Sensory Additives Market

Sensory Additives Market Analysis By Product Type (Flavors, Colorants & Texturants) By Nature (Natural & Synthetic) By Form (Liquid, Powder, Gel & Paste) By Solubility (Water Soluble, Fat Dispersible & Oil Soluble) By End Use Industry & Region – Global Insights 2022 to 2032

Analysis of Sensory Additives market covering 30 + countries including analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Sensory Additives Market Outlook (2022-2032)

The global sensory additives market is currently valued at US$ 23.4 billion and is anticipated to expand at a CAGR of 4.4% to grow to US$ 36 billion by the end of 2032.

Sales of sensory additives will account for more than 20% share of the global food additives market over the next ten years.

Report Attributes


Sensory Additives Market Size (2021A)

US$ 22.5 Billion

Estimated Market Value (2022E)

US$ 23.4 Billion

Forecasted Market Value (2032F)

US$ 36 Billion

Global Market Growth Rate (2022-2032)

4.4% CAGR

North America Market Share (2021)


East Asia Market Growth Rate (2022-2032)

~5.2% CAGR

United States Market Growth Rate (2022-2032)

~7.3% CAGR

Market Share of Top 5 Companies


Key Companies Profiled

  • Kerry
  • CHR Hansen Holding A/S
  • Döhler
  • Sensient Technologies Corporation
  • Archer Daniels Midland Company
  • DowDuPont
  • McCormick
  • D.D. Williamson & Co., Inc.
  • Naturex S.A.
  • Fiorio Colors S.R.L.

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request

Sales Analysis of Sensory Additives (2017-2021) Vs. Market Forecasts (2022-2032)

Since the innovative appearance of ultra-processed food in the early 20th century, sensory additives have become increasingly common. Sensory additives are a type of food additives that improve or otherwise alter sensory qualities such as the flavor, color, and texture of a food product.

The use and application of sensory additives is projected to grow as a result of the shift of consumers towards ready-to-eat and cooked food as a meal replacement.

  • According to a study by the Food Standards Agency (FSA), around 81% of survey respondents in the United Kingdom acknowledged buying processed food products between April 2020 and March 2021.

This has guided a compound annual growth of 3.7% for the sales of sensory additives between 2017 and 2021.

Many food & feed industries feature sensory additives as an essential component with the objective of improving their product portfolios by enhancing the taste, texture, and appearance of food. Since animals are highly sensitive to taste and smell, sensory additives play a major role in the feed industry, and can impact animal behavior in numerous ways.

Feed industries are enhancing their product portfolios by developing a wide range of neurosensory products to ensure good feed intake by animals. These factors support market growth and offer high potential for revenue generation in the sensory additives market.

Fact.MR suggests that the global sensory additives market will reach US$ 36 billion by 2032, expanding at a CAGR of 4.4% along the way.

  • Short Term (2022 Q2 to 2025): Augmenting utilization and integration of sensory additives in various industries, namely, food, beverages, and feed, to positively impact sensory additives market growth. Fact.MR forecasts an increased opportunity of US$ 4.1 billion over 2022-2025.
  • Medium Term (2025-2028): Due to the rise in reliance on processed food and fast delivery systems, Europe and North America are expected to see high demand for sensory additives. Over the medium term, the global sensory market is expected to gain an incremental dollar opportunity of US$ 5 billion.
  • Long Term (2028-2032): Increase in the use of sensory additives to give products the desired taste, color, and texture will drive market expansion. In addition, behavioral change among the population such as looking for healthy food options without compromising on the appearance and taste of products will play a major role in industry growth. Fact.MR projects an incremental opportunity worth US$ 5.6 billion for the market.

From 2017 to 2021, the global market for sensory additives increased at a CAGR of 3.7%. As per detailed industry analysis by Fact.MR, a market research and competitive intelligence provider, consumption of sensory additives is projected to exhibit growth at 4.4% CAGR through 2032.

Sensory additives market forecast by Fact.MR

Market share analysis of sensory additives based on product type and region provided in the above image. Under product type, texturants dominate with 50.5% market share in 2022.

Why is Steady Demand Growth Assured for Sensory Additives?

“Dynamic & Hectic Lifestyle of Population Increasing Consumption of Readymade Meals”

In the 20th century, the pace of globalization had a drastic impact on food consumption. The time scarcity to prepare homemade meals brought a change in consumers’ eating habits. The shift in dietary habits of consumers towards the consumption of ready-to-eat food significantly expanded the market for sensory additives, since readymade meals consist of sensory additives as an ingredient.

Due to the rising popularity of social media among the population to post their activities on various networking sites, consumers are not only attracted towards the nutritional value of food but also its flavor, taste, and appearances. To attract such consumers, food & beverage companies are constantly improving their products in terms of their organoleptic properties, which has surged the market for sensory additives.

“Transformation in Food Processing Industry”

The food processing industry is heavily dependent on the usage of sensory additives to boost the sales of processed food products. The industry has modified how colors are created and used as a result of the ban on the formerly prevalent artificial dyes.

Furthermore, the use of natural flavors and colors has dramatically expanded, along with the consumption of processed foods and convenience foods such as baked goods, ready-to-eat foods, etc. Due to the millennial generation's preference for sweets and snacks, the market for natural flavors and colors will significantly contribute to the expansion of the sensory additives market.

  • For instance, at the 2019 Natural Products Expo West, EXBERRY displayed its new product line made with natural food color additives. The presentation of the confections' colors was noted for its vibrancy, which may encourage other companies to use natural food coloring as an ingredient.

All these transformations in the food processing industry have resulted in a plethora of opportunities for sensory additive suppliers.

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How Can Market Growth Be Hampered to Some Extent?

“Emerging Safety & Health Risks of Processed Food”

Sensory additives do not add any nutritional value to food products. They are commonly used to enhance the natural properties of the chemical substance found in food. Rise in awareness across the globe with respect to the safety and health risks associated with the use of sensory additives in processed food could hamper market growth to some extent.

Sensory additives that contain artificial flavors are believed to cause lung diseases. Sensory additives need to pass several toxicity tests in regional regulatory organizations prior to approval to be used.

Commonly, nine dyes are used in the U.S. as of now, which has proven to be hazardous in some way, either by producing carcinogenicity, geno-toxicity, or hypersensitivity. This acts as a potential threat for sensory additives market growth; however, key players are coming up with robust solutions to overcome these restraints and capture the available opportunity.

Country-wise Insights

Will Increased Processed Food Consumption in Europe Drive High Demand for Sensory Additives?

The Europe sensory additives market is currently estimated at US$ 6.5 billion and is expected to reach US$ 8.9 billion by 2032.

The food processing industry in Europe is highly developed. The average consumption of ultra-processed food among adults in Europe is roughly 328 g/day, which makes an average proportion of daily food consumption amount to be around 12%.

Impressive growth of processed food products in Europe offers a sizable opportunity for manufacturers of sensory additives. Food flavorings are not regarded as food additives in Europe, which opens up a huge regulatory loophole for sensory additive manufacturers working specifically in the flavor additive sector to dodge lengthy approval procedures.

Due to developments in safety standards and technologies and new regulations in this direction, Europe holds significant potential for sensory additive sales over the coming years.

Why is the United States Sensory Additives Market Highly Lucrative?

The United States offers a very profitable market for sensory additives due to its high level of development, free market economy, high nominal GDP, and net wealth. The shift in the overall consumption of the American population towards more processed food creates a huge market opportunity for sensory additive suppliers.

  • According to data from the U.S. federal government, the amount of ultra-processed foods in Americans' diets increased from 54% to 57% of calories, while consumption of whole foods decreased from 33% to 27% of calories.

Sensory additives, being a food enhancer in terms of flavor and appearance, are preferred in such industries (ultra-processed food, convenience, etc.), which allows market players to innovate their product portfolios and allows both industries proportional growth.

Demand is primarily driven by established traditional industries and huge food and feed companies in the country. The United States market for sensory additives is currently valued at US$ 4.9 billion.

Category-wise Insights

Why are Natural Sensory Additives Most Widely Used?

Consumer inclination towards more sustainable and clean-label products has been increasing owing to the rise in health concerns and growing veganism trend. As a result, people are more likely to carefully read product labels before purchase, which is a key factor in the rising popularity of natural sensory additives, such as natural colors.

Additionally, government initiatives and strict legislation with respect to synthetic sensory additives in various regions are contributing to the growth of natural sensory additives in the market. Food products such as meat and savory lose their attractiveness when cooked or grilled. Natural sensory additives are the perfect solution for this issue, and, as a result, are widely demanded in the food sector.

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Competitive Landscape

Prominent sensory additives manufacturers are Kerry, McCormick, CHR Hansen Holding A/S, Sensient Technologies Corporation, Archer Daniels Midland Company, Döhler, DowDuPont, D.D. Williamson & Co., Inc., Naturex S.A., Fiorio Colors S.R.L., Kalsec Inc., Keva Flavours, Stringer Flavour, Blends ltd, Flavour makers, Create flavours, Cranbrook flavours, Flavour Sensations, Kalex, Phode, Bordas, and Pancosma.

There are exciting opportunities for innovation in the realm of sensory additives, such as flavor, color, and texture, due to the growing trend of using exotic flavors and colors in food products. The development and use of techniques such as solid-liquid extraction, supercritical fluid extraction by flavor manufacturers with an aim to retain inherent taste, is anticipated to further contribute to market expansion.

  • In August 2021, GNT Group introduced turmeric and spirulina-colored foods to target the market for affordable, clean-label, and green food components.
  • In July 2021, Sensient Technologies acquired Flavour Solutions, Inc.'s assets. With this acquisition, the company will be able to grow its flavor portfolio and key technologies, which will help it not only to grow in the market but also provide consumers with better service in the future.

Fact.MR has provided detailed information about the price points of key manufacturers of sensory additives positioned across regions, sales growth, production capacity, and speculative technological expansion, in the recently published report.

Segmentation of Sensory Additives Industry Research

  • By Product Type :

    • Flavors (excluding Sweeteners)
    • Colorants
    • Texturants
  • By Nature :

    • Natural
    • Synthetic
  • By Form :

    • Liquid
    • Powder
    • Gel
    • Paste
  • By Solubility :

    • Water-Soluble
    • Fat-dispersible
    • Oil-soluble
  • By End-use Industry :

    • Food Industry
      • Food Processing Industry
      • HoReCa/QSRs
      • Bakery
      • Dairy
      • Seasoning, Sauce and Condiment Industry
      • Confectionery
    • Beverage Industry
    • Animal Feed Industry
      • Livestock Feed Industry
      • Pet Feed Industry
  • By Region :

    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia & ASEAN
    • Oceania
    • MEA

- FAQs -

What was the global sensory additives market size in 2021?

The global sensory additives market was valued at US$ 22.5 billion in 2021.

How is the market for sensory additives expected to fare in the future?

Worldwide demand for sensory additives is anticipated to reach US$ 36 billion by 2032.

How fast did sensory additive sales increase over the past few years?

From 2017 to 2021, global sales of sensory additives increased at 3.7% CAGR.

Which sensory additives market accounts for a leading share?

The Europe sensory additives market account for 27.8% market share.

Which sensory additive type is most widely used across regions?

Texturants currently account for 50.5% share of the global market.

Sensory Additives Market

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