in India, where a sizable segment of the population experiences dental problems and sensitivity.

• More than 34% of Indians, according to the WHO, have issues with oral sensitivity. The market in India is anticipated to be driven by rising demand for herbal and natural care toothpaste for sensitive teeth problems.

How is Demand for Sensitive Toothpaste Shaping Up in Japan?

“Wide Adoption of Technologically Advanced Oral Care Solutions”

The market in Japan is anticipated to expand at a steady CAGR of 5% and reach US$ 153.52 million by the end of 2033.

The rising prevalence of patients with dental and oral disorders, and the adoption of technologically advanced oral care products such as sensitive toothpaste are additional factors that will favorably affect the market in Japan during the forecast period.

Category-wise Insights

Which Sensitive Toothpaste Product is Driving Substantial Market Growth?

“Rising Utilization of Rapid Relief Sensitivity Toothpaste for Effective Alleviation of Sensitivity”

Consumption of rapid relief sensitive toothpaste is anticipated to increase at a robust CAGR of 6.3% over the projected period.

Sensitive toothpaste formulated for rapid relief is designed to provide quick and effective alleviation of tooth sensitivity. This specialized toothpaste offers targeted solutions to help individuals find immediate relief from discomfort and pain caused by tooth sensitivity.

According to Fact.MR, a market research and competitive intelligence provider, by employing specific ingredients and advanced formulations, sensitive toothpaste for rapid relief aims to provide fast-acting relief and restore comfort for those experiencing tooth sensitivity.

Which Distribution Channel Accounts for High Sales of Sensitive Toothpaste?

“Sales of Sensitive Toothpaste through Online Platforms Increasing Due to High Convenience & Accessibility Factor”

Sales of sensitive toothpaste through online channels are expected to expand at a moderate CAGR of 5.9% from 2023 to 2033.

The sensitive toothpaste market has witnessed significant growth in online sales in recent years. The convenience, accessibility, and wide reach of online platforms have contributed to the increasing popularity of purchasing sensitive toothpaste online. Online platforms offer a vast selection of sensitive toothpaste products from various brands and manufacturers.

Consumers have access to a wide range of options, including different formulations, flavors, and specialized variants. This availability ensures that consumers can find the specific sensitive toothpaste that meets their needs and preferences.

Competitive Landscape

The sensitive toothpaste market is highly competitive, with numerous players vying for market share. Manufacturers and brands continuously strive to develop innovative formulations, differentiate their products, and capture the attention of consumers seeking effective solutions for tooth sensitivity.

Several brands focus exclusively on sensitive toothpaste, positioning themselves as experts in addressing tooth sensitivity. These specialized brands often invest heavily in research and development to create unique formulations and targeted solutions for sensitive teeth.

• TePe introduced a new line of toothpaste choices in March 2023 for people with certain oral hygiene needs. TePe Daily and TePe Pure were created to help people with dry saliva and sensitive gums.

Key Segments of Sensitive Toothpaste Industry Research

• By Type :

  • High Sensitive Toothpaste
  • Low Sensitive Toothpaste

• By Application :

  • Whitening
  • Rapid Relief
  • Herbal

• By Distribution Channel :

  • Supermarkets
  • Retail Stores
  • Pharmacies
  • Online Sales Channels

• By Region :

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East & Africa