The demand of cosmetic surgeries witnessed a huge downfall because of the covid-19 pandemic. The lockdown urged people to be at home doing nothing which led to decline in demand of lip fillers and other cosmetic surgeries. Increase in coronavirus cases reduced the number of cosmetic surgeries globally. However, with the successful vaccination in several countries the celebrities (mostly) are focussing on grooming their face again.
Lip filler is a cosmetic surgery done to expand the volume of lips. The surgery can be permanently done for temporarily. Doctors use needle to inject anaesthesia to numb the mouth and lips. After numbing, doctors inject the filler directly into the lips.
Collagen is the most common type of lip filler for temporary case. Hyaluronic acid fillers are widely used by doctors nowadays, to plump and define lips. It is a gel like substance made from bacteria which creates an appearance of thick lips by attaching itself to water molecules in the skin.
Key Developments in Lip Filler Market
In November 2020, Aesthetic innovations announced its partnership with Merz Aesthetics to launch National Xeomin Campaign for their new product line, Xeomin. The development is a mobile video technology that records the customer’s end to end experience. The company is looking forward to customise and improve customer experience via mobile video without apps, or logins or email, etc.
Suneva medical in May 2020 announced that it is all set to increase its partnership and leadership in aesthetic with Sinclair Pharma’s new launch, Silhouette Instalift. The launch is likely to address the growing demand for natural alternatives in aesthetics. The product provides immediate lift to sagging cheeks and activates the patient’s natural collagen production over time.
A Switzerland based company Gladerma in May 2020 announced the results of their newly launch treatment DREAM (Dysport Real- World Evaluation and Measured satisfaction study). The treatment is 95% efficient with two treatments per year and 97% of patients felt the look natural after treatment. Dysport is an injection for removing the severe frown lines between the eyebrows in adults aging less than 65 years.
Social media is overflowing with airbrushed pictures of celebrities with perfectly groomed bodies staged in exotic locations, and such impeccable photographs are pressurizing youngsters to meet unattainable body-image standards. In the race to look flawless, growing number of people are spending on cosmetic treatments like lip fillers, Botox etc.
Lip augmentation with fillers is performed by injecting the material in any anatomic part of the lip, allowing for a highly controlled and predictable result.
In this world driven by looks, wherein people are highly concerned and conscious about looking good, the growth is bound to happen. Noting the growing influence of looks on people, players in cosmetic industry have been investing in technology, and want to gain a competitive edge in the sector.
Lip fillers are approved by the FDA as medical devices, which can be prescribed and handled only by medical professionals. It has been approved for patients over the age of 21. For commercialization, lip fillers need a CE mark approval in Europe. However, they are non-prescription products that can be injected by anybody licensed by the medical authorities.
Lip or Dermal Fillers are Revolutionizing Cosmetic Dermatology
Dermal fillers have changed the picture of cosmetic dermatology, completely, as evidenced by the growing popularity and presence of huge number of products across the market. Fillers are called cosmetic device and is approved by FDA just for wrinkle management, but is still used for many other aesthetic and non-aesthetic indications too. Fillers easily achieve finer corrections.
Factors and Challenges
Growing Urge to look good driving people towards cosmetic solutions
Lip fillers market is likely to grow as a result of the fast growing trend of using anti-ageing treatments, and the increasing demand to look younger. Individuals especially women are becoming quite conscious to look beautiful, and are thus ready to spend on facial surgeries, lip augmentation etc. In lip fillers market, Juvederm is the gold standard, and other popular brands are Volbella, Restylane, and Teosyal Kiss, etc.
Lip Fillers offer Room for corrections
If you are not satisfied with lumps, bumps, or irregularities in lip filler, dissolving it with Hyaluronidase is the quickest way to get rid of it. In case there is an area with a volume deficit in the lips, or a portion comparatively small compared to the contralateral side, you can always get extra filler added to it. The lip fillers based on Hyaluronic acid such as Juvederm and Restylane aren’t permanent, and are absorbed by the body over time.
Rise in Number of Non-Surgical Cosmetic Procedures
The increase in the number of non-surgical cosmetic procedures is likely to proliferate lip filler market. According to American Society of Plastic Surgeons Report, Americans are increasing shifting to fresh and innovative ways to shape their bodies, as minimally invasive cosmetic procedures have climbed roughly 200% since 2000.
Growing Awareness about Cosmetic Procedures
With the continuous influence of television, social media, and other forms of media, people are increasingly becoming aware of the availability of new products specific for cosmetic procedures, for the use of lip fillers. Knowing about how lip fillers can add to look, appearance, people are investing in the same.
Side Effects Linked to Lip Fillers could Obstruct Growth
The existing facial injectable or fillers have many side effects, which could hamper the growth of the sector to a great extent. Patients need to research well and choose a highly experience dermatologist.
Expensive Lip Fillers may inhibit the growth
The high cost of surgery, stringent regulations could limit the growth of lip fillers market. The cost of lip fillers may vary based on the procedure used, the expertise and qualifications of the person performing the treatment, time and effort the procedure or treatment requires, and the amount of lip or dermal filler used (for example contouring and sculpting requires more) etc.
The global market for lip filler can be classified on the basis of product type, and end users. By product type, it can be bifurcated into Hyaluronic Acid based products, and Collagen based products, whereas, in terms of end users, the market can be segmented into hospitals and specialty clinics.
Some of the key players are Mentor Worldwide LLC, Anika Therapeutics Inc., Allergan Plc, and Inamed Corporation, etc.
The growing investments in research and development of cosmetic industry have been encouraging the prominent players to offer effective solutions to gain a competitive edge.
- Merz Aesthetics: The prominent player in lip filler market, Merz Aesthetics launched a new a lip filler with hyaluronic acid called Belotero lips in April 2018.
- Galderma: The Pharmaceutical Company launched two new dermal fillers last year. In December 2016, Galderma got FDA approval for: Restylane Refyne and Restylane Defyne, its two next-generation hyaluronic acid (HA) dermal fillers. The brand calibrated the products for smoothness and consistent textures, delivering dual benefit of flexibility and distributed product integration.
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