Freeze-dried Powder Market

Freeze-dried Powder Market Outlook (2023 to 2033)

The global freeze-dried powder market expanded at a 7.6% CAGR from 2018 to 2022 and reached US$ 25.85 billion in 2022. The market is predicted to advance at 7.2% CAGR and reach a valuation of US$ 55.53 billion by 2033-end.

Consumers have become increasingly conscious of their well-being and health. This shift has led to a preference for healthy food products that offer convenience and easy preparation, aligning with rapid urbanization and changing lifestyles. Freeze-dried products, including vegetables and fruits, have gained significant popularity and are extensively utilized in cafes and foodservice restaurants.

• Sales of fruit-derived freeze-dried powder are forecasted to increase at a CAGR of 7.9% and reach US$ 37.15 billion by 2033-end.
• Demand for freeze-dried powder in the United States is projected to increase at 9.6% CAGR and reach a market value of US$ 17.88 billion by 2033.

The foodservice industry is experiencing growth due to the rising global tourism. This growth has led to an increased demand for various food products, including freeze-dried products and packaged fresh fruits. Consumers are increasingly adopting freeze-dried food items due to their convenience in handling and storage. Moreover, these products require minimal preparation time for cooking.

Expanding food processing industry and increasing demand for convenience or ready-to-eat food products are predicted to drive market opportunities. Rising awareness of the side effects of some artificial food additives that are utilized for food preservation is projected to bolster the demand for healthy and natural food products.

Freeze-dried products do not contain additional nutrients beyond what is naturally present in the original food. However, they excel in preserving the existing nutrients. Certain industry players are implementing heat-sensitive freeze-drying techniques. Application of freeze-drying in various food products offers convenient consumption and extended shelf life, making it a favorable option for preservation.

For instance:

• Advik Foods, in August 2021, expanded its product portfolio while launching freeze-dried milk powder, including frozen camel milk, frozen goat milk, and donkey milk powder.

This newly published research report by Fact.MR, a market research and competitive intelligence provider, covers the dynamics of the freeze-dried powder market. The report offers growth opportunities, key limitations, new developments, key product ranges, and a regional overview of the market.

Report Attributes	Details
Freeze-dried Powder Market Size (2022)	US$ 25.85 Billion
Estimated Market Value (2023)	US$ 27.71 Billion
Forecasted Market Value (2033)	US$ 55.53 Billion
Global Market Growth Rate (2023 to 2033)	7.2% CAGR
Bakery Snacks and Desserts Segment Growth Rate (2023 to 2033)	8.8% CAGR
China Market Growth Rate (2023 to 2033)	9.1% CAGR
Germany Market Value (2033)	US$ 6.61 Billion
India Market Value (2033)	US$ 5.11 Billion
Key Companies Profiled	Doehler Group SE Farmvilla Food European Freeze Dry ApS SouthAM Thrive Foods Paradise Fruits Vergum Ingredients Inc.

What are the Key Trends Influencing the Demand for Freeze-dried Powder?

“Rising Demand for Vegan, Gluten-free, and All-Natural Food Products”

There is a significant demand for freeze-dried powder, particularly in categories such as bakery and confectionery products. Freeze-dried fruit powder finds extensive use in the bakery industry for applications like frosting and whipped creams. It adds flavor and color to the final products and is also utilized in dessert decoration. Use of freeze-dried fruit powder enhances the overall sensory appeal and visual aesthetics of bakery products.

In recent years, there has been a growing trend of healthy snacking. This trend has prompted industry players to focus on producing clean-label freeze-dried powder that meets the increasing demand for gluten-free, vegan, and all-natural food products. Consumers are seeking healthier and more transparent options, leading to a surge in the production of freeze-dried powders that adhere to these dietary preferences.

Many people are increasingly becoming aware of the long-term health implications of the food they consume based on their nutritional content. The impact of these products on environmental sustainability, social responsibility, sourcing, and health is boosting demand for clean-label food products. In addition, rising disposable income and busy lifestyles are also prompting many consumers to make a move toward frozen meals and food products.

For instance:

• In June 2021, Sow Good Inc. unveiled its inaugural product line featuring freeze-dried vegetable and fruit snacks, as well as smoothies.

“Increasing Use of Freeze-dried Powder in Food & Beverages”

Freeze-dried powder is widely used in snack bars and bakery items. There is also an increase in demand for health drinks containing fruit and vegetable powder with higher amounts of minerals, antioxidants, and vitamins.

The market is forecasted to grow at a healthy rate in developed as well as developing countries because of the rising preference for nutrient-dense drinks. Freeze-dried powder is used as a convenient substitute for fresh vegetables & fruits. Freeze-dried powder finds application in infant formulas due to its ability to preserve the nutritional content of the ingredients. Market growth is also supported by the increasing consumption of powder dietary supplements.

What are the Roadblocks Faced by Suppliers of Freeze-dried Powder?

“High Cost of Freeze-dried Powder Restricting Widespread Adoption”

High cost of freeze-dried vegetables and fruits is predicted to hinder market expansion. The price of the freeze-drying process is comparatively higher than traditionally used drying procedures. The freeze-drying process involves the use of various dryers and equipment, which contribute to the overall cost of the procedure.

What are the Steps Start-ups Need to Adopt to Stay Profitable?

“Increasing Focus of Start-ups on Investments in Natural & Organic Freeze-dried Products”

Production of various types of natural products, including functional beverages and ready-to-drink beverages, is projected to provide significant growth opportunities for new entrants in the coming years. Start-ups are investing in offering more natural or organic and healthy freeze-dried powder to end users.

Country-wise Insights

Why are Suppliers of Freeze-Dried Powder Expanding Their Operations in the United States?

“High Demand for Processed Food Products Containing Natural Ingredients”

The United States market is predicted to expand at a CAGR of 9.6% and reach US$ 17.88 billion by 2033-end.

Increasing demand for healthy and natural ingredient-based processed foods is anticipated to offer promising opportunities for players in the United States. The growing awareness about the health benefits of different types of nutrition-enriched foods among health-conscious people is propelling demand for freeze-dried powder containing natural ingredients.

The trend of clean-label products in the United States is projected to contribute to increased freeze-dried powder sales. Some prominent suppliers of freeze-dried powder are concentrating on strengthening their presence while entering into partnerships with other players.

For instance:

• SouthAM Freeze Dry, in August 2019, announced a partnership with Van Drunen Farms. The latter is a producer of vegetables and fruits in the United States and is aiming to expand its business globally.

How are Sales of Freeze-dried Powder Faring in the United Kingdom and Germany?

“Widespread Consumption of Baked Food and Beverages Fueling Sales of Freeze-dried Powder”

Sales of freeze-dried powder in Germany are forecasted to increase at a 9.9% CAGR and reach a valuation of US$ 6.61 billion by 2033. Product sales in the United Kingdom are projected to advance at a CAGR of 9.2% to stand at US$ 3.94 billion by 2033-end.

Increasing consumption of freeze-dried fruit powder in the United Kingdom and Germany is attributed to the rising demand for baked goods and beverages. Moreover, the rising preference for different types of infant food products due to their convenience in use is also widening opportunities for players. Growing traction for clean-label food products is also estimated to contribute to market expansion.

What Makes India a Lucrative Market for Suppliers of Freeze-dried Powder?

“Growing Consumption of Convenience Food Products Due to Fast-paced Lifestyles”

The freeze-dried powder market in India is estimated to advance at a 10.3% CAGR and reach US$ 5.11 billion by the end of 2033. Sales of freeze-dried powder are growing because of the rising consumption of different types of processed food along with an increasing preference for convenience food products due to the trending on-the-go lifestyles of many people. Therefore, manufacturers are taking advantage of this trend to attract younger consumers.

Category-wise Insights

Why is Fruit-derived Powder Projected to Hold a Significant Market Share?

“Rising Use of Freeze-dried Fruit Powder in Infant & Functional Food Products”

Sales of fruit-derived powder are forecasted to expand at a CAGR of 7.9% and reach a value of US$ 37.15 billion by 2033. The rising use of freeze-dried fruit powder to add natural flavors to eatables is predicted to boost its demand. Infant foods and functional foods are some popular applications of freeze-dried fruit powder, as it is helpful to mask the off-taste of numerous active ingredients that are added to these food types.

Water is entirely removed from fruits during the process of freeze-drying by sublimation to preserve the flavor, nutrients, shape, and color. Water removal during the process prolongs the shelf life of the powder at room temperature without any preservatives.

Why is Utilization of Freeze-dried Powder Increasing in Bakery Snacks and Desserts?

“Storage Stability and Concentrated Flavor of Freeze-dried Powder Boosting its Utilization in Bakery Snacks and Desserts”

Demand for freeze-dried powder for bakery snacks and desserts is predicted to rise at an 8.8% CAGR and reach a value of US$ 18.10 billion by 2033-end. The powder is widely used in the bakery sector because of its storage stability and concentrated flavor. Freeze-dried powder is beneficial in adding color and flavor to frosting without compromising its consistency.

Fermented alcohol, powdered protein shakes, smoothies, mixed coffee drinks, etc. are some popular beverages that use freeze-dried powder. The powder helps retain product consistency and adds flavor without moisture. Moreover, freeze-dried powder imparts unique flavors to nutrition bars.

Key Market Players

Maintaining product standards, strengthening supply chain management systems, and stringent quality control are measures adopted by prominent players to expand their reach and increase their market share.

Collaborations, agreements, mergers & acquisitions, and new developments are some significant strategies that are adopted by players to gain a competitive edge in the market.

For instance:

• Paradise Fruits, in February 2020, launched freeze-dried granules and powders derived from different fruits. These products are ideal for use in baked goods, confectionery, and chocolates.

Doehler Group SE, Farmvilla Food, European Freeze Dry ApS, SouthAM, Thrive Foods, Paradise Fruits, and Vergum Ingredients Inc. are some key players operating in the global freeze-dried powder market.

Segmentation of Freeze-dried Powder Industry Research

• By Type :

  • Fruit-derived
  • Vegetable-derived

• By Application :

  • Fortified Foods
  • Bakery Snacks and Desserts
  • Infant Foods
  • Confectioneries
  • Ready-to-Cook Foods
  • Beverages

• By Region :

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa