Lions Mane Market

Lion’s Mane Market Outlook (2023 to 2033)

In light of rising environmental pressure and population increase, the production of mushrooms is highly relevant. Due to their nutritional qualities, mushrooms have long been in the spotlight. The common mushroom, Chanterelle, Oyster, Shiitake, and Lion's mane are the most popular mushrooms that people have been eating in the last ten years. As its name suggests, lion's mane is a potent superfood that is also brain food.

The food that producers and consumers make and consume is now more carefully regulated. Instead of consuming multiple foods for diverse health benefits, people want food that has a greater number of health benefits and nutritional value. In nations like China, mushrooms are still consumed in big amounts. Diseases of the brain and mental health have increased in importance during the past ten years. When it is regularly consumed, it helps to increase the number of neurons that are present, which naturally raises the brain's activity much more quickly than it did before.

New substances found in "smart mushrooms" according to a study done by the Queensland Brain Institute, novel chemicals discovered in the fungus may enhance memory and stimulate brain cell growth.

What are the benefits of these mushrooms expected to drive growth in the market?

Large, white, shaggy mushrooms that resemble as they grow are known as lion's mane mushrooms. They include bioactive compounds that have numerous advantageous impacts on the body, including the gut, heart, and brain.

It is a type of mushroom that has a high amount of nutritional content that can benefit human health in many ways such as improving memory, concentration, recovery from sickness, and helping to serve as a rejuvenator.

It is considered to be one of the most powerful brain foods as it can stimulate nerve growth factors (NGF), which are responsible for the brain processing and transmission of information. Consumers are looking for different and multiple nutritional contents in the food they consume which is pushing the use across several categories of food products.

Consumption of this mushroom helps in improving focus and concentration. It also decreases the chance of depression and anxiety. Around 40 Mn people in the US have anxiety issues and 16 Mn people are dealing with depression. So consumption can naturally decrease the number of people who are suffering from mental health issues and this can increase the market. These mushroom extracts are gluten-free and come under vegan. The extracts contain starch, Beta-D-glucans, and Lion’s mane mushroom.

What are cautions to consider before consumption?

Most of the time the lion’s mane is tolerated when consumed fresh. However, there are certain side effects associated with it such as abdominal discomfort skin rash, and nausea. It is further found to interact with blood clotting and diabetes treatments. These are likely to affect the adoption rate by new consumers.

Key Market Players

Some of the key players operating in the global market are Host defense mushrooms, Real mushrooms, Mushroom science, Gaia herbs plat intelligence, OM organic mushroom nutrients, four sigmatic, Mushroom pearls of wisdom, Five flavors herb, North spore, Purica, Superfood.nl.

Currently, the reach for this mushroom is not very extensive at a global level. Engaging consumers in promotional activities will certainly increase consumption. Creating awareness of its beneficial activities in the human body will eventually increase the growth of the product in the market. It is expected that creating proper awareness about it, will increase the market potential globally.

What are the opportunities in the market?

Changing consumers’ food habits and inclination towards natural food products is one of the prominent factors which will lead to increasing application across several categories in the global food industry. It is anticipated that there will be a certain amount of growth in the market if there is proper awareness gained among the people and also the retailers around the country.

Over time, consequences like renal disease, nerve damage in the hands and feet, and vision loss are brought on by persistently high blood sugar levels. The mushroom may help manage diabetes by lowering some of these negative effects and managing blood sugar better.

One can use fresh mushrooms as a culinary element or consume them as a supplement in the form of capsules or powder. The lion's mane mushroom can be used as a plant-based meat alternative or as an additional powder to be poured into coffee or tea because of its mild flavor when used in cooking. Moreover, its powder is utilized in hot chocolate and savory foods like stew. By mixing hot water with powdered or whole mushrooms, it can also be prepared into tea.

Recent developments

• In the year 2017, Gaia Herbs established their farm of 350 acres in order to increase the production of organic and natural products in North Carolina. By this, the market might increase as people these days prefer organic products.
• In the year 2017, Hokuto Corporation the leading mushroom cultivator acquired 100% shares of Mushroom wisdom. By this, it is expected that the market will increase as they have acquired the company's major share.

Segmentation

• By Form :

  • Powder
  • Capsules
  • Liquid

• By Function :

  • Memory enhancer
  • Anti-depressants
  • Rejuvenator
  • Gut health supplement
  • Blood sugar balancer

• By Distribution :

  • Direct
  • Indirect
    • Hospitals and Pharmaceuticals
    • e-market

• By Source :

  • Organic
  • Conventional

• By Region :

  • North America
  • Europe
  • APAC
  • Latin America
  • MEA