Dog Treats Market

Dog Treats Market Outlook (2023 to 2033)

The global dog treats market stands at a valuation of US$ 36.1 billion in 2023 and is anticipated to reach US$ 275 billion by the end of 2033, expanding at an exceptional CAGR of 22.5% over the decade.

Pet ownership in recent years has been changing to parenting, which is a vital trend boosting the demand for pet treats across geographies.

• Around one-third of households from developed nations adopt pets, especially cats and dogs.

Conventionally, pet owners used to feed their respective pets from the leftover meals of the family. However, at present, people have been gaining awareness about the importance of appropriate pet food, which is produced to improve the health of their pets. These factors are further projected to stimulate the demand for pet treats as well as healthy pet food products around the world.

• In recent years, people have been spending 1.5X more on dog treats than ever before.

Rising awareness about organic products is estimated to propel the demand for organic pet treats around the world. Customers are becoming more conscious about their pets’ health and gaining awareness about healthy production and cultivation of food crops. They observe keenly the effects of these food products on the health of their pets.

Thus, the demand for organic dog treats is increasing around the world. Organic pet treats do not include harmful chemicals, pesticides, fertilizers, GMO ingredients, etc.

• According to the magazine 'Down to Earth', around 1.5% of total farmland was organic in the year 2020 and this share is increasing due to the rising demand for organic food products.

Despite endorsements from leading scientific organizations, various consumers around the world have negative perceptions related to products of genetically modified organisms (GMOs). More than three-fourths of customers around the world think non-GMO products are, somewhat, a lot healthier. Among global customers, GMOs remain a noticeable concern. Thus, players are taking efforts to manufacture organic pet treat products to meet customers’ requirements.

However, there are multiple incidences related to resistance to the adoption of pet dogs due to different reasons. Having an inappropriate home and the responsibility of pet ownership can limit the adoption of pet dogs. In addition, certain family members are not comfortable living with pets, which can also adversely impact the adoption of pet dogs.

Report Attributes	Details
Dog Treats Market Size in 2023	US$ 36.1 Billion
Forecasted Market Value (2033)	US$ 275 Billion
Global Market Growth Rate (2023 to 2033)	22.5% CAGR
Canada Market Growth Rate (2023 to 2033)	20.1% CAGR
Germany Market Growth Rate (2023 to 2033)	18% CAGR
Key Companies Profiled	Ani Brands The J. M. Smucker Company Spectrum Brands Holdings, Inc. Plato Pet Treats Nestle SA Mars, Inc. Grandma Lucy’s LLC GA Pet Food Partners

Why is Demand for Dog Treats Surging across the World?

“Rapidly Increasing Trend of Pet Humanization Globally”

Pet humanization is becoming a global phenomenon in the pet products market. The majority of pet owners are treating pets as their family members. They are willing to increase their expenditure on pet treats owing to the increasing awareness of food nutrition and the rising disposable incomes of customers.

Pet snacks and treats help owners to enhance their relationships with their pets in terms of controlling and training them. Further, the rising awareness related to organic ingredients, which are used in the production of dog treats can stimulate the demand for premium products. These products come with natural human-grade ingredients that are safe for consumption by pets. Thus, the rising trend of pet humanization around the world is predicted to stimulate the demand for animal treats over the coming 10 years.

“Rising Adoption of Pet Dogs in Most Countries”

There is a noteworthy increase in the adoption of pet dogs across different countries around the world. The rising population of pets, especially in emerging countries, is predicted to stimulate the demand for pet treats and some other related products.

• As per data provided by the Philippine Canine Club, in 2021, the number of adopted dogs registered was 13,223, whereas, it was 94,031 in 2020.

Thus, the growing adoption of pets is expected to propel the demand for dog treats across different geographies.

Which Factor Restrains Sales of Dog Treats Globally?

“Increasing Incidences of Humans Contracting Severe Diseases from Dogs”

At present, incidence related to humans contracting various severe diseases from dogs has been increasing, which can restrain the adoption of pets by humans. For instance, animals carry germs, which can cause some severe health issues such as rabies and skin infections. Moreover, there are a lot of people who are allergic to dander and dog fur, which results in serious reactions.

Some bacteria and parasites, including Toxocara, Campylobacter jejuni, etc. can cause serious diseases in humans, restraining the adoption of pets.

Which Factor is Expected to Boost the Sales of Dog Treats in North America?

“High Adoption Rate of Dogs as Pets by Americans”

• Sales of dog treats in North America reached a market value of US$ 24 billion in 2022.

An increasing number of nuclear families and the rising adoption of dogs as pets are expected to stimulate the demand for dog treats in North America. In addition, state & federal governments are increasing their expenditure on the pet food industry and this is expected to generate lucrative opportunities for market players in North America.

Country-wise Insights

Why are Suppliers of Dog Treats Eyeing Japan?

“Rising Adoption of Pet Dogs in Japan”

• Demand for dog treats in Japan is projected to expand at a CAGR of 16.5% from 2023 to 2033.

Market growth is attributed to the increasing population of pet dogs, which is expected to boost the demand for dog treats.

Which Factor is Expected to Stimulate the Sales of Dog Treats in the United States?

“Increasing Expenditure on Innovation in Dog Foods by Manufacturers”

• Sales of dog treats in the United States were more than US$ 5.5 billion in the year 2022.

Increasing expenditure by manufacturers in the United States on innovations in dog treat products is expected to generate higher sales of such products in the market.

• Demand for dog treats in Canada is anticipated to expand at a CAGR of 20.1% during the forecast period (2023 to 2033).

What is Fueling the Demand for Dog Treats in Germany?

“Increasing Adoption of High-quality Raw Ingredients in Manufacturing Delicious Dog Treats”

• Sales of dog treats in Germany are forecasted to surge at a CAGR of 18% from 2023 to 2033.

Manufacturers from Germany are making huge investments and opting for high-quality raw ingredients to manufacture delicious dog treats, which can further contribute to their increased sales.

Category-wise Insights

Which Type of Dog Treat is Highly in Demand Globally?

“Rising Preferences for Wet Foods by Pet Owners”

• Based on product, the global market is segmented into foods and treats & mixers. The food segment is predicted to hold more than 70% of the total market share by the end of 2033.
• It is further segmented into wet foods and dry foods. The wet food segment is expected to advance at a CAGR of 4.9% from 2023 to 2033.

Wet foods contain higher moisture content and calories. Moreover, wet dog food is comparatively easy to digest and is preferred especially when the dog is ill. It is available in cans, foil trays, and pouches.

Why is Premium Pet Food Generating Substantial Revenue?

“Increasing Expenditure on Premium Pet Foods Containing High Nutritional Value”

Based on cost, the global industry is classified into premium pet foods and mass/bulk pet foods.

• As per data provided by Fact.MR, a market research and competitive intelligence provider, the premium pet food segment is estimated to account for more than 20% of the share of the total revenue.

Pet owners who adopt specific breeds of dogs are spending on premium products, which provide higher nutrition in line with the requirements of the breeds.

Which Raw Material is Widely Used to Manufacture Dog Treats?

“Growing Adoption of Animal-based Raw Material to Manufacture Dog Treats”

Based on the raw material used in the production of dog treats, the global industry is divided into plant-based and animal-based.

• Demand for animal-based raw materials is estimated to expand at a CAGR of 4.7% from 2023 to 2033.

A significant share of plant-based dog food comprises grains and vegetable-based proteins, which are not preferred by dogs with meat-eating tendencies.

Dog treats and mixers are generally given as appetizers to dogs suffering from different health issues, including gastrointestinal issues, allergies, obesity, and disorders. Thus, these healthcare issues among dogs can propel the demand for animal-based dog treats.

Which Distribution Channel Accounts for High Sales of Dog Treats?

“Online Retailers to Hold Substantial Revenue Share”

Specialized pet food shops, supermarkets/hypermarkets, online retailers, and others are some key channels, which are used for the distribution of dog treats. Increasing demand for dog treats and the rising use of e-Commerce channels can boost sales of dog treats during the forecast period.

• Online retailers are projected to contribute more than 20% of the total revenue share.

Competitive Landscape

Key providers of dog treats are highly investing in strengthening their supply chain management systems for the supply of end products at local and global platforms. These distribution channels ensure the delivery of quality products to target customers. In addition, certain guidelines are also set by respective regulatory bodies for minimal environmental impact.

Key suppliers of dog treats are involved in new developments to provide some attractive treats for dogs.

For instance,

• Dogsee Chew is an Indian manufacturer of natural pet products. In July 2022, the company launched its new product lines Dogsee Play Treatoy and Dogsee Singles in the Indian market. Further, the Dogsee Singles line consists of natural hard chew bars, which are available in coconut and carrot flavors. Himalayan cheese is used in the manufacturing of these products. The Treatoy line consists of treat-cum-toy, which are non-toxic for dogs.

Key manufacturers of dog treats include Ani Brands, The J. M. Smucker Company, Spectrum Brands Holdings, Inc., Plato Pet Treats, Nestle SA, Mars, Inc., Grandma Lucy’s LLC, and GA Pet Food Partners.

Segmentation of Dog Treats Industry Research

• By Product :

  • Foods
    • Dry Foods
    • Wet Foods
  • Treats & Mixers

• By Raw Material :

  • Plant-based
  • Animal-based

• By Cost :

  • Premium Pet Foods
  • Mass/Bulk Pet Foods

• By Distribution Channel :

  • Specialized Pet Food Shops
  • Supermarkets/Hypermarkets
  • Online Retailers
  • Others

• By Region :

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa