General Well-being Dietary Supplement Market

General Well-being Dietary Supplement Market Study by Vitamins & Minerals, Amino Acids, and Botanical Supplements for Men, Women, and Senior Citizens from 2024 to 2034

Analysis of General Well-being Dietary Supplement Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

General Well-being Dietary Supplement Market Outlook (2024 to 2034)

The global general well-being dietary supplement market size is estimated to reach US$ 49,782.2 million in 2024. Over the forecast period, demand is projected to expand at a 5.1% CAGR. By 2034, the global market is set to attain a valuation of US$ 82,178.2 million.

The health and wellness supplement industry is witnessing substantial growth, propelled by a confluence of key factors. A fundamental driver is the increasing health awareness among consumers, coupled with a rising inclination toward the consumption of health and wellness supplements. This trend is further accentuated by a growing geriatric population, leading to an increased focus on proactive health management.

Compounding the industry's expansion is the rising prevalence of nutritional deficiencies and lifestyle diseases, prompting individuals to seek supplementary support for their well-being. Evolving dietary patterns and surging demand for daily wellness supplements reflect a broader shift toward proactive health maintenance.

An emerging trend in the industry is the growing interest in personalized nutrition, where individuals seek tailored supplement regimens to address their specific health needs. This customization aligns with the evolving preferences of consumers, who are increasingly conscious of their unique nutritional requirements.

The demand for prebiotic and probiotic supplements is also on the rise, driven by a heightened awareness of gut health and its impact on one’s well-being. Additionally, favorable government support has provided a conducive environment for the industry's growth, encouraging research and development in the field of health and wellness supplements.

Noteworthy is the escalating awareness about the benefits of well-being nutrition products, contributing to a positive industry outlook. This awareness extends to specific needs, with surging demand for supplements addressing sleep support and immunity boosting, indicating a shift toward a holistic approach to health.

General Well-Being Dietary Supplement Market Trends:

The landscape of the healthcare and wellness industry is undergoing a transformative shift driven by several key trends. A notable factor contributing to this change is the growing interest in preventive healthcare, as individuals increasingly recognize the importance of proactive measures to maintain optimal health. This paradigm shift is related to the broader rise in health and wellness trends, reflecting a holistic approach to well-being.

In the dietary supplement market, there is a growing popularity for organic and natural products, underlining a consumer preference for clean and sustainable options. The heightened awareness of the impact of lifestyle on health has led to an increased demand for general well-being dietary supplements, with a notable rise in sales occurring through online platforms, showcasing the evolving dynamics of retail in this industry.

Plant-based supplements have emerged as a significant player in the market, with consumers showing a growing interest in products that align with vegetarian and vegan lifestyles. This shift is complemented by a broader movement towards sustainable practices, as evidenced by the usage of eco-friendly packaging by supplement manufacturers.

The convergence of fitness and sports nutrition trends is another noteworthy development, reflecting a growing emphasis on active and healthy lifestyles. In this landscape, the popularity of gummy formats, such as gummy vitamins, has witnessed a substantial increase. This format appeals to consumers seeking a more enjoyable and convenient way to incorporate dietary supplements into their routines.

With rising health awareness, people are showing an increasing interest in a wide variety of nutritional supplements for well-being. These include multivitamins and minerals, probiotics, adaptogens, omega-3 fatty acids, etc.

General well-being dietary supplements allow people to stay fit and maintain good health. Growing consumption of these supplements is expected to boost growth.

The increasing incidence of chronic diseases like diabetes and obesity is spurring a focus on preventive measures. People are consuming specific dietary supplements, like those containing probiotics and vitamin D, as they can potentially aid in disease management and prevention. This will boost demand throughout the forecast period.

Leading players are focusing on using natural ingredients in their products to cater to the growing consumer demand for natural and organic supplements. They are launching new general wellness enhancers with unique formulations, targeted benefits, and enhanced bioavailability.

Several companies are also using social media platforms and celebrity endorsements to shape consumer preferences. This will likely help them increase their sales and expand their customer base.

Regulatory organizations worldwide are also taking steps and launching initiatives to educate people about dietary supplements and counter the burden of deficiency diseases. For instance, in 2022, the U.S. Food and Drug Administration (FDA) launched a new dietary supplement education initiative called ‘Supplement Your Knowledge’. Such initiatives will benefit the global market for general well-being dietary supplements.

Report Attributes Details
Estimated General Well-being Dietary Supplement Market Value (2024E) US$ 49,782.2 million
Projected Market Value (2034F) US$ 82,178.2 million
Global Market Growth Rate (2024 to 2034) 5.1% CAGR
Soft Gel/Pills Segment Market Share (2034) 43.7%
Powder Segment Growth Rate (2024 to 2034) 5.4%
North America Market Share (2024) 22.4%
East Asia Market Share (2024) 20.6%
Key Companies Profiled
  • Koninklijke DSM N.V.
  • Glanbia PLC
  • Bayer AG
  • Kerry Group PLC
  • DuPont de Nemours and Company
  • Alticor Inc.
  • Now Health Group, Inc.
  • USANA Health Sciences, Inc.
  • Herbalife International
  • Nutramax Laboratories

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Which Factors are Propelling Demand for General Well-being Dietary Supplements?

“Rising Health Awareness Fueling General Well-being Dietary Supplement Demand”

Today, people are becoming aware of the importance of a healthy lifestyle and preventive healthcare. As a result, they are looking for products that can support overall well-being, reduce disease development, and fill potential nutritional gaps. This is expected to drive the general well-being dietary supplement market share.

There is also an increasing interest in preventive health measures due to the rising prevalence of chronic diseases like diabetes, obesity, and cardiovascular disorders. This is prompting people to consume well-being nutrition products, including vitamins and botanical supplements, thereby fostering the general well-being dietary supplement market growth.

“Increasing Geriatric Population and Changing Lifestyles to Fuel Sales”

The global geriatric population is increasing dramatically, and older people are more likely to take dietary supplements to maintain and promote their health. This is anticipated to bolster sales of general well-being dietary supplements through 2034.

There is also a rise in busy lifestyles and unhealthy eating habits, making it difficult to obtain all necessary nutrients from food alone. As a result, they choose dietary supplements or general wellness enhancers to fill nutritional gaps and address health issues like stress, fatigue, and sleep disorders.

“Booming E-commerce Sector Fostering Market Growth”

The proliferation of e-commerce platforms is making it easier for consumers to access different health and wellness supplements at the convenience of their homes. By using these platforms, they can choose any product, compare prices, and save money. This, in turn, will boost the growth of the general well-being dietary supplement industry.

To gain maximum profit, key manufacturers must move their products to online platforms. They should form alliances, partnerships, and agreements with giants like Amazon and others to expand their reach and customer base.

Which Factors are Limiting Market Expansion?

“Rise in Counterfeit Products and Limited Scientific Evidence”

Despite a steady growth trajectory, certain factors might limit the growth of the general well-being of the dietary supplement market. One significant concern is the penetration of counterfeit dietary supplements in the market, posing risks to consumer health and eroding trust within the industry. The prevalence of counterfeit products highlights the need for robust regulatory measures and quality control to ensure the safety and efficacy of dietary supplements.

Another challenge is the limited scientific evidence supporting the efficacy and safety of certain dietary supplements. In a handful of cases, the lack of well-established scientific backing can lead to skepticism among consumers and healthcare professionals. This underscores the importance of rigorous research and transparent communication about the benefits and potential risks associated with dietary supplements.

The industry contends with competition from alternative products, particularly functional foods. As consumers increasingly seek holistic approaches to nutrition and well-being, functional foods present a viable alternative to traditional dietary supplements. The industry must adapt and innovate to address this evolving landscape, emphasizing the unique advantages of dietary supplements and exploring opportunities for synergies between the two product categories.

Certain dietary supplements lack solid scientific evidence supporting their benefit claims for general well-being. This creates skepticism among healthcare professionals and consumers, limiting market growth.

The market is also witnessing an increase in fraudulent and low-quality dietary supplements. This, in turn, damages consumer trust, which subsequently reduces the adoption rate of daily wellness supplements.

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Country-wise Insights

North America and East Asia will likely retain their dominance in the global general well-being dietary supplement industry. This is due to increased healthcare awareness and presence of leading dietary supplement manufacturers in these regions.

The East Asia is poised to expand at a CAGR of 5.7% during the assessment period. It will hold a revenue share of about 21.8% by the end of 2034, giving it a slighter edge over North America. China is anticipated to remain the most dominant market for general well-being dietary supplements in East Asia, while Japan is predicted to witness a higher CAGR.

The North America will likely expand at a CAGR of 4.7% through 2034. It is set to hold a global market share of 21.6% by 2034, with the United States leading from the forefront.

What Makes the United States a Leading General Well-being Dietary Supplement Market?

“Rising Popularity of Preventive Healthcare Boosting the United States Market”

The United States general well-being dietary supplement market size is anticipated to reach US$ 13,545.1 million in 2034. Over the forecast period, demand for dietary supplements in the United States is predicted to grow at a 4.6% CAGR.

A prominent factor driving this transformation is the growing popularity of preventive healthcare. As individuals become more proactive in managing their well-being, there is an increased emphasis on preventive measures, including the integration of dietary supplements into daily routines.

A parallel trend is the rising interest in personalized nutrition, reflecting a recognition of individualized health needs and preferences. This trend aligns with the broader movement towards a more tailored and targeted approach to wellness, with consumers seeking products that address their specific health goals and requirements.

Due to the rising popularity of preventive healthcare, consumers in the United States are adopting proactive measures to maintain good health. They are increasingly consuming dietary supplements as they are seen as a convenient and effective way to promote overall well-being and prevent the onset of diseases.

The United States is also home to several leading dietary supplement manufacturers, including Now Health Group, Inc., and USANA Health Sciences, Inc. These companies are rigorously investing in research and development to introduce advanced dietary supplement formulations. This will likely to increase the United States general well-being dietary supplement market share through 2034.

Americans are also focusing on consuming holistic health supplements. This is anticipated to benefit the general well-being dietary supplement industry in the United States.

Why is Japan Emerging as a Highly Lucrative Market in East Asia?

“Growing Geriatric Population Making Japan a Highly Lucrative Pocket for Companies”

Japan’s general well-being dietary supplement market is projected to exhibit a healthy CAGR of 6.8% during the forecast period. By 2034, overall sales of general well-being dietary supplements in Japan are estimated to be valued at US$ 3,257.5 million.

Several factors are expected to drive the growth of the general well-being dietary supplement market in Japan through 2034. One pivotal factor is the growing health awareness among individuals, prompting a shift toward proactive health management. This awareness extends beyond treating illnesses to embracing holistic approaches that prioritize overall well-being.

Japan is at the top of the ladder when it comes to the geriatric population. As per the World Economic Forum, more than 1 out of 10 people in Japan are aged 80 or older. Further, about 26.23 million of its population is over 65%. This, in turn, is creating a significant demand for general well-being dietary supplements, and the trend will likely continue through 2034.

Older people in Japan are consuming large amounts of dietary supplements to maintain their health and vitality and improve their quality of life. The demand among the geriatric population remains particularly high for supplements promoting joint health, immunity, and cognitive function.

Category-wise Insights

The below portion offers deeper insights into leading segments and their respective shares in the general well-being dietary supplement market. This information can help companies invest in demanding health & wellness supplements and forms.

Based on form, the soft gel/pills segment is set to lead the market, holding a value share of 43.7% in 2034. By end-user, the women segment is forecast to expand at a CAGR of around 4.7% CAGR between 2024 and 2034.

Which is the Most Preferred Form of General Well-being Dietary Supplements?

“Consumers Mostly Prefer Soft Gel/Pills Form”

As per the latest analysis, demand in the market will likely remain high for general well-being dietary soft gel/pills. This is attributable to their multiple advantages, including convenience and easier ingestion.

The soft gel/pills segment is projected to expand at a CAGR of 4.8% during the assessment period. It will likely total US$ 35,912 million by 2034, contributing a revenue share of 43.7%.

Dietary supplement soft gels or pills offer several benefits, which are encouraging their adoption globally. For instance, they are easy to swallow compared to their delivery formats. Their excellent bioavailability allows consumers to get most of their supplements.

Soft gels or pills can effectively mask the unpleasant tastes or odors of certain ingredients. This makes them more palatable for consumers. They also contain a pre-measured dose of the supplement, thereby eliminating the need for consumers to measure liquid or powers, which can be inconvenient and messy.

Who is the Leading End-user of General Well-being Dietary Supplements?

“Women Remain Leading End Users of General Well-being Dietary Supplements”

Based on end-users, the women segment is expected to dominate the global industry throughout the forecast period. It will likely grow at a CAGR of around 4.7% through 2034.

Rising awareness among women about health and wellness is a key factor expected to fuel the consumption of general well-being dietary supplements. Similarly, increasing the women’s workforce across nations like the United States and India will further boost the target segment.

Women consume large amounts of vitamins, proteins, omega-3 fatty acids, and other supplements to maintain their health and beauty as well as prevent disease development. This, in turn, is positively impacting general well-being dietary supplement sales.

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Competitive landscape highlights only certain players
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Competitive Landscape

Koninklijke DSM N.V., Glanbia PLC, Bayer AG, Kerry Group PLC, DuPont de Nemours and Company, Alticor Inc., Now Health Group, Inc., USANA Health Sciences, Inc., Herbalife International, and Nutramax Laboratories are the leading manufacturers of general well-being dietary supplements industry listed in the report.

The global general well-being dietary supplement market is highly competitive due to the presence of several regional and local players. In order to boost sales and strengthen their positions, key manufacturers are constantly launching new comprehensive health supplements. They are also using strategies like acquisitions, celebrity endorsements, awareness campaigns, mergers, partnerships, and distribution agreements to solidify their market positions.

Recent General Well-being Dietary Supplement Market Developments:

  • In June 2021, USANA Health Sciences, Inc. launched its new USANA Active Nutrition product line to give customers the most positive and fulfilling health journey possible. The new product line covers consumers ' bodies, from digestive health and weight management to energy and hydration.
  • In May 2023, USANA Health Sciences, Inc. announced its expansion into India to provide world class health and wellness products to Indian citizens.
  • In February 2023, Bayer expanded its ‘Nutrient Gap Initiative’ to improve access to both nutritious food and supplementation and help end malnutrition.
  • In September 2022, ABBOTT introduced new Ensure with HMB in the Indian market. The new formulation is intended to support Indians as they age.
  • In July 2019, DuPont opened a new state-of-the-art probiotics fermentation unit at its New York facility. With this opening, the company will produce high-quality probiotics for the food & beverage and dietary supplement industries.

Segmentation of General Well-being Dietary Supplement Market Report

  • By Form :

    • Soft Gel/Pills
    • Powder
    • Liquid
  • By Type :

    • Vitamins & Minerals
    • Amino Acids
    • Botanical Supplements
    • Others
  • By End-user :

    • Men
    • Women
    • Senior Citizens
    • Others
  • By Distribution Channel :

    • Pharmacies Drug Stores
    • Health & Beauty Stores
    • Specialty Stores
    • Online Sales
    • Others
  • By Region :

    • North America
    • Europe
    • Latin America
    • East Asia
    • South Asia & Oceania
    • Middle East & Africa

- FAQs -

How big is the general well-being dietary supplement market?

The global market value is set to total US$ 49,782.2 million in 2024.

What is the demand outlook for general well-being dietary supplements?

Global demand is projected to expand at a 5.1% CAGR through 2034.

What is the projected market size in 2034?

The general well-being dietary supplement market size is set to reach US$ 82,178.2 million in 2034.

What is the sales forecast for the North America market?

Sales in North America are set to total US$ 17,718 million in 2034.

At what rate will demand for general well-being dietary supplements rise in Japan?

Demand in Japan is forecast to rise at 6.8% CAGR.

How big is the dietary supplement market?

As per Fact.MR, the global dietary supplement industry reached US$ 163 billion in 2022.

Are dietary supplements recommended for the general population?

No. They are mostly intended for filling gaps in consumers diets.

At what rate will demand for general well-being dietary supplements rise in China?

Demand in China is forecast to rise at 5.5% CAGR.

- Also of Interest -

Dietary Supplements Market

Dietary Supplements Market Analysis by Ingredient (Vitamins, Botanicals, Minerals), by Form (Tablets, Capsules, Soft Gels, Powders, Gummies, Liquids), by Type (OTC, Prescribed Dietary Supplements), by Distribution Channel, by Application & Regional Forecast 2022-2032

Liquid Dietary Supplement Market

Liquid Dietary Supplement Market Analysis by Amino Acids, Botanicals, and Vitamins & Minerals from 2024 to 2034

Softgels Dietary Supplements Market

Softgels Dietary Supplements Market by Ingredient (Amino Acid, Botanical & Vitamin-& Mineral-based Softgels Dietary Supplements), By Application (Bone and Joint Health, General Well-being, Heart Health, Sports Nutrition), By End User, By Sales Channel and by Region- 2022 to 2032

Powder Dietary Supplements Market

Powder Dietary Supplements Market By Ingredient (Vitamins, Botanicals, Proteins & Amino Acids, Fibers & Specialty Carbohydrates, Omega Fatty Acids), By Application (Bone & Joint Health, Immunity, Cardiac Health), By End User, By Region - Global Insights 2022-2032

General Well-being Dietary Supplement Market

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