Beach Towels Market

Beach Towels Market By Shape (Rectangular, Round Beach Towels), By Size (Large, Extra Large), By Fabric (Cotton Velour, Microfiber, Chamois Beach Towels), By Distribution Channel (Online, Offline), & By Region - Global Insights 2022-2032

Analysis of Beach Towels market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Beach Towels Market Outlook (2022-2032)

Worldwide beach towel sales are valued at US$ 26.84 million in 2022 and are predicted to increase at a CAGR of 3.4% between 2022 and 2032. As such, the global beach towels market is expected to reach a valuation of US$ 38 million by the end of 2032.

Beach towels are of finer quality and are often larger than regular towels as they are largely used to recline on the sand at the beach. These towels are typically used for sunbathing, relaxing on the sand, and drying off after swimming.

Report Attributes


Beach Towels Market Size (2022E)

US$ 26.84 Million

Forecasted Market Value (2032F)

US$ 38 Million

Global Market Growth Rate (2022-2032)

3.4% CAGR

North America Market Share (2022)


Europe Market Share (2022)


Key Companies Profiled

  • Laguna Beach Textile
  • Dock & Bay
  • Snappy Towels
  • Tofino Towel Co.
  • Canningvale
  • Round Towel Co

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Worldwide Beach Towel Consumption Analysis (2017-2021) Vs. Market Outlook (2022-2032)

Based on size, the market is segmented into large beach towels, extra-large beach towels, and oversized beach towels.

Beach towels are also utilized by people when they need to change their attire on the beach itself and don't want to go indoors for this purpose. Beach towels come in a variety of tones and hues, making them easy to identify. 

The increased interest among travellers in beach tours is one common yet significant reason driving the growth of the beach towel industry. Beach towel sales are also increasing with the rising number of couples across the world visiting beach tourist destinations.

Customers typically prefer purchasing beach towels online since it gives them the choice of selecting towels from a vast variety of top beach towel brands and kinds. Online sales of beach towels and rising beach tours are expected to boost global beach towels market sales growth.

Nowadays, beach towels are available in several varieties such as kids’ beach towels, cotton beach towels, Turkish beach towels, quick-dry beach towels, personalized beach towels, hooded beach towels, sand-free beach towels, microfiber beach towels, wearable beach towels, beach towel ponchos, and many more.

Expanding at a CAGR of 3.4%, the global beach towels market is projected to reach US$ 38 million by the end of 2032.

Beach towels market forecast by Fact.MR

Which Opportunities & Threats are Expected to Influence Beach Towels Market Growth?

“Surging Craze of Beach Vacations to Fuel Sales of Beach Towels”

The growing craze among tourists for beach vacations is one of the frequent yet important factors boosting the growth of the beach towel industry. Beach vacations are becoming increasingly popular among couples, fuelling strong demand for beach towels.

Sunbathing is highly advised due to its therapeutic benefits. Bacteria can be killed by sunbathing.

Due to the therapeutic effects of sunbathing, most travellers are choosing to visit beaches for vacation, boosting sales of beach towels.

“Rising Incidence of Malaria & Dengue Reducing Beach Visits”

Tourists are staying away from beach vacations due to an increase in natural disasters, such as tsunamis. Additionally, diseases brought on by mosquito bites are more common at certain beaches.

Travellers may want to steer clear of beach holidays, especially in the current climate where deadly diseases like dengue and malaria are growing rapidly. These factors collectively may hamper the growth of the beach towels market.

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How are Start-ups Making a Space in the Beach Towels Market?

“Focus on Creating Novel Beach Towel Designs for Better Appearance”

The idea of a beach towel has been reimagined by a new company called Vertty. The concept behind it is to bring urban elegance to a seaside setting that is more laid back.

The brand aims to unlock the full potential of a fundamental good with a distinctive design and vibrant variation. Beach towels are intended to become fashionable accessories by being given a global soul by Vertty.

Vertty’s towels, which are developed in Australia and created in Portugal, have already been exported to 40 different nations, ranging from Peru to South Korea.

This way, new companies can make a mark for themselves in this competitive space by coming up with unique and novel products.

Which Regional Markets are Profitable for Manufacturers of Beach Towels?

“Rising Beach Tour Activities & Spending Power in Europe”

Due to rising disposable income, expanding urbanization, and rising purchasing power, the beach towel market is experiencing substantial growth in developed regions such as North America and Europe.

In 2022, Europe and North America are expected to account for 27.6% and 24.7% of the global market share, respectively.

The market for beach towels in these two regions is anticipated to increase in the coming years. While in less developed regions such as MEA, affordability and lack of purchasing power are impeding the sales growth of the beach towel market.

Which Beach Towel Fabric is Most Popularly Used?

“Microfiber Beach Towels Most Preferred Due to Effective Medical Qualities”

Because of microfiber's numerous demonstrated advantages, such as their potent ability to effectively capture microorganisms and avoid cross-contamination, microfiber beach towels are typically preferred by the majority of people.

The market for beach towels will expand as a result of increased technological innovation and the e-Commerce sector.

Customers typically prefer purchasing beach towels online since it gives them the choice of selecting towels from a vast variety of brands and kinds.

What is the Competitive Atmosphere for Beach Towel Manufacturers?

“Innovation of Products & Strategic Alliances with Technology Vendors - Prime Focus of Beach Towel Manufacturers”

Many fabric manufacturers are experimenting with fresh ideas for the materials used to make beach towels. To make the towel sand repellent, eco-friendly, antibacterial, lightweight, and quick to dry, some businesses even use recycled cloth.

Sand can simply slide off towels made of cutting-edge materials rather than getting caught in the fibres like it would with a typical cotton towel.

Additionally, businesses are working to create towels that can hold three times their weight in water and are extremely portable, allowing a full-sized towel to be folded up to the size of a large burrito when the room is at a premium. Therefore, the development of fabric innovations employed in towel design would support manufacturers' revenue growth.

To work together to provide high-quality beach towels, major players in the market for beach towels are concentrating on product innovation and strategic alliances with technology providers.

Key Segments Covered in Beach Towels Industry Research

  • Beach Towels Market by Shape :

    • Rectangular Beach Towels
    • Round Beach Towels
    • Others
  • Beach Towels Market by Size :

    • Large Beach Towels
    • Extra Large Beach Towels
  • Beach Towels Market by Fabric :

    • Cotton Velour Beach Towels
    • Microfiber Beach Towels
    • Chamois Beach Towels
    • Others
  • Beach Towels Market by Distribution Channel :

    • Online Sales of Beach Towels
      • e-Commerce
      • Company-owned Websites
    • Offline Sales of Beach Towels
      • Hypermarkets/Supermarkets
      • Departmental Stores
      • Others
  • Beach Towels Market by Region :

    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia & Oceania
    • MEA

- FAQs -

What is the estimated growth rate of the global beach towels market?

The global beach towels market is likely to expand at 3.4% CAGR through 2032.

What is the projected market value for 2032?

The market is expected to reach US$ 38 million by 2032.

What is the share of Europe in this market?

Currently, Europe enjoys 27.6% of the global market share.

What is the market share of the top 3 countries?

Top 3 countries hold a market share of 32.5%.