Rising Propensity for Low- or No-Calorie Versions of Foods & Beverages Pushes Adoption
Growing concerns regarding obesity is translating into a swift and broader consumer acceptance of healthy dietary plans. Realization of the fact that a diet has deep-rooted influences on health has further encouraged consumers to modify their consumption patterns, as more and more of them seek healthier alternatives with ‘less sugar’. With the health-savvy demographic heading toward low- or no-calorie versions of food and beverages, adoption rate of artificial sweetener is also witnessing a considerable uptake.
Food producers are making use of high intensity artificial sweetener to offer light products with fewer calories and captivating taste attributes, in response to the consumer preferences. For example, the sales of sugar-free gums have witnessed impressive rates as compared to that of regular gums. Some other products with artificial sweetener as a vital part of the ingredient bases include diet drinks, tabletop sweeteners, yogurt, and frozen dairy products.
Artificial Sweetener Adoption to Benefit from Sugar Taxes and Levies
With introduction of sugar taxes across various countries, maximum of the consumers are shifting from sugary beverages to low calorie versions. This tax is being aimed at regulating the burden of obesity, among both adults as well as children. For instance, key countries such as Britain, Hungary, Finland, and France have introduced sugar taxes and levies aimed at reduction of obesity levels.
These taxes have translated into a flurry of product reformulations by the food and beverage companies. These reformulations, in turn, are likely to provide a substantial fillip to the adoption of artificial sweetener, including the high intensity artificial sweetener.
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High Intensity Artificial Sweetener Bears the Brunt of Controversies, yet Favorable Approvals and Studies Boost Integrity
Several controversies associated specific high-intensity artificial sweetener types with potential health hazards, such as neurotoxicity, disruption of satiety mechanisms, cancer, and many more. Many high intensity artificial sweetener types, including Aspartame, Saccharin, and many more, bore the brunt of this increasing reluctance and subsequent intolerance. For instance, key companies, such as PepsiCo, had replaced aspartame in their products with viable substitutes in response to controversies apropos of aspartame in the US.
Though the critics of high intensity artificial sweetener claimed multiple health problems associated with its consumption, prominent institutions like the National Cancer Institute and other health agencies have denied the same. Moreover, approvals by eminent organizations, such as FDA, and favorable studies are further encouraging food and beverage companies to get back to these specific artificial sweetener types with minimum reluctance.
Rising Fad for Natural and Plant Based Might Pose Challenges for Growth
The quest for healthy substitutes for the calorie-loaded ingredients is pushing the demand for high intensity natural and plant based sweetener. Prominent food and beverage manufacturing brands, such as Coca-Cola, PepsiCo, Heinz, and Danone, are leveraging the potential of high intensity natural and plant-based sweetener.
Some of the popular natural and plant based varieties, such as Stevia and Monk fruit, have witnessed a significant uptake, being around 200 to 300 times sweeter than processed sugar. This wide spread proliferation of high intensity natural and plant based variants, driven by the evolving preferences for natural alternatives, might pose challenges for the adoption of high intensity artificial sweetener.
Artificial Sweetener- Competitive Landscape
The competitive landscape section in the artificial sweetener market offers a deep dive into the profiles of the leading companies operating in the global market landscape. It offers captivating insights on the key developments, differential strategies, and other crucial aspects about the key players having a stronghold in the artificial sweetener market.
Tate & Lyle PLC, a key player in the artificial sweetener market, entered into an agreement in 2017 to acquire a 15% stake in Sweet Green Fields, a leading company offering premium quality sweetener solutions.
Archer Daniels Midland Company, another leading player in the artificial sweetener market, acquired Eatem Foods in the year 2015 to diversify its product portfolio. Also, the company announced the availability of a new product named’ VivaSweet Sucralose’ in 2015, an exclusive zero-calorie sweetener.
Ajinomoto Co., Inc., another prominent player in the high intensity artificial sweetener market, signed an agreement in March, 2018 to acquire Circle Foods L.L.C.
Artificial Sweetener- Definition
Artificial sweetener refer to substitutes for conventional or regular sugar that is manufactured synthetically and offers sweetness attributes without calories.
Artificial Sweetener- Definition
High intensity artificial sweetener is about 200-20,000 times sweeter than regular/normal sugar, as suggested by the name i.e. ‘intense sweetener’.
Artificial Sweetener Market- About the Report
The high intensity artificial sweetener market demonstrates the market potential of artificial sweetener market for the assessment period of 2018-2027. The report has a specific focus on high intensity artificial sweeteners, and tracks demand and sales for this category.
Artificial Sweetener- Market Structure
The artificial sweetener market has been segmented by product, end use application, form, and region. By product, the market is classified into Cyclamate, Saccharin, Aspartame, Acesulfame Potassium (Ace-K), Sucralose, and Others.
Several end use applications featured in the high intensity artificial sweetener market report include beverage, dairy products, bakery and confectionery, dietary supplements, bread spreads, pharmaceutical, personal care, and others. By form, the high intensity artificial sweetener market is classified as powder, tablets, and syrups. The high intensity artificial sweetener market has been gauged across key regions such as North America, Latin America, Europe, Japan, APEJ, and MEA.
Additional Questions Answered
The report on high intensity artificial sweetener market addresses various questions related to the global market landscape and associated aspects. The additional questions on high intensity artificial sweetener market enable the readers to gain a strategic edge and make viable and critical decisions to strengthen their foothold in the high intensity artificial sweetener market. Some of the additional questions answered in the high intensity artificial sweetener market are:
- What impact does the rising demand from the diabetic demographic have on the overall growth of high intensity artificial sweetener market?
- What are the key differential strategies of key players to gain a competitive advantage over the mid-sized and small players?
- How is the adoption rate of high intensity artificial sweetener for oral care products?
- How will the surging demand for low-calorific canned and packaged foods affect the growth of high intensity artificial sweetener market?
A holistic research methodology has been leveraged to glean the compelling insights for compilation of the research study on high intensity artificial sweetener market. All the data points and information sketched in the high intensity artificial sweetener market report have been collected and assembled from credible and reliable sources, including primary and secondary sources. Moreover, the data points in high intensity artificial sweetener market report have been verified by industry experts to give an unmatched analysis of the global scenario of high intensity artificial sweetener market.
The artificial sweetener market has been comprehensively analyzed in a latest research report published by Fact.MR on high intensity artificial sweetener market. The report provides a deep dive into the key insights of the growth potential of artificial sweetener market for the forecast period 2018-2027.
The report tracks the artificial sweetener market, and has a specific focus on high intensity artificial sweeteners. The major trends impacting the broader artificial sweeteners market have an impact on the demand for high intensity artificial sweeteners, and all the key factors have been analyzed in the report.
Chapter 1- Executive Summary
This chapter sheds light on a quick summary of the high intensity artificial sweeteners market with all the key findings and important figures in the form of both value as well as volume projections. It also offers a sneak peek into the major opportunity map of global high intensity artificial sweetener market.
Chapter 2- Market Overview
This chapter introduces the reader to the market, with a well-versed definition of high intensity artificial sweetener market. Moreover, it also features an affluent definition of the product ‘’high intensity artificial sweetener”, which adds to the overall understanding of the user/reader.
Chapter 3- Market Dynamics
This chapter talks about the drivers, restraints, opportunities, and threats in the high intensity artificial sweetener market, which have a profound influence on the global market landscape.
Chapter 4- Key Assessment
This chapter outlines the key facts associated with high intensity artificial sweetener market. Moreover, it also elaborates on the supply-chain equation of high intensity artificial sweetener market with regulatory framework having deep-rooted influences.
Chapter 5- Price Point Analysis
This chapter talks about the price point analysis of high intensity artificial sweetener market, by region and product type. Moreover, it also sheds light on various factors impacting the price point analysis of high intensity artificial sweetener market.
Chapter 6- Market Analysis and Forecast
This chapter gives away the market analysis and forecast of high intensity artificial sweetener market by product type, form, end-use application, and region. The key segments and sub-segments have been closely analyzed in terms of value as well as volume projections with all the essential data points
Chapter 7- North America High Intensity Artificial Sweetener Market Size and Forecast
This chapter emphasizes on the status of high intensity artificial sweetener market growth in North America. The section offers captivating insights on the value growth of the product in this region. The region has been further bifurcated into key countries including the US and Canada, wherein untapped opportunities for high intensity artificial sweetener market have been closely analyzed.
Chapter 8- Latin America High Intensity Artificial Sweetener Market Size and Forecast
The current status of high intensity artificial sweetener market in Latin America is discussed in this section. High intensity artificial sweetener market outlook, along with qualitative aspects, have been focused in this chapter for the Latin America region.
Chapter 9- Europe High Intensity Artificial Sweetener Market Size and Forecast
The chapter puts spotlight on the country-wise analysis of high intensity artificial sweetener market in Europe. The latent opportunities emerging in Europe for high intensity artificial sweetener market have been listed in this section, which are of great importance for the users.
Chapter 10- Japan High Intensity Artificial Sweetener Market Size and Forecast
Business outlook of high intensity artificial sweetener in Japan has been studied in this chapter, along with compelling insights on industrial giants operating in the region.
Chapter 11- APEJ High Intensity Artificial Sweetener Market Size and Forecast
Key trends in the high intensity artificial sweetener market in the Asia Pacific Excluding Japan (APEJ) have been discussed in this report. This section further elaborates on the market share comparison on the basis of individual segments, which is instrumental in gauging the growth potential of high intensity artificial sweetener market in this region.
Chapter 12- MEA High Intensity Artificial Sweetener Market Size and Forecast
The chapter provides ground-breaking insights on the on-going trends, present scenario, novel developments in the MEA high intensity artificial sweetener market. Furthermore, details on leading companies having a stronghold in the MEA high intensity artificial sweetener market have also been featured in this section.
Chapter 13- Competitive Assessment
This chapter offers a snapshot of the competitive dynamics of high intensity artificial sweetener market, along with information on their individual shares.
Chapter 14- Company Profiles
This chapter offers a deep dive into individual company profiles, their key differential strategies, current foothold in the market space, and many more.
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