Growing use of mouthwash, from freshening the breath to preventing tooth decay, continues to drive its demand at a steady pace. Consumers have actively included mouthwash in their daily lifestyles. Manufacturers are aiming at achieving the top brand status by offering mouthwashes that kill highest number of germs and bacteria and help consumers in maintaining great oral health. As more consumers grow conscious about their oral hygiene, the demand for mouthwash will continue to witness an upsurge. According to the recent study published by Fact.MR, the global mouthwash market is pegged to expand at a healthy pace in the years to come.
During the forecast period, 2017-2026, the global mouthwash market is poised to grow at a CAGR of 5.5% in terms of value. By the end of 2026, more than 2,200,000 tons of mouthwash will be sold across the globe, according to the study findings.
Market Taxonomy
|
Region |
Product Type |
Nature |
Sales Channel |
|
North America |
Therapeutic |
Conventional |
Modern Trade |
|
Latin America |
Cosmetic |
Natural & Organic |
Departmental Stores |
|
Europe |
Antiseptic |
Convenience Stores |
|
|
Japan |
Other Products |
Drug Stores |
|
|
APEJ |
Online Stores |
||
|
MEA |
Other Sales Channel |
(Additional information, including cross-sectional data and country-wise analysis & forecast is available in the report)
Cosmetic Mouthwashes to Register High Volume Growth during 2017-2026
The report estimates that in 2018 and beyond, cosmetic mouthwashes will represent top-selling products in the global mouthwash market. By the end of 2026, more than 35% of the overall market volumes will be accounted by sales of cosmetic mouthwashes. The report further estimates that cosmetic mouthwashes will register fastest volume growth at 6.6% CAGR over the forecast period. The demand of therapeutic mouthwashes is projected to dwindle due to low uptake of mouthwash as a pre-procedural consumable in dentistry.
Modern Trade to Represent Largest Sales Channel through 2026
In 2017, more than 60% of mouthwashes sold in the global market were conventional in nature. The demand for conventional mouthwash will continue to gain steady traction, reflecting an estimated 5% CAGR in terms of volume over the forecast period. The report further estimates that modern trade outlets will register highest sales of mouthwashes across the globe. In 2017, approximately 30.4% of mouthwashes were sold globally through modern trade sales channels. By the end of 2026, over 710,000 tons of mouthwashes are expected to be sold through modern trade outlets across the globe. The report also estimates that the global sales of mouthwashes through online stores will register fastest traction, reflecting a volume CAGR of 6.1% over the forecast period.
Competition Tracking
Leading manufacturers of mouthwash have been profiled in the report. Companies namely, GlaxoSmithKline plc, Reckitt Benckiser Group plc., Procter & Gamble, 3M Co, Unilever plc, Church & Dwight Co., Inc., Colgate-Palmolive Company, Royal Philips N.V., Henkel AG & Co. KGaA, Kao Corp, Johnson & Johnson, Hawley & Hazel, Amway, Caldwell Consumer Health, Dr. Harold Katz, SUNSTAR, Dentyl Active, Jason Natural, Lotus Brands, and Rowpar Pharmaceuticals are observed as the global leaders in production of mouthwashes. In the future, several market players are expected to be introducing new formulations for improving the ability of their mouthwashes in killing oral germs and bacteria extensively. In addition, multiple companies will be eyeing for extending the cosmetic and therapeutic applications of their mouthwash products.
Note: The insights mentioned here are of the respective analysts, and do not reflect the position of Fact.MR
From freshening breath to preventing tooth decay, mouthwash has a variety of uses. As a convenient option to brushing, mouthwash is widely used among consumers on a daily basis. Growing popularity of mouthwash in maintaining great oral health has driven its demand as a consumer good and as a pre-procedural consumable in dentistry. New formulations are being developed to improve the abilities of mouthwash in killing the bacteria and germs inside our mouths effectively. This report, compiled by Fact.MR, provides in-depth analysis of the global mouthwash market for the forecast period 2017-2026, and offers key insights about future market direction.
Scope
The scope of Fact.MR’s report is to analyze the global mouthwash market for the forecast period 2017-2026 and provide readers an unbiased and accurate analysis. Mouthwash manufacturers, stakeholders, and suppliers in the global consumer goods sector can benefit from the analysis offered in this report. This report offers a comprehensive analysis, which can be of interest to leading trade magazines and journals pertaining to mouthwash.
Summary
The report commences with a brief information of the global mouthwash market. This executive summary sets the tone for the rest of the report, providing users the scope of the report. The executive summary includes important facts and statistics on the global mouthwash market.
Overview
The next section offers an overview of the global mouthwash market. This comprises an introduction to the market, along with a standard definition of the product – mouthwash. In this section, market value and year-over-year growth is offered to the readers. Year-over-year growth provides readers with a broader view of growth patterns over the forecast period.
The report’s succeeding section focuses on drivers, restraints and key trends from macroeconomic, demand, and supply perspectives. Impact analysis of weighted average model-based growth drivers is contained in the report for better provision of decision-making insights to clients.
In order to offer readers with up-to-date information about the latest advancements in the global mouthwash market, the report provides updates about market opportunities, which can benefit leading manufacturers of mouthwash. With continuous evolution of the consumer goods sector, keeping a record of latest developments and trends is fundamental for mouthwash manufacturers to formulate key business strategies. Detailed insights about raw material sourcing, supply chain, pricing analysis, list of distributors, and cost structure are provided in this section.
Considering the wide scope of the global mouthwash market and to offer in-depth insights, Fact.MR’s report provides segment-wise analysis and forecast. The mouthwash market has been categorized on the basis of product type, nature, sales channel, and region. This segmentation analysis is comprehensive, coupled with a detailed country-wise forecast provided on all parameters.
The report’s last section comprises of the global mouthwash market competitive landscape, to provide readers with the dashboard view of company analysis and market players. This competitive intelligence is based on the providers’ categories across value chain, and their presence in the global mouthwash market.
Research Methodology
Fact.MR is committed to offer unbiased and independent market research solutions to its clients. Each market report of Fact.MR is compiled after months of exhaustive research. We bank on a mix of tried-and-tested and innovative research methodologies to offer the most comprehensive and accurate information. Our main sources of research include,
- Primary research
- Secondary research
- Trade research
- Focused interviews
- Social media analysis
1. Global Economic Outlook
1.1 Global Consumer Goods Market Outlook
2. Global Mouthwash Market - Executive Summary
2.1. Opportunity Analysis
2.2. Mega Trends
3. Global Mouthwash Market Overview
3.1. Introduction
3.1.1. Global Mouthwash Market Taxonomy
3.1.2. Global Mouthwash Market Definition
3.2. Global Mouthwash Market Size Value (US$ Mn) and Volume (Tonnes)and Forecast, 2012-2026
3.2.1. Global Mouthwash Market Y-o-Y Growth
3.3. Global Mouthwash Market Dynamics
3.4. Consumer Goods Market Overview
3.4.1. Oral Care Market Overview
3.5. Supply Chain
3.6. Cost Structure
3.7. Regulatory Framework
3.8. Forecast Factors
3.9. Forecast Scenario
3.10. Investment Feasibility Matrix
3.11. Regional Wise Brand Analysis
3.12. Company Wise Brand Mapping
3.13. Company Structure Matrix
3.14. Region Wise Market Positioning Assessment
3.15. Wheel of Fortune
3.16. Porter’s Analysis
3.17. PESTLE Analysis
3.18. Regional List Of Active participants
3.19. Region Wise list of key retailers
3.20. Key Participants Market Presence (Intensity Map) By Region
4. Pricing Point Analysis
4.1. Price Point Assessment by Region
4.2. Price Point Assessment by Product Type
4.3. Price Forecast till 2026
5. Global Mouthwash Market Analysis and Forecast 2012-2026
5.1. Global Mouthwash Market Size and Forecast By Product Type, 2012-2026
5.1.1. Therapeutic Market Size and Forecast, 2012-2026
5.1.1.1. Revenue (US$ Mn) & Volume (Tonnes) Comparison, By Region
5.1.1.2. Market Share Comparison, By Region
5.1.1.3. Y-o-Y growth Comparison, By Region
5.1.2. Cosmetic Market Size and Forecast, 2012-2026
5.1.2.1. Revenue (US$ Mn) & Volume (Tonnes) Comparison, By Region
5.1.2.2. Market Share Comparison, By Region
5.1.2.3. Y-o-Y growth Comparison, By Region
5.1.3. Antiseptic Market Size and Forecast, 2012-2026
5.1.3.1. Revenue (US$ Mn) & Volume (Tonnes) Comparison, By Region
5.1.3.2. Market Share Comparison, By Region
5.1.3.3. Y-o-Y growth Comparison, By Region
5.1.4. Other Products Market Size and Forecast, 2012-2026
5.1.4.1. Revenue (US$ Mn) & Volume (Tonnes) Comparison, By Region
5.1.4.2. Market Share Comparison, By Region
5.1.4.3. Y-o-Y growth Comparison, By Region
5.2. Global Mouthwash Market Size and Forecast By Nature, 2012-2026
5.2.1. Conventional Market Size and Forecast, 2012-2026
5.2.1.1. Revenue (US$ Mn) & Volume (Tonnes) Comparison, By Region
5.2.1.2. Market Share Comparison, By Region
5.2.1.3. Y-o-Y growth Comparison, By Region
5.2.2. Natural & Organic Market Size and Forecast, 2012-2026
5.2.2.1. Revenue (US$ Mn) & Volume (Tonnes) Comparison, By Region
5.2.2.2. Market Share Comparison, By Region
5.2.2.3. Y-o-Y growth Comparison, By Region
5.3. Global Mouthwash Market Size and Forecast By Sales Channel, 2012-2026
5.3.1. Modern Trade Market Size and Forecast, 2012-2026
5.3.1.1. Revenue (US$ Mn) & Volume (Tonnes) Comparison, By Region
5.3.1.2. Market Share Comparison, By Region
5.3.1.3. Y-o-Y growth Comparison, By Region
5.3.2. Departmental Stores Market Size and Forecast, 2012-2026
5.3.2.1. Revenue (US$ Mn) & Volume (Tonnes) Comparison, By Region
5.3.2.2. Market Share Comparison, By Region
5.3.2.3. Y-o-Y growth Comparison, By Region
5.3.3. Convenience Stores Market Size and Forecast, 2012-2026
5.3.3.1. Revenue (US$ Mn) & Volume (Tonnes) Comparison, By Region
5.3.3.2. Market Share Comparison, By Region
5.3.3.3. Y-o-Y growth Comparison, By Region
5.3.4. Drug Stores Market Size and Forecast, 2012-2026
5.3.4.1. Revenue (US$ Mn) & Volume (Tonnes) Comparison, By Region
5.3.4.2. Market Share Comparison, By Region
5.3.4.3. Y-o-Y growth Comparison, By Region
5.3.5. Online Retailers Market Size and Forecast, 2012-2026
5.3.5.1. Revenue (US$ Mn) & Volume (Tonnes) Comparison, By Region
5.3.5.2. Market Share Comparison, By Region
5.3.5.3. Y-o-Y growth Comparison, By Region
5.3.6. Other Sales Channel Market Size and Forecast, 2012-2026
5.3.6.1. Revenue (US$ Mn) & Volume (Tonnes) Comparison, By Region
5.3.6.2. Market Share Comparison, By Region
5.3.6.3. Y-o-Y growth Comparison, By Region
6. North America Mouthwash Market Size and Forecast, 2012-2026
6.1. North America Outlook
6.2. North America Consumer Goods Market Outlook
6.3. North America Mouthwash Market Outlook
6.4. Revenue (US$ Mn) & Volume (Tonnes) Comparison, By Country
6.4.1. US Market Size and Forecast Value (US$ Mn) and Volume (Tonnes), 2012-2026
6.4.2. Canada Market Size and Forecast Value (US$ Mn) and Volume (Tonnes), 2012-2026
6.5. Revenue (US$ Mn) & Volume (Tonnes) Comparison, By Product Type
6.6. Revenue (US$ Mn) & Volume (Tonnes) Comparison, By Nature
6.7. Revenue (US$ Mn) & Volume (Tonnes) Comparison, By Sales Channel
7. Latin America Mouthwash Market Size and Forecast, 2012-2026
7.1. Latin America Outlook
7.2. Latin America Consumer Goods Market Outlook
7.3. Latin America Mouthwash Market Outlook
7.4. Revenue (US$ Mn) & Volume (Tonnes) Comparison, By Country
7.4.1. Brazil Market Size and Forecast Value (US$ Mn) and Volume (Tonnes), 2012-2026
7.4.2. Mexico Market Size and Forecast Value (US$ Mn) and Volume (Tonnes), 2012-2026
7.4.3. Argentina Market Size and Forecast Value (US$ Mn) and Volume (Tonnes), 2012-2026
7.4.4. Rest of Latin America Market Size and Forecast Value (US$ Mn) and Volume (Tonnes), 2012-2026
7.5. Revenue (US$ Mn) & Volume (Tonnes) Comparison, By Product Type
7.6. Revenue (US$ Mn) & Volume (Tonnes) Comparison, By Nature
7.7. Revenue (US$ Mn) & Volume (Tonnes) Comparison, By Sales Channel
8. Europe Mouthwash Market Size and Forecast, 2012-2026
8.1. Europe Outlook
8.2. Europe Consumer Goods Market Outlook
8.3. Europe Mouthwash Market Outlook
8.4. Revenue (US$ Mn) & Volume (Tonnes) Comparison, By Country
8.4.1. Germany Market Size and Forecast Value (US$ Mn) and Volume (Tonnes), 2012-2026
8.4.2. U.K. Market Size and Forecast Value (US$ Mn) and Volume (Tonnes), 2012-2026
8.4.3. Russia Market Size and Forecast Value (US$ Mn) and Volume (Tonnes), 2012-2026
8.4.4. France Market Size and Forecast Value (US$ Mn) and Volume (Tonnes), 2012-2026
8.4.5. Italy Market Size and Forecast Value (US$ Mn) and Volume (Tonnes), 2012-2026
8.4.6. Rest Of Europe Market Size and Forecast Value (US$ Mn) and Volume (Tonnes), 2012-2026
8.5. Revenue (US$ Mn) & Volume (Tonnes) Comparison, By Product Type
8.6. Revenue (US$ Mn) & Volume (Tonnes) Comparison, By Nature
8.7. Revenue (US$ Mn) & Volume (Tonnes) Comparison, By Sales Channel
9. Japan Mouthwash Market Size and Forecast, 2012-2026
9.1. Japan Outlook
9.2. Japan Consumer Goods Market Outlook
9.3. Japan Mouthwash Market Outlook
9.4. Japan Market Size and Forecast Value (US$ Mn) and Volume (Tonnes), 2012-2026
9.5. Revenue (US$ Mn) & Volume (Tonnes) Comparison, By Product Type
9.6. Revenue (US$ Mn) & Volume (Tonnes) Comparison, By Nature
9.7. Revenue (US$ Mn) & Volume (Tonnes) Comparison, By Sales Channel
10. APEJ Mouthwash Market Size and Forecast, 2012-2026
10.1. APEJ Outlook
10.2. APEJ Consumer Goods Market Outlook
10.3. APEJ Mouthwash Market Outlook
10.4. Revenue (US$ Mn) & Volume (Tonnes) Comparison, By Country
10.4.1. China Market Size and Forecast Value (US$ Mn) and Volume (Tonnes), 2012-2026
10.4.2. India Market Size and Forecast Value (US$ Mn) and Volume (Tonnes), 2012-2026
10.4.3. Australia & New Zealand Market Size and Forecast Value (US$ Mn) and Volume (Tonnes), 2012-2026
10.4.4. ASEAN Market Size and Forecast Value (US$ Mn) and Volume (Tonnes), 2012-2026
10.4.5. Rest of APEJ Market Size and Forecast Value (US$ Mn) and Volume (Tonnes), 2012-2026
10.5. Revenue (US$ Mn) & Volume (Tonnes) Comparison, By Product Type
10.6. Revenue (US$ Mn) & Volume (Tonnes) Comparison, By Nature
10.7. Revenue (US$ Mn) & Volume (Tonnes) Comparison, By Sales Channel
11. MEA Mouthwash Market Size and Forecast, 2012-2026
11.1. MEA Outlook
11.2. MEA Consumer Goods Market Outlook
11.3. MEA Mouthwash Market Outlook
11.4. Revenue (US$ Mn) & Volume (Tonnes) Comparison, By Country
11.4.1. GCC Countries Market Size and Forecast Value (US$ Mn) and Volume (Tonnes), 2012-2026
11.4.2. South Africa Market Size and Forecast Value (US$ Mn) and Volume (Tonnes), 2012-2026
11.4.3. Egypt Market Size and Forecast Value (US$ Mn) and Volume (Tonnes), 2012-2026
11.4.4. Rest of MEA Market Size and Forecast Value (US$ Mn) and Volume (Tonnes), 2012-2026
11.5. Revenue (US$ Mn) & Volume (Tonnes) Comparison, By Product Type
11.6. Revenue (US$ Mn) & Volume (Tonnes) Comparison, By Nature
11.7. Revenue (US$ Mn) & Volume (Tonnes) Comparison, By Sales Channel
12. Global Mouthwash Market Company Share, Competition Landscape and Company Profiles
12.1. Company Share Analysis
12.2. Competition Landscape
12.3. Company Profiles
12.3.1. GlaxoSmithKline plc
- Overview
- Offering Portfolio
- Production Footprint
- Sales Footprint
- Channel Footprint
- Strategy Outlook
- Sales Strategy
- Channel Strategy
- Marketing Strategy
12.3.2. Reckitt Benckiser Group plc.
- Overview
- Offering Portfolio
- Production Footprint
- Sales Footprint
- Channel Footprint
- Strategy Outlook
- Sales Strategy
- Channel Strategy
- Marketing Strategy
12.3.3. Procter & Gamble
- Overview
- Offering Portfolio
- Production Footprint
- Sales Footprint
- Channel Footprint
- Strategy Outlook
- Sales Strategy
- Channel Strategy
- Marketing Strategy
12.3.4. 3M Co
- Overview
- Offering Portfolio
- Production Footprint
- Sales Footprint
- Channel Footprint
- Strategy Outlook
- Sales Strategy
- Channel Strategy
- Marketing Strategy
12.3.5. Unilever plc
- Overview
- Offering Portfolio
- Production Footprint
- Sales Footprint
- Channel Footprint
- Strategy Outlook
- Sales Strategy
- Channel Strategy
- Marketing Strategy
12.3.6. Church & Dwight Co., Inc.
- Overview
- Offering Portfolio
- Production Footprint
- Sales Footprint
- Channel Footprint
- Strategy Outlook
- Sales Strategy
- Channel Strategy
- Marketing Strategy
12.3.7. Colgate-Palmolive Company
- Overview
- Offering Portfolio
- Production Footprint
- Sales Footprint
- Channel Footprint
- Strategy Outlook
- Sales Strategy
- Channel Strategy
- Marketing Strategy
12.3.8. Royal Philips N.V.
- Overview
- Offering Portfolio
- Production Footprint
- Sales Footprint
- Channel Footprint
- Strategy Outlook
- Sales Strategy
- Channel Strategy
- Marketing Strategy
12.3.9. Henkel AG & Co. KGaA
- Overview
- Offering Portfolio
- Production Footprint
- Sales Footprint
- Channel Footprint
- Strategy Outlook
- Sales Strategy
- Channel Strategy
- Marketing Strategy
12.3.10. Kao Corp
- Overview
- Offering Portfolio
- Production Footprint
- Sales Footprint
- Channel Footprint
- Strategy Outlook
- Sales Strategy
- Channel Strategy
- Marketing Strategy
12.3.11. Johnson & Johnson
12.3.12. Hawley & Hazel
12.3.13. Amway
12.3.14. Caldwell Consumer Health
12.3.15. Dr. Harold Katz
12.3.16. SUNSTAR
12.3.17. Dentyl Active
12.3.18. Jason Natural
12.3.19. Lotus Brands
12.3.20.Rowpar Pharmaceuticals
13. Research Methodology
14. Disclaimer
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Mouthwash Market Forecast, Trend Analysis & Competition Tracking - Global Market insights 2017 to 2026