Cookie Market

Cookie Market Outlook (2024 to 2034)

The valuation of the global cookie market is expected to reach US$ 42.8 billion in 2024. Worldwide revenue from the sales of cookies has been analyzed to reach US$ 75.3 billion by the end of 2034, increasing at a CAGR of 5.8%.

Cookies are a popular snack as they are a great option for quick meals and provide consumers with essential nutritional ingredients such as fats, vitamins, minerals, and other nutrients. With the introduction of various designs and styles as well as eye-catching cookie packaging by various players, the global market is projected to expand at a steady pace over the next decade. An array of cookie varieties is now available, featuring oats, chocolate, raisins, and nuts. As people increasingly prioritize health benefits, cookies have become a favored snack choice, especially during snack times.

Key Market Growth Drivers

• Cookies are one of the most popular food items worldwide. Consistent value offerings made in response to shifting market conditions and consumer demands are driving demand for cookies.
• Eating cookies brings back childhood memories and makes one feel better after a stressful day. Cookies are unique in terms of flavor and form. It may be crispy or chewy. The wonderful smell of freshly baked cookies, however, is what makes them the best. Anywhere, at any time, one can enjoy eating cookies with a cup of coffee, milk, or tea.
• People can enjoy cookies as a snack for the provision of essential nutrients such as lipids, vitamins, minerals, and other elements. The global market is poised for expansion due to the diverse styles, designs, and appealing packaging being done by industry players.
• Increasing demand for cookies stems from their wide range of flavors, including chocolate, oats, raisins, and almonds. As cookies become healthier, they are increasingly chosen as snacks.
• There is significant demand for chocolate cookies in developed countries such as the United States, Germany, and the United Kingdom. Bakeries are enticing consumers with innovative packaging techniques and unique flavor offerings, such as pineapple.

Report Attribute	Detail
Cookie Market Size (2024E)	US$ 42.8 Billion
Forecasted Market Value (2034F)	US$ 75.3 Billion
Global Market Growth Rate (2024 to 2034)	5.8% CAGR
East Asia Market Share (2024E)	22.4%
North American Market Share (2024E)	23.9%
Sales of Rolled Cookies (2024E)	US$ 6.2 Billion
Key Companies Profiled	Mondelez International, Inc.; Kellogg Co.; Campbell Soup Co.; Nestle SA; United Biscuits (UK) Limited; PepsiCo, Inc.; M. Dias Branco SA; Britannia Industries Limited; Barilla G.eR. Fratelli S.p.A; Arcor U.S.A. Inc.

What Contributing to Increasing Consumption of Cookies?

“Growing Consumer Acceptance of Cookies Due to Their Indulgent Appeal”

Over the course of the forecast period, drop cookies are expected to exhibit a rise in demand and popularity. Growth opportunities are expected to arise from new product introductions in this market by companies such as Dunkin' Donuts and Oreo through online channels and supermarkets.

However, due to the numerous nutritional advantages of their ingredients-ice cream, lemon curd, buttercream, chocolate, ganache, and jam-sandwich cookies are expected to hold a lion's share of the market over the coming years. The rise in the number of tea and coffee shops has been a major factor in the expansion of the market, which is increasing consumer demand for cookies.

What are the Key Challenges Faced by Suppliers of Cookies?

“Increasing Cost of Raw Materials and Preference for Healthier Snacking Options”

Growing demand for snacks other than cookies, such as chips, fruits, and many others, is a major impediment to the expansion of the cookie market size. It is also anticipated that growing raw material costs will impede market expansion by driving up the price of finished goods. The reluctance of many individuals with health issues and concerns to choose cookies is another factor impeding market growth.

Country-wise Insights

North America is set to hold 23.9% of the global cookie market share in 2024. Some of the main reasons driving sales of cookies in North America are the rising demand for convenience foods and the existence of major players in the industry. The market for cookies is witnessing an increase in demand for healthier and organic options due to shifting consumer lifestyles and increased health consciousness. Germany accounts for a significant share of the Europe market.

• According to the Association of Chocolate, Biscuits and Confectionery (CAOBISCO), Europe exports around 2 million tonnes of its yearly confectionery production outside of the European Union.

Why are Cookie Suppliers Interested in the United States?

“Demand for Cookies Made from Natural Ingredients and Low-Calorie Sweeteners”

Attribute	United States
Market Value (2024E)	US$ 4.6 Billion
Growth Rate (2024 to 2034)	6.2% CAGR
Projected Value (2034F)	US$ 8.3 Billion

The United States will hold a market share of 44.5% in North America in 2024. More and more people in the United States are making healthier eating choices as a result of growing concerns about poor diet, obesity, and other health-related problems. Key manufacturers are launching cookies with natural ingredients such as whole grains, low-calorie sweeteners, and wheat to draw in more customers, which is a key cookie market trend in the country.

What is the Sales Outlook for Cookies in Japan?

“High Consumer Demand for Readily Prepared and Convenient Foods”

Attribute	Japan
Market Value (2024E)	US$ 2.8 Billion
Growth Rate (2024 to 2034)	6.3% CAGR
Projected Value (2034F)	US$ 5.1 Billion

Japan is set to hold a key market share of 28.9% in the East Asian regional market in 2024. Mr. Ito ChocoChips, Nomura Millet Biscuits, and Morinaga Moonlight Cookie are some of the commonly available Japanese cookies and biscuits in the country. Cookies are easily available in most well-known supermarkets in Japan.

Shifts in consumer lifestyles, including busier schedules and higher emphasis on convenience, are driving demand for grab-and-go snacks like cookies. Manufacturers are introducing new and innovative cookie varieties tailored to Japanese tastes and preferences. This includes unique flavors, textures, and packaging formats that appeal to consumers.

Category-wise Insights

The cookie market is segmented by type into bar cookies, molded cookies, rolled cookies, icebox cookies, and others. The rolled cookie segment is estimated to account for the majority of the market in 2024. Popular varieties of bar cookies include oatmeal raisin and chocolate chip. Bar cookies have a long shelf life, are portable, and are simple to pack and store.

Demand for oat and digestive cookies is projected to gain traction during the forecast period as lifestyles transform gluten-free cookies. Digestive cookies and vegan cookies are also being promoted as healthier alternative. More people are switching to gluten-free diets for health reasons or because of dietary sensitivity.

Which Type is Responsible for Significant Sales of Cookies?

“Baked Cookies Acting as Comfort Food Amid Hectic Lifestyles”

Attribute	Fried Cookies
Segment Value (2024E)	US$ 5 Billion
Growth Rate (2024 to 2034)	11.6% CAGR
Projected Value (2034F)	US$ 9.6 Billion

Baked cookies or biscuits help to improve overall health while also tasting good. Their high nutritional value is one of their health benefits. The greatest snacks for people with diabetes and obesity are digestive cookies. Many of the same ingredients, such as flour, milk or water, and leavening agents, are used in most cookie and biscuit recipes. There are a lot of carbohydrates in cookies made primarily of flour.

Baking and eating cookies are other reasons that make people feel better emotionally. Baking is a creative endeavor that allows for self-expression. Additionally, having cookies as a treat for yourself or to share with others can foster happy and positive relationships that improve emotional health.

Which Distribution Channel Accounts for Significant Sales of Cookies?

“Offline Retail Channels Facilitating Direct Consumer Access to Products”

Currently, grocery stores are leading the global market based on distribution channels. The growing importance of supermarkets and convenience stores as important sales channels in developing countries such as China and India is projected to drive cookie market growth during the forecast period. Specialty stores also hold a significant share of the market, as consumers can select from a wide variety of cookies from different brands in a single store.

Competition Analysis

Key players in the cookie industry are investing heavily in R&D to expand their product lines. To expand their global presence, market players are also implementing a variety of strategic measures, including the introduction of new products, signing contracts, merging with other companies, investing more, and working together. For companies to grow and thrive in an increasingly competitive market, they must provide reasonably priced goods.

• In August 2022, under the brands BelVita, Cadbury Drinking Chocolate, Maynards Bassetts, and the Natural Confectionery Company, a subsidiary of Mondelez International, announced the launch of eight HFSS-free products in the biscuit, dessert, and chocolate drink categories.
• In July 2022, the Britannia Company announced the introduction of the brand-new Good Day Harmony cookie, which comes in four flavors: almond, cashew, pistachio, and hazelnut.

Fact.MR provides detailed information about the price points of leading manufacturers of cookies positioned across the world, sales growth, production capacity, and speculative technological expansion, in this new market report.

Segmentation of Cookie Market Research

• By Type :

  • Drop Cookies
  • Bar Cookies
  • Molded Cookies
  • Fried Cookies
  • No-bake Cookies
  • Ice Box Cookies
  • Rolled Cookies
  • Sandwich Cookies

• By Ingredient :

  • Chocolate
  • Chocolate Chips
  • Oatmeal
  • Butter
  • Cream
  • Ginger
  • Coconuts
  • Honey

• By Sales Channel :

  • Modern Trade
  • Traditional Grocery Stores
  • Convenience Stores
  • Online Channels
  • Direct Sales

• By Region :

  • North America
  • Western Europe
  • Eastern Europe
  • Latin America
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa