Market Introduction and Definition
Cat diffusers are used to provide temporary relief to cats. Diffusers contain pheromone liquid which is attached to a dispenser constantly releasing into a boundary where cats are present which is then inhaled provides a temporary relief. When a cat continuously meows or scratches its body, it tends to go under distress which gets aggravated over time. Therefore, pet owners tend to use them to ensure a healthy pet environment.
Cat Diffuser Market Forecast and CAGR
Over the past half-decade, demand for the artificial pheromone diffusers has strengthened at a moderate rate owing to the reduced leisure time to take care of pets. Therefore, people in busy economies tend to purchase pet care products which take cares of their pets in absence. Apart from leisure time, cats are sensitive to uneven sounds which aggravates their emotions towards owners. Therefore, cat owners tend to utilize them to provide comfort to cats.
COVID-19 has negative effect towards the diffuser sales. Lockdown across the regions in Q2 and Q3 of FY2020 has shrunk the demand by two folds and price by 1% over the same period. Q4 of FY2020 has observed a promising growth in demand.
Second wave of COVID-19 has initiated the lockdown policies gradually across the globe and is anticipated to turn the keys of demand towards lock mode which is anticipated to persist for more than 2 quarters i.e till Q4 of FY2021.
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What is Driving Demand for Cat Diffuser?
Economies with high pet care spending lower leisure time to host the strong supply chain of cat pheromone diffuser. United States, Russia, Japan, Singapore come under the formerly mentioned category of low leisure and high pet care spending economies. These countries have driven the demand for the product over the past-half decade and are anticipated to drive the demand over long-run forecast period.
Apart from the high pet care spending per capita, factors such as high disposable income acts as complementary driving factors to the product. Moreover, cat diffusers are also used to control the peeing of cats around the home. Consumers incline towards cat pheromone diffuser to control cat’s actions and to provide comfort to cats and themselves is set to drive the demand of the product.
Why Pet Owners Capture Lions Share in the Cat Diffuser Market?
Cat diffusers are mostly used by the pet owners rather than veterinarians and professional trainers. Pet owners capture nearly half of the demand pie of the indicator market. Market analysis via supply side also draws us to the point where pet owners capture majority of the sales charts.
Therefore, firms or investors putting foot in the door of the potential market should focus on the mass over niche applications and should diversify the product portfolio accordingly. Moreover pricing and product launch across the regions should be strategic enough to gain the consumers attention.
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United States and Canada Cat Diffuser Market Outlook
United States is one of the largest pet ownership country across the globe. According to Pet Secure, USA captured the peak of the cat populations charts with 74 Mn in 2019 but the country ranks second in share of cat owners. All in all this information paves a way of comprehending the product concentration in the country.
Apart from the statistics, United States is one of the highest pet care spending country, cascading effect to the cat diffuser over past half decade. Unique pet care spending dynamics of the country has key to unravel the strategic gates to the market. Other key insights such as key players per state of United States with product pricing has been provided in detail in the report of Fact.MR
Canada also plays a prominent role in driving the demand for the cat diffuser products. Fact.MR assessment has analyzed the ranking of the country to be 15 in global per capita pet care spending in FY2020. Canada holds less than one-fifth of the cat diffuser market with strong market potential over medium and long-run forecast period.
Who are the Key Manufacturers and Suppliers of Cat Diffuser?
Some of the leading providers of cat diffuser include
- Comfort zone
Key players are positioned in Europe and US with strong sales revenue generated from the same region providing benefits to the manufacturers from economies of density. Moreover, this factor is also set to reduce the margin leakage to the firms channeling in the region.
All in all cat pheromone diffuser is anticipated to provide strong revenue push to the suppliers and manufacturers in the regions over medium & long-run forecast period.
An Adaptive Approach to Modern-day Research Needs
Cat Diffuser Market Report Highlights:
- Detailed overview of parent market
- Changing market dynamics in the industry
- In-depth market segmentation
- Historical, current and projected market size in terms of volume and value
- Recent industry trends and developments
- Competitive landscape
- Strategies of key players and products offered
- Potential and niche segments, geographical regions exhibiting promising growth
- A neutral perspective on market performance
- Must-have information for market players to sustain and enhance their market footprint
NOTE - All statements of fact, opinion, or analysis expressed in reports are those of the respective analysts. They do not necessarily reflect formal positions or views of the company
- Large Area (more than 600 sqft)
- Small Area
- Pet owners
- Professional Trainers
By Breed Type
- Maine Coon
- British Short Hair
- Persian Cat
- Bengal Cat
- Scottish Fold
- Norwegian Forest cat
By Sales Channel
- Third-Party E-Commerce
- Pet Stores
- North America
- US & Canada
- Latin America
- Brazil, Mexico, Others
- Western Europe
- Eastern Europe
- Asia Pacific
- Australia and New Zealand (ANZ)
- Greater China
- Rest of Asia Pacific
- Middle East and Africa
- GCC Countries
- Other Middle East
- North Africa
- South Africa
- Other Africa
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
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