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High Strength Premixes Market

High Strength Premixes Market

High Strength Premixes Market by Product (Spirit-based RTD High Strength Premixes, Wine-based RTD High Strength Premixes, High-Strength RTD High Strength Premixes, Malt-based RTD High Strength Premixes), by Sales Channel, by Region - Global Insights 2031

High Strength Premixes Market
  • Jul-2021
  • List of Tables : 88
  • List of Figures : 66
  • 170 Pages
  • Food & Beverage

Market Outlook for High Strength Premixes

The market for high strength premixes is expected to grow at a CAGR exceeding 5% until 2031. Premix demand is being driven by factors such as the rapid growth of fewer alcoholic drinks, changing lifestyles and drinking habits, as well as the increasing demand from consumers for healthy premixes.

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Key Points Covered in High Strength Premixes Industry Survey:

  • Market Estimates and Forecasts (2016-2031)
  • Key Drivers and Restraints Shaping Market Growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Brand Share and Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • Assessment by Product Grade / Purity / Formulation Standards
  • Assessment of Import Price, Bulk Price, Contractual Price, Producer/ Distributor Price
  • Certifications and Compliance Requirements
  • COVID-19 Impact on High Strength Premixes Sales and How to Navigate
  • Recommendation on Key Winning Strategies

Consumption Analysis of High Strength Premixes from 2016-2020 Vs Future Forecast for 2021 to 2031

Fact.MR- a market research and competitive intelligence provider- reports that from 2016 to 2020, the global market for high-strength premixes has grown expanded at just under 5% CAGR.

The market for high-strength premixes is expected to grow due to their demand for instant alcoholic mixes. In the ongoing COVID-19 crisis, sales are likely to shift to online distribution channels, impelling the market to grow at a faster pace.

Growing trend of flavored alcoholic beverages in various regions will create a potential market for the high-strength premixes market during the 2021 to 2031 forecast period, registering a CAGR surpassing 5%.

An Adaptive Approach to Modern-day Research Needs

How are RTD and Low Alcohol Beverage Consumption Spurring High Strength Premixes Sales?

Globally, premixed drinks are acquiring traction across several regions. Mixing flavors with low percentages of alcohol results in premixed alcoholic drinks. As a result of convenience and customer preferences, demand is on the rise for instant high-strength premixes. A new taste is provided to consumers, which refreshes their views about alcohol.

Increasing demand for pre-mixed and ready-to-drink (RTD) beverages, attributed to their easy availability and economic pricing is anticipated to fuel growth in this market. Additionally, a growing youth population and a demand for malted and preserved beverages with unique flavors are gaining popularity among consumers.

The introduction of new products such as cocktails in cans, fruit-flavored beers, spirit-infused beers, and ready-to-serve spirits are further augmenting popularity of high strength premixes across the coming decade.

How is Increasing R&D Fueling Expansion of High Strength Premixes Sales?

Extensive research and development on high strength premixes is conducted across several regions where demand for different flavors to suit consumer taste buds is of primary importance.

Rising prevalence of obesity is prompting consumers to opt for low-calorie and sugar free beverages, prompting manufacturers of high strength premixes to incorporate such formulae into their product ranges.

To meet the ever-increasing demands of consumers of a variety of ages, high-strength premixes are stacked with lightly carbonated and naturally flavored drinks.

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Which is the Most Opportunistic Region for High Strength Premixes?

East Asia and South Asia hold the largest market share, while western countries influence the purchasing behavior of the global consumer. China consumes more alcohol, leading to an increase in demand for premixed cocktails. Consumers in this region are more likely to purchase high-strength premixes due to the demand for innovative and qualitative drinks.  

Demand for premixes is especially on the rise from the millennials. As the economy has recovered in the last decade, RTDs and pre-mixed cocktails have seen a decline in sales, but both national and international brands are confident about the benefit from rising demand.

Country-wise Analysis

How do Demand Prospects for High Strength Premixes look in the U.S.?

The U.S. ready-to-drink/high-strength premix market is highly competitive, which will support the growth of the high-strength premix market during the next five years. An estimated CAGR of around 5% is projected for the U.S market.

Over the years, alcohol abuse has been inclining substantially across the U.S. Hence, several initiatives by bodies such as the CDC have been implemented to keep this under check. Consequently, demand for high strength premix infused beverages are inclining.

How is Europe Generating Demand for High Strength Premixes?

In Europe, the influx of high-strength premixes is driven by changing lifestyles and drinking habits amongst youngsters, and distributions that provide incentives for people to purchase are among the primary reasons for an increase in the demand for high-strength premix products.

Cocktail cans and flavored products are amongst leading products gaining appeal across all countries. Fact.MR estimates the European market for high strength premixes to surge at a CAGR of above 4% until 2031.

How is China Stimulating Demand for High Strength Premixes?

In recent years, China has experienced significant growth in the global ready-to-drink and premixes market. Their convenience and ease of consumption make them more appealing than regular cocktails available in bars. A market share of around 40% is projected for the Chinese market.

There is an expectation that sales volumes of these types of beverages will jump to 140 Mn liters in the upcoming years. There are currently many retail and non-retail channels for the distribution of ready-made drinks in China.

Consumers in China opt for domestic and imported brands that cater to their tastes, packaging, and needs to satisfy their demands. They tend to include very little alcohol and have soft drink like tastes. They also all come in a variety of exciting colors and stylish packaging that propelled the market.

Category-wise Insights

Why has Malt-Based RTD Gained Immense Popularity in the Market?

Malt-based RTD demand grew at the fastest rate, accounting for nearly US$ 6 Mn in sales every year. RTD cocktails with spirit or wine as the base generated greater sales at US$ 84 Mn and US$ 87Mn, respectively.

With the introduction of RTDs, alcoholic beverages are being packaged in a way that broadens the options for how they've traditionally been packaged, with sales of RTD cans dominating the global market.

Why are High Strength Premixes Sales across Specialty Stores Surging?

Over 50% of ready-to-drink or high-strength premix sales are sold in specialty stores. According to the report, specialty stores are the leading channel for the global RTD/high strength premixes market.

Specialty stores' contribution to bringing RTD/high strength premixes to consumers will be enhanced by the advanced storage infrastructure and targeted marketing strategies. It is expected that the companies will distribute their products predominantly through specialty stores in the global market for RTD/high strength premixes.

Competitive Landscape

Several players aim to gain a dominant position in this market through the development of new products to strengthen their position in the market.

  • On June 9, 2021, Strong Zero, Japan’s top-selling alcoholic premix, reached Australian shelves. This is a Suntory premix beverage, available at convenience stores across the nation. The company has treated holiday-starved Australians with their most requested flavor-lemon, now rebranded under the name of 196 Double Lemon Down Under.
  • On October 15, 2020, Diageo launched a pair of new premix cocktails under two of its most popular spirits brands. These two new drinks, Gordon's Pink Martini and Smirnoff Passion Fruit Martini will both be available in 250ml cans and will both retain their 5-euro price.

Report Scope



Forecast Period


Historical Data Available for


Key Regions Covered


  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

Key Countries Covered

  • U.S.
  • Canada
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Brazil
  • Mexico
  • Argentina
  • GCC
  • South Africa

Key Market Segments Covered

  • Product
  • Sales Channel
  • Region

Key Companies Profiled


  • Suntory Holdings Ltd
  • Diageo Plc
  • Kirin Holdings Co Ltd
  • Anheuser-Busch InBev NV
  • Mark Anthony Brands Ltd
  • Brown-Forman Corp
  • Asahi Group Holdings Ltd
  • Pernod Ricard Groupe
  • Takara Holdings Inc.
  • Bacardi & Co Ltd
  • Castel Groupe
  • Shanghai Bacchus Liquor Co Ltd
  • Phusion Projects LLC
  • Oenon Holdings Inc.
  • Halewood International Ltd
  • Others


Available upon Request

Key Segments Covered

  • By Product :

    • Spirit-based RTD High Strength Premixes
    • Wine-based RTD High Strength Premixes
    • High-Strength RTD High Strength Premixes
    • Malt-based RTD High Strength Premixes
  • By Sales Channel :

    • High Strength Premixes Sales through Specialty Stores
    • High Strength Premixes Sales through Modern Trade
    • High Strength Premixes Sales through Duty-free Stores
    • High Strength Premixes Sales through Online Stores
    • High Strength Premixes Sales through Other Sales Channels

- FAQs -

Until 2031, sales of high strength premixes will likely expand at over 5% CAGR

From 2016 to 2020, high strength premixes sales expanded at under 5% CAGR

Rising preference for ready-to-drink low alcohol content beverages is primarily spurring adoption of high strength premixes

The U.S, China and Europe are likely to be key contributors to high strength premixes market expansion

Malt-based, wine-based and spirit based high strength premixes will yield US$ 6 Mn, US$ 84 Mn and US$ 87 Mn in values respectively until 2031

High strength premixes sales through specialty stores are likely to yield 50% of total revenue

China is likely to contribute around 40% of total high strength premixes demand

A CAGR of 4% is forecast for the European market for high strength premixes until 2031

The top 5 manufacturers are Diageo Plc., Suntory Holdings Ltd., Halewood International Ltd., Asahi Group Holding Ltd., and Pernod Ricard Groupe.

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