Nov 20, 2018

Europe Snacks Sales Grow at 6% to Reach US$ 15 Billion in 2018


by Team Fact.MR

Snack product sales in Europe is estimated to surpass US$ 15,000 Mn, growing at nearly 6% Y-o-Y in 2018 over 2017. The consumption of snacks remains concentrated in Western Europe wherein the UK and France are the leading consumers of snacks. Collectively, both the countries occupy half the Europe snacks consumption. Overall growth of the Europe snack market can be attributed to,

  • Rapidly enlarging appetite for savory snacks among Europe consumers
  • Snack consumption trends rooted in regional tradition and at multiple social occasions
  • Increasing demand for on-the-go healthy snacking among time-pressed consumers

Consumers in Europe portrays a population that seeks value-added products. Well-aware of this consumer trend, manufacturers and retailers in the Europe snack market have deployed a number of ways to deliver snacks with added value at an affordable cost by adopting strategies such as product improvement, expansion of product offerings and provision of convenience.

These insights are based on Fact.MR’s new study on Global Snacks Market. A summary of the report is available upon request.

Among a host range of healthy snacks available on retail shelves, biscuits are estimated to be the highly consumed snack in 2018 in Europe. Over half the snacks (fruit snacks, bars and biscuits) consumed in Europe are biscuits. The Europe snack market has a growing and well-organized biscuit industry with its stronghold in domestic as well as export markets. 

The remaining share of the Europe snack market is occupied by fruit snacks and bars wherein snack bars remain the second most preferred snack product variety among Europe snack lovers. While portraying substantial demand for dried tropical fruit led by healthy snacking trend, sales of fruit snacks are on the rise in the region.

Supermarket/Hypermarket to Hold over 30% Europe Snack Market Share in 2018

Over 3 out of 10 snacks sold in Europe snack market will be through supermarket/hypermarket in 2018. Modern retailers in the Europe consumer packaged goods marketplace are leveraging a traditional trade to address ongoing affinity of Europe consumers as well as tapping into online sales channel to win with digitally connected consumers.

Convenience stores or c-stores in Europe are thriving after a hiatus of decline during the recession. With modern convenience store builds, snacks are being distributed in Europe through c-stores and are likely to account for 30% sales of Europe snacks market and grow at a 6% year over year in 2018 over the previous year.

Western Europe Leads Overall Snack Consumption, the UK Holds Sway

Wheat-based snacks remain highly preferred among Europe population and their consumption is expected to register half the snack products to be sold in 2018. Oats, millets and other source based snacks are expected to hold rest of the Europe snack market share in 2018.

Britain’s love for the snack products continues and expected to account for over one fourth of the Europe snack market revenue in 2018. In terms of production and export of biscuits, Germany, France, Spain, Italy and the Netherlands including the UK are front runners.

Europe snack marketplace is witnessing the entry of global industry titans and M&A. For instance, Modelez, the Orea Maker announced plans to distribute Oreo across 20 European countries and expanded its sustainable wheat program in Europe to enhance biscuit production by 2022.

Barry Callebaut, a world leading chocolate and cocoa manufacturer acquired Burton’s Biscuit’s chocolate factory. The acquisition is aimed at enhancing Burton’s chocolate biscuit offering. A private-label snack businesses Grupo Ibersnacks completed a merger with Europe Snacks Kolak with an aim of production capacity expansion.

The aforementioned insights and numbers are according to a Fact.MR study which also tracks the performance of the Europe snacks market for the period 2017-2022.