Multigrain Bread Mix Market

Multigrain Bread Mix Market By Type (Loaves, Baguettes, Rolls, Burger Buns), By Grain Mix (< 5 grains, 5 grains, 7 grains), Distribution Channel (Convenience Stores, Specialist Retailers, Variety Stores), By End-Use (HORECA, Household) & By Region - Global Market Insights 2022-2032

Analysis of Multigrain Bread Mix market covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more

Multigrain Bread Mix Market Outlook (2022-2032)

The use of multiple grains in bread is driven by the need for wholesome food. Multigrain bread reduces inflammation and protects cells’ health. Compared to the refined flour used in white bread, the numerous grains used in bread include more nutrients including protein, zinc, B vitamins, etc. This type of bread is a mix of barley, flex, and whole wheat flour.

The demand for multigrain bread is expected to increase as more people become health conscious. Baked goods, such as bread and biscuits, continue to occupy a significant role as household staples.

The global market for the multigrain market is anticipated to grow with a CAGR of 6.5% in the forecast period. To increase the value of their products and broaden their product offerings, several bread producers are receptive to using these bread mixes. The global market for the multigrain mix is expanding as consumers prefer fortified and cleanly labeled multigrain bread over whole grain bread.

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Demand for functional food is a key driver for multigrain bread.

The concept of “functional food” gaining prominence due to rising life expectancy and changing eating habits. Because of its nutritious advantages, it is becoming more and more popular. The fact that bread is a basic item and a significant portion of our daily diet has led to an increase in demand for these bread mix. these mixes-conscious consumers have been drawn to the low-carb, high-fiber properties of bread mix, which has led to rising in the market globally. Adding natural nutrients, natural food preservatives, and antioxidants to have also made it a must for everyone.

Throughout the forecast period of 2022 to 2032, these factors are anticipated to boost the market. But according to a new study from the Centre for Science and Environment (CSE), several kinds of packaged bread mix and ready-to-eat burger and pizza multigrain bread mix include harmful compounds (potassium, iodate) that may cause cancer. The market may suffer as a result of the manufacturers' careless negligence.

Superfoods typically include high concentrations of specific nutrients, such as antioxidants, vitamins, and minerals; nevertheless, there is no scientific evidence to support the claim that superfoods are healthier than comparable alternatives. However, consumers are strongly motivated to seek out functional meals because they believe they are healthier than ordinary foods due to their claimed health benefits.

Therefore, incorporating superfood nutrients into a basic product like bread could provide value to customers through a perceived functional health benefit and present business opportunities for food manufacturers in a cutthroat retail environment.

Regional Outlook

Due to the existence of significant bread consumers including France, Germany, Ukraine, Belgium, Russia, and Italy, Europe currently accounts for a sizable portion of the multigrain bread industry. In terms of market share for multigrain bread, North America is second. With a growth rate of 15.3% between 2019 and 2029, Asia Pacific saw the fastest growth in the number of people who consume bread, and it is anticipated that during the projection period, this area will account for a significant portion of the market.

Of the exports of bread and bakery products surveyed across the globe in 2021, the German market accounted for the highest export value of USD 4.61 billion in 2021. United States had an export revenue of USD 2.16 billion. The German exports include crispbread, gingerbread, and waffles.

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Market players

The market is characterized by the presence of a small number of regional companies offering a variety of products. These companies devise various strategies, such as offering economical and valuable to suit their every need.

Some of the key players in the market are:

  • Swiss Bake Ingredients Pvt. Ltd
  • AB Mauri India Pvt. Lt
  • Orowheat
  • Wibs
  • Lluvia Bakery
  • Muffets and Tuffets
  • English Oven
  • Bakels Worldwide and Bonn Nutrients Pvt. Ltd.

Segment Wise Insights

Fresh bakery products like bread loaves and rolls are dominant in terms of market share in 2020. In the U.S. alone this segment was around USD 13.95 billion in sales. After these segments cookies accounted for USD 9.28 billion in sales during the same year 2020.

Currently worth USD 68.81 billion, the total income from bakery products in the USA is projected to increase at a 2.74% annual growth rate throughout the projection period. This is probably going to increase the demand for bread loaves over the course of the forecast period.

In the USA, there were 8985 enterprises in the bakery industry overall in 2021; this number increased to 9145 in 2022. This is a blatant sign of emerging market competitors in this industry. Perishability is the main reason why customers prefer to buy fresh dough from neighboring bakeries so they can be certain of its quality. During the forecast year, it is predicted that these products' online sales would expand moderately.

Europe currently holds a sizeable market share in terms of global sales of bread and is anticipated to rise significantly in terms of value and volume due to the region's growing number of bakeries and the home-baked food sector. It is anticipated that the usage of natural ingredients and the availability of organic and gluten-free options would lead to sufficient sales during the medium-term forecast period.

Know thy Competitors

Competitive landscape highlights only certain players
Complete list available upon request


  • By Type :

    • Loaves
    • Baguettes
    • Rolls
    • Burger Buns
    • Ciabatta
    • Others
  • By Grain Mix :

    • < 5 grains
    • 5 grains
    • 7 grains
    • 9 grains
    • > 9 grains
  • By Distribution Channel :

    • Supermarkets / Hypermarkets
    • Convenience Stores
    • Specialist Retailers
    • Variety Stores
    • Online Retail
    • Others
  • By End-use :

    • HORECA
    • Household
  • By Region :

    • North America 
    • Latin America 
    • Europe 
    • South Asia 
    • East Asia 
    • Oceania 
    • Middle East and Africa 

- FAQs -

Worldwide demand is projected to increase at a CAGR of 6.5% through 2029.

Orowheat, Wibs, and Lluvia Bakery are key providers.

Increasing preference for different varieties of whole-meal bread is boosting the demand.

Germany with USD 4.61 billion dominates export share in 2021.

Multigrain Bread Mix Market

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