Analysis of Tortilla Mix Market Covering 30+ Countries Including Analysis of US, Canada, UK, Germany, France, Nordics, GCC countries, Japan, Korea and many more
Global demand for tortilla mixes is estimated to be valued at US$ 12.3 billion in 2023. The global tortilla mix market is anticipated to expand at a CAGR of 6.7% to reach a valuation of US$ 23.5 billion by the end of 2033.
Tortillas are gaining popularity as a healthier alternative to white bread, which is often made with refined flour and can be harmful to gut health. This shift has fueled the demand for tortillas globally. Tortillas are commonly used in Mexican cuisine to make tacos, enchiladas, and burritos. They are made from a mix of wheat or corn and are rich in minerals, vitamins, and proteins. Tortillas are a staple food item for the Hispanic community.
While the demand for on-the-go food options is growing, the awareness about the negative health effects of gluten, which causes gut inflammation and is linked to type 1 diabetes and hypothyroidism, is also rising. As a result, customers are seeking gluten-free tortillas.
Tortilla mixes are in high demand in key economies around the world, particularly in India and other Asia Pacific countries. Decrease in the cost of raw materials such as wheat and corn is also expected to boost the demand for tortillas. The increasing use of tortilla mixes in the food and beverages industry is driving their demand globally.
However, concerns about clean labeling may impact the demand growth for tortilla mixes. Manufacturers are exploring new forms of tortillas, such as low-fat and whole-grain options, to attract customers, which presents opportunities for new players in the market.
Tortilla Mix Market Size in 2023
US$ 12.3 Billion
Estimated Market Value (2033)
US$ 23.5 Billion
Global Market Growth Rate (2023 to 2033)
Market Growth Rate in Canada (2023 to 2033)
Market Growth Rate in Germany (2023 to 2033)
Key Companies Profiled
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“Market Benefitting from Growing Awareness about Benefits of Tortilla Mixes”
Demand for tortillas is growing due to changing lifestyles, with an increase in working-class consumers seeking convenient food. Consumers are also more health-conscious and aware of the nutritional benefits of tortillas, as they are rich in vitamin B3. Tortillas are a label-friendly food item with recognizable ingredients like wheat or maize, vegetable oil, and water, and are also available in gluten-free options.
“Increasing Adoption of Tortilla Mixes as Alternatives to Gluten-based Products”
Tortilla mixes are gaining popularity as an alternative to bread because of the rise of ready-made dishes, and because they are a good source of magnesium, calcium, vitamins, and lipids, making them useful for those with bone disorders.
Additionally, the preference for organic and plant-based foods is driving the demand for tortilla mixes that are free from chemicals, preservatives, and heavy metals. The market for tortilla mixes is expected to grow due to ongoing research and development, innovations, improved product quality, and investments in production technology.
“High Sodium & Carbohydrate Levels in Tortillas”
Tortillas contain a significant amount of salt and carbohydrates. People often limit their consumption of tortillas to avoid excessive salt intake and opt for low-sodium versions when available. However, individuals with diabetes may avoid eating tapioca tortillas due to their high carbohydrate content.
Tortillas contain fewer nutrients compared to other food options, making them less ideal for those trying to maintain their weight, as they can lead to weight gain. These factors can limit the widespread adoption of tortilla mixes.
“Growing Hispanic Population in North America Boosting Demand for Tortilla Mixes”
The tortilla mix market in North America is projected to occupy 38% of the global market share by the end of 2033. The growing Hispanic population in North America is driving the demand for tortillas, given their popularity among this group. Additionally, social media has also had a significant impact on consumer’s buying behavior.
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“Growing Demand for Tortillas Due to Their High Nutritional Value”
Sales of tortilla mixes in Japan are estimated to expand at a CAGR of 3.8% from 2023 to 2033. Tortilla mixes are attracting health-conscious consumers across the globe because they are low in fat and do not cause weight gain.
“Increasing Focus on Health & Nutrition Boosting Sales of Tortillas”
Demand for tortilla mixes in the United States reached US$ 2.9 billion in 2022. Tortillas and related products are becoming increasingly popular among Americans, surpassing other ethnic bread varieties like bagels, English muffins, and pita bread. A readily available supply of raw materials for producing tortillas is expected to create lucrative opportunities. The growing focus on health and nutrition is also contributing to higher sales of tortillas.
Sales of tortilla mixes in Canada are anticipated to progress at a CAGR of 5.4% from 2023 to 2033.
“Rising Popularity of Tortillas among the German Population”
Demand for tortilla mixes in Germany is projected to advance at a CAGR of 4.8% from 2023 to 2033. Demand for gluten-free products, including tortillas, is on the rise due to the growing prevalence of coeliac disease and gluten allergies, affecting both young and adult populations. This is driving the demand for gluten-free products.
In Germany, the growing demand for tortilla mixes is linked to rising concerns about obesity and other health issues. Consumers are attracted to tortillas because of their health benefits.
“Growing Popularity of Tostadas and Taco Shells”
The global market for tortilla mixes is divided into taco shells, tostadas, corn tortilla mixes, flour tortilla mixes, and tortilla mix chips based on the product type. Tostadas and taco shells are believed to account for a substantial share of the market, with taco shells anticipated to experience substantial growth in the next decade.
“High Nutritional Value of Corn-based Tortilla Mixes”
The tortilla mix market is segmented into corn-based and wheat-based mixes based on the source. Corn-based tortilla mixes are expected to have a significant share of revenue due to their higher nutritional value, such as providing whole grains, fiber, and other nutrients while being low in calories and fat compared to other options. Additionally, corn-based tortillas are also safe for people with celiac disease and other gluten-related disorders.
“Growing Preference for Frozen Tortillas Due to Shorter Preparation Time”
The market for tortilla mixes is divided into fresh and frozen based on processing method. The frozen segment is expected to account for a significant share of the market, according to Fact.MR’s analysis.
Frozen tortillas require less preparation time and effort, and the use of effective preservation methods allows for the creation of nutritious and high-quality foods with a longer shelf life. This allows small manufacturers in developing economies to expand their product reach owing to advancements in freezing techniques.
“Offline Sales Projected to Hold Substantial market Revenue Share”
The market is divided into offline and online based on distribution channel. Offline channels are expected to account for a significant share of the market revenue due to the convenience they offer and the availability of multiple products in one location. On the other hand, online channels are expected to experience significant growth due to the increasing number of smartphone and internet users.
Leading suppliers of tortilla mixes invest heavily in enhancing their supply chain management to ensure quality products. In addition, they comply with regulations to minimize their environmental impact and maintain quality control. Prominent tortilla mix manufacturers are leveraging strategies such as mergers & acquisitions, collaborations, and innovative product development to create growth opportunities.
Prominent manufacturers of tortilla mixes are Aranda’s Tortilla Company, Inc., Tyson Foods, Inc., Ole Mexican Foods, Inc., Grupo Liven, S.A., Grupo Bimbo SAB de CV, Gruma SAB de CV, Catallia Mexican Foods, and Azteca Foods, Inc.
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The global tortilla mix market is estimated to be valued at US$ 12.3 billion in 2023.
Sales of tortilla mixes are projected to increase at a CAGR of 6.7% through 2033.
The global market for tortilla mixes is estimated to reach US$ 23.5 billion by 2033.
Demand for tortilla mixes in Germany is anticipated to progress at a CAGR of 4.8% from 2023 to 2033.
Sales of tortilla mixes in Canada are predicted to increase at a CAGR of 5.4%.
Aranda’s Tortilla Company, Tyson Foods, and Ole Mexican Foods are key providers of tortilla mixes.
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