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High Strength Premixes Market

High Strength Premixes Market

Malt-Based RTD High Strength Premixes to Upsurge the Sales of High Strength Premixes During 2021 To 2031

High Strength Premixes Market
  • Jul-2021
  • List of Tables : 88
  • List of Figures : 66
  • 170 Pages
  • Food & Beverage

Market Snapshot

The market for high strength premixes is expected to grow at a CAGR exceeding 5% until 2031. Premix demand is being driven by factors such as the rapid growth of fewer alcoholic drinks, changing lifestyles and drinking habits, as well as the increasing demand from consumers for healthy premixes.

Key Points Covered in High Strength Premixes Industry Survey:

  • Market Estimates and Forecasts (2016-2031)
  • Key Drivers and Restraints Shaping Market Growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Brand Share and Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • Assessment by Product Grade / Purity / Formulation Standards
  • Assessment of Import Price, Bulk Price, Contractual Price, Producer/ Distributor Price
  • Certifications and Compliance Requirements
  • COVID-19 Impact on High Strength Premixes Sales and How to Navigate
  • Recommendation on Key Winning Strategies

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Consumption Analysis of High Strength Premixes from 2016-2020 Vs Future Forecast for 2021 to 2031

Fact.MR- a market research and competitive intelligence provider- reports that from 2016 to 2020, the global market for high-strength premixes has grown expanded at just under 5% CAGR.

The market for high-strength premixes is expected to grow due to their demand for instant alcoholic mixes. In the ongoing COVID-19 crisis, sales are likely to shift to online distribution channels, impelling the market to grow at a faster pace.

Growing trend of flavored alcoholic beverages in various regions will create a potential market for the high-strength premixes market during the 2021 to 2031 forecast period, registering a CAGR surpassing 5%.

How are RTD and Low Alcohol Beverage Consumption Spurring High Strength Premixes Sales?

Globally, premixed drinks are acquiring traction across several regions. Mixing flavors with low percentages of alcohol results in premixed alcoholic drinks. As a result of convenience and customer preferences, demand is on the rise for instant high-strength premixes. A new taste is provided to consumers, which refreshes their views about alcohol.

Increasing demand for pre-mixed and ready-to-drink (RTD) beverages, attributed to their easy availability and economic pricing is anticipated to fuel growth in this market. Additionally, a growing youth population and a demand for malted and preserved beverages with unique flavors are gaining popularity among consumers.

The introduction of new products such as cocktails in cans, fruit-flavored beers, spirit-infused beers, and ready-to-serve spirits are further augmenting popularity of high strength premixes across the coming decade.

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How is Increasing R&D Fueling Expansion of High Strength Premixes Sales?

Extensive research and development on high strength premixes is conducted across several regions where demand for different flavors to suit consumer taste buds is of primary importance.

Rising prevalence of obesity is prompting consumers to opt for low-calorie and sugar free beverages, prompting manufacturers of high strength premixes to incorporate such formulae into their product ranges.

To meet the ever-increasing demands of consumers of a variety of ages, high-strength premixes are stacked with lightly carbonated and naturally flavored drinks.

Which is the Most Opportunistic Region for High Strength Premixes?

East Asia and South Asia hold the largest market share, while western countries influence the purchasing behavior of the global consumer. China consumes more alcohol, leading to an increase in demand for premixed cocktails. Consumers in this region are more likely to purchase high-strength premixes due to the demand for innovative and qualitative drinks.  

Demand for premixes is especially on the rise from the millennials. As the economy has recovered in the last decade, RTDs and pre-mixed cocktails have seen a decline in sales, but both national and international brands are confident about the benefit from rising demand.

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Country-wise Analysis

How do Demand Prospects for High Strength Premixes look in the U.S.?

The U.S. ready-to-drink/high-strength premix market is highly competitive, which will support the growth of the high-strength premix market during the next five years. An estimated CAGR of around 5% is projected for the U.S market.

Over the years, alcohol abuse has been inclining substantially across the U.S. Hence, several initiatives by bodies such as the CDC have been implemented to keep this under check. Consequently, demand for high strength premix infused beverages are inclining.

How is Europe Generating Demand for High Strength Premixes?

In Europe, the influx of high-strength premixes is driven by changing lifestyles and drinking habits amongst youngsters, and distributions that provide incentives for people to purchase are among the primary reasons for an increase in the demand for high-strength premix products.

Cocktail cans and flavored products are amongst leading products gaining appeal across all countries. Fact.MR estimates the European market for high strength premixes to surge at a CAGR of above 4% until 2031.

How is China Stimulating Demand for High Strength Premixes?

In recent years, China has experienced significant growth in the global ready-to-drink and premixes market. Their convenience and ease of consumption make them more appealing than regular cocktails available in bars. A market share of around 40% is projected for the Chinese market.

There is an expectation that sales volumes of these types of beverages will jump to 140 Mn liters in the upcoming years. There are currently many retail and non-retail channels for the distribution of ready-made drinks in China.

Consumers in China opt for domestic and imported brands that cater to their tastes, packaging, and needs to satisfy their demands. They tend to include very little alcohol and have soft drink like tastes. They also all come in a variety of exciting colors and stylish packaging that propelled the market.

Category-wise Insights

Why has Malt-Based RTD Gained Immense Popularity in the Market?

Malt-based RTD demand grew at the fastest rate, accounting for nearly US$ 6 Mn in sales every year. RTD cocktails with spirit or wine as the base generated greater sales at US$ 84 Mn and US$ 87Mn, respectively.

With the introduction of RTDs, alcoholic beverages are being packaged in a way that broadens the options for how they've traditionally been packaged, with sales of RTD cans dominating the global market.

Why are High Strength Premixes Sales across Specialty Stores Surging?

Over 50% of ready-to-drink or high-strength premix sales are sold in specialty stores. According to the report, specialty stores are the leading channel for the global RTD/high strength premixes market.

Specialty stores' contribution to bringing RTD/high strength premixes to consumers will be enhanced by the advanced storage infrastructure and targeted marketing strategies. It is expected that the companies will distribute their products predominantly through specialty stores in the global market for RTD/high strength premixes.

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Competitive Landscape

Several players aim to gain a dominant position in this market through the development of new products to strengthen their position in the market.

  • On June 9, 2021, Strong Zero, Japan’s top-selling alcoholic premix, reached Australian shelves. This is a Suntory premix beverage, available at convenience stores across the nation. The company has treated holiday-starved Australians with their most requested flavor-lemon, now rebranded under the name of 196 Double Lemon Down Under.
  • On October 15, 2020, Diageo launched a pair of new premix cocktails under two of its most popular spirits brands. These two new drinks, Gordon's Pink Martini and Smirnoff Passion Fruit Martini will both be available in 250ml cans and will both retain their 5-euro price.

Report Scope



Forecast Period


Historical Data Available for


Market Analysis

US$ Mn for Value & ‘000 Units for Volume

Key Regions Covered


  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

Key Countries Covered

  • U.S.
  • Canada
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Brazil
  • Mexico
  • Argentina
  • GCC
  • South Africa

Key Market Segments Covered

  • Product
  • Sales Channel
  • Region

Key Companies Profiled


  • Suntory Holdings Ltd
  • Diageo Plc
  • Kirin Holdings Co Ltd
  • Anheuser-Busch InBev NV
  • Mark Anthony Brands Ltd
  • Brown-Forman Corp
  • Asahi Group Holdings Ltd
  • Pernod Ricard Groupe
  • Takara Holdings Inc.
  • Bacardi & Co Ltd
  • Castel Groupe
  • Shanghai Bacchus Liquor Co Ltd
  • Phusion Projects LLC
  • Oenon Holdings Inc.
  • Halewood International Ltd
  • Others


Available upon Request

Key Segments Covered

  • Product

    • Spirit-based RTD High Strength Premixes
    • Wine-based RTD High Strength Premixes
    • High-Strength RTD High Strength Premixes
    • Malt-based RTD High Strength Premixes
  • Sales Channel

    • High Strength Premixes Sales through Specialty Stores
    • High Strength Premixes Sales through Modern Trade
    • High Strength Premixes Sales through Duty-free Stores
    • High Strength Premixes Sales through Online Stores
    • High Strength Premixes Sales through Other Sales Channels

High Strength Premixes Market- Scope of Report

A recent study by Fact.MR on the high strength premixes market offers a 10-year forecast for 2021 to 2031. The study analyzes crucial trends that are currently determining growth of the market. This report explicates on vital dynamics, such as the drivers, restraints, and opportunities for key market players along with key stakeholders as well as emerging players associated with offering high strength premixes.

The study also provides the dynamics responsible for influencing the future status of the high strength premixes market over the forecast period. A detailed assessment of value chain analysis, business execution, and supply chain analysis across regional markets has been covered in the report.

A list of prominent companies operating in the high strength premixes market, along with their product portfolios, enhances the reliability of this comprehensive research study.

Report Summary

The study offers comprehensive analysis on diverse features, including production capacities, demand, product developments, revenue generation, and sales of high strength premixes market across the globe.

A comprehensive estimate on the market has been provided through an optimistic as well as a conservative scenario, taking into account the sales of high strength premixes during the forecast period. Price point comparison by region with global average price is also considered in the study.

Key Questions Answered in Report

  • Which are the most lucrative high strength premixes markets?
  • Which factors will impact the growth of high strength premixes?
  • How will changing trends impact the strategies of market players?
  • How can market players capture the low-hanging opportunities across regions?
  • Which companies are leading the high strength premixes industry?
  • What are the winning strategies of stakeholders in the market?

Analysis on Market Size Evaluation

The market has been analyzed for each segment in terms of volume (‘000 Units) and value (US$ Mn).

Estimates at global and regional levels for high strength premixes market are available in terms of “US$ Mn” for value and in “‘000 Units” for volume. A Y-o-Y growth contrast on prominent market segments, along with market attractiveness evaluation, has been incorporated in the report. Furthermore, absolute dollar opportunity analysis of all the segments adds prominence to the report. Absolute dollar opportunity plays a crucial role in assessing the level of opportunity that a manufacturer/distributor can look to achieve, along with identifying potential resources, considering the sales and distribution perspective in the global high strength premixes market.

Inspected Assessment on Regional Segments

Key sections have been elaborated in the report, which have helped deliver projections on regional markets. These chapters include regional macros (political, economic, and business environment outlook), which are expected to have a momentous influence on the growth of the high strength premixes during the forecast period.

Country-specific valuation on demand for high strength premixes has been offered for each region, along with market scope estimates and forecasts, price index, and impact analysis of the dynamics of prominence in regions and countries. For all regional markets, Y-o-Y growth estimates have also been incorporated in the report.

Detailed breakup in terms of value & volume for emerging countries has also been included in the report.

In-depth Analysis on Competition Analysis

The report sheds light on leading manufacturers of high strength premixes, along with their detailed profiles. Essential and up-to-date data related to market performers who are principally engaged in offering high strength premixes has been brought with the help of a detailed dashboard view. Market share analysis and comparison of prominent players provided in the report permits report readers to take preemptive steps in advancing their businesses.

Company profiles have been included in the report, which include essentials such as product portfolios and key strategies, along with all-inclusive SWOT analysis on each player. Company presence is mapped and presented through a matrix for all the prominent players, thus providing readers with actionable insights, which helps in thoughtfully presenting the market status, and predicting the competition level in the high strength premixes domain. 

Research Methodology

In Fact.MR’s study, a unique research methodology is utilized to conduct extensive research on the growth of the high strength premixes industry, and reach conclusions on the future growth parameters. This research methodology is a combination of primary and secondary research, which helps analysts ensure the accuracy and reliability of the drawn conclusions.

Secondary resources referred to by analysts during the preparation of the market study include statistics from governmental organizations, trade journals, white papers, and internal and external proprietary databases. Analysts have interviewed senior managers, product portfolio managers, CEOs, VPs, marketing/product managers, and market intelligence managers, all of whom have contributed to the development of the research report as a primary resource.

- FAQs -

Until 2031, sales of high strength premixes will likely expand at over 5% CAGR

From 2016 to 2020, high strength premixes sales expanded at under 5% CAGR

Rising preference for ready-to-drink low alcohol content beverages is primarily spurring adoption of high strength premixes

The U.S, China and Europe are likely to be key contributors to high strength premixes market expansion

Malt-based, wine-based and spirit based high strength premixes will yield US$ 6 Mn, US$ 84 Mn and US$ 87 Mn in values respectively until 2031

High strength premixes sales through specialty stores are likely to yield 50% of total revenue

China is likely to contribute around 40% of total high strength premixes demand

A CAGR of 4% is forecast for the European market for high strength premixes until 2031

The top 5 manufacturers are Diageo Plc., Suntory Holdings Ltd., Halewood International Ltd., Asahi Group Holding Ltd., and Pernod Ricard Groupe.

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Is the market research conducted by Fact.MR?

Yes, the report has been compiled by expert analysts of Fact.MR, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.

What research methodology is followed by Fact.MR?

Fact.MR follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.

What are the sources of secondary research?

Fact.MR conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.

Who are the respondents for primary research?

Fact.MR speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, and industry experts. For a full list of primary respondents, please reach out to us.

Is a sample of this report available for evaluation?

Yes, you can request a sample, and it will be sent to you through an email.