Endpoint Security Market

Endpoint Security Market Outlook (2024 to 2034)

The global endpoint security market is calculated at a valuation of US$ 14.61 billion for 2024 and is forecasted to reach US$ 35.15 billion by the end of 2034, with a projected CAGR of 9.2% from 2024 to 2034. 

Endpoint security deals with securing entry points in a network that bridge and connect to internal data, and failure to do this can result in the loss of critical company and user data. Growing adoption of the bring-your-own-device (BYOD) trend in different organizations is projected to primarily augment the demand for endpoint security going forward.

The COVID-19 pandemic changed the game for endpoint security companies as most organizations around the world adopted the work-from-home model, which directly promoted the BYOD trend and boosted the market growth. Growing adoption of IoT devices, increasing use of AI in cybersecurity, and growing demand for adaptive security solutions are forecasted to be other popular endpoint security market trends.

Over the next decade, an increased emphasis by small and medium enterprises (SMEs) on strengthening their cybersecurity is projected to generate fresh prospects for endpoint security firms.

• Demand for endpoint security from SMEs is projected to increase at a stellar 9.6% CAGR from 2024 to 2034.

The expanding network of connected devices and the growing frequency of cyberattacks and cyber threats around the world are also predicted to bolster demand for endpoint security services and solutions in the long run. High investments in the development of advanced endpoint security software are also predicted to contribute to the growing endpoint security market share across the study period and beyond.

Report Attributes	Details
Endpoint Security Market Size (2024E)	US$ 14.61 Billion
Projected Market Value (2034F)	US$ 35.15 Billion
Global Market Growth Rate (2024 to 2034)	9.2% CAGR
East Asia Market Value (2024E)	US$ 5.33 Billion
United States Market Share in North America (2034F)	79.5%
Japan Market Growth Rate (2024 to 2034)	10.2% CAGR
On-premise Endpoint Security Segment Value (2034F)	US$ 8.54 Billion
Key Companies Profiled	Ivanti CrowdStrike Cisco Systems Inc. Fortinet Inc. Palo Alto Network Inc. Trend Micro Inc. AO Kaspersky Lab Sophos Ltd. Blackberry Limited VMware Inc. Check Point Software Technologies Ltd.

What is Essential for the Success of Endpoint Security Start-ups?

“Focus on Integration of Artificial Intelligence in Endpoint Security Solutions”

Developing and commercializing an extremely secure endpoint security solution is a capital-intensive task, and this is why financing rounds are forecasted to be of the utmost importance for incoming endpoint security providers going forward.

• In August 2023, Grip Security, an Israeli start-up focusing on providing endpoint security for SaaS applications, announced that it had raised US$ 41 million in a Series B funding round. The company had plans to utilize this newly raised financing to bolster its R&D and expand its business in the United States.
• In May 2023, Huntress, an endpoint security start-up founded in 2015, announced that it had raised US$ 60 million in a Series C financing round that was led by Sapphire Ventures and saw active participation from Forgepoint Capital and JMI Equity as well. The newly raised capital was intended to be used to expand the new company’s business on an international level in the future.

Innovation and smart use of advanced technologies such as artificial intelligence, machine learning, and deep learning are projected to be vital to the success of any cybersecurity company in the future.

• In December 2021, Aiden, a new company focused on improving endpoint security, announced the launch of its new intelligent endpoint management solution that had a demonstrated record of 97% reduction in exposure to threats. The solution ensures proper compliance by automating tedious IT tasks that could lead to risks.

Aspiring endpoint security companies can also get affiliated with established market players and take advantage of start-up support and incubation programs to boost their progress.

• In September 2022, SentinelOne Inc., a leading cybersecurity company focused on endpoint security, announced the launch of a US$ 100 million fund to invest in cybersecurity start-ups in the name of S Ventures. This new fund was launched to help support the booming cybersecurity start-up space.

Start-ups can gain a detailed understanding of factors such as local supply, pricing trends, product standards, safety regulations, and new developments with this market research analysis by skilled analysts at Fact.MR, a market research and competitive intelligence provider.

Country-wise Insights

China, India, Japan, the United States, Germany, and the United Kingdom are predicted to offer attractive investment and business opportunities for endpoint security companies in the future.

What is Driving the Influx of Endpoint Security Providers in China?

“Rapid Development of 5G Infrastructure across the Country”

Attribute	China
Market Value (2024E)	US$ 3.15 Billion
Growth Rate (2024 to 2034)	9.5% CAGR
Projected Value (2034F)	US$ 7.85 Billion

5G infrastructure in China is expanding at a rapid pace, and this trend is projected to primarily drive demand for endpoint security services and solutions in China over the next 10 years. The aforementioned factor is promoting the adoption of connected devices, which is slated to benefit endpoint security demand as well.

Growing digitalization, rising national security concerns, a high focus on data protection, and the rapid adoption of advanced digital technologies such as AI, machine learning, IoT, and cloud solutions are other factors that promote the endpoint security market growth in China.

What Makes the United States a Key Market in This Business?

“Wide Availability of Innovative Endpoint Security Products and Services”

Attribute	United States
Market Value (2024E)	US$ 3.4 Billion
Growth Rate (2024 to 2034)	8.1% CAGR
Projected Value (2034F)	US$ 7.4 Billion

The United States has always been quick in the adoption of advanced digital solutions and services, which is why it is seen as a highly remunerative space for endpoint security companies as well. The country is home to some of the most prominent endpoint security providers in the world, and this is why it holds a prominent chunk of the endpoint security value share in the North American region.

Growing demand for connected technologies, a rising focus on cybersecurity, and the wide availability of innovative endpoint security products and services are other factors that could promote market development in the United States through 2034.

Category-wise Insights

Large enterprises are the major source of revenue for endpoint security providers, as they primarily offer SaaS-based endpoint security solutions.

Which Type of Deployment is Preferred for Endpoint Security?

“SaaS-based Endpoint Security Account for High Demand Due to Ease of Deployment”

Attribute	SaaS
Segment Value (2024E)	US$ 11.14 Billion
Growth Rate (2024 to 2034)	9.5% CAGR
Projected Value (2034F)	US$ 26.61 Billion

The growing adoption of cloud-based solutions and hybrid solutions in different industry verticals is projected to create an opportune scenario for SaaS-based (software as a service) endpoint security over the coming years. Ease of deployment and easy scalability are prospects that are predicted to promote the demand for SaaS-based endpoint security services on a global level in the future.

Where are Endpoint Security Solutions Being Most Widely Deployed?

“Wide Use of Endpoint Security Solutions in Large Enterprises Due to Growing BYOD Trend”

Attribute	Large Enterprises
Segment Value (2024E)	US$ 11.29 Billion
Growth Rate (2024 to 2034)	8.9% CAGR
Projected Value (2034F)	US$ 27.38 Billion

The increasing popularity of the BYOD trend in multinational organizations is projected to be the key factor promoting the demand for endpoint security solutions and services in large enterprises over the coming years. The rising incidence of cyberattacks and growing spending on cyber security and risk management in large enterprises are also forecasted to benefit endpoint security companies in the long run. Preference for on-premise endpoint security solutions is projected to be higher in large enterprises as compared to SMEs in the future.

Competitive Landscape

Acquisitions and mergers are projected to be of vital importance to all endpoint security companies in the future as cybersecurity technology progresses and the focus on cybersecurity increases on a global level.

• In November 2023, Palo Alto Networks, a renowned name in the cybersecurity space, announced the acquisition of Talon Cyber Security, an Israeli start-up. Companies did not reveal the value of this acquisition deal, and Palo Alto has further cemented its position in the global cybersecurity space with this acquisition.
• In March 2021, Lookout Inc., a leading cybersecurity provider, announced the acquisition of CipherCloud, a cloud-native cybersecurity firm. Through this acquisition, Lookout was able to develop a complete end-to-end platform to secure an organization's data from the cloud to endpoints.

Key Segments of Endpoint Security Market Research

• By Deployment Type:

  • On-premise
  • SaaS

• By End User:

  • Small & Medium Enterprises (SMEs)
  • Large Enterprises

• By Vertical:

  • Banking
  • Discrete Manufacturing
  • Government Agencies
  • Process Manufacturing
  • Healthcare
  • Telecommunication
  • Energy & Utilities
  • Investment Services
  • Others

• By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Middle East & Africa