Beach towels are designed to be an absorbent surface which enable to dry off the body with a rubbing motion. They also make an excellent surface to lie upon the beach. These towels packed along the ride for a beach holidays never fail to impress, beach towels can easily dust off the sand after a jump into the water and be used for various other purposes. They come in variety of color and different dimensions. Beach towels are gaining increasing popularity in the recent years with growing number of travelers for beach holidays. This has opened new avenues for the growth of beach towels market.
Different companies operating in beach towels market are focusing on offering products of different sizing options and materials that can attract more customers and increase their usage span. Apart from the regular rectangular shape, emerging trends of adopting round beach towels with wide range of prints are likely to enhance the lucrativeness of beach towels market. Microfiber beach towels are preferred by majority of the buyers for its proven benefits including effective capturing of microbes and prevention of cross contamination. Rising use of handmade products coupled with sales through major online sites are expected to influence growth of the beach towels market.
Global Beach Towels Market: Snapshot
Beach towels are used for protection reason while changing garments on beach. Beach towels are available in various shades and colors which make them simple to spot. They have an ability to dry faster under the sun.
One of the normal yet huge factor which is rising the development of the beach towel market is increased interest among traveler for beach holidays. Rising pattern among couples of picking beach as a special night goal is likewise making a strong improvement in the beach towels market. Sun bath is exceptionally prescribed because of its medical characteristics. It helps in eliminating bacteria. Some more advantages of sun bath are it lessens the level of cholesterol and is profoundly helpful for different skin ailments, for example, psoriasis, pimple, acne, and fungal contaminations. Because of all these therapeutic advantages an ever increasing number of vacationers want to go on beaches which in the end fuel the development of beach towel market.
Increased incidence of environmental disasters, for example tsunamis is repelling the visitors from picking a beach excursion. Other than that, numerous beaches have higher rate of diseases occurring owing due to presence of mosquitoes. Especially, in the present situation where chronic ailments like intestinal sickness and dengue are spreading rapidly, voyagers are maintaining a strategic distance from beach excursions. Every one of these variables are limiting the development of beach towels market.
Beach towels are longer than regular bath towel which are typically used by beach lovers to lay on so that sand would not be able to go on their feet and head. Whereas normal bath towels come in size that are between 52 and 58 inches beach towels are around 70-inches long, beach towels are around 70-inches long and are wider in thickness and size. Beach towels are generally made of a material known as velour. In short beach towels are terrycloth cotton along with loops. Beach towels are worn for privacy purpose while changing clothes on beach. Beach towels are bright in color which make them easier to spot. They have a capacity to dry quickly under the sun.
Beach Towels- Drivers
One of the common yet significant factor which is rising the growth of the beach towel market is increasing crazy among tourist for beach vacation. Rising trend among couples of choosing beach as a honeymoon destination is also creating a robust development in the beach towels market. Sun bathing is highly recommended due to its medicinal qualities. Sun bathing helps in killing bacteria. Some other benefits of sun bathing are it reduces level of cholesterol and is highly beneficial for various skin diseases such as acne, psoriasis and fungal infections. Due to all these medicinal benefits more and more tourists prefer to go on beaches which eventually fuel the growth of beach towel market. Laying on hot sand aids in decreasing the pain occurs due to arthritis. In arthritis joints become smooth, however hot sand gives smoothening effect to the tired muscles. This is the precise reason that more number of tourists are now giving preference to beach holidays that will create a healthy growth in the beach towels market.
Beach Towels- Restraints
Increasing incidence of natural calamities, for instance tsunamis are keeping the tourists away from choosing a beach vacation. Besides many beaches have higher incidence of infections happening because of mosquito bites. Particularly, in the present scenario where life-threatening diseases like dengue and malaria are spreading quickly, travelers are avoiding beach vacations. All these factors are restraining the growth of beach towels market.
Beach Towels- Regional Overview
In developed regions such as North America and Europe the beach towels market is creating robust development due to rising disposable income, increasing urbanization and increasing spending power. Beach towels market in these two regions is expected to boost in the years to come. While in underdeveloped countries like MEA restraining the growth of the beach towel market due to unaffordability and lack of spending power.
Beach Towels- Top Brands
Laguna Beach Textile Company, Dock and Bay, Ricdecor Mandala, Plush Cabana are some of the top brands for beach towels across the globe.
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- Latin America (Mexico. Brazil)
- Western Europe (Germany, Italy, France, U.K, Spain)
- Eastern Europe (Poland, Russia)
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