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Organic Color Cosmetic Products Market

Organic Color Cosmetic Products Market By Product (Lip Care Products, Nail Products, Hair Color Products), By Distribution Channel (Specialty Stores, Drug Stores, Online Stores), By Price (Economic, Premium)- Global Market Insights 2021 to 2031

Analysis of Organic Color Cosmetic Products market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Organic Color Cosmetic Products Market Outlook

The organic color cosmetic products industry will likely be valued at US$ 20 Bn in 2021. Between 2021 and 2031, the market is expected to exhibit a CAGR of over 7%, expected to be valued at US$ 39.5 Bn. Tier-1 players are expected to account for around 30% of the global market share- such as L’Oréal S.A, Louis Vuitton S.E, Revlon Inc., Shiseido Co. Ltd. and Procter & Gamble.

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2021-2031 Organic Color Cosmetic Product Market Outlook in Comparison to Sales Registered in 2016 to 2020

According to Fact.MR- a market research and competitive intelligence provider- from 2016 to 2020, sales of organic color cosmetics surged at a CAGR of 4%. Consumers are migrating away from synthetic color cosmetics and toward organic cosmetics due to the numerous advantages of the latter over the former.

Sales dipped substantially amid the COVID-19 pandemic, with the market, which expanded at a Y-o-Y rate of 7.8% declined to a mere 0.5% in H1 2020. As stringent lockdowns were imposed, major demand-supply shortfalls were encountered, hindering availability. However, with the lifting of restrictions, demand has experienced a significant uptick since Q4 2020.

Key businesses are heavily spending in enhancing their web presence and offering unique services for consumers to help them pick the best product for their needs and how to utilize it. Aside from that, lotus extracts are being infused into products to improve qualities such as hair and skin nutrition. Hence, the industry is poised to surge at a CAGR of 7% from 2021 to 2031.

Organic Color Cosmetic Products Market

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How are Environmental Concerns Fueling Organic Color Cosmetics Usage?

The demand for natural components used in cosmetics and toiletries is increasing, and this trend is anticipated to continue. The organic beauty craze is part of a wider and more recent change in consumer awareness of health, wellbeing, and the environment. Companies are aligning with the trend by replacing synthetic chemicals with natural components, partly due to customer demand and partly due to a shift toward sustainable raw resources.

Chemical-free cosmetics are becoming more popular as people become more aware of their negative consequences. Customers are increasingly searching for items that are good value for money, and important characteristics they are looking for include natural components and beneficial features.

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What is the Commercial Potential of Organic Premium Skincare Products?

Premium skincare has seen an increase in popularity in recent years. To achieve popularity with millennials, luxury cosmetic firms are investing in clean beauty product lines. Prominent beauty companies such as Aurelia Probiotic Skincare (Little Aurelia) and Chantecaille (Bebe) have entered the sector with premium versions of shampoos, body washes, body and face creams that match with the ‘clean' and ‘organic' trends by using natural, organic, and non-toxic ingredients.

Clean skincare is gaining popularity since it means reducing allergic responses or severe skin irritations, as well as maintaining general excellent health. Because children's skin is so fragile and sensitive, it is essential to use natural remedies; hence, the baby organic color cosmetic products industry is growing.

Country Wise Analysis

How is Emphasis on Personal Care Augmenting Demand in the U.S?

The ageing population, rising prevalence of skin disorders, evolving consumer inclination towards organic & chemical-free goods, and increased personal care expenditure are key factors driving the growth of the organic color cosmetic product market in the U.S.

Vegan cosmetics and organic coloring products are becoming increasingly popular amongst American millennials. Manufacturers see this as a chance to build a cruelty-free brand that will appeal to a broader audience. Thus, when all of these variables are considered, the US market is expected to expand at a CAGR of more than 4% during the forecast period.

What Makes Germany a Demand Center for Organic Color Cosmetics?

Germany accounted for more than 20% of the European market for organic color cosmetic goods in 2020. The country is a crucial location for both organic color cosmetic product manufacturing and consumption.

Germany is second in Europe in terms of color cosmetics manufacturing, trailing only France, and first in the organic category. This country has a high average per capita expenditure on personal care goods, which is around US$ 193. As a consequence, individuals buy various organic color cosmetics goods, either to try out new items or to obtain better results from the organic components contained in this product.

How is Demand for Organic Color Cosmetics Products Faring in India?

According to a survey by the India Cellular & Electronics Association (ICEA), the total number of Smartphone users in India has risen to 500 million in 2019. Digitalization and social media have influenced consumer behavior in India, resulting in increased demand for organic color cosmetic product.

Celebrity impact and social media motivation have boosted brand presence in the country, opening the path for start-ups to invest and maximize potential. A better supply chain, logistics, and marketing strategy are essential for increased market demand. A CAGR of 6% is expected for the Indian organic color cosmetics industry.

Organic color cosmetic products market forecast analysis by Fact.MR

Category Wise Insights

Why is there a Greater Demand for Premium Organic Color Cosmetic Products?

In 2020, the premium organic color cosmetics market was worth more than US$ 14 Bn. This market is backed by a growing preference for luxury personal care products among those with high disposable income.

Premiumization has been a game changer in recent years, leading in the introduction of innovative organic components for color cosmetics as well as a shift in premium product consumption. By the end of 2031, the premium organic color cosmetic goods category is expected to grow at a higher single-digit CAGR.

Why are Organic Hair Color Products Witnessing High Demand?

In 2021, the organic hair color category is expected to account for 2/5th of the total organic color cosmetic products sales. During the predicted period, this category will maintain its dominance.

Organic hair color is gaining popularity due to the several advantages it has over synthetic hair color. Synthetic hair color adheres to the surface and penetrates deep into the hair layers, resulting in decreased hair density and damage, whereas organic hair color adheres just to the top layer of the hair and does not cause harm. During the projected period, the segment is expected to register a CAGR of over 4%.

Competitive Landscape

The majority of firms have concentrated their efforts on new product launches and the expansion of manufacturing facilities in emerging countries. Innovation, cooperation with important actors, partnerships, strategic alliances, and the growth of regional and worldwide distribution networks are examples of strategies. Among the significant developments are:

  • Revlon released Total Color, a clean and vegan permanent hair color packed with healing oils and botanicals and designed without several standard hair color chemicals, in January 2020.
  • Likewise, in August 2020, L’Oréal introduced a platform particularly tailored to fulfill consumers' coloring product demands. This service offers a live chat option with the customer support center as well as by-appointment video consultations with experienced colorists, virtual try-on, articles, techniques, and so on.

Report Scope



Market size value in 2021

USD 20 Billion

Market forecast value in 2031

USD 39.5 Billion

Growth Rate

CAGR of 7.04% from 2021 to 2031

Forecast Period


Historical Data Available for


Market Analysis

US$ Mn for Value & ‘000 Units for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • Japan
  • Asia Pacific Excluding Japan
  • The Middle East & Africa

Key Countries Covered

  • U.S
  • Canada
  • Brazil
  • Mexico
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • South Africa
  • GCC Countries
  • China
  • Japan
  • South Korea
  • India
  • Indonesia
  • Malaysia
  • Singapore
  • Australia
  • New Zealand

Key Market Segments Covered

  • Product
  • Distribution Channel
  • Price Range
  • Region

Key Companies Profiled

  • Burt’s Bees
  • Chantecaille Beaute Inc.
  • The Estee Lauder Companies Inc.
  • Kiehl’s
  • L’Oréal S.A
  • LVMH Moet Hennessy
  • Louis Vuitton S.E.
  • Revlon Inc.
  • Shiseido Company Limited
  • The Procter & Gamble Company
  • The Unilever Group


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Key Segments Covered

  • Product

    • Lip Care Products
    • Nail Products
    • Facial Make-up Products
    • Hair Color Products
    • Eye Make-up Products
    • Others
  • Distribution Channel

    • Specialty Stores
    • Modern Trade
    • Departmental Stores
    • Mono Brand Stores
    • Drug Stores
    • Online Stores
    • Others
  • Price

    • Economic
    • Premium

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Organic Color Cosmetic Products Market

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The organic color cosmetic products market is likely to be worth US$ 20 Bn by 2031

Over the next 10 years, organic color cosmetic products sales are anticipated to rise at a CAGR of 7%

From 2016 to 2020, the market expanded at a CAGR of 4%.

Organic color cosmetics value is expected to reach US$ 29.5 Bn by 2031

The U.S market is expected to expand at a CAGR of 4% during the forecast period.

As of 2020, organic color cosmetics demand in Germany captured 20% of the European market

In India, organic color cosmetics sales are slated to exhibit 6% value CAGR

Premium priced organic color cosmetics will remain preferred, generating US$ 14 Bn in 2020

Organic hair colors will remain highly demand, experiencing a CAGR of 4% until 2031

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