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Sensitive Toothpaste Market

Sensitive Toothpaste Market

Oral Illnesses and Teeth Sensitivity Problems to Propel the Need for Sensitive Toothpaste Market during 2021-2031

Sensitive Toothpaste Market
  • Aug-2021
  • List of Tables : 74
  • List of Figures : 191
  • 170 Pages
  • Consumer Goods

Market Snapshot

The global sensitive toothpaste market is expected to grow at a CAGR of over 5% during the 2021-2031 forecast period. Consumer awareness of tooth sensitivity and its negative consequences is increasing, resulting in a strong demand for sensitive toothpaste.

This can be attributed to key players' unique awareness initiatives aimed at attracting, engaging, and delighting consumers. According to Fact.MR, the market was valued at US$ 1.5 Bn in 2020, expected to reach US$ 2.5 Bn by 2031, growing 1.6x.

Key Points Addressed in Sensitive Toothpaste Industry Analysis

  • Market Estimates and Forecasts (2016-2031)
  • Key Drivers and Restraints Shaping Market Growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Brand Share and Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • COVID-19 Impact on Sensitive Toothpaste and How to Navigate
  • Recommendation on Key Winning Strategies

Know More Details About the Report

2016-2020 Sensitive Toothpaste Consumption Analysis vs 2021-2031 forecast

From 2016 to 2020, sensitive toothpaste sales expanded at around 5% CAGR, concluding at US$ 1.5 Bn. Oral illnesses and teeth sensitivity problems are on the rise as a result of rapidly changing lifestyles and increased intake of alcohol and tobacco, spurring demand for sensitive toothpaste.

Increased sales of sensitive toothpaste have resulted from rising disposable incomes and extensive advertising to build brand image, fueling the market's expansion.

Furthermore, growing need for cosmetic dentistry will be critical in propelling the teeth whitening industry forward, which will propel sensitive toothpaste usage. Hence, global market for sensitive toothpaste is predicted to grow at a CAGR exceeding 5% from 2021 to 2031.

How are Increasing Oral Health Concerns Widening Sensitive Toothpaste Consumption?

According to the World Health Organization, oral disease pose a major health burden for many countries, with nearly 3.5 billion people suffering from it. Over 530 million children suffer from dental caries of primary teeth, while severe periodontal disease impacts 1/10th of the global population.

Consequently, people are becoming highly conscious and striving to maintain good oral hygiene. The Centers for Disease Control and Prevention projects that the baby boomer generation is likely to retain their natural teeth, mainly due to reliance on fluoride toothpaste. Increased incidence of tooth sensitivity has accelerated demand for sensitive toothpaste worldwide.

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Increasing Tobacco Consumption Spurring Sensitive Toothpaste Sales?

Excessive tobacco consumption through various means- be it cigarette smoking or chewing raw leaves- has led to an explosion of oral health problems, ranging from brittle teeth to oral cancers.

The American Dental Association estimates that smoking accounts for approximately 20% of deaths across the U.S. Because of the oral health implications of tobacco use, dental practices may provide a uniquely effective setting for tobacco use recognition, prevention and cessation. Whist quitting consumption, patients tend to rely on regular teeth brushing to clear any mark or residue left behind, which is impelling sensitive toothpaste demand.

Country-wise Analysis

How has Asia been a Beneficiary of Sensitive Toothpaste?

Asia is a major market for sales of sensitive toothpaste. This expansion can be ascribed to rising disposable income and increased awareness of oral hygiene. Due to rising consumer demand for oral care products, India and China are the leading contributors.

According to the World Health Organization, over 34% of Indians suffer from oral sensitivity. The market for sensitive toothpaste in India is predicted to grow due to the rising demand for herbal and natural care toothpaste for sensitive teeth. According to Fact.MR, 47% of the revenue is poised to be generated from Asia.

What Supports Increasing Sensitive Toothpaste Sales in Europe?

Due to the large consumption of coffee, which contains components that can have negative effects on oral hygiene, Europe is projected to emerge as a market leader.

As a result, demand for these pastes, particularly vegan kinds of toothpaste, is increasing across the continent. As per the estimates by Fact.MR, the European landscape is likely to expand at over 5% CAGR through 2031.

What Supports Increasing Sensitive Toothpaste Sales in the U.S.?

In North America, high-cost dental care systems in the United States are encouraging consumers to take better care of their teeth, driving up demand for sensitive toothpaste.

According to the estimates put forth by Fact.MR, nearly 45% of global sensitive toothpaste demand is expected to be generated across the United States. Statistics revealed by the CDC establish that untreated tooth decay impacts more than 1 out of 4 U.S citizens. To prevent further acceleration, people are increasingly using sensitive toothpaste.

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Category-wise Insights

Why are Rapid Relief Toothpaste in High Demand?

Rapid relief products are becoming more popular as customers with more discretionary cash spend more on dental care. Increased demand for instant relief from pain and discomfort has led to a surge on rapid relief sensitive toothpaste.

Rapid relief sensitive toothpastes are expected to grow at a 6% CAGR through 2021. More than a quarter of the overall market value is accounted for by the product type segment.

Why are Online Distribution Channels Highly Preferred?

The internet space is expanding globally, which is one of the positive factors that will help the market growth throughout the forecast period. Almost 40% of global sensitive toothpaste sales are now marketed online

With the growing number of producers, sales of sensitive toothpaste on the internet are also increasing. Due to internet sales, sensitive toothpaste will see a surge in demand and profit over the upcoming years.

How are Whitening Sensitive Toothpaste Acquiring Traction?

With a lion's share of more than 55% of the entire sensitive toothpaste market value, whitening sensitive toothpaste generates the most revenue for industry players. This is due to the product's capacity to prevent and heal tooth decay caused by dietary acid erosion.

By 2021, the teeth whitening segment is expected to expand by US$ 840.4 Mn. Despite the pandemic, the teeth whitening market grew by over 3% year over year in 2020 and is predicted to rise at a CAGR exceeding 4% during the forecast period.

Competitive Landscape

Strategic acquisitions, collaborations, and new releases are the primary goals of sensitive toothpaste manufacturers in the coming decade.

  • Avon Fresh Pro-Family Flouride Toothpaste is the most recent addition to Avon. Vitamin E is included in the Perfect 10-in-1 Protection Original Flavor for healthy gums. It strengthens teeth and protects them from decay.
  • The latest Sensodyne Tartar Control toothpaste for sensitive teeth works deep into the tooth to relieve unpleasant tooth sensitivity and prevent recurrence while also preventing tartar build-up.
  • To cleanse and lift stains, Signal's new White Now Detox solution contains 94 percent natural ingredients, including mineral clay and activated charcoal. White Now's White-Correct technology has been added to the mix.

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Report Scope



Forecast Period


Historical Data Available for


Market Analysis

US$ Mn for Value & ‘000 Units for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa

Key Countries Covered

  • U.S
  • Canada
  • Brazil
  • Mexico
  • Germany
  • U.K
  • France
  • Spain
  • Italy
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • GCC
  • South Africa

Key Market Segments Covered

  • Product Type
  • Distribution Channel
  • Region

Key Companies Profiled

  • Ludovico Martelli SpA
  • Church and Dwight Co. Inc.
  • GlaxoSmithKline Plc.
  • Unilever Plc.
  • Amway International Inc.
  • Toms of Maine


Available upon Request

Key Segments Covered

  • Product Type

    • Sensitive Toothpaste for Whitening
    • Sensitive Toothpaste for Rapid Relief
    • Other Sensitive Toothpaste
  • Distribution Channel

    • Sensitive Toothpaste Sales via Supermarkets/Hypermarkets
    • Sensitive Toothpaste Sales via Convenience Stores
    • Sensitive Toothpaste Sales via Pharmacies and Drug Stores
    • Sensitive Toothpaste Sales via Online Channels

Sensitive Toothpaste Market- Scope of Report

A recent study by Fact.MR on the sensitive toothpaste market offers a 10-year forecast for 2021 to 2031. The study analyzes crucial trends that are currently determining the growth of the market. This report explicates on vital dynamics, such as the drivers, restraints, and opportunities for key market players along with key stakeholders as well as emerging players associated with offering Sensitive Toothpaste.

The study also provides the dynamics responsible for influencing the future status of the Sensitive Toothpaste market over the forecast period. A detailed assessment of value chain analysis, business execution, and supply chain analysis across regional markets has been covered in the report.

A list of prominent companies operating in the Sensitive Toothpaste market, along with their product portfolios, enhances the reliability of this comprehensive research study.

Report Summary

The study offers comprehensive analysis on diverse features, including production capacities, demand, product developments, revenue generation, and sales of Sensitive Toothpaste across the globe.

A comprehensive estimate on the market has been provided through an optimistic as well as a conservative scenario, taking into account the sales of Sensitive Toothpaste during the forecast period. Price point comparison by region with global average price is also considered in the study.

Key Questions Answered in Report

  • Which are the most lucrative sensitive toothpaste markets?
  • Which factors will impact the growth of sensitive toothpaste?
  • How will changing trends impact the strategies of market players?
  • How can market players capture the low-hanging opportunities across regions?
  • Which companies are leading the sensitive toothpaste industry?
  • What are the winning strategies of stakeholders in the market?

Analysis on Market Size Evaluation

The market has been analyzed for each segment in terms of volume (‘000 Units) and value (US$ Mn).

Estimates at global and regional levels for sensitive toothpaste are available in terms of “US$ Mn” for value and in “‘000 Units” for volume. A Y-o-Y growth contrast on prominent market segments, along with market attractiveness evaluation, has been incorporated in the report. Furthermore, absolute dollar opportunity analysis of all the segments adds prominence to the report.

Absolute dollar opportunity plays a crucial role in assessing the level of opportunity that a manufacturer/distributor can look to achieve, along with identifying potential resources, considering the sales and distribution perspective in the global Sensitive Toothpaste market.

Inspected Assessment on Regional Segments

Key sections have been elaborated in the report, which have helped deliver projections on regional markets. These chapters include regional macros (political, economic, and business environment outlook), which are expected to have a momentous influence on the growth of the Sensitive Toothpaste during the forecast period.

Country-specific valuation on demand for Sensitive Toothpaste has been offered for each region, along with market scope estimates and forecasts, price index, and impact analysis of the dynamics of prominence in regions and countries. For all regional markets, Y-o-Y growth estimates have also been incorporated in the report.

Detailed breakup in terms of value & volume for emerging countries has also been included in the report.

In-depth Analysis on Competition Analysis

The report sheds light on leading manufacturers of Sensitive Toothpaste, along with their detailed profiles. Essential and up-to-date data related to market performers who are principally engaged in offering Sensitive Toothpaste has been brought with the help of a detailed dashboard view. Market share analysis and comparison of prominent players provided in the report permits report readers to take preemptive steps in advancing their businesses.

Company profiles have been included in the report, which include essentials such as product portfolios and key strategies, along with all-inclusive SWOT analysis on each player. Company presence is mapped and presented through a matrix for all the prominent players, thus providing readers with actionable insights, which helps in thoughtfully presenting the market status, and predicting the competition level in the sensitive toothpaste domain. 

Research Methodology

In Fact.MR’s study, a unique research methodology is utilized to conduct extensive research on the growth of the Sensitive Toothpaste industry, and reach conclusions on the future growth parameters. This research methodology is a combination of primary and secondary research, which helps analysts ensure the accuracy and reliability of the drawn conclusions.

Secondary resources referred to by analysts during the preparation of the market study include statistics from governmental organizations, trade journals, white papers, and internal and external proprietary databases. Analysts have interviewed senior managers, product portfolio managers, CEOs, VPs, marketing/product managers, and market intelligence managers, all of whom have contributed to the development of the research report as a primary resource.

- FAQs -

According to Fact.MR, sales of sensitive toothpaste were valued at US$ 1.5 Bn as of 2020

From 2016 to 2020, sensitive toothpaste demand surged at a CAGR of nearly 5%

From 2021 to 2031, sensitive toothpaste sales are expected to reach US$ 2.5 Bn expanding at over 5% CAGR

Increased prevalence of oral health problems arising out of unhealthy eating habits and tobacco consumption is spurring sales

More than 2 out of 5 sales of sensitive toothpaste are likely to take place in the U.S market

According to Fact.MR, sensitive toothpaste sales are expected account for 47% of global demand

Sales of sensitive toothpaste across Europe are poised to register a CAGR of 5% through 2031

Whitening sensitive toothpaste are expected to remain top selling, with over 55% of market share

According to Fact.MR, rapid relief sensitive toothpaste is expected to surge at a CAGR of 6%

Unilever Plc, GlaxoSmithKline Plc. and Amway International Inc. are some prominent manufacturers of sensitive toothpaste

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Is the market research conducted by Fact.MR?

Yes, the report has been compiled by expert analysts of Fact.MR, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.

What research methodology is followed by Fact.MR?

Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.

What are the sources of secondary research?

Fact.MR conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.

Who are the respondents for primary research?

Fact.MR speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, and industry experts. For a full list of primary respondents, please reach out to us.

Is a sample of this report available for evaluation?

Yes, you can request a sample, and it will be sent to you through an email.