Kitchen Towels Market

Kitchen Towels Market Outlook (2023 to 2033)

As per a newly published research report by Fact.MR, the global kitchen towels market was valued at US$ 17.9 billion in 2022. The market is forecasted to expand at a CAGR of 5.5% and reach a valuation of US$ 32.20 billion by 2033. Cooking at home or in restaurants requires hygienic stations, which is the main factor fueling the demand for kitchen towels.

Based on the increasing lifestyle requirements of the growing urban population, demand for various high-quality personal care and home products is accelerating exponentially. In addition, a significant increase in the disposable income of a majority of people is catalyzing the sales of personal hygiene products, including kitchen towels, etc.

• Worldwide demand for cloth-based kitchen towels is predicted to increase at a CAGR of 5.1% and reach a market value of US$ 16.8 billion by 2033.
• Sales of kitchen towels in Japan are projected to rise at 3% CAGR from 2023 to 2033.

Kitchen towels are multi-functional products, employed for different purposes, including keeping the kitchen spotless, drying hands, and cleaning cutting boards, knives, dishes, and some other kitchen items. They are ideal for drying different types of dishes and other similar items due to their softness and greater absorbency.

Industry players are investing in R&D activities to launch a wide variety of stitchery and hand-knitted towels to extend their reach globally. However, the booming cost of raw materials required for the production of kitchen towels is estimated to negatively impact expansion opportunities.

Kitchen towels also find application to hold hot utensils while serving food products. There are multiple options available for consumers to opt for kitchen towels of their choice. Growing traction for cleanliness and hygiene in household sectors is boosting demand for kitchen towels. In addition, a proliferation of numerous modern retail formats and their offerings in the form of a wide variety of kitchen towel designs and brands are estimated to facilitate consumers’ purchasing decisions.

A comprehensive analysis of numerous aspects of kitchen towels is offered in the industry research report, published by Fact.MR, a market research and competitive intelligence provider. Growth driving factors, new product launches, key obstacles, a regional analysis, and some other related factors are also included in this report.

Report Attributes	Details
Kitchen Towels Market Size (2022)	US$ 17.9 Billion
Estimated Market Value (2023)	US$ 18.78 Billion
Predicted Market Value (2033)	US$ 32.2 Billion
Global Market Growth Rate (2023 to 2033)	5.5% CAGR
Cloth-based Segment Growth Rate (2023 to 2033)	5.1% CAGR
Germany Market Growth Rate (2023 to 2033)	3.3% CAGR
United States Market Value (2022)	US$ 4.9 Billion
China Market Value (2033)	US$ 6.1 Billion
Key Companies Profiled	Accrol Group Holdings Plc. Kimberly-Clark Corporation Aldar Tissues Ltd. Renova Group Koch Industries, Inc. The Procter & Gamble Company Rodriquez Pty. Ltd. WEPA Professional GmbH Wausau Paper Corp. Towel Depot Inc.

What’s Contributing to the Growth of the Kitchen Towels Market?

“Increasing Disposable Income of People in Developing Countries”

A significant increase in the disposable income of the majority of consumers, especially in developing markets, is positively influencing market growth. Their increased income leads to people’s spending capacity on personal care and hygiene, including, beach towels, kitchen towels, etc. Many consumers are giving preference to these products instead of conventional rags or clothes. This leads to increased production of a wide variety of kitchen towels in different designs by respective brands to help consumers opt for their desirable product, which is predicted to facilitate purchasing decisions of consumers, further propelling market opportunities.

“Rapid Urbanization Leading to Increased Expenditure on Home Care Products”

Various urban consumers across the globe are spending money at a significant rate on various types of home care products, including kitchen towels, smart kitchen appliances, etc., due to improvements in the standard of living. In line with this, manufacturers are investing to launch a wide array of crochet and hand-knit towels to expand their current product portfolio.

Which Aspect is Restraining Higher Usage of Kitchen Towels?

“Growing Environmental Concerns and Rising Cost of Raw Materials”

Growing concerns about pollution-causing factors such as deforestation and the disposal of toxic wastes that are generated during the manufacturing of kitchen towels are projected to negatively affect their demand. These environmental impacts are estimated to pose challenges for the market over the projected period.

Numerous manufacturers use fiber, which is a recycled waste paper or Kraft pulp, in the production of paper-based towels. Raw materials required for these towels are comparatively expensive and thus have certain negative impacts on market opportunities.

How are Emerging Market Players Trying to Increase Their Profit Share?

“Incorporation of Advanced Technologies to Produce More Efficient Kitchen Towels”

Start-ups are making huge investments in R&D activities to offer more efficient products to respective end users. The use of advanced technologies such as through-air drying (TAD) is helpful to make these kitchen towels more absorbent and softer. These kitchen towels are manufactured with the use of traditional light dry crepe (LDC) technology, which is gaining traction among global consumers. These newly launched towels are more efficient for cleaning wet surfaces and are easily washable.

Country-wise Insights

What Makes the United States a Key Market for Producers of Kitchen Towels?

“Increasing Number of Quick-service Restaurants Propelling across the Country”

The United States market for kitchen towels was valued at US$ 4.9 billion in 2022.

Rising consumer preferences for different types of eco-friendly products along with a significant shift toward sustainable living among Americans is boosting sales of kitchen towels in the country. Consumers are giving preference to cloth-based napkins as they are economical compared to paper-based towels. In addition, the rising number of different quick-service restaurants, including cafes, fast food restaurants, etc., are bolstering market growth in the United States.

How are Sales of Kitchen Towels Faring in Germany?

“Presence of Prominent Suppliers in the Country”

Sales of kitchen towels in Germany are projected to rise at a CAGR of 3.3% and reach US$ 270 million by 2033.

The presence of numerous manufacturers producing different products, including disposable towels, hand towels, etc., is estimated to boost market growth. Furthermore, rising awareness about hygiene and significant growth in the home textile sector is also predicted to positively impact market expansion over the coming decade.

Which Markets in Asia Pacific are Generating Higher Revenue for Kitchen Towel Manufacturers?

“China and India Leading Markets in Asia Pacific Region”

Increasing consumer preferences for different types of premium and luxury textile products are predicted to contribute to market expansion in China. In addition, the rapid growth of various small-scale textile companies is expected to widen the horizon of this space. These small-scale companies offer products at affordable prices, which is boosting sales of kitchen towels in China.

A significant increase in the standard of living of the majority of people in India along with their growing purchasing power is contributing to market growth. Moreover, rising awareness about kitchen towels for multiple purposes among consumers is also contributing to their enhanced demand.

Category-wise Insights

Which Type of Kitchen Towel is Widely Preferred Globally?

“Growing Demand for Cloth-based Kitchen Towels Due to Their High Absorbent Qualities”

Based on product, the market is segmented into cloth-based and paper-based kitchen towels. Between these two, sales of cloth-based kitchen towels are predicted to expand at a CAGR of 5.1% and are estimated to reach US$ 16.8 billion by the end of 2033. The segment held 65.1% share of the global market revenue in 2022.

Towels that are manufactured from organic cotton fibers, unbleached or bleached, are popular and produced using sustainable raw materials. Further, the presence of lyocell, which is six times more absorbent compared to regular cotton, ensures high absorbent features. The tight structure of cloth-based kitchen towels ensures resistance against wrinkles. In addition, the smooth texture of cloth-based towels makes them user-friendly products.

What is Stimulating the Demand for Kitchen Towels in the Commercial Sector?

“High Demand for Kitchen Towels in Cafes, Restaurants, and Hotels”

Residential and commercial are two prominent end-use segments that are contributing to the growing demand for kitchen towels. The commercial segment held around 59.8% share of the global market revenue in 2022.

The commercial sector, including cafes, restaurants, and hotels, is generating higher demand for kitchen towels. Increasing preferences for such products among tourists to maintain hygiene is also contributing to their enhanced sales.

Key Market Players

Some of the key manufacturers of kitchen towels are increasing their expenditure on strengthening their supply chain management systems, maintaining product standards, ensuring quality control, and numerous other purposes.

New product launches, acquisitions, etc., are some strategies incorporated by key players to gain a competitive edge.

For instance :

• In September 2021, Cascades launched its first paper towel and bathroom tissue manufactured with recycled plastic in the United States and Canada markets.
• In November 2020, Acrol acquired LTC Group to expand its business of tissue conversion. The company also acquired modern and high-quality machine assets, including highly effective systems and four tissue lines to improve its daily operations.

Key players in the kitchen towels market include Accrol Group Holdings Plc., Kimberly-Clark Corporation, Aldar Tissues Ltd., Renova Group, Koch Industries, Inc., The Procter & Gamble Company, Rodriquez Pty. Ltd., WEPA Professional GmbH, Wausau Paper Corp., and Towel Depot Inc.

Segmentation of Kitchen Towels Industry Research

• By Product :

  • Cloth-based
  • Paper-based

• By End Use :

  • Commercial
  • Residential

• By Region :

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa