Insect Repellent Market

Insect Repellent Market Outlook (2025 to 2035)

The global insect repellent market is expected to reach USD 11,673 million by 2035, up from USD 5,725 million in 2024. During the forecast period (2025-2035), the industry is projected to expand at a compound annual growth rate (CAGR) of 6.7%.

Insect repellents are chemical or natural formulations applied to skin, clothing, or other surfaces to deter insects like mosquitoes, ticks, flies, and fleas. Widely used in households, outdoor activities, and health-sensitive environments, they help prevent vector-borne diseases such as malaria, dengue, and Lyme disease. These products are available in sprays, creams, lotions, and wearable devices, catering to growing global awareness of personal and public health safety.

Metric	Value
Industry Size (2025E)	USD 6,103 million
Industry Value (2035F)	USD 11,673 million
CAGR (2025 to 2035)	6.7%

What are the drivers of the Insect Repellent market?

The global insect repellent market is gaining momentum due to the increasing incidence of insect-borne diseases, including dengue, malaria, Zika virus, and Lyme disease. The rise in temperatures and changes in climate have enabled disease-carrying insects, such as mosquitoes and ticks, to move to areas that were previously unaffected. This environmental change is driving demand for effective personal and household protection solutions.

Consumer awareness of vector-borne health risks has significantly improved, particularly in urban and semi-urban settings, where dense populations facilitate quicker disease transmission. The availability of a wide range of repellents, including sprays, creams, roll-ons, vaporizers, and wearable solutions, is enhancing consumer accessibility and convenience of use. In addition, the growing popularity of natural and DEET-free formulations is attracting health-conscious users who seek safer alternatives for children and individuals with sensitive skin.

Hiking, camping, and eco-tourism are growing outdoor trends that are driving market growth, as people seek durable and lightweight apparel. Such initiatives and educational activities from the government help make insect repellent more accessible in vulnerable regions.

Likewise, new advancements in repellent application methods are helping to form the market, such as lasting patches and sprays with tiny capsules. Due to these advancements, insect repellents are becoming more effective and popular, leading to continuous growth in their global sales.

What are the regional trends of the Insect Repellent market?

North America holds a significant share in the insect repellent market, largely driven by heightened awareness of vector-borne diseases and strong consumer preference for convenience-based solutions. The United States leads in both consumption and innovation, with high penetration of DEET-free and botanical-based products. The increasing popularity of outdoor activities, especially during summer months, contributes to sustained seasonal demand.

In Europe, the market is supported by growing health consciousness and rising incidences of diseases, such as Lyme disease, which is transmitted by ticks. Countries such as Germany, France, and Italy are embracing natural repellents amid stricter regulations on chemical ingredients. Western Europe also shows strong demand for eco-friendly and hypoallergenic formulations that align with consumer lifestyle trends.

The Asia-Pacific region is witnessing rapid growth, with countries such as India, China, Indonesia, and the Philippines experiencing frequent outbreaks of mosquito-borne diseases. Government-sponsored health campaigns and urbanization are boosting awareness and product accessibility. Moreover, innovations in low-cost repellents tailored for rural communities are improving market penetration.

The Middle East & Africa region is emerging steadily, particularly in sub-Saharan Africa, where malaria remains endemic. Global health organizations and NGOs play a crucial role in distributing repellents and promoting education efforts. Latin America, led by Brazil and Mexico, is experiencing a rise in demand as dengue and Zika outbreaks influence household-level consumption, particularly during rainy seasons.

What are the challenges and restraining factors of the Insect Repellent market?

Despite its growing demand, the insect repellent market faces several critical challenges. Consumers are concerned about the consequences of synthetic chemicals like DEET, picaridin, and permethrin, as they are effective but also associated with skin irritation and potential damage to the environment. Additional rules regarding chemicals make it more difficult to produce products and sell them in places such as the EU.

Another challenge lies in consumer skepticism toward the efficacy of natural or plant-based repellents. While demand for botanical alternatives is increasing, many products lack standardized testing or clinical validation, which limits widespread trust and adoption. This creates a trade-off between safety and performance, particularly in disease-prone regions where reliable protection is essential.

Affordability and accessibility remain key issues in developing countries. High-quality repellents, especially those with advanced delivery mechanisms or international branding, are often priced beyond the reach of low-income populations, leaving a significant portion of the population vulnerable. Moreover, erratic distribution channels and weak retail infrastructure hinder product availability in remote areas.

Additionally, the seasonality of insect infestations results in uneven demand patterns, making inventory management and consistent revenue generation challenging for manufacturers. Market fragmentation, accompanied by a high influx of local players, also dilutes brand loyalty and challenges global brands in capturing and maintaining a sustained market share. Addressing these issues is vital for achieving inclusive and long-term market growth.

Shifts in the Insect Repellent Market from 2020 to 2024 and Future Trends 2025 to 2035

From 2020 to 2024, the market for insect repellents experienced consistent growth, primarily driven by the increasing incidence of vector-borne diseases, including malaria, dengue, and Zika. Rising global temperatures and rapid urbanization in insect-prone zones further heightened the risk, prompting a steady rise in preventive behavior. Consumers had a strong affinity for topical sprays and creams, and demand increased in both home and travel markets.

Throughout this period, the move towards botanical formulas accelerated, with citronella, lemongrass, and eucalyptus oils becoming mainstream. Concerns over DEET’s long-term effects and environmental impact fueled innovation, leading to the development of safer, skin-friendly alternatives. The rise of e-commerce helped significantly, with online platforms becoming key distribution channels, particularly in developing economies. Regulatory agencies also began to enforce higher standards of ingredient transparency and safety compliance, paving the way for more uniform, eco-friendly products. Overall, this period laid a strong foundation for next-generation repellents that align with expectations for health, safety, and sustainability.

Market Shift	2020 to 2024
Regulatory Landscape	Regional regulations emphasized the importance of safety testing and discouraged the use of harmful chemicals.
Industry-Specific Demand	Strong demand from outdoor recreation, travel, and household segments.
Sustainability & Circular Economy	Initial shift toward plant-based ingredients and reusable packaging.
Production & Supply Chain	Sourcing challenges with natural oils; increased dependence on imports.
Market Growth Drivers	Increased disease awareness and rising global temperatures.

Market Shift	2025 to 2035
Regulatory Landscape	Global mandates are pushing eco-safe, child-safe, and biodegradable formulations.
Industry-Specific Demand	Growth in agricultural use, military-grade protection, and climate-driven demand in urban zones.
Sustainability & Circular Economy	Emphasis on refillable systems, zero-waste packaging, and carbon-neutral production processes.
Production & Supply Chain	Localized supply hubs, vertical farming of botanicals, and AI-led inventory forecasting.
Market Growth Drivers	Climate migration, sustainability mandates, and tech-integrated repellency innovations.

Future Outlook (2025 to 2035)

Between 2025 and 2035, the insect repellent market is expected to undergo a dynamic transformation in response to technological advancements, climatic realities, and evolving eco-regulatory environments. As climate change expands the habitats of mosquitoes to new geographies, there will be an increasing demand in urbanized regions of Europe, North America, and Latin America. This geographical expansion will drive greater innovation in formulation and delivery, with emphasis on performance, convenience, and environmental safety.

Manufacturers will adopt AI-driven personalization tools, enabling products tailored to individual biology and habitat. New repellents will feature smart-release coatings, embedded textile protection, and long-lasting efficacy with minimal skin residue. Sustainable innovation will lead to refillable systems and biodegradable carriers, supported by stronger regulations on chemical usage and waste management. As consumer expectations shift toward invisible protection and holistic health, companies offering multifunctional, science-backed solutions will emerge as leaders. The future market will blend convenience, green science, and digital intelligence, making insect repellent not just a necessity, but a lifestyle-driven product category

Country-Wise Insights

Country	CAGR (2025 to 35)
United States	5.6%
China	7.1%
India	7.7%

United States (U.S.)

The US insect repellent market is shifting towards high-performance, skin-safe products that align with growing consumer demand for clean-label and sustainable products. Plant-based sprays, blends of essential oils, and DEET-free products are driving innovation that is appealing to families and outdoor enthusiasts.

Top brands are introducing wearable types, such as insect-repelling bracelets and clip-on ultrasonic products, catering to the convenience-driven lifestyle of city consumers. More outdoor recreation and environmentally friendly tourism are also increasing long-term, travel-friendly repellent demand.

Consumer education about tick- and mosquito-borne diseases, such as Lyme disease and West Nile virus, is influencing product awareness, while the EPA's regulatory clarity on bioactive natural ingredients is encouraging new product launches. The market is also benefiting from premiumization, with high-margin products positioned as both skincare and protection.

China

China's insect repellent market is being redefined by a twin force of urbanization and a cultural re-emergence of traditional wellness regimens. Demand for multifunctional repellents that incorporate Chinese medicinal herbs, such as mugwort and ginseng, is increasing. These herbs are typically mixed into sprays, lotions, or indoor diffusers.

Tech-forward consumers in Tier 1 cities are gravitating toward smart electronic repellents with app-enabled timers and fragrance control. Online platforms, such as Tmall and Douyin, are key sales drivers, with seasonal demand spikes closely tied to digital campaigns and livestream events.

The market is seeing aggressive portfolio diversification, with local and international brands launching hybrid repellents that combine air purification, insect control, and aromatherapy. Government-led dengue and malaria control programs are accelerating the adoption of repellents in southern provinces, where usage frequency is increasing rapidly.

India

India's insect repellent market reflects a strong interplay between mass-market penetration and premium innovation. In rural areas, coils and plug-in vaporizers continue to dominate due to low cost and ease of access. However, in urban centers, the shift is evident toward next-generation repellents such as herbal roll-ons, pocket sprays, and child-safe patches.

There is a growing emphasis on Ayurvedic ingredients such as neem, tulsi, and lemongrass, with products marketed as wellness solutions that extend beyond mere insect control. This trend is supported by a wave of startups and regional D2C brands that offer localized language packaging and hyper-targeted outreach.

Government-backed public health initiatives, such as the Swachh Bharat and malaria eradication programs, are expanding the distribution of repellents through schools, healthcare centers, and anganwadi networks. FMCG giants are strengthening their rural supply chains, while premium segments in metros are witnessing a rise in the adoption of dermatologically tested, fragrance-free formats.

Category-Wise Analysis

Mosquito - By Insect

The Mosquito segment is flourishing as global concerns around mosquito-borne diseases such as dengue, malaria, and Zika intensify. The segment benefits considerably from emerging public health programs and increasing government distribution schemes, particularly in high-risk tropical zones. Mosquito repellents are also gaining traction in households and domestic use, outdoor and recreational areas, and fueling year-round demand.

Growing awareness among the consumers for preventing disease, combined with innovations in wearable and long-lasting mosquito repellent technologies, is also driving market growth. With the WHO identifying vector-borne diseases as a critical global health issue, this segment is witnessing strong support from both regulatory bodies and NGOs. In Asia Pacific and Africa, high mosquito densities combined with humid climates create a strong demand environment. As eco-conscious consumers push for natural, non-toxic repellents, product development is aligning with herbal solutions, ensuring the mosquito segment remains the market’s most vital pillar.

Spray - By Product Type

Sprays continue to dominate the insect repellent market due to their convenience, ease of application, and wide consumer acceptance across both indoor and outdoor settings. This segment is expanding rapidly due to innovations in non-aerosol and continuous spray formats, which offer improved skin coverage and reduced waste. Demand for portable, on-the-go solutions is surging, especially among travelers, hikers, and outdoor workers.

Manufacturers are capitalizing on this trend by launching compact, leak-proof, and fragrance-free sprays that cater to sensitive skin and children. Moreover, spray repellents are increasingly used in public health initiatives, particularly in tropical regions affected by vector-borne outbreaks. With regulatory bodies tightening rules around toxic ingredients, there’s a strong pivot toward bio-based, DEET-free formulations within this segment. Countries like India, Brazil, and Indonesia are emerging as major growth territories due to their climate and high exposure risk, driving sustained uptake of mosquito repellent sprays.

Citronella Oil - By Ingredient

Citronella Oil is gaining strong momentum within the natural insect repellent space, driven by consumer demand for plant-based, chemical-free alternatives. Known for its effectiveness against mosquitoes and other insects, this essential oil is used across multiple formats, including sprays, lotions, candles, and wearable patches. As skin sensitivity and eco-consciousness grow, citronella stands out for its low toxicity and pleasant aroma.

The ingredient is particularly favored in markets with stringent chemical regulations, such as the EU and California, where consumers prioritize botanical solutions that comply with REACH and EPA guidelines. In addition to personal care applications, citronella oil is being infused into home and garden products, expanding its reach beyond individual use. The rise in artisanal and organic repellent brands is also supporting their resurgence. With the expansion of organic farming and advancements in distillation technologies, the availability and potency of citronella oil are improving, positioning it as a high-potential ingredient in the natural repellent segment.

Competitive Analysis

Key players in the insect repellent industry include Avon Products Inc, Dabur India, ExOfficio LLC, Godrej Company, Homs LLC, Jyothy Labs Limited, Reckitt Benckiser, Johnson & Johnson, SC Johnson & Sons, and Spectrum Brand Holding.

The market is expanding as global health awareness rises around vector-borne diseases such as malaria, dengue, and Lyme disease. Increasing outdoor recreational activities, climate changes extending mosquito seasons, and rising demand for plant-based or DEET-free repellents are shaping competition.

Companies are investing in R&D to introduce long-lasting, skin-safe, and eco-conscious formulations. There's a marked shift toward bio-based and natural repellents, driven by consumer preference for non-toxic and hypoallergenic products. Sustainability in packaging and supply chains is also a growing area of focus.

Recent Development

• In June 2025, NC State startup Arkus launched a DEET-free insect repellent called EcoArmor™, offering plant-based protection against mosquitoes and ticks. Developed from university research, EcoArmor provides a safer alternative for families and outdoor enthusiasts. The innovation reflects growing consumer demand for sustainable, non-toxic personal care solutions that preserve health and environment.
• In July 2024, Godrej Consumer Products introduced India’s first mosquito repellent molecule, AQ500, in its Goodknight vaporizer. Developed in-house, AQ500 offers superior protection with reduced irritation, marking a breakthrough in home insecticide innovation. This launch reflects Godrej’s commitment to advanced, consumer-safe solutions for vector control in Indian households.
• In May 2024, Royal Robbins launched Bug Barrier™, a mosquito protection technology embedded in outdoor apparel. Utilizing permethrin-based treatment, it repels insects without compromising comfort or durability. Designed for travelers and adventurers, this innovation reinforces Royal Robbins’ focus on sustainable, functional clothing that safeguards wearers in insect-prone environments.

Fact.MR has provided detailed information about the price points of key manufacturers in the insect repellent market, positioned across regions, including sales growth, production capacity, and speculative technological expansion, in the recently published report.

Key Company Offerings and Activities

Company Name	Key Offerings/Activities
Avon Products Inc.	Offers skin-friendly repellents under the Skin So Soft brand; focuses on personal care-based insect defense.
Dabur India	Manufactures herbal mosquito repellents like Dabur Odomos; emphasizes natural ingredients and Ayurvedic formulation.
ExOfficio LLC	Produces insect-repellent clothing with Insect Shield® technology; targets outdoor and travel markets.
Godrej Company	Provides Goodknight and HIT products; leads the Indian market with vaporizers, sprays, and patches.
Homs LLC	Specializes in essential oil-based repellents; focuses on toxin-free, family-safe products.
Jyothy Labs Limited	Sells mosquito repellent products under Maxo brand; focuses on value-driven household solutions.
Johnson & Johnson	Markets insect repellent creams and lotions for babies and sensitive skin; emphasizes dermatological safety.
SC Johnson & Sons	Manufactures OFF! and Raid; invests in innovation and global expansion in home protection solutions.
Spectrum Brand Holding	Provides repellents under Cutter and Repel brands; known for long-lasting outdoor protection.

Avon Products Inc.

Avon leverages its strong personal care platform to market insect repellents that combine skin-conditioning with insect protection. Its "Skin So Soft" line is well known for being gentle yet effective, appealing especially to users seeking cosmetic-grade alternatives to harsh sprays. Avon continues to expand in international markets by combining repellent efficacy with beauty product standards.

Dabur India

Dabur is a key player in India’s herbal insect repellent segment, offering DEET-free options through its Odomos brand. With a deep focus on Ayurvedic science, the company caters to safety-conscious consumers, particularly parents. Dabur's strategy centers on affordable, wide-distribution formats and innovations, such as fabric roll-ons and gel-based repellents, for tropical markets.

ExOfficio LLC

ExOfficio stands out with its Insect Shield® apparel, which incorporates permethrin-based repellent technology into travel and outdoor wear. The company caters to adventure seekers, military personnel, and campers, offering long-lasting protection built into its fabrics. It focuses on functional fashion, combining UV protection, moisture-wicking properties, and insect repellency.

Godrej Company

Godrej dominates the Indian insect repellent sector with its flagship brands Goodknight and HIT. The company offers a diverse range of products, including liquid vaporizers, coils, sprays, and personal repellent patches. It emphasizes technological upgrades, such as low-smoke formats and automatic sprayers, to stay ahead in both urban and rural markets.

SC Johnson & Sons

SC Johnson is a global leader with its well-established brands OFF! and Raid. It emphasizes product diversification across sprays, plug-ins, and wearable repellents. The company is investing in green chemistry and recyclable packaging. SC Johnson’s global outreach and distribution network make it one of the most recognized names in household insect protection.

Methodology and Industry Tracking Approach

The 2025 global insect repellent market report by Fact.MR compiles responses from 12,300 stakeholders across 39 countries, with a minimum of 340 respondents from each market. Around 66% were end users or manufacturers, including consumer health brands, outdoor goods producers, and public health agencies. The remaining 34% comprised retail planners, pest control consultants, supply chain experts, and entomologists.

Collected between June 2024 and May 2025, the data captures demand patterns, investment flows, emerging risks, and innovation drivers. Regional weighting was applied to ensure accurate representation of insect repellent market dynamics. Insights were supported by the analysis of more than 310 sources, including research papers, industry filings, patents, and financial disclosures.

Since 2018, Fact.MR has tracked formulation trends, vector-borne disease patterns, and advances in delivery mechanisms, positioning this report as a reliable resource for decision-makers across the insect repellent industry.

Segmentation of Insect Repellent Market

• By Insect:

  • Mosquito
  • Fly
  • Bugs
  • Bees
  • Others

• By Product Type:

  • Spray
  • Lotion & Cream
  • Oil
  • Mat
  • Coil
  • Vaporizer
  • Others

• By Ingredient:

  • Natural
    • Oil of Lemon Eucalyptus
    • Citronella Oil
  • Synthetic
    • DEET
    • Picardin
    • IR3535
    • Permethrin

• By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa