Organic Comforters Market

Organic Comforters Market Analysis, By Material (Cotton, Wool Silk, Bamboo), By Bedding Size (Single, Double, Queen, King), By Buyer Type (Household, Commercial), By Sales Channel (Offline, Online), By Region - Global Market Insights 2022 to 2032

Analysis of Organic Comforters Market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Organic Comforters Market Outlook (2022-2032)

Fact.MR’s new report reveals that the global organic comforters market experienced year-on-year (YoY) growth of 4.1% and reached US$ 465.2 million at the end of 2021. Global sales of organic comforters are projected to touch US$ 790.3 million by 2032-end increasing at 5% CAGR over the decade.

Queen size comforters accounted for the largest market share of 45.12% in the bedding size segment in 2021, while demand from households was up 4.1% to reach US$ 264.3 million.

Report Attributes


Estimated Market Value (2022E)

US$ 484.4 Million

Forecasted Market Value (2032F)

US$ 790.3 Million

Global Market Growth Rate (2022-2032)


North America Market Share (2021)


North America Market Growth Rate (2022-2032)

5.4% CAGR

U.S. Market Growth Rate (2022-2032)

5.6% CAGR

Market Share of Top 5 Companies


Key Companies Profiled

  • SOL Organics
  • Birch
  • Saatva
  • West Elm
  • Takasa
  • Boll and Branch
  • Soma Sleep
  • Coyuchi
  • Avocado
  • Savvy Rest
  • The Natural Sleep Store
  • European Bliss
  • Casper Sleep, Inc.
  • Plushbeds
  • Holy Lamb organics
  • Lifekind
  • Rawganique

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Sales Analysis of Organic Comforters (2017-2021) Vs. Market Estimations (2022-2032)

As per the recent market analysis by Fact.MR, a market research and competitive intelligence provider, the market value for organic comforters increased at a CAGR of 4.1% between 2017 and 2021.

Green/organic comforters are made with natural or organic cotton, wool, bamboo, etc. They're certainly better for consumers as compared to regular comforters because they don't have any harmful chemicals that are used during the making process.

Over the past decades, there is more inclination to lead a healthier lifestyle, especially in Europe and North America. The utilization of organic mattresses in these two regions is expected to see noteworthy growth owing to the rising awareness of citizens towards products made from organically-sourced materials.

  • Short Term (2022 Q2 to 2025): Rising concerns about health will drive demand for organic comforters in the short term.
  • Medium Term (2025-2028): Asia Pacific anticipated to witness high demand due to growing travel & tourism industry and rising expenditure on home care products.
  • Long Term (2028-2032): Increase in use of organic comforters for good sleep and health coupled with rising per capita income will drive demand in the long term.

Worldwide demand for organic comforters across both households and the commercial sector is poised to create an absolute dollar opportunity of US$ 306 million by 2032.

Organic comforters market forecast by Fact.MR

Why are Organic Comforters Enjoying Steady Sales Growth?

“Growing Spending Power of Consumers Driving Organic Product Sales”

With the spending power of consumers rising rapidly, both in developed and developing countries, there has been a rapid increase in the sales of organic comforters.

Leading companies are keeping an eye on rising demand from individuals who are health-conscious and demand environment-friendly products, which is fuelling the entire market’s demand with consumers willing to pay more for organic comforters that are natural and durable.

“Steadily Rising Travel & Tourism Industry”

With the travel industry rising again post-pandemic, demand for organic products such as mattresses and comforters from the hotel industry is also rising in parallel. Demand for more comfort during their stay by travellers is driving the hotel industry to choose products that fulfil these very needs of their clients. This is a key factor driving demand for organic comforters in the commercial sector.

Attributed to this, especially escalating organic comforter demand, the market is projected to grow 1.6X by the end of 2032 at a CAGR of 5% from 2022 to 2032.

“Certifications Increasing Customer Trust Quotient”

There are several independent certification providers that verify the authenticity of products and companies, and only then are they biologically designed, such as formaldehyde, phthalates, flame retardants, and volatile organic compounds (VOCs). There will be a claim that the product has not been treated with toxic synthetic compounds.

Global Organic Textile Standard (GOTS) and Oeko-Tex are the most commonly accepted certifications in the market. Armed with such certifications, market players can reach out to a wider audience to sell their organic products.

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Country-Wise Analysis

Why is the U.S. a Prominent Market for Organic Comforters?

A high portion of the U.S. population is willing/ready to pay more to ensure a comfortable and sound sleep. People in the high-income group have already been doing this for the past few decades.

Now, people in the middle-income group with rising expenditure power are also contributing to the overall sales of organic comforters in the U.S. The very reason is that people want to avoid products that are not nature-friendly and have a bad impact on the environment and humans also.

The presence of a higher number of manufacturers in the U.S. as compared to other regions also shows the scope of demand in the U.S. market. Also, manufacturers are now focusing on products that are more durable and sustainable to fulfil the specific demands of customers.

The North America organic comforters market is forecasted to expand at a CAGR of 5.4% during the forecast period of 2022-2032 and reach US$ 370.9 million by 2032, with the U.S. organic comforters market anticipated to progress at a CAGR of 5.6% and expand 1.7X its current valuation by 2032.

Why are Organic Comforter Suppliers Eyeing France?

France accounts for major tourist spots in Europe, attracting people to places such as Paris, Cannes, etc., from all over the world. As such, demand for organic comforters from hotels, motels, hospitals, and personal use is high, resulting in higher revenue contribution as compared to the other regional markets of Europe.

In addition, demand for thick and comfortable comforters in France is expected to increase due to the high spending power of people from the elite class on comfort products for a better lifestyle and living. The use of high-quality cotton and wool in organic comforters is a key feature driving demand in the country and also the European region.

The France organic comforters market is anticipated to evolve at a CAGR of 5.3% and expand 1.7X its current valuation by 2032, with the Europe organic comforters market estimated to expand at a CAGR of 5.1% and reach a market valuation of US$ 221.9 million by 2032.

Category-Wise Analysis

Why are Cotton Organic Comforters Ruling the Landscape?

Consumers are giving more preference to cotton-based organic comforters because they provide a naturally soft and comfortable feel. However, cotton is considered to be the dirtiest crop due to the use of a lot of pesticides and fertilizers.

Nevertheless, their demand is rising because cotton-based organic comforters are quite breathable and ideal for both summer and winter seasons as compared to other organic comforters such as wool, which is considered majorly for the winter season only. Cotton is also effective in absorbing moisture and is soft and smooth to touch and feel.

Demand for cotton-based organic comforters is set to register a CAGR of 5.1% during the forecasted period of 2022-2032.

Why is the Commercial Sector the Backbone of Market Expansion?

The tourism sector comprises people who travel for both business and leisure purposes, staying at their destinations for at least one night, and then returning home. People travelling to another environment demand more comfort during their stay to remain safe from the sudden change in environment due to travelling from one place to another.

  • According to the Government of India, total contribution of the travel and tourism industry to India's GDP in 2019 was 6.8%.

The growing hospitality and services sector will respond to the expansion of the travel and tourism industry, increasing the demand for hotels, leading to significant investments in the area of ??hotel development and thereby increasing the demand for comfortable bedding and organic comforters.

Out of the applications considered in the scope of the study, demand for organic comforters from the commercial sector is anticipated to increase at the highest CAGR of 5.4% to reach US$ 375.4 million by 2032.

Competition Landscape

SOL Organics, Birch, Saatva, West Elm, Takasa, Rest House Sleep Solutions, Plushbeds, Boll and Branch, Soma Sleep, Coyuchi, Avocado, Savvy Rest, The Natural Sleep Store, European Bliss, Casper Sleep, Inc., Plushbeds, Holy Lamb organics, Lifekind, and Rawganique are leading manufacturers of organic comforters.

Market players are employing innovative ways and using digital channels to directly reach more customers. Key manufacturers are focusing on entering into emerging markets of developing economies where per capita expenditure is rising rapidly. Moreover, expertise and professionalism in planning, designing, and executing the best solutions are the backbones of their marketing strategies.

Fact.MR has given in-depth information about the various strategies used by players in the organic comforters market, along with detailed sales analysis of organic comforters, top organic comforter manufacturers, top cotton/wool-based organic comforters, including SWOT analysis and sales generated by top organic comforter suppliers positioned across geographies.

Segmentation of Organic Comforters Industry Research

  • Organic Comforters Market by Material :

    • Cotton Organic Comforters
    • Wool Organic Comforters
    • Silk Organic Comforters
    • Bamboo Organic Comforters
    • Others
  • Organic Comforters Market by Bedding Size :

    • Single Organic Comforters
    • Double Organic Comforters
    • Queen Organic Comforters
    • King Organic Comforters
  • Organic Comforters Market by Buyer Type :

    • Households
    • Commercial
  • Organic Comforters Market by Sales Channel :

    • Offline Sales
      • Hypermarkets
      • Specialty Stores
      • Home Furnishing Stores
    • Online Sales
      • e-Commerce Websites
      • Company / Brand Websites
  • Organic Comforters Market by Region :

    • North America
    • Latin America
    • Europe
    • East Asia
    • South-East Asia & Oceania
    • Middle East & Africa

- FAQs -

What is the current valuation of the organic comforters market?

Currently, the global organic comforters market is pegged at US$ 484.4 million.

At what CAGR is the organic comforters market set to grow?

Sales of organic comforters are anticipated to increase at 5% CAGR through 2032.

How fast did demand for organic comforters increase between 2017 & 2021?

The market for organic comforters expanded at 4.1% CAGR from 2017-to 2021.

What are the go-to-market strategies for market players?

Research & innovation, proper certifications, and digital transformation to sell products to end users have been the go-to strategies for industry participants.

What outlook does North America provide for organic comforter sellers?

North America is estimated to hold around 44.5% of the global market share by 2032.

Organic Comforters Market

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