Psyllium-based Supplement Market

Psyllium-based Supplement Market Outlook (2023 to 2033)

The global psyllium-based supplement market size is pegged at US$ 1.48 billion in 2023 and is forecasted to expand at a CAGR of 7.3% to reach a value of US$ 2.99 billion by the end of 2033.

Psyllium-based supplements are those derived from the seeds of the Plantago ovata plant. These plants are rich in soluble fiber, particularly mucilage, which absorbs water to form a gel-like substance. This unique property makes psyllium an effective natural remedy for various health purposes such as promoting digestive regularity, alleviating constipation, and supporting overall gastrointestinal health. Furthermore, surging popularity of plant-based products in the food and supplement business is also augmenting the sales of psyllium-based supplements.

Report Attributes	Details
Psyllium-based Supplement Market Size (2022A)	US$ 1.4 Billion
Estimated Market Value (2023E)	US$ 1.48 Billion
Forecasted Market Value (2033F)	US$ 2.99 Billion
Global Market Growth Rate (2023 to 2033)	7.3%
China Market Size (2023)	US$ 147.3 Million
United States Market Growth Rate (2023 to 2033)	6.3% CAGR
Key Companies Profiled	Procter & Gamble Nature’s Sunshine Dabur India Limited Now Health Group Organic India Swanson Health Products AdvaCare Pharma USA Yerba Prima Konsyl Health Plus Terrasoul Superfoods Himalaya Wellness Tata Chemicals Ltd.

Consumption Analysis of Psyllium-based Supplements (2018 to 2022) vs. Market Projections (2023 to 2033)

Based on value, global consumption of psyllium-based supplements increased at a CAGR of 5.1% between 2018 and 2022 and is projected to rise even faster at a CAGR of 7.3% from 2023 to 2033.

Psyllium-based supplements are recognized for their potential to aid in weight management by slowing stomach emptying and reducing appetite, potentially leading to lower calorie intake and supporting weight loss efforts. It also helps in reducing cholesterol levels.

Research demonstrates that the extent of cholesterol reduction is dose-dependent, with higher psyllium doses yielding more significant results, such as a 6% decrease in LDL cholesterol with a 6 g daily intake over six weeks. Its usage in controlling blood sugar and as a laxative is also expected to create strong consumer demand in the coming years.

• Short Term (2023 to 2026): Consumer preference for vegan and plant-based supplements is expected to boost demand for psyllium-based supplements in the short term.
• Medium Term (2025 to 2028): The medium-term outlook for the global market is positive, with strong growth expected over the next five years to be driven by the increasing demand for psyllium-based supplements in North America and European countries, such as the United States, the United Kingdom, and Germany. Increasing focus on sustainable raw material sourcing and plant-derived solutions is driving demand for psyllium-based supplements.
• Long Term (2029 to 2033): Psyllium-based supplement market growth in the long term is predicted to be influenced by the increasing demand for gut-health-promoting products and weight management solutions and the rising prevalence of cholesterol and diabetes. Sales of psyllium-based supplements through online retail channels, including both company/brand websites as well as third-party aggregators, are projected to rise substantially.

Why are Psyllium-based Supplements in High Demand Globally?

"Role of Cruelty-free Psyllium-based Supplements in Maintaining Cholesterol Levels"

Psyllium-based supplements are plant-based and do not contain any animal-derived ingredients, making them suitable for vegans and vegetarians. Psyllium-based supplements, in particular, offer a natural and cruelty-free way to enhance dietary fiber intake, supporting digestive health, cholesterol management, and overall well-being without the use of animal products or by-products. They align with ethical and sustainable dietary choices while providing essential health benefits.

Powdered psyllium-based supplements are widely available in the market. Sales of powdered psyllium supplements are predicted to rise at a CAGR of 7.1% from 2023 to 2033, driven majorly by their ease of consumption and higher efficacy. The capsule format's popularity stems from its elevated fiber concentration.

Psyllium-based supplements are a popular solution for addressing dietary fiber needs. Its ease of consumption, coupled with cascading benefits for gut health, responds to the growing demand amid rising instances of elevated blood sugar and cholesterol levels.

"Increasing Worldwide Prevalence of Digestive Disorders"

Increasing prevalence of digestive disorders has propelled the demand for psyllium-based supplements due to their recognized effectiveness in providing relief and support for these widespread health issues. Conditions like constipation, irritable bowel syndrome (IBS), and diverticular disease affect millions globally, often causing discomfort and compromising overall well-being.

• According to PAHO (Pan American Health Organization), digestive disorders led to a total of 375,170 fatalities, with 215,168 cases occurring in men and 160,002 in women in 2019. The overall crude mortality rate stood at 37.2 deaths per 100,000 individuals, with 43.3 deaths per 100,000 in men and 31.3 deaths per 100,000 in women. When adjusted for age, the standardized death rate was 28.4 deaths per 100,000 population, comprising 36.6 deaths per 100,000 in men and 21.1 deaths per 100,000 in women.

"Growing Awareness of Benefits of Dietary Fiber Intake”

The rising recognition of the remarkable health benefits of dietary fiber has played a key role in the surging demand for psyllium-based supplements. Derived from the Plantago ovata plant, psyllium is a potent source of dietary fiber, predominantly in the form of mucilage.

As health-conscious individuals become more informed about the advantages of dietary fiber, they are actively seeking ways to incorporate it into their daily routines. Fiber is incorporated into diets for its multifaceted benefits, including enhanced digestive health by promoting regular bowel movements and relieving issues like constipation. Moreover, it plays a pivotal role in weight management by imparting a feeling of fullness and reducing overeating tendencies.

"Rising Consumer Preference for Functional Foods and Supplements”

Psyllium is a versatile ingredient being increasingly harnessed by food and supplement manufacturers to create a diverse range of products, including fiber-rich cereal bars, fortified beverages, and dietary capsules. As consumers gravitate towards functional foods and supplements for their health needs, psyllium's integration into these offerings has been instrumental in elevating its prominence.

As the global appetite for health-conscious choices continues to expand, psyllium's journey from a humble seed to a sought-after functional food and dietary supplement ingredient is a testament to its growing significance in promoting wellness and meeting the demands of a health-conscious world.

Region-wise Insights

What are the Factors Driving Demand for Psyllium-based Supplement in North America?

“Increasing Adoption of Veganism Pushing Demand for Ethically Sourced Supplements”

In 2022, North America secured its position as the leading revenue contributor to the market, with a substantial share of 22.8%. This regional dominance is anticipated to persist and even strengthen over the forecast period. This growth trajectory is primarily attributed to the increased popularity of dietary fiber products in the United States and Canada.

Increased popularity of these supplements is majorly due to their plant-based source and higher efficacy compared to other soluble fibers. This popularity can also be rationalized by the large number of consumers who have adopted veganism and prefer only plant-based supplements. Additionally, health consciousness is growing in North America, as people seek natural remedies to support their well-being, which further strengthens the demand for psyllium-based supplements.

The United States is a lucrative market for suppliers of psyllium-based supplements. This coupled with rising per capita income and rapid urbanization has positively impacted market growth.

Category-wise Insights

Which Distribution Channel Accounts for High Sales of Psyllium-based Supplements?

"Ease of Access Associated with Online Retailing Driving Sales of Psyllium-based Supplements"

The online retailing segment accounts for 25.1% of the market in 2023 and is forecasted to hold a 36.2% of the psyllium-based supplement market share in 2033.

Availability of psyllium-based supplements through online retailing makes it easier for consumers to access these products, leading to increased demand. Online retailing offers convenience to consumers, allowing purchase from the comfort of their homes which can also be delivered to the doorsteps.

Online retailing also has a wider reach than conventional brick-and-mortar stores, allowing manufacturers to reach a larger audience. It leads to lower overhead costs for the distributor/manufacturer, which allows producers to offer their products at a lower price. Promoting these products becomes more straightforward on online platforms.

Competition Analysis

Leading psyllium-based supplement producers are Procter & Gamble, Nature’s Sunshine, Dabur India Limited, Now Health Group, Organic India, Swanson Health Products, AdvaCare Pharma USA, Yerba Prima, Konsyl, Health Plus, Terrasoul Superfoods, Himalaya Wellness, and Tata Chemicals Ltd.

Several companies are investing in marketing and branding initiatives to enhance awareness regarding the potential uses of psyllium.

• In February 2023, scientists developed a reference genome of psyllium husk, offering potential improvements in product quality and quantity. This in turn is expected to boost raw material supplies for supplement producers, thus reducing the demand-supply gap.

Fact.MR has provided detailed information about the price points of key manufacturers of psyllium-based supplements positioned across regions, sales growth, production capacity, and speculative technological expansion, in its recently published report.

Segmentation of Psyllium-based Supplement Market Research

• By Form :

  • Powder
  • Capsules

• By Customer Orientation :

  • Adult
  • Pediatric
  • Geriatric

• By Distribution Channel :

  • Store-based Retailing
    • Health & Beauty Stores
    • Pharmacies/Drugstores
    • Modern Trade Channels
    • Convenience Stores
    • Discount/Dollar Stores
    • Grocery Stores
    • Other Channels
  • Online Retailing
    • Company Websites
    • Third-party Websites

• By Region :

  • North America
  • Latin America
  • East Asia
  • South Asia & Pacific
  • Western Europe
  • Eastern Europe
  • Central Asia
  • Russia & Belarus
  • Balkan & Baltic Region
  • Middle East & Africa