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Artificial Sweetener Market

Artificial Sweetener Market

Rising Awareness of Obesity and Demand for Healthy Diet to Spur the Sales of Artificial Sweeteners during 2021-2031

Artificial Sweetener Market
  • Aug-2021
  • List of Tables : 136
  • List of Figures : 102
  • 170 Pages
  • Food & Beverage

Market Snapshot

According to newly released data by Fact.MR, the artificial sweetener market is expected to grow at a CAGR exceeding 3% over the 2021-2031 forecast period. The report estimates the market valuation to surpass US$ 2 Bn by 2021-end, taking a positive leap from US$ 1.8 Bn in 2020. Growing concerns regarding obesity are translating into a swift and broader consumer acceptance of healthy dietary plans. Artificial sweetener improves health and can compensate for a poor diet. 

Key Points Covered in Artificial Sweetener Industry Survey

  • Market Estimates and Forecasts (2017-2031)
  • Key Drivers and Restraints Shaping Market Growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Brand Share and Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • Assessment by Product Grade / Purity / Formulation Standards
  • Assessment of Import Price, Bulk Price, Contractual Price, Producer / Distributor Price
  • Certifications and Compliance Requirements
  • COVID-19 Impact on the Artificial Sweetener Industry and How to Navigate
  • Recommendation on Key Winning Strategies

Know More Details About the Report

Consumption Analysis of Artificial Sweeteners from 2016-2020 Vs Market Outlook 2021 to 2031

As per Fact.MR – market research and competitive intelligence provider, over the last 5 years, the global market for artificial sweeteners expanded at a high CAGR, registering an impressive valuation.

Market players are focusing on launching and providing innovative products to cater to the needs of the consumers, especially from the home-bound consumers as they are exploring retail alternatives. 

Realization of the fact that a diet has deep-rooted influences on health has further encouraged consumers to modify their consumption patterns, as more and more of them seek healthier alternatives with ‘less sugar’. Considering these factors, Fact.MR projects the artificial sweetener market is projected to grow at nearly 3% CAGR between 2021 and 2031, reaching US$ 2.6 Bn.

Is Rising Propensity for Low or No-Calorie Versions of Foods & Beverages Pushing Adoption? 

With the health-savvy demographic heading toward low- or no-calorie versions of food and beverages, adoption rate of artificial sweetener is also witnessing a considerable uptake. Fact.MR’s recent report estimates that beverages, with burgeoning popularity of low-calorie drinks, remains the largest and most promising end-user application, with an estimated valuation of around US$ 1 Bn by 2022-end.

Food producers are making use of high-intensity artificial sweetener to offer light products with fewer calories and captivating taste attributes, in response to consumer preferences.

For example, the sales of sugar-free gums have witnessed impressive rates as compared to that of regular gums. Some other products, with artificial sweetener as a vital part of the ingredient bases, include diet drinks, tabletop sweeteners, yogurt, and frozen dairy products.

Busy and sedentary lifestyles makes it difficult for urban dwellers to take care of their health on a regulatory basis. This often leads to unhealthy habits such as irregular eating and consumption of sugary drinks to satisfy untimely hunger and thirst. The low-calorie RTD beverages are expected to gain demand as they benefit from the sedentary and unhealthy lifestyle growing worldwide. 

In July 2021, PepsiCo announced its plans to reduce sugar content by 25% in sodas and iced tea beverage portfolios across the EU by 2025. By introducing products with less sugar content, the company aims to catch the attention of health-conscious consumers in the region.

The rising preferences for low-calorie content and minimal compromises with taste attributes are predominantly spurring sales of aspartame, with an anticipated US$ 616 Mn opportunity to emerge by 2022-end.

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How are Sugar Taxes and Levies Impelling Artificial Sweetener Adoption?

With the introduction of sugar taxes across various countries, a maximum of consumers are shifting from sugary beverages to low-calorie versions. This tax is aimed at regulating the burden of obesity, amongst both adults and children. For instance, key countries such as Britain, Hungary, Finland, and France have introduced sugar taxes and levies aimed at the reduction of obesity levels.

These taxes have translated into a flurry of product reformulations by notable food and beverage companies. These reformulations, in turn, are likely to provide a substantial fillip to the adoption of artificial sweetener, including high-intensity artificial sweetener.

Though critics of high-intensity artificial sweetener claimed multiple health problems associated with its consumption, prominent institutions such as the National Cancer Institute have denied the same. Moreover, approvals by the FDA, and favorable studies are further encouraging food and beverage companies to get back to these specific artificial sweetener types with minimum reluctance.

Country-Wise Analysis

What is the Growth Outlook for Artificial Sweeteners in the U.K?

The U.K is projected to be one the most lucrative markets across the European regions owing to the increasing awareness of health and nutrition along with a fit lifestyle.

Under the UK soft drinks industry levy (SDIL), drinks with more than 8 g sugar/100 mL (high tier) are taxed at £0.24/L and drinks with more than 5 g but less than 8 g sugar/100 mL (low tier) are taxed at £0.18/L. According to Fact.MR, U.K is expected to account for 30% of global market revenues.

What is Bolstering the Market in China?

China has witnessed an unparalleled rise in the number of obese people, especially children. According to formal documentation on the Healthy China 2030 movement, the government aims to cut local sugar consumption by at least 17% compared to 2012 numbers – so the goal would be for Chinese consumers to be consuming no more than 25g of sugar per person by 2030, as compared to 30g previously.

Fact.MR projects the market in the country to bolster throughout the forecast period owing to the increasing initiatives to cut sugar consumption and awareness about nutrition amongst consumers. A CAGR of over 3% is projected for the Chinese artificial sweetener industry.

How is Asia Generating High Growth Opportunities for Artificial Sweeteners?

Asia is projected to be the largest revenue contributor to the global market for artificial sweetener through 2031. The demand for high-intensity artificial sweetener remains strong and robust, with increased consumption of products using specific quantities of specialty sweeteners.

The region has witnessed a rise in health awareness among consumers as they are concerned about obesity, diabetes, and the amount of calorie intake. Changes in lifestyle and improvement in economic conditions are also the contributing factors. 

The trend of losing weight and a shift from unhealthy diets to nutritious diets are also taking over the region which reduces the usage of table sugar and boosts the artificial sugar market.  Obesity in India has reached epidemic proportions in the 21st century, with morbid obesity affecting 5% of the country's population. Hence, the region is expected to witness a growth rate of over 4% until 2031.

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Category-Wise Insights

Which is the Most Widely Used Artificial Sweetener?

Fact.MR reports that aspartame is widely used and is popular as a tabletop sweetener in the market. It is around 200 times sweeter than ordinary sugar.

Its wide application is in low-calorie desserts, sugar-free chewing gums, cereals, tea, coffee, yogurt, milk formulations, etc. According to estimates by Fact.MR, a CAGR of over 4% is projected for the aspartame segment.

Competitive Landscape 

The global artificial sweetener market is highly competitive in nature. The global reach of well-established market players and high capital investment for entering the market has created barriers for new market players.

Leading market players are focusing their efforts on developing innovative products to strengthen their position in the global market and are adopting strategies like acquisitions and mergers. 

  • In January 2021, Roquette, BRAIN AG, and AnalytiCon Discovery announced the successful completion of the R&D phase for the development of Brazzein which is a protein sweetener naturally found in African berries Pentadiplandra brazzeana Baillon. 
  • This high intensive sweetener provides an outstanding sweetening potency still preserving taste profile and sugar-free functionality. As part of their newly agreed Joint Development Agreement (JDA), Roquette and BRAIN will now progress with the approval and industrial scale-up of the protein sweetener in the food and beverage sector.  The partners have signed a contractual agreement for its approval and production.

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Report Scope

Report Attribute


Market size value in 2021

USD 2 Billion

Market forecast value in 2031

USD 2.6 Billion

Growth Rate

CAGR of 3% from 2021 to 2031

Forecast Period


Historical Data Available for


Market Analysis

US$ Mn for Value & ‘000 Units for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

Key Countries Covered

  • U.S.
  • Canada
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Brazil
  • Mexico
  • Argentina
  • GCC
  • South Africa

Key Market Segments Covered

  • Product Type
  • End Use Application
  • Form
  • Region

Key Companies Profiled

  • Roquette Freres
  • Ajinomoto Co., Inc.
  • JK Sucralose
  • McNeil Nutritionals
  • NutraSweet Property Holdings, Inc.
  • Hermes Sweeteners Ltd.
  • PureCircle
  • Sunwin Stevia International, Inc.
  • Zydus Wellness Ltd.


Available upon Request

Key Segments Covered

  • Product Type

    • Aspartame-based Artificial Sweetener
    • Acesulfame-Potassium (Ace-K) based Artificial Sweetener
    • Sucralose based Artificial Sweetener
    • Saccharin based Artificial Sweetener
    • Cyclamate based Artificial Sweetener
    • Others (Neotame, Advantame)
  • End Use Application

    • Artificial Sweetener for Beverages
    • Artificial Sweetener for Dairy Products
    • Artificial Sweetener for Bakery & Confectionery
    • Artificial Sweetener for Dietary Supplements
    • Artificial Sweetener for Bread Spreads
    • Artificial Sweetener for Pharmaceuticals
    • Artificial Sweetener for Personal Care Applications
    • Artificial Sweetener for Other Applications
  • Form

    • Powdered Artificial Sweeteners
    • Artificial Sweetener Tablets
    • Artificial Sweetener Syrup

Artificial Sweetener Market- Scope of Report

A recent study by Fact.MR on the artificial sweetener market offers a 10-year forecast for 2021 to 2031. The study analyzes crucial trends that are currently determining the growth of the market. This report explicates on vital dynamics, such as the drivers, restraints, and opportunities for key market players along with key stakeholders as well as emerging players associated with offering artificial sweeteners.

The study also provides the dynamics responsible for influencing the future status of the artificial sweetener market over the forecast period. A detailed assessment of value chain analysis, business execution, and supply chain analysis across regional markets has been covered in the report.

A list of prominent companies operating in the artificial sweetener market, along with their product portfolios, enhances the reliability of this comprehensive research study.

Report Summary

The study offers comprehensive analysis on diverse features, including production capacities, demand, product developments, revenue generation, and sales of artificial sweeteners across the globe.

A comprehensive estimate on the market has been provided through an optimistic as well as a conservative scenario, taking into account the sales of artificial sweetener during the forecast period. Price point comparison by region with global average price is also considered in the study.

Key Questions Answered in Report

  • Which are the most lucrative artificial sweetener markets?
  • Which factors will impact the growth of artificial sweeteners?
  • How will changing trends impact the strategies of market players?
  • How can market players capture the low-hanging opportunities across regions?
  • Which companies are leading the artificial sweetener industry?
  • What are the winning strategies of stakeholders in the market?

Analysis on Market Size Evaluation

The market has been analyzed for each segment in terms of volume (‘000 Units) and value (US$ Mn).

Estimates at global and regional levels for artificial sweetener are available in terms of “US$ Mn” for value and in “‘000 Units” for volume. A Y-o-Y growth contrast on prominent market segments, along with market attractiveness evaluation, has been incorporated in the report.

Furthermore, absolute dollar opportunity analysis of all the segments adds prominence to the report. Absolute dollar opportunity plays a crucial role in assessing the level of opportunity that a manufacturer/distributor can look to achieve, along with identifying potential resources, considering the sales and distribution perspective in the global artificial sweetener market.

Inspected Assessment on Regional Segments

Key sections have been elaborated in the report, which have helped deliver projections on regional markets. These chapters include regional macros (political, economic, and business environment outlook), which are expected to have a momentous influence on the growth of the artificial sweetener market during the forecast period.

Country-specific valuation on demand for artificial sweeteners has been offered for each region, along with market scope estimates and forecasts, price index, and impact analysis of the dynamics of prominence in regions and countries. For all regional markets, Y-o-Y growth estimates have also been incorporated in the report.

Detailed breakup in terms of value & volume for emerging countries has also been included in the report.

In-depth Analysis on Competition Analysis

The report sheds light on leading manufacturers of artificial sweeteners, along with their detailed profiles.

Essential and up-to-date data related to market performers who are principally engaged in offering artificial sweeteners has been brought with the help of a detailed dashboard view.

Market share analysis and comparison of prominent players provided in the report permits report readers to take preemptive steps in advancing their businesses. Company profiles have been included in the report, which include essentials such as product portfolios and key strategies, along with all-inclusive SWOT analysis on each player.

Company presence is mapped and presented through a matrix for all the prominent players, thus providing readers with actionable insights, which helps in thoughtfully presenting the market status, and predicting the competition level in the artificial sweetener domain.

Research Methodology

In Fact.MR’s study, a unique research methodology is utilized to conduct extensive research on the growth of the artificial sweetener industry, and reach conclusions on the future growth parameters. This research methodology is a combination of primary and secondary research, which helps analysts ensure the accuracy and reliability of the drawn conclusions.

Secondary resources referred to by analysts during the preparation of the market study include statistics from governmental organizations, trade journals, white papers, and internal and external proprietary databases. Analysts have interviewed senior managers, product portfolio managers, CEOs, VPs, marketing/product managers, and market intelligence managers, all of whom have contributed to the development of the research report as a primary resource.

- FAQs -

As of 2020, global sales of artificial sweeteners reached US$ 1.8 Bn in revenue terms

According to Fact.MR, the artificial sweetener market is expected to reach US$ 2.6 Bn by 2031

The global market for artificial sweeteners is poised to expand at a CAGR of 3% from 2021 to 2031

By 2022, the global market for artificial sweeteners is anticipated to register US$ 2 Bn

Rising concerns about obesity as a result of excessive sugar intake is influencing demand for artificial sweeteners

Artificial sweeteners are expected to account for 30% of the demand in the U.K

China is expected to experience a CAGR of 3% with regard to artificial sweetener sales

Aspartame-based artificial sweeteners are highly preferred, growing at around 4% CAGR

Artificial sweeteners for beverages will remain top selling, reaching US$ 1 Bn by 2022-end

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Is the market research conducted by Fact.MR?

Yes, the report has been compiled by expert analysts of Fact.MR, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.

What research methodology is followed by Fact.MR?

Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.

What are the sources of secondary research?

Fact.MR conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.

Who are the respondents for primary research?

Fact.MR speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, and industry experts. For a full list of primary respondents, please reach out to us.

Is a sample of this report available for evaluation?

Yes, you can request a sample, and it will be sent to you through an email.