Natural and Organic Personal Care Market

Natural and Organic Personal Care Market Study by Face Care, Body Care, Hair Care, Bath Products, Oral Care, Intimate Care, Feminine Care, and Others from 2024 to 2034

Analysis of Natural and Organic Personal Care Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Natural and Organic Personal Care Market Outlook (2024 to 2034)

The global natural and organic personal care market is estimated to be valued at US$ 14,043.4 million in 2024. Recent estimations suggest a sustained market increase with a CAGR of 6.3% through 2034. By 2034, with the assessed CAGR, the global market is pegged to reach US$ 24,337.2 million. Demand for natural and organic personal care products is consistently rising among consumers who are averse to chemical product compositions.

Chemically charged products can result in skin dryness, irritation, and dullness, especially among people with sensitive skin. Alternative options like natural and organic personal care solutions are thus providing a much-needed divergence from conventional beauty products.

Key players are employing numerous strategies to equip themselves for future expansion. Creative marketing tactics and advertisements by leading brands that effectively convey the efficacy of these products are catalyzing sales within the natural and organic categories. Top players tout their natural and organic personal care products by riding on their sustainability, eco-friendliness, and higher product formulation transparency. Market participants consistently aim for greater market size by investing in research and development to formulate a more effective natural skincare portfolio.

Key Natural and Organic Personal Care Market Growth Drivers

  • New beauty trends in the field of personal care are bringing natural and organic personal care products into the spotlight for their perceived benefits. Consumers are now driven toward sensorial textures to spice up their skincare routines.
  • Consumers are turning to organic and natural products to cope with the stress buildup in their lives. The latest studies also support the link between organic products and mental well-being.
  • The growing perception of these products as more effective than their non-organic counterparts is also impacting the uptick in sales.
  • The younger demographic is a leading contributor to the market demand for personal care products. Greater emphasis on properties like ‘clean,' ‘healthy,' ‘natural,' and ‘organic’ among millennials is indicative of their more significant market share.
  • Leading brands and companies are following stringent environmental standards and focusing on more product ingredient transparency to capture more eco-conscious consumers.
  • Spreading awareness about the adverse effects of commonly used ingredients in conventional beauty products is raising the adoption of organic and natural variants. Consumers are now proactively seeking products free from parabens, BHA, coal tar, and phthalates.

The natural and organic personal care market is undergoing a 180° shift, driven by evolving consumer needs and perspectives. Brands prioritize consumers’ and the environment’s health to leverage the current demand patterns for organic and natural products and ingredients. Additionally, players are strategizing for sustainable packaging that is either recyclable and refillable or both. Demand for these products is projected to enlarge owing to growing awareness of well-being and a yearning for outer beauty.

Report Attributes Details
Estimated Market Value (2024E) US$ 14,043.4 million
Forecasted Market Value (2034F) US$ 24,337.2 million
Global Market Growth Rate (2024 to 2034) 6.3%CAGR
Western Europe Market Share (2024) 23.7%
North America Market Share (2024) 23.1%
Key Companies Profiled in the Natural and Organic Personal Care Market Report
  • Aveda Corporation
  • Burt’s Bees
  • The Estée Lauder Companies Inc.
  • The Hain Celestial Group
  • Amway Corporation
  • Bare Escentuals Beauty, Inc.
  • Arbonne International LLC
  • Neutrogena Corporation
  • The Body Shop International PLC
  • Yves Rocher SA
  • Others

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Which Factors Are Facilitating Sales Within Natural and Organic Personal Care Market?

“Players are Optimizing their Digital Platforms to Meet Demand from Ever-expanding Online Consumers”

Online purchasing has become the norm post-pandemic. The outbreak not only accelerated online sales but also increased the importance of personal well-being. Consumers have since shown more concern for a healthier skincare regime to experience improved overall health. Thus, beauty product users increasingly consume products with green credentials and chemical-free ingredients.

Online eCommerce sites also present products from multiple brands with different price points, not just the top-selling brand or product, for a smart selection fit for an individual's needs and requirements. Thus inviting consumers to search for and buy products online.

Millennials prominently drive online sales, as they depict a high affinity for internet surfing and interest in trending online articles, celebrity endorsements, and product launches. With this insight in mind, brands in the natural and organic personal care market are optimizing their digital performance to turn leads into future customers.

“Investments in Research and Development to Drive Future Trends”

Players increasingly invest in research and development to produce innovative skin care products. These efforts are aimed at maintaining their market relevancy as well as dictating future trends as they wield their influence in the market. The top new trends that are affecting are as follows:

  • Approaching positive territory with the development of products with skin barrier claims. An observable shift from the ‘protection against’ product range.
  • Emerging opportunity for engineered ingredients showing scope for sustainable and effective products.
  • The upcoming skinimalism trend is propelling demand for multipurpose and result-driven products.

Which Factors are Impinging the Expansion of Natural and Organic Personal Care Market?

“Lack of Complete Knowledge and Higher Price Points Challenge Growth of Natural And Organic Personal Care Market”

A significant global population still believes that procurement of organic products is a luxury instead of a necessity. This lack of complete knowledge is indicative of a temporary demand for organic personal care products. The high price of organic/natural products compared to conventional products also dissuades price-sensitive consumers, typically residing in developing and underdeveloped countries.

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Country-wise Insights

The natural and organic personal care market in Western Europe is projected to depict an average CAGR of 6.6% through 2034. High sustainability concerns in leading European countries like Germany, Italy, France, etc., are solidifying the sales of natural and organic personal care products. Out of these countries, Germany is a leading contributor to the regional market’s growth, with an estimated share of 20.2% in 2024. Meanwhile, the market in North America is projected to give tight competition to Western Europe, as the former braces for a 23.1% market share in 2024. In North America, the United States emerges as the leading star, commanding a share of 68.5% in 2024.

Which Factors Promote the United States as the Leading Contributor to the Regional and International Market?

“Propensity for Health-uplifting Skin Care Products and Increasing Investments Leading to Market Growth”

The natural and organic personal care market in the United States is projected to be worth US$ 2,222.2 million in 2024. The market is forecast to acquire a market share of 68.5% in the same year. The demand is projected to rise at a CAGR of 5.9% through 2034.

Consumers are increasingly purchasing organic and natural products, as natural ingredients are considered safe for the environment and human health. Leading players are thus swapping synthetic chemicals with organic and natural ingredients. Additionally, consumers are becoming aware of the adverse effects of extended use of synthetic cosmetics, including hormonal imbalance, skin irritation, and toxicity, and seeking other options. Leading players are thus capitalizing on this emerging trend by revamping and extending their product line by launching an extensive range of organic skincare products.

Which Strategies Consolidate Market Players’ Position in Germany?

“New Product Launches Packed in Biodegradable Packaging is Catalyzing Product Sales among Eco-conscious Consumers within Germany”

The natural and organic personal care market in Germany is projected to contribute a share of 20.2% in 2024, with an estimated value of US$ 672.3 million in the same year. The country is set to expand at a CAGR of 7.1% to gain net sales worth US$ 1,330.0 million by 2034.

Growing awareness about the benefits associated with organic ingredients is raising demand for organic beauty products. Market players are thus launching new experimental products in sustainable packaging formats to lure customers into investing in organic and natural offerings. Players are also increasing their online pre

Category-wise Insights

Why are Players Enjoying Significant Earnings from Face Care Segment?

“New Product Launches and Heightened Concerns for Outer Appearance are Increasing Sales of Face Care Products”

The face care segment is projected to gain a competitive position in the market in successive years. The segment is expected to be driven by growing skin concerns like aging and dryness, especially on the face. Players are thus seen introducing new products to the natural and organic personal care market. In May 2021, for instance, Sukin, an Australian natural skincare brand, introduced an age-defying product line. These products consist of active ingredients like pure ribose, Crambe oil, para cress extract, and white hibiscus & baobab to help diminish or delay signs of aging.

Why is Oral Care Segment Capturing a Prominent Market Share?

“Growing Demand for Effective Dental Routines Leading to Increasing Sales in Oral Care Products”

Oral care holds a prominent share of the global natural and organic personal care market. This segment is driven by increasing consumer attention to dental health and wellness. Due to oral diseases plaguing a large population base, consumers are showing heightened dental concerns. Expanding acceptance of the oral hygiene concept among the masses is further driving the market growth.

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Competitive Landscape

The natural and organic personal care market is still in its developmental phase, with a massive scope for expansion in the coming years. The market is characterized by intense competition among well-known brands as well as new entrants. Leading companies in the market are Aveda Corporation, Burt’s Bees, The Estée Lauder Companies Inc., The Hain Celestial Group, Amway Corporation, Bare Escentuals Beauty, Inc., Arbonne International LLC, Neutrogena Corporation, The Body Shop International PLC, and Yves Rocher SA, among others. The top strategic moves that promise significant revenues and presence in the natural and organic personal care market are as follows:

  • Partnering with beauty retailers who are knowledgeable and up-to-date with prevailing product trends, like growing demand for organic, natural, vegan, and cruelty-free personal care products.
  • Emerging opportunity for well-positioned players to gain entry into local and new markets via acquisitions and mergers due to a high degree of fragmentation.
  • Players are making amplified efforts in the omni-channel domain, which is projected to enable more technology-based acquisitions.
  • Players are elevating their in-store as well as digital platforms to provide a comprehensive experience to their consumers.

Recent developments that are shaping the natural and organic personal care market are as follows:

  • Amway in May 2023, revealed that four of its products from Amway Artistry's Skincare line earned the designation of 'The Skin Cancer Foundation Seal of Recommendation.' This designation is granted to products that match the standards for safe and potent sun protection.
  • The Estée Lauder Companies Inc., in June 2023, introduced the Responsible Store Design program, which provides a functional framework to assess existing and new retail outlets. The framework also includes designing visual merchandising across diverse sustainability areas like waste reduction, energy conservation, responsible material sourcing, and water conservation.

Segmentation of Natural and Organic Personal Care Market Research

  • By Product Type:

    • Face Care
      • Moisturizers and Creams
      • Serums and Essence
      • Face Wash and Cleaners
      • Face Mask
      • Face Oil
      • Under Eye Creams
      • Lip Balm
      • Others (Toners, Face Scrub Exfoliators, Etc.)
    • Body Care
      • Lotions and Creams
      • Body Oil
      • Hand Creams
      • Foot Creams
      • Others (Foot Masks, Neck Cream, Etc.)
    • Hair Care
      • Shampoo
      • Bath Soap
      • Others (Hair Mask, Hair Serum, Etc.)
    • Bath Products
      • Shower Gel
      • Bath Soap
      • Others (Bath Salt, Loofah, Etc.)
    • Oral Care
      • Toothpaste
      • Toothbrushes
      • Others (Mouth Rinses, Interdental Cleaning Aids, etc.)
    • Intimate Care
      • Intimate Washes
      • Wipes
      • Whitening Products
      • Others (Exfoliates, Mists, Etc.)
    • Feminine Care
      • Sanitary Napkins
      • Menstrual Cups
      • Others (Tampons, Panty Liners, Etc.)
      • Others (Perfume, Deodorant, Etc.)
  • By Consumer Group:

    • Men
    • Women
    • Kids
  • By Age Group:

    • Below 20 Years
    • 20 Years to 40 Years
    • 40 Years to 60 Years
    • Above 60 Years
  • By End Use:

    • Individual
    • Commercial
      • Hotels and Resorts
      • Spas
      • Beauty Salon
      • Others (Hospitals, Home Stays, etc.)
  • By Sales Channel:

    • Offline Sales
    • Supermarkets and Hypermarkets
    • Specialty Stores
    • Drug Stores
    • Beauty Salons
    • Other Retail Stores
    • Online Sales
    • eCommerce Websites
    • Company Owned Websites
  • By Region:

    • North America
    • Europe
    • Latin America
    • East Asia
    • South Asia and Oceania
    • The Middle East and Africa

- FAQs -

What was the Value of the Natural and Organic Personal Care Market in 2019?

The global natural and organic personal care market was worth US$ 10,224.1 million in 2019.

What is the Sales Outlook for Natural and Organic Personal Care in 2024?

The sales outlook for natural and organic personal care is likely to be valued at US$ 14,043.4 million in 2024.

What is the Demand Forecast for Natural and Organic Personal Care for the Decade?

Demand for natural and organic personal care is projected to reach a market value of US$ 24,337.2 million by the end of 2034.

What is the Adoption Growth Projection for the Natural and Organic Personal Care Market?

Adoption of natural and organic personal care is projected to rise at a CAGR of 6.3% through 2034.

At What Rate Is the Market in Western Europe Predicted to Grow?

The market for natural and organic personal care in Western Europe is forecasted to expand at a CAGR of 6.6% through 2034.

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